Never Drink Drive
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- Опубликовано: 1 дек 2009
- A few drinks are enough to make it unsafe to drive.
This drink drive TV ad tells us the story of a father whose daughter is killed when her boyfriend drives a car into the back of a truck.
The boyfriend was drinking at a birthday before driving.
This drink drive TV ad was launched by the Transport Accident Commission (TAC) in the year 2000. In the year 2000, 407 people died on Victorian Roads.
In 1989 the TAC launched a series of television commercials showing the tragic results of drink driving. This is when the well-known tagline - drink drive, bloody idiot - was born.
A major aim of the TAC's drink driving advertising has been to emphasise the reality of being caught if you are over the limit and the severe penalties that follow.
For more information about TAC's drink drive campaign click here: www.tac.vic.gov.au/road-safet...
Transport Accident Commission Victoria
www.tac.vic.gov.au
www.towardszero.vic.gov.au
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/ tacvictoria
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To subscribe to TACVictoria click here: bit.ly/1SIy8sm 
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Whats amazing about this ad is that it shows you that you dont have to be completely drunk in order to kill someone after drinking and driving. Just "having a few" is enough.
Or even just one as I learned in my Florida Driver's Ed.
"If you drink, then drive, you're a bloody idiot."
Straight up message. I like it.
I do not understand why American audiences would be offended by this. This ad shows exactly what could happen if you drink and drive. This ad is meant to teach viewers NOT to drink and drive, and to see the consequences of drinking and driving.
It looked like a Hyundai Commercial until 0:06 happened.
I legitimately cry when I watched this PSA- when the dad talks about how horrible it was to choose a coffin for her I just lost it, because it makes me think about how awful it would be for my parents to lose me.
You know, up until you mentioned that, I always thought the line was "everything's just a coffin"....which would be just as painful 🙁
Another lesson learned here: if you suspect someone shouldn't/can't drive anymore then don't get in the car. Don't trust the "I've only had a few".
This advert is very effective. It's heartbreaking when Julie's father comes running to the scene.
This is really well done. Over here in the Netherlands these kind of ads are always (*always*) given some kind of spin, be it humorous or "hip". I wish they would take example from this brilliantly acted and deeply touching ad. Not that the viewers would take any notice, though...
Now, how did I get here?
Okay, I *did* laugh a little at the sudden impact at the start. Did not see it coming.
I nervously laughed when the car struck, then felt guilty immediately afterwards :/
Only issue I have with this.
Why did the paramedics not show up until it was dark?
Perzane I don’t think that was the point
I kno why they did it it’s to trick the brain because you think everything is all good sun is shining he is seeing his beautiful girl next minute his entire life is destroyed it’s dark and he is alone
Or the light could be a representation of her life the sun is up she’s alive son is down……
Or could be a Continuity error
@@blink1821986 Good analysis.
Well depending where u live and if u live on the farmland or urban area usually takes longer for someone to call for help and takes longer for them to show up or could be a metaphor
It’s realistic it will usually take a hour up to a few depending on the area
whoever put this all together is a genius
These adverts spoke wonders to me. Although I don't drink, they're a story leading to the point.
In America this will offend someone... so thats why we dont play it. Which sucks because we have to deal with crappy ads that dont express this kind of emotion except the disappointment of getting arrested.
THANK YOU!
Well, of course it would, you can’t please everyone
a lot of us are stuck with an ad for secret sauce that uses audio from tiktok instead of works of art like this
well, that, and an ad that shows beer as a tsunami as a person drives.
hey, americans. quit being so tense.
I like how that one opens like it is a car commercial. It reminds me of some of the prevent-it ads shown here in Canada, though those are focused on workplace safety.
I am an italian Emergency Medical Technician, and i lived this, only once.. thankfully.
Very well put together, even for back then in 2009! I hate to say it but I laughed at what it said at the end "If you drink, then drive, you're a bloody idiot"...
The ad aired on Australian TV around 2000-2001.
2009 was when it was uploaded on RUclips
0:00: Wow, an TV ad either about a Hyundai Excel ad or a couple going on a country drive
0:07: Whoa...what the hell?
