The Humble Beginnings of Uniqlo and How It Became an $8 Billion-Dollar Brand

Поделиться
HTML-код
  • Опубликовано: 8 июл 2024
  • Uniqlo is owned by Tadashi Yanai, Japan's richest person. His goal? To dethrone Inditex (the company that owns Zara) as the biggest fashion retailer in the world. But before Uniqlo became an 8-billion dollar brand, we go back to its early days, and learn about how Tadashi Yanai grew it to what it is today.
    🍏 Brand Origins is hosted and produced by Chris Garin.
    ➜ chrisgarin.com/
    ❤️ Help RUclips recommend my video by leaving a comment and clicking Like
    💎🎙️ Listen to Steal This Idea by Brand Origins: A podcast where Chris talks about business ideas:
    ➜ Spotify: spoti.fi/3cExA8V​
    ➜ Apple Podcasts: tiny.cc/ynmosz​
    👋 💌 SAY HI
    ➜ Facebook: / ​
    ➜ Instagram: / garinchris
    ➜ Twitter: / garinchris
    -
    Music credits
    Art of Silence by Uniq | tiny.cc/prgcfz

Комментарии • 85

  • @pandysingian1307
    @pandysingian1307 3 года назад +54

    This is excellent! Fast-paced, interesting and, most important, the guy does NOT put on a fake American accent! His accent is a neutral, correct Filipino accent. Like Rico Dizon, he just talks naturally with no twang.

    • @BrandOrigins
      @BrandOrigins  3 года назад +6

      You're too kind! Thank you, I appreciate it. Happy that you liked the video 😊

  • @soil80
    @soil80 3 года назад +90

    How does this have so few views? It's literally so good

  • @deshantkumar6038
    @deshantkumar6038 Год назад +2

    I'm working in Uniqlo. Trust me work pressure is worstt!! But you will be getting paid absolutely well. This company is for hardworking people

  • @CmpdKnwl
    @CmpdKnwl 3 года назад +19

    Damn a very underrated channel with high-quality content. You already know I smashed the like button, subscribed, and hit the notification bell. Keep up the great work!

  • @riz7346
    @riz7346 3 года назад +12

    This is very informative! And really concise considering all topics covered! Thanks for the great vid

  • @ThangNguyen-ui4qm
    @ThangNguyen-ui4qm 3 года назад +2

    These videos are so refined! good work!

  • @elyzesam
    @elyzesam 2 года назад +1

    binge watching all the videos, couldn’t agree more to all the comments, super informative!

  • @jazferNfriends0426
    @jazferNfriends0426 Год назад

    I found this channel last week and i already watched 16 videos. So informative and entertaining. Thanks Chris!

  • @pablotv5776
    @pablotv5776 2 года назад +2

    Thank you for your hard work!!!

  • @user-ce6ns6ld3y
    @user-ce6ns6ld3y 7 месяцев назад

    Loved your video thanks so much for the informative content!

  • @reidellchristian2579
    @reidellchristian2579 2 года назад +1

    i love UNIQLO, comfort before style.

  • @iL0neW0lf
    @iL0neW0lf 3 года назад +1

    Amazing video. Thank you!

  • @dota2u
    @dota2u 3 года назад +3

    bro..this is so good..i'm making research of brand and your channel came up..subs!

  • @lukmanhakim-gm3yp
    @lukmanhakim-gm3yp 2 года назад +1

    You do your research right by showing us data, not only eye catching visuals. Great content. Auto subscribe :) keep creating many more great contents

  • @Peachyroooo
    @Peachyroooo 3 года назад

    Excellent video, thank you so much!

  • @zHumanfactor
    @zHumanfactor 2 года назад +6

    Very well done review of "Uniclo". It is one of my favorite stores for casual wear. I find they use good materials and the pricing is very good. I would have found it interesting if you talked about where everything is made (China) and their manufacturing methods with the goal of producing quality products.

  • @kennetherickson2391
    @kennetherickson2391 3 года назад +3

    Thanks for a succinct summary of UniQlo. Helpful for undergrad students!

  • @nathanchang7713
    @nathanchang7713 3 года назад +17

    I love Uniqlo it’s cheap and good quality almost none of their t shirts or clothes has bad or loose stitching even Zara which is high quality somethings has bad quality clothing, but Uniqlo doesn’t have modern and trendy styles like shirts with thin collar or different types and raw edge or low cut t shirts etc, their clothes aren’t very fashionable for men, it’s just very basic, if they made more unique clothings, I’ll definitely buy more, I think only their longue wear is good the rest while good quality aren’t very fashionable. Also good job btw very informative video

    • @Kevin-fj5oe
      @Kevin-fj5oe 2 года назад

      I guess that's their market are, basic clothing that you can wear comfortably daily.

