Understanding the MASTERCLASS Marketing Behind Ye | THESTATE.
HTML-код
- Опубликовано: 22 фев 2024
- Support The Casual on Patreon: / thecasual OR
Support THECASUAL on RUclips by becoming a member!
•
Reggie Casual breaks down the marketing genius behind Kanye West's YZY pods release, highlighting the impact on fashion business and future marketing trends. Learn how authenticity and accessibility play crucial roles in building brand resonance and consumer loyalty. Gain insights into leveraging unconventional strategies for business success.
•
The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
Keep it Casual.
•••••
Follow us+
THECASUAL on INSTAGRAM: / thecasual.co
REGGIE on INSTAGRAM: / reggiecasual
•••••
MUST READS!!!
Purple Cow - Seth Godin: amzn.to/2OxBROs
Ametora - W. David Marx: amzn.to/2RJpYau
Thread's Not Dead - Jeff Finley: amzn.to/2SUAltd 
Хобби
Disclaimer: After careful consideration and a whole lot of thought, this video will remain in our rotation. We recognize that the individual featured may polarize opinions; however, our decision not to take down the content stems from a commitment to exploring the complex fabric of the fashion industry, not from an endorsement of the individual’s views. Our intention in using this example is to delve into the underlying dynamics of how controversial figures continue to influence product sales and market trends. This serves as a learning case study aimed at fostering a deeper understanding among our viewers.
It’s important to clarify that we, in no way, share or support any hurtful comments made by the individual in question. Our goal is to provoke thought, not to propagate harm. We believe that the strength of our community lies in its diversity and the open exchange of ideas. Yielding to the demands of any single group would compromise the democratization of our platform. We are here to challenge each other, confront the issues of our time, and explore their relevance to the world of fashion and beyond.
Creating an echo chamber where only agreeable voices are heard would do a disservice to our mission. It is through tension and challenge that we gain a clearer understanding of the world around us. While we do not condone hate speech, derogatory comments, or actions that cause distress, we also stand against the outright silencing of voices, especially when there’s no intent to harm.
We extend our sincerest apologies to those who may find the content unsettling. Our primary aim is to ignite debate and discussion, encouraging our community to engage with difficult topics head-on. I personally do not support any form of hate speech or actions that foster division. However, stifling dialogue is not the solution. We hope this content serves as a catalyst for learning, understanding, and respectful discourse.
Thank you for taking the time to consider our position. We invite you to join us in this complex journey, as we continue to explore the intersections of fashion, culture, and society.
Thank you, Reggie! Appreciate this
While completely separating the "art from the artist", or in this case, the "marketing strategy" from the "strategist", I am thankful you came to this decision, Reggie. Strong and informative as ever.
Well said 👏🏾
This is the video that made people upset? Really?? This was purely about business and fashion which the channel is all about.
Not a Kanye fan. He's neither here nor there for me. But as an advertiser, Jesus! Or should I say Yeezus! The man knows his shit!
He’s like that one annoying family member that you don’t really wanna spend too much time with, but you have tough love for him anyway lol
It's funny when folks are saying things like not a Kanye fan, I wonder if they live under a rock. If you've been paying attention the man has influenced so much of modern music, to modern men's fashion. It's wild to realize how many lines of connection you can draw coming from him as it relates to our current culture. Even if you're not a Kanye fan, I'm sure there's some aspect of your life or interests that has been shaped by him.
@@max.a.trillion3217 he's not owed their attention for influencing their favourite artists if he doesn't appeal to them personally.
I still have love for Ye, but I find it extremely embarrassing how he'll ride so hard for made up bs that he got so easily influenced into by young idiots who got duped themselves. He messed his life up when he could've found out it was for nothing if he spent a few more hours looking into it. "I put no thought into that" - Ye
@@Mudkipz123 what are you going on about my guy 😂😅? "He got so easily influenced by young idiots", "he messed his life up", who are you and we to judge? His life seems to be going well to me. And I disagree with this whole sentiment that "he has a bunch of yes men around him, or he has nefarious people whispering in his ear, causing him to say bad things." Ye is going to do what Ye wants. He always have. He's a grown ass man doing what he wants to do and he's responsible for his actions.
