The Music Industry Is HARDER Than Ever Before
HTML-код
- Опубликовано: 6 сен 2024
- The music industry feels harder than ever before.
And here's why.
-------
Serious? Let’s go.
👉 The No1 Music Business Academy Worldwide: www.dk-mba.com
📈 FREE 23 Day Plan For Your Next Music Release: training.dk-mba...
THE INFO:
📲 Instagram: @damiankeyes1
📲 TikTok: @damiankeyes
🌎 1-1 Consultations: damiankeyes.co...
🔥 My Agency damiankeyes.co...
✉️ Email: hello@dk-mba.com
ESSENTIAL VIDEOS TO RELEASE YOUR MUSIC:
🎬 How To Release A Single In 2023 (The 23 Day Plan) - • How To Release A Singl...
🎬 How To Get 1000 Genuine Fans In 30 Days - • How to Get 1000 Genuin...
🎬 I Got This Artist 1M Views In 7 Days And Here’s How - • I Got This Artist 1M V...
📚 MY BOOKS:
Stop Selling Music: amzn.to/2YGWI9c
The Rule Breaker's Guide To Social Media: amzn.to/2N1bwtV
👇 ABOUT ME:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is deeply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label (dropped 6 months later) and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my RUclips channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, RUclips channel and I work directly with labels internationally alongside owning a live agency and management company.
It’s great to meet you and looking forward to working together on your music!
Everything is hard until you find inner peace. Then everything is easy.
Bruh
So true
Like you said... you have to be good at marketing and everything else with your music and artistry now. I miss when talent was your key and biggest factor. Even music on the radio was better because of this... Now because of social media... people don't care how talented you are... or even how great your songs are particularly. It's more about if you have the "IT" factor to make them want to follow you in an over saturated music industry of social artists. The labels want artists with Big Social FOLLOWINGS now. With the over saturation of content and social algorithms that LIMIT you... this makes it harder for artists to even be seen or heard. It almost makes you want to give up. It makes you feel unappreciated. Many people still pay for their own studio time, beats, music videos, and copyrights, etc... only to recieve 500 views or less. Even with creative marketing strategies.... the game is still OVER SATURATED
Love these thoughts!
All of this. While I like parts of this eras music industry but God damn. It SUCKS hard most days haha
true but it is what it is🤷🏾♂️💯it jus means we gotta go THAT much harder at making sure we create the BEST MUSIC we can AND we also create the BEST BRAND we can be💯🤞🏾yes its saturated but truly great art transcends any type of social media medium💯
Marketing has always been important, same as talent, and the "IT" factor, and having a large following.... Most sucessful people in the music industry are NOT successful cuz of social media. Your talking about the 1 percent and they work their a**ses off and they have a team of experts working along side them. I understand your frustration but make sure your expectations warrant your frustrations
@@waff6ix great attitude 👍
There is no "harder time" it's has always been all about the resilience if the artist(s) to keep pushing and to keep creating. The artist (s) has to acknowledge the fact that anything and everything that's worth attaining is never easy to attain; but if it is, the juice is never worth the squeeze
I agree with you about the need to be resilient, keep pushing and keep creating for sure 👍
It is way easier now than in the 80s or 90s to cut through the noise with quality material. I played 2 shows over the weekend and couldn't count how many people videoed me for their own socials while my music was being broadcast on local radio and captured by festival camera crew. All I had to do was drive down to the park with my guitar and play for friends and neighbors on a sunny day. Good stuff Damo! 🐒
Sounds like alot of fun 👏
It’s not at all tough to release music. I do that regularly. It’s breaking through the noise and the masses. That’s impossible, unless the right people at the right time hear your music. In today’s music biz PR is literally ALL that matters! Or major budgets … which are then used for PR… to enter the big arena, you STILL have to get past the gate keepers… sure you can do a great amount yourself. But the big league is still guarded by gate keepers!
100% Agree it is tough, but a lot of new opportunities are waiting. It was hard before, it will be harder in the future. But if we artist will not do it, then who will?
Very true!