    • @cattuongnguyen7192
      @cattuongnguyen7192 2 года назад +1

      Their silhoutte is amazing! And their women’s stuff are actually very varied and unisex-ish, so there you go if you want something with a bit more personality

  • @JaeMiranda
    @JaeMiranda 3 года назад +2

    You deserve more views 🙌🏻! Great job!!

  • @edmedcalf6712
    @edmedcalf6712 3 года назад +3

    Excellent video, really well made!

  • @JayAgonoy
    @JayAgonoy 2 года назад +1

    Uniqlo has some nifty web sites before, such as Uniqlock which features music from Fantastic Plastic Machine. Those were the times that Uniqlo has not yet stepped in the Philippine market. There's also a connotation attributed to Uniqlo about the waning down of Harajuku's style culture.

  • @maxlord7146
    @maxlord7146 3 года назад +2

    Mate this is actually a sick vide! very surprised you don't have millions of subs. keep this up and your there in no time!

    • @BrandOrigins
      @BrandOrigins  3 года назад

      Wow I appreciate it, man! Thank you!

  • @aristocelleguevarra2170
    @aristocelleguevarra2170 3 года назад +4

    Great brand! I found my favorite jeans and slacks in Uniqlo.

  • @felixedwards2153
    @felixedwards2153 2 года назад +1

    Great video, Uniqlo is my favourite clothes brand here in the UK.

  • @joshuajoe1419
    @joshuajoe1419 3 года назад

    Loved the video. I subbed

  • @lolareuokay1092
    @lolareuokay1092 3 года назад +5

    I hope you got paid by Uniqlo for this vid!!! Great work!!!

  • @coffeequoh5487
    @coffeequoh5487 4 года назад +14

    Yes to this type of informative and well-researched content! uwu

    • @BrandOrigins
      @BrandOrigins  4 года назад +1

      Thank you so much! Really appreciate the support :)

  • @vionnahsu5794
    @vionnahsu5794 3 года назад +2

    Excellent video. But I think a summary of subtitles and time stamps at the beginning of the video may help me to follow your ideas and find the info I need most. Thanks.

  • @sheilatheodora3954
    @sheilatheodora3954 7 месяцев назад

    Great story

  • @peachpearl26
    @peachpearl26 2 года назад +1

    Hello Brand Origins! I like your videos. It’s all 👍 well done. I find inspiration from the businesses you’re sharing.
    Will you make a video about J-Co Donuts? Me, a Filipina and my husband, an American are watching from USA.

  • @lyssamalloy5162
    @lyssamalloy5162 3 года назад +4

    I love this brand alot 💗

  • @sidmichael1158
    @sidmichael1158 3 года назад +1

    Nice work Chris. Just like cold fusion.

    • @BrandOrigins
      @BrandOrigins  3 года назад

      Thank you so much! I love watching Cold Fusion's videos too!

  • @theycallmevina6851
    @theycallmevina6851 3 года назад +4

    Glad Ive watched this video! Thank you tomorrow i will have my job interview in Uniqlo wish me luck ☺️

  • @merryannzchannel8833
    @merryannzchannel8833 2 года назад +1

    Nice brand my husband love this brand most of his shirt/jeans are uniqlo

  • @Server_Error_404
    @Server_Error_404 3 года назад +1

    yes uniqlo my favorite

  • @insp5484
    @insp5484 2 года назад

    Underrates hope algorithm can help this channel

  • @codyb9205
    @codyb9205 Год назад

    I've known about uni qlo for a while but this made me finally order $200 worth of gear.

  • @maurelyntumogsok338
    @maurelyntumogsok338 3 года назад +3

    Very well said 👏 I'm working in uniqlo as associate 😊

    • @pablotv5776
      @pablotv5776 2 года назад +2

      Indeed. I'm currently working in Uniqlo PH as associate.

  • @viralvideoofficial6881
    @viralvideoofficial6881 3 года назад +2

    You are amazing dear. Thanks

  • @jjjjefe3880
    @jjjjefe3880 3 года назад

    Where is the green hoodie at 2:36 from??

  • @greg.peepeeface
    @greg.peepeeface 2 года назад +2

    Like the other commenter said, this video is great, and I agree. I have one of the largest Japanese food and culture blogs, and I’m going to go out of my way to hype this video somehow.

