Why The 124 Spider Forced Fiat's Demise In The USA - 1969 Fiat 124 Sport Spider

In the 1970s Fiat was doing well in the USA.. but by the beginning of the 80s it was forced to withdraw from the market completely. The 124 Spider, basically a baby Ferrari, lauched in 1967 was partly responsible for Fiat's success in the early 70s but eventually also led to Fiat's demise. It was a brilliant car.. so why did that happen?
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