Spot on Emily !
i believe one of the biggest advantages of today's music business is the transparency.. you can learn about how other artists got taken advantage of by labels on youtube and not repeat the same mistakes, you can find a badass entertainment attorney who will actually work in your interest on tiktok, instead of getting scammed by the lawyer the label recommends you go to... this is a true gamechanger
Hell yeah👍
I have released DIY rock albums in every decade since the 80's (all out of a supportive but smaller music community). in the 80's it was great to be in a DIY indie college punk band, you could get heard, you could play, even at a small level it was very exciting. Every decade after that got harder and harder for the reasons Damian describes here. Now in the 2020's I think there are more opportunities than ever, and much more flexibility to do what you want the way you want to do it. And I'm really grateful for that because while I can get back out and play more these days, I don't want to travel like I did years ago. I've found that being able to collaborate online, use socials, leverage the tech behind distribution ... it's really amazing! Of course it's a lot of work but I think the return is better (relative to the risk). The NOISE is pretty ridiculous, but seriously years ago I could not as easily work on 3 different projects, create unique art-project merchandise, record albums virtually ... even booking shows is easier -- even in the pandemic era - because of the way we are connected.
Again, I know there's a lot of NOISE and I still feel the same frustrations of being a struggling artist, but I am grateful for the tools, technology and connectivity. Also that in some ways we are doing the same things we've always done -- sending to magazines (blogs), contacting radio (playlists), getting our records into stores (BandCamp, etc).
Thanks for a great video Damian!
Nice perspective here, thanks for sharing your experiences
The press slated a lot of bands over the years... including Queen. Don't see how they were the only factors in this band's stalling
We are dealing with a dumbed down consumer base because of social media they have multiple options to satisfy their brains now. Music takes a hardened last place in the minds of most.. Tiktok instagram porn ect. are priority. SAD. Even the music stores I've been frequenting since my teen years are empty very few instruments and tons of dj equipment. Antwone Perkins.. Great comment!! Damian thank you for the uploaded topic!!!!
It is easier but the one thing that I feel hinders my success is the reach. If you are on a a big label you will get 10s of thousands of streams and sell more music vs if you are on your own.
You will get more streams, however money will be less than you make on your own. It's like choosing between fame and income.
This era is nice because you can get feedback directly from people all around the world. One bad point is that some social media are getting more and more greedy and one have to pay more to get views. They used to be social, now its more about making you pay for visibility, its becoming marketing media, and thats kinda sad.
Nothing Will Work without consistency....Better said than done
Steven Wilson said, the world doesn't need any more music, this can sound dooming for musicians, but it can actually be liberating.
Interesting! What are your thoughts?
@@DamianKeyes the quota has been filled, there’s something for everyone out there already, and that makes it so we can truly create the music we want without tailoring it to the public, they already have something for them. By creating our true music, I believe that those who like it will love it.
I think "the grass is always greener" somewhere else. It seems like it's equally challenging now as it was then - it's just a different kind of challenge - so it's hard to really compare the two. I remember the industry saying back then was "it's who you know" - not necessarily about talent, but how connected you were. I think that matters less nowadays since there are more opportunities for artists to be seen in many different ways.
“The grass grows greener when you water it”
It's that saying about the grass being greener on the other side, the labels did all the leg work for the artist back then but they got a chunk of your revenue to nowadays you can do all the leg work for your self and pocket all the profit you make, so it depends do you want fat caves or fat pockets.
that's exactly it!! I believe in the middle path, try doing a couple releases on a label and leverage the fan base. People want everything today, but don't understand that freedom comes with responsibility
Getting the year wrong and thinking it's still 2020 is a little bit too relatable 😅
Business is business, if your product doesn't feed an already existing need in the market it most likely won't be well received. If you identify a need in the market that isn't being filled and your product meets that need then your on to something potentially special.
Music consumption is limitless, people that consume music, live and breathe music like me in my everyday existence, ALWAYS have room for more IF i like it, I've never thought to myself, " Dayum i just don't have anymore room in my life for more music that i love" Its the exact opposite actually.
Easier now! 1000% half the people making music wouldn't have fans outside of their city or estate without the industry being the way it is today
I do quite like the idea that there aren't these gatekeeper figures as much anymore. We don't need to get a major label deal, to get our music out there.
Yes totally 💯
don't be fooled my friend. the gatekeepers still exist they are human and digital
@@ericdavis2790 the gatekeepers have wider but lower gates. RUclips is a great way to find music.
the thing to take from this video is to go search Floors and Walls, they have made some truly amazing music, thank you for telling some of their story :)
I remember Floors and Walls, a great live band!