@max.a.trillion3217 funny we don't hear anything from Kanye now. I guess he is figuring out he can't do whatever he wants or what happened to why he lost $2B.
Well written, and well presented - per usual.
I was late to this video and I’m kinda surprised at the amount of apparent blowback. I saw you were doing a live I haven’t caught it yet. I don’t see a problem with this video. It’s not a strict Japanese fashion video but I don’t mind that at all. Ye is polarizing to say the least but the marketing aspect of this release is interesting and I enjoyed hearing your take on it Reg. It’s not so much a video about him as it’s a video about the implications of what he was able to do with his brand recently. To anyone that’s outraged by this video, you do have the choice to just skip it and catch the next one. Unsubbing or threatening to unsubscribe or anything along those lines seems way overboard IMO. Hope the night wasn’t too stressful for you and the CASUAL team. Appreciate the quality content as always.
we are at the same moment when the S curve was rebelled against. Brands that aren't content creators are the modern corset
Great video Reggie
Just say Kanye is a business genius, even as a college dropout.
This view point was valuable. Thank you
Great video honestly don’t care at all about Kanye fashion or music to many die hard fans and then hypocrite haters for a man in my opinion not worth all the energy to for in certain moments
Here is the thing tho.. all the people that dropped him started coming back.. and gap is the first.
Adidas also was found talking to him after the 20$ drop. Just saying
So THIS is a controversial video?! A totally normal video but this woke generation is so freaking soft that they crying already... so freaking ridiculous I can't believe what's going ..are you freaking kidding me
Really cool jacket.
Haven Court definitely a great example
Reggie kinda got that shi on
😂 ayooo fr fr!
YE is the only real "cool " rock star out there. He's not afraid to rebel, speak his mind, have an opinion which is not palatable and go against the grain. Regardless of what you think of him... You gotta love him for living and being his truth.. A true artist in modern times
Goebbels was pretty ahead of his time too....
/s
Nah
@@robotoboy30bro just learned about goebbels
🙌🙏🏼
I’m glad u kept this post. If I may say, it’s not your job, or anyone’s job to go around apologizing for Ye. Since when are grown men expected to apologize for saying what they really think? In a free society they are not. And yeah, he’s one hell of a marketer. I’m taking notes.
And because he proved 20$ can sell a lot
Yzygap is back in europe.. gap Yeezy is now--20$
Genius or nah?
I’d say he is. More so in music. In fashion, I think after all his downfalls, he knows exactly how to snap back to reinvent himself. It’s almost as if he needs adversity to excel. I honestly can’t be mad at that.
@@pastensehow about being mad at the anti-semitism?
@@JoeyLevenson he’s neither mad nor anti-semitic. I’m actually against him apologizing for all that crap. He said what he said and should’ve stood by that. He wasn’t speaking about ALL Jews. He was talking about an oppressive idea that has long been apparent. And if you really think otherwise, you really needa get out more and actually TALK TO PEOPLE. I’m not even Black, but I totally understood where he was coming from when he said that. I don’t agree with everything he says or does, especially with this sentiment. Ye just might be the most polarizing figure in today’s society.
M A R K E T I N G B O I S
Bro has problems with Ye, says he wont voice them, but then pokes at him throughout the whole video ☠
No. I’m only highlighting how others view him and that’s important to this analysis.
@@THECASUALcosounds like you’re praising him though. Hitler was also a master of marketing and presentation. Selling hypebeast crap for $20 to dummies who want to flex online isn’t impressive. Most likely they’re teens who should have better guidance. Getting $20 for $5 crap isn’t impressive when they couldn’t sell it in the first place, because of this terrible person. Just saying.
