45 Strong: Claire Poole, CEO & Founder of Sport Positive

Claire Poole is founder & CEO of Sport Positive, an organisation pioneering sustainability within the sporting sector.
Seen as a global expert in this field, she supported the UN Climate in their work to bring together what is now UN Sports for Climate Action.
A decade since that first foray into connecting sport to her sustainability expertise, Claire is now a global expert, advisor, keynote speaker, contributor and podcast host. Her views and work have been covered by BBC Sport, Sky Sports, BT Sport, Euronews, The Independent, The Times, Sports Illustrated, Reuters, Forbes, The Athletic, Rouleur, The Japan Times, Euractiv, Ecolospot, SportsPro, Sport Business Journal and more.
About 45 STRONG:
This year, as I celebrate my 45th birthday, I've embarked on a reflective endeavour - 45 Strong - a series of candid conversations unveiling the complex landscape of what strength truly signifies through the narratives of an eclectic mix of women.
My surname, Strong, has always carried an inherent expectation, maybe that’s why I believed that I could achieve so much in sport?
Yet, strength extends beyond mere physicality or sheer willpower.
Through this series, I aim to explore the varying interpretations of strength as lived and perceived by women who embody it in their unique ways.