  • @Rose-pz8es
    @Rose-pz8es 2 года назад

    Great video!Dear do you live in Japan?

  • @Fausto_moh
    @Fausto_moh 2 года назад

    Houston one of the United States largest major cities doesn't have a single uniqlo and it breaks my heart

  • @alextongo2023
    @alextongo2023 2 года назад +1

    Great content! Is it ok if you tell me your sources? We need to make a business case paper for uniqlo, and the content you mentioned is great! We'll cite sources accordingly :)

  • @gianjanoski5817
    @gianjanoski5817 2 года назад

    My favorite clothing brand

  • @geraldsyta6890
    @geraldsyta6890 2 года назад

    So entertaining...... Like

  • @sundalongpatpat
    @sundalongpatpat 2 года назад

    I want you to be the Simon Whistler of the Philippines! I hope you could make other 'Origins' story channels..

  • @mrkfredrich
    @mrkfredrich 2 года назад +1

    I ❤️ UNIQLO

  • @reagantan6372
    @reagantan6372 3 года назад

    who is the supplier of the racks of uniqlo?? does their supplier is country based?? if in philippines.. who is their supplier

  • @synnny
    @synnny 3 года назад +6

    LMAO
    him: “what do you get when you sell high quality clothing for low prices?”
    me: “exploitation” “underpaid workers”
    Him: “growth!”

    • @kkwong6528
      @kkwong6528 Год назад

      What is underpaid in your country is not underpaid in another.

  • @Skate247allday123
    @Skate247allday123 3 года назад +2

    I wonder how to become an uniqlo model

  • @scapegoat5712
    @scapegoat5712 2 года назад

    I am watching this becoz yesterday I bought a used hoodie from second hand store wanted to know it's origin

  • @jacob_n_r_z8755
    @jacob_n_r_z8755 2 года назад

    The reason why i love uniqlo, is because they sell anime shirts.
    Especially the gundam shirts

  • @markkevnjflores
    @markkevnjflores 2 года назад

    it should be simplicity and quality only. We have more cheaper alternative local brand

  • @arcadiomaxilom8297
    @arcadiomaxilom8297 2 года назад

    Just buy bench, penshoppe and marikina shoes or carcar cebu footwear

  • @plumrains5010
    @plumrains5010 4 года назад +5

    damn Chris now I know where you've been spending most of your time in

    • @BrandOrigins
      @BrandOrigins  4 года назад

      Haha thanks, man! Hope people find the videos helpful :)

  • @kenichisuzumura1570
    @kenichisuzumura1570 3 года назад

    I heard many countries are boycotting Uniqlo? did they do sth wrong? whats going on?

  • @wenmin12152
    @wenmin12152 3 года назад

    The Price: Works for you, but not for me.

  • @mcdudung3808
    @mcdudung3808 2 года назад

    Before Uniqlo, Giordano used to be big, then Mark's and Spencer.

  • @sidmichael1158
    @sidmichael1158 3 года назад +1

    Do you have tutorial on how to make videos like this?

    • @BrandOrigins
      @BrandOrigins  3 года назад +2

      For video editing - I just learned from the free video editing tutorials here on RUclips hehe. Tried using Skillshare, but realized most of the tutorials here on RUclips are good enough. You'll learn faster if you do projects for other people/brands.
      For podcasting - search 'How to start a podcast by Pat Flynn' here on RUclips.
      Hope that helps! 😊

    • @sidmichael1158
      @sidmichael1158 3 года назад +1

      @@BrandOrigins anything in particular here on youtube for video editing tutorials? Thanks a lot.

    • @BrandOrigins
      @BrandOrigins  3 года назад

      @@sidmichael1158 This one: ruclips.net/video/MamHurq391o/видео.html

  • @Ramy-ql3tr
    @Ramy-ql3tr 3 года назад

    My only gripe about Uniqlo is the women's pants range. They only have slim style. Be practical not all women are size 10.

  • @kelvinfernandez4058
    @kelvinfernandez4058 3 года назад +3

    It's so absurd for Koreans to boycott a modern day company over a stupid ad that had nothing to do with politics from 80 years ago.

  • @arktos298
    @arktos298 2 года назад +1

    And time to boycott Uniqlo.Really sad to read their announcement to stay in Russia.

  • @twplustwoisthree
    @twplustwoisthree 3 года назад

    80 years ago = 1910...nice video but take a few minutes to read wikipedia before talking about history lol

  • @gio122
    @gio122 2 года назад

    Get out of Russia Uniqlo