@@THECASUALco How is that important to the analysis at all? You literally start off the video by talking about how the product and the way it was marketed could change the game and how genius it was and then later on bring up that everyone has their personal bias against/about him or whatever. Then you proceed to make jabs while saying you aren't going to voice them by saying that he's a man who needs professional help. Just own up to your opinions at that point is all I'm saying LMAO
@@reignFX. I said "his NAYSAYERS will say.." I'm emphasizing the point that while he has detractors it simply doesn't matter to his relevancy. That's not a jab that's a fact. That analysis is important b/c it puts into context EXACTLY why that despite those who disagree (which include myself) there is a lesson to learn. Further, what you choose to hear and what is actually said are two different things. I said what I said about myself BECAUSE it's important to know that I too have those biases and yet I am able to cast that aside for a more informed take. I'm attempting to give those who listen a chance to also reconcile with that. As a fan (if you are one) this is not relevant to you. But as a detractor it certainly is.
I don’t think a screeching group of people should get to dictate what one can and cannot watch. Just go to a different channel if you can’t handle being out of your bubble.
Aight Reggie. I love you bruv. Seriously.
But I have to say my piece on this whole thing, and we are definitely NOT going to agree here. You'll probably discount whatever I say here because of your experience in the industry of marketing... but I also know a lot about the marketing world - and how disgusting it is.
Business is about making money. We all want to make it. Mainly because we live in a capitalistic hellscape from which regular people cannot escape or find true comfort within due to the financial caste system that oppresses us. That's not even counting the mounds and mountains of other hateful ideological foundations at the feet said system.
Marketing is the most evil concept ever conceptualized by humankind... and we can blame none other than Edward L. Bernays --- a man so corrupt in his manipulation that just hearing him speak makes you question his humanity. Marketers (such as you and I) know that the game is all about manipulation, and predatory psychology. If we are being honest about Kanye, and we should be... He is benefitting from smart marketing know-how and a ton of previous resources (Adidas, and other Hip-Hop legends) that forged and founded the empire he sits upon. He was once one evaluated as one of the richest celebrities in the world.
That value doesn't just completely evaporate over night. J.K. Rowling's Harry Potter franchise didn't just cease to exist and still makes ridiculous profits despite the hateful garbage bandwagons she jumps on. Marketing preys on apathy, you know this, I know this. It's why people still buy big-box retailer clothing made in sweat shops. The messaging is manufactured to make justifying buying it easier. Throw away your logic, and moral stances - because this is "culturally important"
Sadly with how you're praising the man here it comes off similarly to somebody being like "Goebbels was actually kind of a genius, and we should all acknowledge that" without fully condemning what an evil person, and the evils that his contributions to "culture" helped to propagate. Because yeah, Goebbels was a genius in marketing. He helped to convince and entire country that it was cool to believe in the most heinous evil garbage known to man.
Anyways, I don't think you meant harm by this. It comes off more as you just admiring the knowledge and deftness with which Kanye can sell a man his own car --- but I just don't think it's a take I can vibe with. I watched your livestream and I think the nuance of your conflicted stance on the whole thing came out better there. Here it just sort of feels like you're weaseling away from acknowledging exactly what kind of hateful shit he's done - in favor of being like "IT WAS GENIUS THO!"
Sure. He sold some folks $20 sock shoes... honestly not surprising. I still see people wearing Yeezy's today.
Nothing you said here was false. I agree totally and you are right. The unfortunate reality is that I have to challenge myself and the community to think about these things WITHOUT my biases showing.
In a live format I always give my raw take b/c its warranted. I don't always get it right but I always let my stance be known. However I cannot change minds by speaking in an echo chamber. Our goal is not to fight these individuals BUT to get them onside. So that they may listen and be aware of the situation.
With more knowledge and understanding we are free from the shackles of marketing. By attacking the messenger we only create more tension and aggressive response.
Understand I HEAR you but there is more at play than simply "ye is a genius". You know this. I know this. There is a method to the madness.
Ye the GOAT 🐐
eff ye…gigantic corn/goof ball…