So happy driving at the start then someone dies and its really sad and then at the end it just calls you an idiot, absolutely brilliant
That poor man, losing his daughter on his birthday 💔
Drinking and driving is exactly like Icarus flying too close to the sun.
That is the thing with accidents on the road, they are not accidents, someone always does something wrong. Anyone can get touched anywhere anytime, stay safe people!
In the real world, I know quite a few dads that would make sure Julie's boyfriend follows in her footsteps!
Poor Julie :( that's really sad :( I remember when I saw someone driving and crashing just like this vid and I could see there blood splating all over the place :( that's one thing I could never forget
Usually adverts dont give me any type of like sadness or fear or just whatever, but this one hit me hard man
My cousin also hit the back of a flatbed tow truck at 70 km/h on ice, on a highway, under speed limit, she's still alive, but completly blind... She now have twins :)
I remember one day my dad was taking me home from school, this motorcyclist drove straight in to a truck like this one and he got flung like 5 meters.
We need more adds like this on Australian T.V..... it's the only way to prevent this sort of carnage from repeating time and time again.....
That was a brand new Hyundai Accent when this ad was launched. No wonder people initially thought it was a car ad. up until 0:07 anyway.
It's a nightmare... when it's your unique daughter or son and he or she dies at about 18-20 years old, the parents couldn't repair the emptiness that had created their peaceful life by having another baby. Don't have the time or too old now to begin again raising another child with that souvenir in your mind. It's awful....:-(
*Yes, the point of the ad is to shock, but if you watch it before they hit the truck, the driver had been looking straight ahead the whole time. Strange that he couldn't see a truck right in front of him*
Trucks usually have a stopping metal bar to void this type of accidents.
Usually, but not always. I have seen more than a few exactly like the one in this ad.
It's not the point through... This could have happened in any kind of accident.
biscoito1r a metal bar won’t do nothing when a car is travelling at 60+ kilometres an hour and plowers straight into it.
cuz
That one apparently did not.
"Okay see you later. Was nice to spend the entire day drinking with you. Look after my baby girl!".
This doesn't even need any text...video alone is enough...I really cried :'(
Why did her dad allow him to drive knowing how much he had drunk
Love the end message. Very though provoking and clever.
_it's all fun and games until you drive into the back of a truck._
OOF...Is that sarcasm or...
Yep
Drunk drivers are selfish pricks and have no right on the road. They all think they're invincible, that nothing will happen to them. I've heard stories of people I know who do stuff like this, well i say it's only a matter of time. Then it will end in tears and they only have themselves to blame.
Well, you play with fire, you're gonna get burned.
New Zealand ones are much scarier than these and cleverer. You should watch the ad called "mate"
I love your psas& America has a lot to learn from you guys@Tac. 😇😉
It’s never the driver. Had a former friend once try to drive me to get more booze and fast food. Guy couldn’t even walk straight. I told him I’ll just walk home before getting into that car because drunk driving isn’t ethical. I pointed out the odds of something bad happening may not be high but I’m not risking it. Called me a pussy for not getting in the car with him. I’m not putting my life at risk.
For those of you who thought this was a Hyundai Commercial, at almost the exact moment they crashed, you can see through the windscreen and see the woman lift her arms for protection. Just sayin'. :P
Dodge Durango Still it will hurt them
I love your ads&I wish the states would make the same kind of hard hitting PSAs like yours TAC. 😢😇
That truck was a little too big to be parked in such a small street, 0:06 the man can clearly see the truck he's about to hit and yet he doesn't swerve to avoid it? Clearly the man was just looking for an out of his relationship
Childhood: 0:00
Adulthood: 0:06
The advert was sad, but the words at the end cracked me up for some reason.
Shizzlesticks!! That's some powerfull message there, can't say it ain't truth, gotta spread this message throughout the world
This ad using the theme from Platoon, interesting.
Spoken like a true king.
clever idea for an advert! no one saw it coming as you think its just another cliche car commercial.
I know it's a serious thing and all, but when I saw the initial impact, I couldn't help but laugh. Honestly.
Aweh! Im crying :'( not teary eyed! Attualy crying!
you are just having a nice sunday drive and all of the sudden, wild truck appears on middle of the road.
When they showed the girl lifeless in the car seat, she looked like a younger Jennifer Lawrence.
Australia makes really touching ads...