I think it's tougher now because music talent really is far not enough and in the end we have to compete with 'lot of noises' a k.a. 'everybody', including the 'big guys' a.k.a. what we called 'the gate keepers' in the past, people who really have all, including talent, great strategies and support from the big guys, so... Lot more competitors, lot tougher, while,.. nobody buy music anymore
both...
the treshold to put music out is much lower but because of that competition went way up
I think it is extremely harder to succseed in the online music business, near to impossible if you're blind or don't use social media much. I am one of the non social media guys. I have a facebook page, but I don't use it much. Personally, I think that social media is a bit overrated at times.
This made me check out Floors And Walls. They were incredible! NME and Kerrang got that wrong.
I know right!
What's your advice for those who really struggle with the current version of the music industry? I'm not used to it being so social media-centric and saturated with competition, and I'm finding way less success nowadays than I used to. Would you advise getting someone in to help/manage the social media aspect?
Yeah I’d deffo get someone to help you with strategy and working together! But what you can’t do is not have you in it sadly, as that’s what social media is all about. But I’d work on some great content ideas and then find a bit of budget every week to push out the best performing content
Listened to some of your songs. Nice
I'm not Damo, but, if you are not inclined to put a lot of effort into social media, then I would recommend really focusing on live, in-person events. Sure, everyone from 10 year old kids to 50 year old Karens is on social media, but there are still tons of people who value live experiences. Hell, live shows are making more money now than ever before! So I would put effort into the antithesis of social media: in-person, one-on-one interaction.
Then I would pick whichever social media platform you hate least and have simple interactions with fans on that platform. It could be doing a Livestream once a week and just talking to people. It could be setting up a Patreon page and giving your patrons weekly text updates. Even just posting text updates on Facebook or Twitter is better than nothing. I would just do SOMETHING interactive, since you cannot physically be everywhere at once.
I would also recommend outsourcing stuff that you hate. You can pay someone to make your social media pages look nice, send out updates, etc. With that said, I would encourage you to personally handle answering messages and comments from fans, as they don't want to get a response from some third party.
@@joehguitar7967 and also there is the possibility that those in your audience who are social media savvy post one of your tracks and that starts something. Sure it's statically unlikely that an independent artist's track will go viral but by being disciplined and persistent in creating new tracks you increase the odds in your favour. Keep writing!
@@jayhappy2300 thank you so much! 💜
It is hard to imagine for me since I wasnt in the game back in the 90's or before the digital revolution. I believe today is more confusing given the wide range of fields needed to diy yoir music career, but again there is more tools as well.
It has taken me a while to realize this, but I've been making the mistake of trying to "get into the industry" when that isn't the problem; that part is effortless now. It's about going into it and STANDING OUT in the music industry.
Like the video, we where around early to mid 2000’s granted we got the gigs and the promotions. But for us we find it more difficult now, as we are not up to speed with the new social media frenzy available to us.
I agree that the market is over saturated, that's obvious, and the bi product of that is alot a garbage. Best of luck to you all and i hope you find all the success you can handle, maybe some of you already have but just don't realize it yet.
I always get some bit of hope or motivation to keep goin when I see your videos, Mr. Keyes.
Thank you. Gonna smash out a new beat after work today.
Much love,
-DSH
It’s a great topic, but when you say “yesteryear” you’re really talking about pre-2000’s. What you seem to miss is that there was a golden transitional phase during the 2000’s where independent musicians could easily carve out a solid career, still earn great money from recorded music and basically have a strong independent career outside of the major label industry all because the INTERNET had democratised the independent music industry.
Then along came streaming and kinda ruined it.
So when comparing, you can’t skip the short transitional era that occurred for a little over a decade.
Now I definitely agree that we have more access to creative and promotional tools than ever before, but quality of the art form has drastically plummeted because there is little remuneration in recorded music. And now I’m a post-present Covid world, touring has been seriously impacted for independent artists.
There are ways and means now, and there always will be, but we need to understand that it wasn’t music streaming that democratised music and the arts. It was the internet.
