Perfumer Reviews 'Erba Pura' by Xerjoff

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  • Опубликовано: 18 ноя 2024

Комментарии • 298

  • @darkninja67
    @darkninja67 2 года назад +154

    Erba Pura is polarizing but I love it. That fruit cocktail mixed with musk and vanilla does it for me. Super strong too

  • @BigSteve93015
    @BigSteve93015 2 года назад +82

    Erba Pura is a bomb. It lasts forever on my Wife and has a sillage that is unexplainable. Your review is spot on.

  • @sumitkommando355
    @sumitkommando355 2 года назад +196

    Feel your pain Aaron. I remember dancing in a nightclub in Covent Garden back in early 2000 when I was approached by a gorgeous girl who asked my name and wanted to dance. When I told her my name in my broad Scottish Accent... she simply said "sorry I thought you were Italian" and then just walked off 😂. I still haven't learned Italian since

  • @tonymalizia
    @tonymalizia 2 года назад +166

    Love the comical reading of the descriptions, it cracks every time. You shouldn't skip that on your reviews, it's so funny.

    • @luigi4632
      @luigi4632 2 года назад +10

      Gayety 🤣🤣👌

    • @karentaylorsmells
      @karentaylorsmells Год назад +2

      100%🤣 I have fluffy Joie de vies hearing all these promises about what a spray is going to bring 🤓

  • @monta2306
    @monta2306 2 года назад +28

    Amazing review as always Aaron! Xerjoff is really starting to become one of my favorite niche houses and I only smelled 2 of their line (Naxos & Alexandria II). Hope to see more Xerjoff in the future and stay healthy!

  • @andrei19maran47
    @andrei19maran47 2 года назад +26

    This is a bomb! I had it and loved it! It lasts easy 14 h+ and projects nice for at least 4h. It does smell like a torquoise drink.

  • @247soli
    @247soli 2 года назад +6

    Your smile towards that description had me smiling as well lol

  • @Thea-gj2or
    @Thea-gj2or 2 года назад +14

    I own this. 2 sprays max. I left my sweatshirt that I wore in the lower part of my home. Went downstairs the next morning and the scent was evident in the room from the sweatshirt. Amazing projection.

  • @kellybri9285
    @kellybri9285 2 года назад +19

    I’ve been dying for your review on Erba Pura bc I took a test spray on these paper strips from a store before Xmas and I still smell the scent and am obsessed with it! Definitely gonna get a sample to test it!!! Thank you Aaron, I love your channel❤️

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +3

      🦄🦄🦄🦄

    • @LX44er
      @LX44er Год назад

      @@AaronTerenceHughes know factory’s that do customs bottles with 1000MQO top quality & price
      If you need HMU. who told you MQO is 10k. ?

  • @leeallen463
    @leeallen463 2 года назад +11

    Great review. You're saving me a fortune by reviewing these, saves me buying so many samples.

    • @24cts
      @24cts Год назад

      I tried this yesterday … love it! Surprising and in it’s own category in my collection.

  • @shefayetchowdhury6316
    @shefayetchowdhury6316 2 года назад +16

    I love this perfume, got it and wear it. Always got compliments and colleagues could smell me from a long distance.... Only one person didn't like it. Yes you are right it won't be for everyone. It is strong, projects well and correctly said, like tropical, peary, appley smell if I recall. I haven't worn it for a while so saying from top of my head.

  • @DivineFrag
    @DivineFrag 2 года назад +23

    The starts of these videos are always the funniest, gets me into the right mood for the scent itself.

  • @slicklace
    @slicklace 2 года назад +32

    ATH - just wanna say your fragrances are the bomb 💣 like literally! The way you breakdown fragrances and critic them is the same way yours are designed with full of layers and epic projection and depth just WOW 🤩 . There is so many layers! I will be purchasing a lot more of your collection that’s for sure.

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +15

      Thank you! I work very hard to push myself to be better everyday! Its great to hear my effort I put into my work gets appreciated 🦄🦄

  • @chrismccall797
    @chrismccall797 2 года назад +17

    This fragrance is stuff of legends. Brings tears to your eyes that it’s such a beautiful creation.

