👉 Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
Dear Aaron, i am really impressed the way you clear things, but I have a query, regarding Google Shopping Ads, do we need to setup separate conversion action in Google Analytics using Google Tag Manager to track sales / conversion through Google Shopping Ads Campaign or our normal purchase conversion tag is enough?
Hi Aaron, thanks for the great video. For google shopping ads, is it possible to enter search terms (keywords) at an Adgroup level, which will trigger shopping ads from the products listed within that Adgroup?
If we have 1 product that can be called multiple names, for example, a self-defense alarm or a personal safety alarm, should we combine the keywords in 1 product, or should we separate them into 2 products and 2 landing pages, optimizing for 2 different keywords?
Hello, for shopping that is not required as Google will assign the same meaning for both of those terms. However for search it would be beneficial so you can also test some different ad copies and landing pages
Hi Aaron! Thanks for the great video. Just a little question, from about 14:14 in the video when you are looking at the devices data. Why is there 0 value for the 23 conversions related to the mobile device? I understand you would focus on the desktop device due to the conv. value it gives, but it has only 4 conversions, while the mobile has 23. Therefore I was asking myself where there isn't any conv. value attributed to the mobile conversions so we would have even more data to take our targeting decisions. Best,
In the first 48-72 hours you should start completing search term audits and adding in extra negative KWs. For other actions wait until after the first 7 days or when the campaign has finished the initial learning phase
@@AaronYoungGoogleAds Thanks you so much Aaron because I didn’t know this and I think I messed up my campaign I’m thinking of starting a brand new campaign to test products
What to do when the products just don't get any clicks? Obviously a pricing or image problem but how to tell the client their products aren't good enough to get sales?
Hi Aaron! Awesome video. I have one quick question related to Google Shopping Campaign. If I understood correctly if I want to promote Men's Jewelry, I put it in 1 campaign and I have 3 different product groups (men's rings, men's necklaces, and men's bracelets). Or do I have 1 campaign for men's rings, 1 campaign for men's necklaces, etc? Thank you very much!
Hello Alexandru you could do either with the decision depending on how much control of the budgets you want for each product - as budgets are set at a campaign level. But if you are happy for all 3 product types to be in the same budget the best option would be: 1 x campaign with the 3 different ad groups for men’s rings/necklaces/bracelets
Hi Aaron, if I were to rebrand my website to an entirely different niche, would that affect my merchant account and Google ads account? Do you think the data in an ad account is per campaign level or account level?
Hello, I would focus on breaking the 3k products into different products groups. So you can then better review each product. I just recorded a new optimise Shopping campaigns video today which is due to go live next week where I go into further details. So keep an eye out for that one
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👉 Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
Sir You are the best instructor in the world. I like learning from you always and never forget to like your video after watching it. Thanks
mate your content is gold and on the point no time wasting
Thanks Nafees
Excellent content! Really useful tips. Thanks a lot from Paris, France
My pleasure!
Thank you so much. I'm brand new and watched all your videos and decided to run google shopping ads.
My pleasure 👍🏻
Thank you for the video. Very detailed and informative
Very Very Useful !! Hope you're Google course on website was cheaper. I would've 100% bought it !
Great video as usual, thank you.
Thanks
Thank you for posting this
My pleasure 👍🏻
@@akashyadav5644 I have a Digital Agency that focuses on Google Ads and a villa business based in Bali.
@@akashyadav5644 yes it would be very helpful for drop shipping.
Send me an email to aaron@definedigitalacademy.com
thanks so much and waiting more videos
More to come!
fantastic
Dear Aaron, i am really impressed the way you clear things, but I have a query, regarding Google Shopping Ads, do we need to setup separate conversion action in Google Analytics using Google Tag Manager to track sales / conversion through Google Shopping Ads Campaign or our normal purchase conversion tag is enough?
Hi Aaron, thanks for the great video. For google shopping ads, is it possible to enter search terms (keywords) at an Adgroup level, which will trigger shopping ads from the products listed within that Adgroup?
If we have 1 product that can be called multiple names, for example, a self-defense alarm or a personal safety alarm, should we combine the keywords in 1 product, or should we separate them into 2 products and 2 landing pages, optimizing for 2 different keywords?
Hello, for shopping that is not required as Google will assign the same meaning for both of those terms.
However for search it would be beneficial so you can also test some different ad copies and landing pages
Hi Aaron! Thanks for the great video.
Just a little question, from about 14:14 in the video when you are looking at the devices data. Why is there 0 value for the 23 conversions related to the mobile device?
I understand you would focus on the desktop device due to the conv. value it gives, but it has only 4 conversions, while the mobile has 23. Therefore I was asking myself where there isn't any conv. value attributed to the mobile conversions so we would have even more data to take our targeting decisions.
Best,
@Aaron Young
How days should you wait until optimising your first Google shopping campaign
In the first 48-72 hours you should start completing search term audits and adding in extra negative KWs.
For other actions wait until after the first 7 days or when the campaign has finished the initial learning phase
@@AaronYoungGoogleAds Thanks you so much Aaron because I didn’t know this and I think I messed up my campaign I’m thinking of starting a brand new campaign to test products
What to do when the products just don't get any clicks? Obviously a pricing or image problem but how to tell the client their products aren't good enough to get sales?
Hi Aaron! Awesome video.
I have one quick question related to Google Shopping Campaign. If I understood correctly if I want to promote Men's Jewelry, I put it in 1 campaign and I have 3 different product groups (men's rings, men's necklaces, and men's bracelets). Or do I have 1 campaign for men's rings, 1 campaign for men's necklaces, etc?
Thank you very much!
Hello Alexandru you could do either with the decision depending on how much control of the budgets you want for each product - as budgets are set at a campaign level.
But if you are happy for all 3 product types to be in the same budget the best option would be:
1 x campaign with the 3 different ad groups for men’s rings/necklaces/bracelets
I have a question. Should we identity our google account before running google ads?
Yes you will need a Google Account first before setting up a campaign in Google Ads
Hi Aaron, if I were to rebrand my website to an entirely different niche, would that affect my merchant account and Google ads account? Do you think the data in an ad account is per campaign level or account level?
hi, we have around 3k products in our store, so how we can create effective shopping campaign?
Hello, I would focus on breaking the 3k products into different products groups. So you can then better review each product. I just recorded a new optimise Shopping campaigns video today which is due to go live next week where I go into further details. So keep an eye out for that one
Hello sir. I'm much confused that when I update my feed in the google merchants center products section shows 0 products. Sir what should I do?