It’s clear we are in another transitional phase because the current situation for music isn’t sustainable and we are watching the explosion of streaming tv and film industry booking because they adopted the new platforms in a way that still respects the artist and remunerated them equitably. We could learn from those models.
big facts
Daunting isn’t the word. Impossible is more like it. How is one person supposed to do the writing, composition, arrangements, production, recording, marketing, social media promotion and still have a day job to keep a roof over your head and eat?
Most, like 90%, of today’s music is crap. Every song on the radio sounds just like every other song on the radio.
I found this video to be very discouraging, like give up and go drive for Uber discouraging.
I make music only because I love it and not because of any expectations that I will “make it”. I would have quit years ago if it were for the money. If music is a language then creating it only because of money is like being forced what to say because the media owns you. I would rather have the freedom.
Everything looked rosier prior to the pandemic. I had creative friends and peers and projects for all manner of things and late to that world, but hopeful. The online world of virtual music and events is now swarmed with musicians. Will they go back to work? I dont think so, somehow. Pretty much everything is harder
Still releasing music is definitely easier now as some commentors will agree. And during the pandemic purgatory, I learned a lot of technical skills
I figure I am serious, setting a goal of releasing something once a week, maybe its desperation or an obigation to do so these days. The odds favour something that may stick who knows. Write play rinse and repeat
Best marketing strategy is to play live and document any and all performances any which way possible, collaberatively or by your lonesome. Not easy but there are always benefits, and its fun
We're all boxing to succeed.
My problem with the modern music industry is that the music itself seems to suffer from having to spend all this time and effort focusing on marketing, social media etc... everything except the music. Probably why I don't discover very many new artists that I actually really like and mostly just discover new artists who make me say "It's okay compared to what's out there, but something's missing". (Subjective, I know)
Most great artists, in my opinion, have been rather introverted and almost reclusive (at least off-stage). How does an artist juggle between being the artist and the marketer, both of which seem at odds with each other from a social perspective?
i think its a little better now . yes the artist does have to juggle more duties . yet we have the ability now to outsource these duties . a lot of artist have now been discovered via the internet and not from being on a small stage .
Loved Floors and Walls. Got to see them in a very intimate setting and chat to the guys too, great guys and great band. Still listen to their music now.
Let’s put the focus on Making Money
Much harder today for a MUSICIAN, not an insta model, to make money of of MUSIC
I am so so grateful to be creating music now. I remember in the days when I used to listen to the backstreet boys and spice girls etc (yes I'm sad) and I wanted to be a pop star, it seemed impossible to be successful without a record deal.
I think it's alot better now than 10 years ago. I have played in different countries due to connections I have made through gigs and online. It's so much easier to work with other artists, as an independent all the social media stuff is amazing! Over the last year have done loads of cover gigs as well, which helps top up the money to use for new equipment etc.
It was certainly tough in the 80s in the UK though with hindsight I should have left London for the Midlands. I'm sure things are tougher now for people who can't accept that the world has changed. I roll my eyes every time someone mentions radio like it's still a thing. The "noise" is where I find the music I like - artists who will probably never chart and I buy direct from them.
I miss those days
Love your video's and the message and motivation your hoping to infuse into the lives of people that genuinely crave it.
I do think with a big record label the artist do bring in a lot more money than an independent artist because of the push on TV & Radio but the mainstream artist do not see that chunk any way because that's for over head. If you had a true honest & Loyal record label exec behind you that would be the way to go and all you have to do is write the muzic &/or preform it.
Streaming is the 800 pound gorilla in the room. It eviscerated the chance for artists to make money on their art. Pre streaming you at least had iTunes and 99 cents a song. Now…..00004 cents a stream.
I've become very new to music at a later age (23) but already have a band that I'm proud of the progress we've made. I don't think that would've been possible 10 years ago with everything gatekeeped by money and the media. Its also hard to imagine how any independent bands ever could've survived
In short, I think the music industry may be better now for extroverted types who love networking, social media and sharing their lives with everyone and horrible now for introverted types who want to just want to create, share their music and art, but not their lives with everyone.
Decentralised music blockchain dapps with crypto payouts per play is the future and NFT collections.
By all metrics it was harder back in the day (which was probably a Tuesday) because, not only did we not have the tools we have now, but we didn’t know what the tools were back then or how to find them, and when we did find them, they were super expensive!