  • @Kleovoulos
    @Kleovoulos 2 года назад +9

    I can say that i kinda love this guy and I'm addicted to his reviews

  • @cseymour97
    @cseymour97 2 года назад +13

    Definitely polarizing. At first I tried it and thought it was too femenine. But the way it makes me feel was so different to any other fragrance I had. It made its way into my top 3 for sure

  • @justinjackson6496
    @justinjackson6496 2 года назад +26

    Can’t wait for Raw Cherry to drop!! Definitely grabbing it Tuesday. Just ordered Luna and Ambre Extreme in 10ml today as I saw 10ml restocked on Maxaroma. That will make 16 of your fragrances I’ll own. I may be addicted

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +8

      Wow!!!!!!! Thank you🦄🦄🦄🦄

    • @justinjackson6496
      @justinjackson6496 2 года назад +8

      @@AaronTerenceHughes no thank you for making the best quality fragrances at not insane prices.

    • @richardchapital33
      @richardchapital33 2 года назад +1

      @@justinjackson6496 Bro there are a lot of people that are sleeping on ATH!! I own 6 of them and all of them are an experience to me!!

    • @justinjackson6496
      @justinjackson6496 2 года назад

      @@richardchapital33 can’t agree more. I find myself reaching for ATH bottles over way more expensive brands lately. People need to try them. Just got OUD the other day and WOW so good. Get it if you haven’t yet

    • @ktbo
      @ktbo 2 года назад +1

      @@AaronTerenceHughes can you do a review on you cherry fragrance?

  • @jos9415
    @jos9415 2 года назад +5

    Whoa - Sunny Delight / flashback 😂 great review as ever , this perfume has been on my curious list for so long - ( me and other half sat enjoying the aroma of ‘Fake’ whilst watching this ) 😉

  • @jimiray1969.
    @jimiray1969. 2 года назад +5

    You had me in stitches! "Sitting on a beach having a gay old time!" With your hand movements and all. That's why I subscribe! 😊 thanks

  • @osteomuk
    @osteomuk 2 года назад +4

    It all depends on your skin... on mine dries down to something extremely weird... it’s def a no
    Thanks for the upload. Aaron!

  • @blueyezdavis6726
    @blueyezdavis6726 2 года назад +3

    I LOVE Erba Pura…. Got a sample today and ordered straight away! It was sold out on 2 sites! It’s unique!

  • @meisam9592
    @meisam9592 2 года назад +2

    00:50 I love the use of "fantastic" by Aaron. :)
    As always, thanks a lot for the review!

  • @wimfranken384
    @wimfranken384 2 года назад +2

    I very very very very much like this one!!! Always have a back up bottle. Thnx for reviewing!

  • @JaredJ-ys4sk
    @JaredJ-ys4sk Год назад +2

    my fav thing about Aaron is he can tell you how great a fragrance is and it not be for him. most def my most trusted reviewer!
    BTW I have and love Erba Pura and everything you said about it is true...i consider it one of my most playful fragrances....and during the summer it has gotten me the most comments

  • @Fadel_Abbas
    @Fadel_Abbas 2 года назад +1

    The pronunciation was almost on point. Good job 👍.

  • @RachelKNg
    @RachelKNg 2 года назад +7

    Aaron! Love your reviews!! ❤️ Please don’t feel self-conscious about pronunciations (we all have to figure these out as we go & you are being brave to do this process on camera). I really admire & trust your reviews bc there can be a lot of “mythology” & BS is thus world. I trust someone who knows (and says) what they do & don’t know (yet). Galbanum is divisive. Xerjoff is very nice! Have you reviewed Amouage? I’m super excited to purchase Raw Cherry! My personal hope is that you will review the *original* formulation of Maurice Roucel’s 24 Faubourg by Hermes!!! It’s my Forever Favorite scent & I’d like to know why ❤️😀

  • @Yeaaaah_z
    @Yeaaaah_z 7 месяцев назад +2

    5:08 -I’m cracking up with those gestures and look, hilarious 😆

  • @fernandoferdinand4866
    @fernandoferdinand4866 2 года назад +1

    Excellent review! Been thinking about acquiring this and now I'm sure I will.. the lots of hands and fluffy gaiety just really oozes out of you...I love it!!.. 😉😘

  • @mamenamamena
    @mamenamamena 2 года назад +2

    Loved this review and the fluffy gaiety-esque humour 🤣 for me, I couldn’t wear this one although I see why others love it. Thank you! Great fun

  • @brunopaolucci6054
    @brunopaolucci6054 2 года назад +1

    Great breakdown as always Aaron

  • @scentenniall
    @scentenniall 2 года назад +40

    I tried loving erba pura, but there is something within it that reminds me too much of hair shampoo. i can’t deny that the performance is monstrous though. i personally prefer arabian oud madawi or kajal lamar for tropical and fruity fragrances.

