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A lot of these were great.... but.... why would someone hiring a photographer need light room templates? Or PS actions? Or tip and tricks in photography? This would make your target audience photographers not people looking for photographers... Just some feedback, I thought there was a lot of great value in this video
Hey @knottage, great question. There are several reasons a photographer would offer lightroom templates, PS Actions, and tips. First, offering these can show authority and expertise that a photographer knows their stuff and is helpful. This can help tip the scale when choosing between two different options for a photographer. You get to see their personality and expertise in these exchanges. Next, it can help turn the DIYer into a customer. Someone looking to take and edit their own photos can quickly realize a wedding or other special event deserves more than DIY and choose to hire instead. Or it can serve as a downsell for those unable to afford your photography packages - try these tips and presets to get you started. Lastly, these can lead to paid products that can help create a passive income for photographers. The key here is to know your ideal customer and to map out your sales process (one for each target audience). This is where having options for your customers comes in - from free/low-priced products to high-priced services. Getting your ideal customer's email address is the first goal so that you can build a relationship with them, whether they choose to hire you right now or not. This is going to look different for each sales process/customer. If you don't offer a lead magnet and have your sales process mapped out, you miss out on creating customers for life.
![Lead Magnet Ideas for Photographers - 8 Ideas to GROW an Email List [2023]](/img/1.gif)
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This deserves way more views
thank you 😊
A lot of these were great.... but.... why would someone hiring a photographer need light room templates? Or PS actions? Or tip and tricks in photography? This would make your target audience photographers not people looking for photographers...
Just some feedback, I thought there was a lot of great value in this video
Hey @knottage, great question. There are several reasons a photographer would offer lightroom templates, PS Actions, and tips. First, offering these can show authority and expertise that a photographer knows their stuff and is helpful. This can help tip the scale when choosing between two different options for a photographer. You get to see their personality and expertise in these exchanges. Next, it can help turn the DIYer into a customer. Someone looking to take and edit their own photos can quickly realize a wedding or other special event deserves more than DIY and choose to hire instead. Or it can serve as a downsell for those unable to afford your photography packages - try these tips and presets to get you started. Lastly, these can lead to paid products that can help create a passive income for photographers.
The key here is to know your ideal customer and to map out your sales process (one for each target audience). This is where having options for your customers comes in - from free/low-priced products to high-priced services. Getting your ideal customer's email address is the first goal so that you can build a relationship with them, whether they choose to hire you right now or not. This is going to look different for each sales process/customer. If you don't offer a lead magnet and have your sales process mapped out, you miss out on creating customers for life.