Now, research is easier, recording is easier (and better), promotion is easier. And yeah it’s a lot more crowded today, but with focused intensity and hard work, I see it being easier to make a living as a musician today than it was even 15 years ago 👍
(Also big thanks for creating DK-MBA! It’s been a HUGE help to me!)
It probably was a Tuesday!
Deffo agree with you here. And thanks for your kind words, so happy to help 🙏😊
Damian do you have list of the artists you work with so I can see their Spotify numbers? And are you releasing original music as well? So I can find you on Spotify, not your podcast on Spotify, I want to hear your songs.
That shirt hard blood 🤞🏾
Think that more opportunities bring more challenges and make it more tough but who has a good strategy and plan can go through very quickly as more opportunities are = more competetion
It's so much easier to work as a musician/an artist now. edit: I don't like that I have to do more non-musical activities than I used to, but it's a lot easier to access who I want and get exposure. Plus, now I produce and can self-release, costs are down!
Dang it's been like three months since I've seen your videos on my timeline.
Well I think it is definitive that the music industry made a lot more money in the past.
Either way you have to put in the work
I think it has never been easy haha! thats the right answer.... Yes today we have more ways to interact and connect, but at least for me the money comes from playing LiveSets... and since they went down the drain for couple years, it was hard. Other thing to take to count is that because is easier to make music and produce it there is WAY too much Offer, and depending on the music scene maybe not enough demand, to make real money out of it..... So at the end everything depends on how your Niche moves and buys or doesn't
Friends, the main gap that Musicians are not bridging in today's age; is creating a valuable product at the core of your entire brand. Let me explain... A song can definitely inspire/motivate someone from a spiritual/emotional aspect, but that's about as far as it goes. You can not apply a song to your physical life, and use it to enhance your physical experience on Earth in a practical way. It can't solve an issue, the way that toilet paper can solve your need to wipe yourself in the bathroom. You need a very specific core audience, and a desirable goal/product in front of them that they want to reach; and you need to strategically position yourself as the ONLY product in the market that can offer that resolution to them.
People do not care for your song. Even if you have a viral moment, people will only care about that song for a short amount of time, and that's because they can't do anything with it but listen to it when they're in the mood. You MUST have a foundational desirable product and belief system at the core of your brand. Something that your core audience is already subscribed to in their day to day lives.
The music industry has ALWAYS been about being an entrepreneur, it's just that majority of people back then had no understanding of how to become proper business men/women. Now we have every tool and all the information that we need to become sophisticated entrepreneurs, but most are not viewing the music industry the same way that Steve Jobs approached his adventure towards creating Apple. The key is to find a strategic advantage in the market, by finding holes in the industry that are not occupied, and placing your product in those holes in order to give a specific group of people an experience that they need, and can only receive from YOU.
Brilliant gem of a video by Guru Damian . I've been through the AR gatekeepers and 4 track recorders in the past lol and it was a million times tougher then. But now with the expansion of opportunities thanks to SM the chance is there to break through. of course, as Damian points out, it will take hard work, determination and clever multiple strategies and skills. Keep fighting peeps and don't give up !
Too kind bro! Love these thoughts too - I agree, it’s easier now but you’re forced to taking more responsibility
@@DamianKeyes Absolutely Mate !
Great vid
The question is, wtf does a band make for content. Especially when they want some mystery remained
Very good point. I see bands make utterly banal video content just for the sake of it
Thanks for doing what you're doing. Awesome content, as always!! The breakdown you point out is so true. We always have to take advantage of the pros even though a lot of cons just keeps us challenged. Like I said to a musician that I follow that has a health issue that interferes with her music career: "Use that setback to your favor, even missteps can give birth to new and better ideas.
Love this 🖤
You sound like a supportive friend ✊ 👏
My health has been absolutely crap in recent times but my creative power is going from strength to strength. We all have suffering but it's a force to be harnessed and has emense therapeutic power.
I think maybe the big difference is that today, while the music is still important, the road to success is full of people trying to make a buck off of you with BS promotions. You have to be so savvy as to what is a scam and what is legit. (Your advice definitely seems legit so don't think I'm throwing you in to the scammer bucket.) But back in the day you'd just have to play your butt off, make flyers and t-shirts and network with club owners hoping you'd get a following and attention. Now it's just all so twisted. Easier to put music out there but that means it's easier for everyone.