  • @jyotisukhnani3235
    @jyotisukhnani3235 2 месяца назад +1

    Erba Pura smells nauseatingly synthetic waxy plasticky tacky fruits on me when I wear it in the humid heat of Singapore. But in dry extreme heat of Dubai, it turns magical, alluring, and huge compliment getter. I’m flabbergasted! Maybe you can help me figure out why that happens? Which note / ingredient changes so much? And how to avoid expensive mistakes in the future.

  • @MrLanarana
    @MrLanarana 2 года назад +2

    True! love or hate, I hated first time, then smelled later on and now I love it

  • @apedap
    @apedap 2 года назад +3

    I 100% agree it's a love it or hate it fragrance. That's pretty much what I've seen with the community. I am a lover of this one though 💖

  • @sidgallup
    @sidgallup Год назад +1

    Your reviews are on another level from the usual RUclips fragrance channels, you are great at this, hope you have the time to make these videos for a long time.

  • @Not-Nur
    @Not-Nur 2 года назад +1

    Luna came in and wow it is amazing. And the longer it stayed in my skin the more I fell in love with it. I’m a huge fan!

  • @MrAstro666
    @MrAstro666 2 года назад +1

    Enjoyed the comical theme this time, another great reveiw

  • @clarencewilliams9432
    @clarencewilliams9432 Год назад +1

    That note. Sunny Delight. I don't think I'll purchase this fragrance. From other reviewers, it might smell too sweat for my taste. However, I do have two young girls. Great review and please keep the moving hands

  • @RicardoSilva-jj6rg
    @RicardoSilva-jj6rg 2 года назад +1

    fuckin love Erba Pura. With that one everyone smells you in the Club. Would love you to review ACCENTO from Xerjoff. It´s from the same collection with the velvet bottle.
    Keep up those entertaining and educational reviews!

  • @YellowBrickFloyd
    @YellowBrickFloyd 4 месяца назад +2

    Love your videos. I'm a retired male and tested this with my college age daughter. We both had the same reactions and takeaways. Mainly, it's a fruit cocktail scent that dominates with vanilla. We did not hate it, but we could not understand who would want to smell like this? What occasion would anybody want to smell predominately like a fruit salad? And pay this much to do so? I really like the Xerjoff house and have the Special Monkey, Naxos, and Torino 21. But, I'm not sure what demographic they were targeting here. Thank you for your great work and for teaching about fragrance.

  • @tommyf6576
    @tommyf6576 2 года назад +3

    I would love to see you review Ganymede by Marc-Antoine Barrois

  • @vneal1969
    @vneal1969 2 года назад +3

    Hi Aaron! I've been watching your videos from the start and I genuinely love the glow up! Im always happy to see when you post a new video. Your videos feel like a great friend who has great tastes and gives me the BEST advice on fragrance. You're smart, funny and honest to a fault. I have similar tastes as you, so I knew I had to try your fragrances. I just ordered several 10 mls and EVERY SINGLE ONE IS FANTASTIC! 🦄🦄🦄🦄🦄
    I have to save up because I definitely want them all!🤩 Keep up the great work Aaron. My scent of the day is Patchouli Noir by Aaron Terrence Hughes and I smell FANTASTIC! ❤

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +2

      Thank you so much for such aupportive words! Thank you also for supporting my work🦄🦄

  • @caizey
    @caizey 2 года назад +2

    You are absolutely right with your review!! For many I know and for me, this fragrance DNA is a no-go :D Fruits are too plastic and artificial. There is white musk in the base, which makes me think of harsh hairspray. When I smell Erba Pura, I think of the song "Barbie Girl" by Aqua:
    "...I'm a Barbie girl, in the Barbie world
    Life in FRUITYplastic, it's fantastic
    You can brush my hair, undress me everywhere
    Imagination, life is your creation
    Come on, Barbie, let's go party...."
    😂

    • @JoinTheProgress
      @JoinTheProgress 2 года назад +2

      Our local radio station played Barbie Girl on endless repeat a long time ago as part of a charity effort; they'd stop playing it after they raised a certain amount of money. I think it traumatized half our city.