@LtVictor1 this is an Australian ad to be precise its from the state of Victoria and commissioned by the TAC (Transport Accident Commission)
We need these types of ads for America.
This broke me to tears ,im survivor of Drunk driver hitting me on sidewalk.This hit me home. Dont fucking drink and Drive end of Story
These ads are actually pretty good, very compelling, unlike some American ads.
Did anyone notice the plate on the car is fake?
Yes
@LtVictor1 This is an Australian ad.
This is sad and all but the beginning was hilarious!
I Cried when I saw the flashbacks..
It's funny at first then the feels come in
If he was drunk and killed her in car crash, he didn't committed the accident, but murder of he's girlfriend
I've gotta admit, I burst out laughing when the car hit the back of the truck. It was genius comedic timing.
The use of "Bloody" in the ending frame is quite Ironic, isn't it.
Actually, it’s not ironic. Irony applies to mainly ‘verbal irony’ and ‘situational irony’. Verbal irony happens when someone says something, but implies something else (like sarcasm). Situational irony happens when a reversal of expectations happens. Like if someone stumbles backwards to avoid a cigarette but fell into an incinerator. They would’ve attempted to avoid being burned a tiny bit, but ended up burning to death in the process.
IRONY TAUGHT
What was the phone call for at the very start where he tells his mate they just got a warning?
Shittttttt. Bloody powerful stuff right there... Btw its an aussie ad from victoria, im 16 an have to analize this ad for an essay, any ideas?
shandi010b I have to do it for an essay aswell. Can you help me?
Sad add should of let Julie drive the dad should of pulled him aside and said he didn't want his daughter get in the car with someone who has been drinking speaking up can save lives.
This is so sad. ;,(
That always touches my nerves. Always.
@XxHeelsDownxX Actually me too, I can't believe how emotional it is at the end :(
It is time that legislation is introduced for Automakers to install Alcohol detection interlock devices in all vehicles to prevent the starting of a vehicle. All vehicles should have this device, and the problem can be brought under control. Also legislation to tamper with such a device be a criminal offense. This move would end the carnage on the roads, and save people from getting a criminal record by not being able to operate a vehicle when drinking to begin with. If an Automaker can install six Airbags in a car, it can surely install a breathilzer interlock device....
Well that escalated quickly
Omg. Soo sad.
Very Good VIdeo.
I remember how funny this was. The crash was too clean for it to be good
@LtVictor1 It's an Australian Ad, and yeah most of our anti-speeding/drink driving and smoking ads are really powerful.
I remember seeing this on Tarrant On TV when I was a kid
That's would be sad for that old man
TAC has no chill yo
This ad campaign is how it is done.
Very funny start up xDD
thanks for this video...i will do my part
It seems weird that he did not turn .
@mcfurley Yeah, the same song was used in "Platoon". The piece is called "Adagio for Strings" by Samuel Barber. :)
Anyone that drinks and drives is making a huge mistake the second they think of driving after drinking this cought my attention these two peoe could be you don't do it that girl could be your loved one if you drive drunk how would you be able to look at yourself
He is beginning to cry
1:29 pause
So, the message you're trying to get across is drink driving kills, but the advert shows him taking his eyes off the road and looking at his girlfriend. I suppose, that wouldn't have anything to do with it?
I have a feeling the text at the end was a pun.
How did I get from a You Laugh You Lose compilation to Drink Driving ads from 2009...
Actually the ad is from 2000 but it was uploaded on RUclips in 2009 I'm guessing because when the TAC made a RUclips channel they decided to upload all thier old adverts from over the years
Imho that Hyundai Accent model has only a single airbag, for the driver, so she could not survive it without hers. I drive this car since 15 years.
@LtVictor1 this is australian ad
When you crash into the safety truck in NASCAR
Yes, I do know I’m going to hell
Has anyone texted the number in this ad?
0:00 What's this? A typical late 90s car commercial for Hyundai
0:06 HOLY SHIT!! I was NOT expecting THAT!! 😮😮😮😮😮
0:44 Oh.... 😥
1:24 😭😭😭😭😭😭
@LtVictor1 It's Australian, not British.
That's how it ends if you are driving on the wrong side of the road.
platoon soundtrack?