I love you Mr Keyes don't ever change 😘👏
Your videos are interesting and analytically observant, yet becoming more and more practically obtuse. As an artist not the least bit interested in marketing I'd appreciate a . . . .simple, to-the-point; practical and effective approach, to marketing with out spending a great ammount of time doing marketing nor selling my soul ! Give me some juicy useful snip bits and I'm more than likely going to sign up to your course. Prove it Chief . . . in all humility ❤️
I just can’t do the same video essentially every week is the problem - it has to be varied 😊 I spend my life giving quick tips with an effective approach, but just isn’t doable week in week out!
I’d watch the 22 day plan video (my main video on my profile) for the most practical info. There’s lots of others on there too 😊
Happy to help!
@@DamianKeyes Cheers and dinkey, makes sense I guess, alogrithms and the youtube netherworld, beyond my ken . Thank you for your mature answer towards my admittedly slightly childish outburst. I will watch the 22 day plan . . . much and best regards
Very true 👍🏻
Damien do you ever refuse potential academy students because they simply have zero talent?
No not at all, talent is subjective! And my academy is priced incredibly low ($24 a month), I made that decision so everyone is able to learn 😊
Could you please recommend some ways to promote music for begginer artists? (how to promote yourself in social media and stuff like that)
Our music is like our children, 👯we think it's the greatest 😘most special and unique to ever grace this earth, 💁cuz we made it, and we don't understand why everyone else 🤔doesn't feel the same.?.?. Well how many of the ugly, screaming, snot nosed basterds created by other people, have you wanted to be around.? Or felt like spending your time and hard earned money to go see.? Or felt like you had to have a souvenir to remember them by.???
The commodore Amiga made us think we could do anything we set our minds to. So my generation and everyone younger then me knows how to use computers and programs. Social media is fun and awesome to get to know people who likes the music. The best part of this digital future is you can sell out physical copies of youre music and get known all over Midgard, without the horrors of touring. (where am i, which city is this, where is the bass player, fuck did he sell our instruments for heroin ???)
We appreciate you! I need to try more of these methods and maybe sign up for the course!
I’m here when you’re ready! 💪
Be the best
You talked about standing out and breaking through the noise as there is a greater amount of people pushing their music, would this mean that a more unique style of music (different to the majority of songs today) would potentially do better and take off more quickly than others? But then would this appeal to less people as it perhaps might not be similar to popular "mainstream" music, preventing growth and recognition?
Is it the case that you have to balance this out? Or will marketing methods work , if done correctly, for any genre or perhaps alternative sounds?
Thanks
Yeah totally - it’s always hard to guess exactly as the audience decides what they love! But it’s far easier to reach potential people, the important thing is that whatever it is, mainstream or otherwise, you can prove that it resonates
If your making music that sounds similar but not better, than what's already out, why would anyone want to listen.?
🖕🏾 the music industry go independent and get your millions. There are plenty of indie artists making millions without the industry. Either you got IT or you don’t👌🏾
YES! Everything this 👌
@@DamianKeyes thank you! I said this without listening, just going off your title but now I’m listening… you are saying what I’m saying but your breaking down what I’m saying in great detail and it’s true what you’re saying👌🏾 great post🙌🏾
absolutely!
I aint no expert but i think nowadays its easier than ever to commercialize music bc of the internet and tiktok. Its an individual experience, imma rapper but feel highly inspired by Motley Crue, but my approach due to the modern day is different.
What would you say the basics for solid social media? The 101 if you will
Hey, Damian, two points... First one: your channel has a lot of useful advices! What could be the best way to suggest a theme for a future video, please?
Second point: just heard Floors and Walls, why the hell didn't they break the charts and have massive tours back in the day? They were GREAT!
the gatekeepers!!!
@@ericdavis2790 yeah, they were hell for the band... my question was more like a rhetorical way of showing discomfort, because that band clearly had everything - a distinctive composing style, they knew how to build hype, the charisma... basically ready for the stardom
It is tougher due to the publishing of songs as upcoming artist it hassles . making social media content is not that easy although questions like " how can i find inspiration what inspires me " 😅 how you usually inform us Dk not sure if i qouted you right that really helps . Social media is a great source of sharing music ( especially with the visual /audio / micro content you usually talk about) which takes time building . Why bother with all this content creating if the publishing the base of being industrious if i may say is not even there ?