    • @caizey
      @caizey 2 года назад +1

      @@JoinTheProgress 🤣

  • @Sugarrushhh90
    @Sugarrushhh90 2 года назад +5

    I love Erba Pura, but I knew from the start you will not prefer it just from following you :) you are more into either more aggressive or mystical scents. 🦄

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +4

      I actually loved it. But didnt like the tropical fruit note. If it got rid of that and was more natural Sweetened with sweet orange. Manderine, Ylang Id loved it!

  • @skaccomatto24
    @skaccomatto24 2 года назад

    Ah! The pronunciation was not too bad at all!! Love your reviews. Cheers from Italy!

  • @MrSottobanco
    @MrSottobanco 2 года назад +3

    I received your Discovery Set this past week. I am wearing Patchouli Noir now. I am so grateful that you offered such a large selection of your work.

  • @screamer9600
    @screamer9600 2 года назад +6

    Love your reviews and your perfumes of course.:) I hate erba pura tbh but your description is exactly what I’m feeling but could have never bring it in words this precisely.
    I’m happy that your perfumes are now available in a german shop too, this avoids a lot of extra costs and time.
    Keep up the great work!

  • @ReignsDad71023
    @ReignsDad71023 2 года назад

    Aaron please review of Unique'e Luxury Kutay and Crush On Me. Keep up the great work!

  • @vermilliontoaster3063
    @vermilliontoaster3063 2 года назад +1

    Very interesting!!
    I appreciate your honesty and extra-ness..😂👊🏿

  • @bartomiejmazur6098
    @bartomiejmazur6098 2 года назад +1

    Great review Aaron! I'm just reminding about your 6 months top perfumes series 🥳. Last one was in June 2021 I think 🤔

  • @autumnsah3282
    @autumnsah3282 2 года назад

    You are a joy to listen to and watch! I really enjoy this fragrance. Def a luxury vacation kinda scent. Luxury vacay everyday 🤗

  • @JeffreyChamplin-lk5ze
    @JeffreyChamplin-lk5ze 7 месяцев назад

    Wow! It's a BRAVE man who says he doesn't like Erba Pura!!! I love Mr. Aaron's reviews and he is very experienced and calls it as he sees it so....I won't buy it! I really respect his opinions. He is the best frangrance reviewer out there that I have found. Thanks again.

  • @katharinanikol4206
    @katharinanikol4206 Год назад

    And Erbs Pura leaves such an intoxicating scent trail, especially when im st the mediterranen area, ufff, this crisp citruses witb this amber, matches this area so well, but tropical areas its stunning too for sure...

  • @MarcelenaTheresa
    @MarcelenaTheresa 2 года назад +1

    One of my first Xerjoff loves ❤️

  • @fredbadu7571
    @fredbadu7571 2 года назад

    as soon as you said sunny delight I cracked up cause I totally get it and this is an absolutely love for me
    Once again great review Aaron!

  • @BergPerfumes
    @BergPerfumes 2 года назад

    Love your content! Great review. Xerjoff is my favorite niche house.
    Best regards from Brazil!

  • @DapperProf
    @DapperProf 2 года назад

    Great review like always - also, very handsome with that beard sir!

  • @Jmr91X
    @Jmr91X 2 года назад

    Thanks Aron for the great video for you with one is better Erba pura vs Naxos..?

  • @aromafromheaven
    @aromafromheaven 2 года назад +1

    Fantabulous review i really like this one

  • @pasf4118
    @pasf4118 2 года назад +1

    Your reading of the description had me 😂😂💀💀 what are they smoking hahah

  • @MrAde1101
    @MrAde1101 2 года назад

    Hi Aaron, as usual you’re spot on it’s a love hate, great review as always.

  • @CrappyProducts
    @CrappyProducts 2 года назад +3

    It does smell very synthetic though, that's the issue I have with Erba Pura

  • @thetruebrit85
    @thetruebrit85 5 месяцев назад

    Excellent 👌 Thank you Aaron 😊

  • @gabrielgomez9128
    @gabrielgomez9128 2 года назад

    As always, fantastic review.
    By the way, congrats on your 50k+ subscribers.
    Cheers.

  • @dantalksscentsuk
    @dantalksscentsuk 2 года назад

    Mancera jardin exclusif is a fantastic interpretation of this one. Performs better too. Everyone loves it when I wear it in work.

  • @santeripe
    @santeripe 2 года назад +13

    I was wondering about an aromachemical/accord in this fragrance, that I recognize from Head & Shoulders. It's a generic fruity smell, and VERY long-lasting. My hair smells like it the next day. Is that the galbanum? Is it an aromachemical or accord?

    • @Hmxfz
      @Hmxfz 9 месяцев назад

      Would your say it’s too feminine

  • @Giballi24
    @Giballi24 Год назад

    You’re 100% right, it’s love or hate, I hate this one, I love Naxos though!

  • @dantetrejo4680
    @dantetrejo4680 6 месяцев назад +1

    Aaron, I’m guessing similar things could be said about Kirke from Tiziana Terrenzi ?

  • @vincenthusvh
    @vincenthusvh 2 года назад

    Please try 1888 and Zefiro by Xerjoff Aaron. I think you will absolutly adore them

  • @sammy_sam_leonardo
    @sammy_sam_leonardo 2 года назад

    Tropical, yes!! I like this in the summer, really fun fragrance…

  • @roygale2543
    @roygale2543 2 года назад

    Great review as always ,,,,cant remember the last time a fragrance made you tingle because its so good 🙂

  • @checkmatefurries286
    @checkmatefurries286 2 года назад

    I really didn't want to hit that like button because it was at 69 likes when I got to the video...but I did. Aaron, you are such a cool dude and love these videos. Between your just calming and soothing voice and your really fucking vast knowledge, I always love to click on the stuff. I hope you are having a great year and keep uploading great videos dude!

  • @srdjanmiletic6960
    @srdjanmiletic6960 2 года назад +1

    It's smells like stronger Tiziana-Terenzi Kirke.
    I read the comments and see that no one mentioned it.
    You also could say Mancera Jardin Eksklusif

  • @PianoScoreVids
    @PianoScoreVids 2 года назад +2

    finally my boss bitch sample arrived ... so excited to try it out since you write it's so personal for you, on your page

    • @RachelKNg
      @RachelKNg 2 года назад

      I’m counting the days until Raw Cherry drops & I can send in my order for that & Boss Bitch! Amazing!!!

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад

      🦄🦄🦄🦄🦄

  • @Phil7753
    @Phil7753 2 года назад

    I would love you to review Irisss by Xerjoff. It might just be the best irisscent imo.

  • @sandymcconnell1969
    @sandymcconnell1969 2 года назад

    You pronounced it right Aaron!👍👌😊

    • @DTJ2024
      @DTJ2024 2 года назад

      He did at first and then on the second time he got it wrong 😅

  • @MENS_IMPROVEMENT
    @MENS_IMPROVEMENT 2 года назад

    I can’t wait to try that one.

  • @iamlove5325
    @iamlove5325 2 года назад

    Aaron, get your nose on Oud Zanzibar by Blend Oud. But, don’t just smell it up close. Smell it in the air on someone else. It is a great freshie.

  • @crazycatpetera1404
    @crazycatpetera1404 Год назад +4

    Completely agree with you on this one, I really wanted to love this but there’s this really synthetic orange note that I can’t stomach, (similar to Sicily from Mancera) without that it would be amazing 🔥 Do you have any alternatives you’d recommended for a fruity, beast mode fragrance like this but without the jarring orange note?