SSorry guys, but all of this requirements are too much for me as a blind muzition. I am not a corriagraphy, or a vidiography, I'm just a muzition, and singer. I'm not much of a song writer. All this is too much for me that I threaten to just quit the music business. I can't let it affect me in a negitive way.
I understand that people are legit frustrated BUT does your product warrant the level of frustration your experiencing.???.
Perspective
So true!! 💯
Thanks bro!
Back in the 90s, my band then had to fork out 2 grand to record our tracks and press some CDs. That was a shit-load of cash for broke students. Home recording, cheap distro-services, and being able to manage your streaming platforms is such a massive plus these days. Yeah the streaming monetisation sucks, but there are so many other avenues to make money, including NFTs. I've stopped ranting about it and started embracing it!
Definitely! Really love this comment, I think it sums up a lot ✌️
NFTs is way worse than streaming monetisation xD
Mr Damian still in 2020 :)
A lot of words to remember!
There should be a tutorial on how to use bot nets and phone farms to exploit steaming services and get ahead of other artists… its kinda an industry standard now
U^ェ^U
Hi,Marek Maria Lipski from Cottbus,Germany.Artist today in 2022
have more freedom, more alternative. More options.
Worldwide.
You can easily make money without
Dictatorship like that of publishers and corporations.
How back then?
Never again.
Until 1989 year or from 10 years.No.
Yes you always have to try.
With corporations or without music corporations.
With 25-40% just for you.
It's not easy, but everyone has a chance
even without radio, without TV, without corporations his life,
as an artist, as a musician, as a producer.
As long as we have power energy and internet.
Today my students, online, via the Internet,
worldwide,
from 5 years of age to 16 years
with the help of AI, from software (free) can learn
To compose.
Yes, I mix music with mathematics.
But the music school is free.
Of course I compose, this time under my name.
No longer for foreign producers or corporations.
Despite it.
We are very small compared to Georg Telemann
or J. S. Bach.
Therefore. Live your dream and keep going.
Sorry but I use Translator in Cottbus, Germany.
Great post.Your topic, your posts are great.
What we need is a highly advanced AI who can analyse the 40.000+ new daily releases, filter out the crap from the quality content, sort them in the appropriate moods & genres and deliver them straight to the correct target audience.
For sure! I think it will get stronger over time
@@DamianKeyes But then if marketing became AI generated... You'd be out of a job.
I'm coming up to two years since my first release, endless pushing all for like 30 streams a day on spotify. Is it really worth it? I think my best music is to come so I'll keep going but is really doesn't seem like Spotify likes the unsigned artist.
What steps you do to push your music out there?
You said record labels signed 2 artists a day. Was that rappers /singers or beatmakers/music producers? Do you think major record labels feel threatened by indy artists or producers? Back in the day the music business was a sacred industry.
Hi Damian. Thx for the vid. Insightful as always. One interesting thing is my band is totally unknown and have just started to push on social and already I’ve had 2 DMs from people offering their marketing service. Both of whom genuinely seem legit. So the help is out there if you want, need and can afford it. I wanted to ask have you found that local targeted advertising can help put bums on seats at local gigs? Also do increased streams lead to bums on seats? Thx
The music game is for singers.
We shoot music videos and live videos in Coachella, CA home of the festival about 2 hours from LA. If anyone wants a “Tiny Desk” style performance and podcast interview hit me up and we can work something out 🙌🏻
Seems labels could be useful anyway..
(1) singers and musicians are relying on hi-tech rather than going thru the pain of suffering composing poeting (2) the public and thanks to the internet is pirating and stealing (3) no more record or cd producing creativity motivation....SO WHAT DO YOU EXPECT: COMPARED TO QUEEN, THE BEATLES, VAN HALEN, THE WHO etc. today's all or most music = GARBAGE
You have to learn how to market
Hey dude I’m starting to make lyric videos on TikTok with cool visuals accompanying my music. Do you think that works or do I needa follow trends? (Visuals being me in weird costumes with trippy effects as I’m a psychedelic pop artist)
With socials, anything that has your face in it will always do better than when it doesn’t, it’s just human nature :)