  • @hoanganhnguyentuan4740
    @hoanganhnguyentuan4740 2 года назад +1

    Pls review more xerjoff , espically casamorati line : Fiero , etc

  • @paulysci925
    @paulysci925 2 года назад

    I was excited to smell this for a long time. It's way sweet and pretty feminine. It does smell good though

  • @nicsamazingpinballchannel7688
    @nicsamazingpinballchannel7688 7 месяцев назад

    I've sampled 354 fragrances to date and only nine fell to an "F" grade. This was one of them. I describe it as "candy store on fire" with the blaze beginning in a smoky amber plastic fruit bowl. Godawful shite. But... diversity is life and I'm glad you found a way through the fire.

  • @ramoneregal8317
    @ramoneregal8317 2 года назад

    The description is hilarious

  • @straden79
    @straden79 Год назад

    The owner of Xerjoff launched another company called sospiro and they have Erba Pura Magica, people praise that as upgrade of this one. Hoping that you review it as well.

  • @cysco485
    @cysco485 3 месяца назад

    Please try to review Xerjoff - Ivory route ! All good for you

  • @chrisfairbarn9908
    @chrisfairbarn9908 2 года назад

    I have this and only wear it on certain occasions. 1 spray and I'm good for the day/night. It tends to a have a huge scent cloud that may offend others..not that I care.

  • @randallECTRIC
    @randallECTRIC 2 года назад +1

    I have a decant that is still half full..to me Erba Pura reminds me of all the hotties from the 1990's ..it literally smells like the female club frags that I remember..even my own mother had something that smelled like this tropical cocktail..it wasn't good on me..but I can understand the appeal..

  • @i.blomen
    @i.blomen Год назад +6

    I have never actually smelt this fragrance, all i know is that it is used by like 60% of all profesionall football players in England and Germany.

  • @ski34
    @ski34 2 года назад +1

    Loving raw cherry rolll on Tuesday

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 года назад +1

      🍒🍒🍒🍒

    • @ski34
      @ski34 2 года назад

      Got it on the now mate and smelling fabulous 👍

  • @deathe00core
    @deathe00core 2 года назад +1

    HI there, loving your videos! Would be great to see your opinion on the underrated Ombre Nomad by Louis Vuitton!!

    • @RobertLaTuso
      @RobertLaTuso Год назад +1

      Ombré Nomade is a phenomenal fragrance. Try the clone “Royal Night” by The Woods Collection (95%)

  • @VenAperderTuTiempo
    @VenAperderTuTiempo 2 года назад +1

    Love love Erba Pura❤️

  • @adrienne13
    @adrienne13 Год назад

    Sunny delight, perfect description 😂

  • @sanjayshah4072
    @sanjayshah4072 2 года назад

    Nice video. I have Erba Pura from Saspiro. Is there a difference between these two?

  • @ioana1567
    @ioana1567 2 года назад

    Hi, Aaron! What do you think about Xerjoff Muse? I’d love to hear your honest opinion. I personally love it, it feels so unique to me. 🤭💜

  • @AnitaN844
    @AnitaN844 2 года назад +1

    Please do a review on Dolce Amalfi by Xerjoff

  • @angelyordanov792
    @angelyordanov792 2 года назад

    Been watching your reviews and they are great ! Can you try to review Myths man by Amouage? I'm kind thinking of buying a bottle, but It would be interesting to hear what are your thoughts. Thank you !

  • @bigbrotherwatchesdannyboy306
    @bigbrotherwatchesdannyboy306 2 года назад

    Fantastic review! It is like the billionaire uncle of 1 million.

  • @farbrother123
    @farbrother123 2 года назад

    Gaiety pfffft, loved the snigger 😂
    The drink Sunny D 🍊🍊🍊

  • @g.d2450
    @g.d2450 2 года назад

    from this house i have a bottle of Naxos and sold a bottle of agusta along with about 30 other scents that have been taking up space that i don't like or wear as i didn't wear it that much and always reached for ambre leather first if i fancied an amazing leather scent.

  • @leonadior8640
    @leonadior8640 2 года назад +1

    I love your reviews, however, on this particular scent, you may consider to provide us with a “part 2” review off this scent, once you have reached the dridown. I will be curious to hear your feedback on that.
    I bought this parfume based on the positive reviews. Big mistake indeed.
    It’s true, the opening of the parfume is excellent , but few hours later, I simply cannot stand it, the smell becomes very sharp, and I feel like I am choking almost, and the people around me.
    From my point of view, this parfume is a “MUST TRY BEFORE YOU BUY”