Gotta love them. Took my girlfriend's iPad to an apple store for a repair quote for a cracked screen (claiming it on travel insurance, hence why I went directly to apple). Straight up "We don't repair devices - we just replace them". It's just sad.
So basically apple now has 2 power cable standards - magsafe to prevent people tripping on a cable from pulling down your equipment, and this gorilla strong connection that breaks the leg of any idiot that trips over your cable and dumps the whole desk on him. Nice.
@@afrog2666 that's pretty literally what Adobe did with encore. They said very explicitly they would sue anyone who used it they lost the license, even though I bought the damn thing myself. That was before everything Adobe was on a subscription model. I actually purchased it. It should be mine forever. But because they're idiot enough to lose the damn license, they got to punish their users.
laptop charger ac/dc converters only has removable cable on single side (the one going into the wall), making damage to charging port needing a whole block rebuy
Some LCD Monitors with proprietory display cables* are hard wired in. *I'm specifically referencing a Sony LCD display I once purchased 2nd hand (bad decision) which had a permenantly attached display cable and came with a PS/2 keyboard, at the time I didn't know what DVI was or DisplayPort but I know for sure that it was not a DisplayPort cable so it could've just been DVI but idk since I no longer have the display and wasn't even able to use the monitor since I had no computer that had DVI support so I got rid of it... I also no longer have the PS/2 keyboard anymore and this was all ~5-8 years ago now
This is fucking hilarious... Linus is sooo right and watching him get so angry is fascinating while Luke just sits there laughing his ass off, just enjoying the moment...
I can pretty much guarantee that apple themselves have a tool that makes the cable removal a 10 second 1 button press process while doing it by hand feels risky/leery, so they can farm 500$ "repairs" off people who break it or want longer cables
If it's spring-loaded tension, they likely have a magnetic attachment point that they can rotate the spring and reduce tension on it for easy removal (at least that's how i'd try to set it up).
@@gunswinger3110 you would honestly be surprised in how much engineering most things have been through, with most of the engineering solely for idiot proofing or reducing ways something can hurt someone in the most basic of use cases. Then there's Apple, who intentionally engineers stuff to intentionally make life difficult for everyone else.
This is the only time I can remember where Linus is actually pissed off to the point of losing his cool. Congrats Apple. You broke Linus. You should be ashamed.
Linus' reaction to Nvidia v Hardware Unboxed tops this by a mile. I can say with a degree of certainty that is the moment he's lost his cool the most, ever.
Yup... and have you pay an extra premium for the replacement! Recently I had a user with an iPhone 12 that had the glass broken on the back, a six month old phone that for the rest still looked like new, not a scratch on the front or sides. Apple: we can't repair that! We'll can only swap the device... cost? 70 bucks under retail price! So a perfectly working only cosmetically damaged iPhone is only worth 70 bucks? FU Apple... FU.
I want to believe that their employees who are testing the product also annoyed by the cable design and file the complain, but soon after they got fired.
Totally sympathize with the expressed frustration... Except in this case, you didn't quite get it right. Replacing products supposedly don't impact the environment because you are effectively recycling the material through apple, which they reuse when making new products. But you may have an interesting point posing whether modularity also means more waste... I'm not sure if it has to, but I can see why it would
The products they replace will end up as refurbished parts in store. There's too much money on the table for Apple to do the right thing here, but on the bright side these products do get repaired and put back into circulation.
If Apple wanted to be "Pro Environment" they would have sold the monitor without a power cord and used a standard IEC connector like EVERY other manufacturer. You could have used the cord from your old/broken monitor on the new one. If you did not have a cable, then they could sell you one. Instead they take the anti consumer stance with a proprietary cord. What next, damage the cord and you must buy a new monitor?
Good question, I guess a limited cycle powering on and off like: "you broke our policy by restarting your monitor more that 10 times in the last 12 months, your warranty repair considering "100 dead pixels" is denied but LUCKY YOU we just have a brand new monitor on our inventory, it also comes with a discount, from $2999 now to $2899" lol
@@markwong6548 Louis Rossmann would like to have a word with Apple. The Apple company is so anti consumer and anti environment (making parts hard to replace), it isn't even funny anymore.
You can clearly see the engineering design intention... it is removable, but it requires an Apple Service Depot to remove it. That way Apple can replace the cable, when they are obligated too... but you or I, can't. Furthermore the spare part itself is now proprietary and exclusive to Apple. It is yet another example of scummy Anti-consumer Right-to-Repair ideology. The joke will be on them though, because despite all the effort to design it to be irremovable by the consumer, I will wager a guy in China is already manufacturing an aftermarket replacement cable for the socket that is removable, comes in multiple lengths and a dozen different designer colors.
it occured to me why this might have happened, they designed a custom mains plug, couldn't get it qualified as "safe" e.g. England has CE marking, what does North American use? (C13 is a standard that's qualified already, so it's easy, so everyone uses it) so put a circlip or screw or whatever on it and made it "non-removable" therefore not needing qualification
@@drozcompany4132 There are 2 CE marks, one means Certificate of European Conformity, and that is one where each letter can have a circle imposed over it that does not overlap with the other, the then there's the fake CE that has overlapping circles that basically means "China Export", both are illegal if used on products that are not certified, but most compliant products get it right and use the 1st one. So if you see the incorrect one, then avoid that product like the plague.
@@elektrokinesis4150 CE as China export is just a myth. the overlapping cirles were mostly used on products that were correctly reported to the authorities.
The funny thing is, they are all “we are getting environmentally friendly” but they pretty much teaching their customers to discard a 1000$ monitor if the cable breaks.
You don't throw the monitor away. You simply drive or ship it to your nearest Apple store. Leave it there for a week. Continue working on your computer with no monitor somehow. Then drive or ship it back.
@@iAmTheSquidThing well let’s see how many ppl will do that after the warranty is gone and the repair alone costs 500$ and on that “drive it to the nearest Apple Store”… not everyone is living in a city where Apple Stores are common you’ll either have to pay a lot for shipping or drive couple of hundred kilometers to get to a store hence ‘very environmentally friendly’ solution. Let’s be honest the choice to not make the cable removable is hundred percent a economical/financial choice (I would even go that far to say it was only a evil choice!) because if the cable breaks the only ppl who profit from it is Apple. Their “green washing” and “environmentally conscious” company image they tried to build starting with the IPhone 12 goes under for making a stupid cable choice😉. At the end of the days they are just trying to work for their investors and profit margins and not really for their customers. Everyone who is defending them are just fanboys and don’t want to see the reality. I myself use a IPhone 11 Pro and IPad Pro but I’m still not happy with some choices they make.
I've being down a rabbit hole of cables the past week, and now I realize why they did this... it's because of the monitor standardization laws, they HAD to put a regular monitor plug for the cable like all the other monitors OR hard wire it so that they can claim "it doesn't use the plug", if they added their own proprietary plug to the back they would've being "non-compliant" and that's a lawsuit they are not willing to fight...
Maybe they should just focus on making a good product instead of trying to be proprietary. Apple already stands out amongst the industry. This is putting brand image above customer satisfaction.
@@charlesturner897 as a EE, I can say: you could literally pound three nails through the appropriate parts of the mainboard, and it would work fine. Apple does not have special electrons that will only flow through their special branded connections.
This is the most believable theory I have heard. Vinicio, can you link to a source of the standards? I know of NEMA & IEC plug standards, but not anything about them being mandatory for computer displays. The Studio display is arguably more than just a display, with it’s A13 chip, onboard storage, speakers, and camera with center stage software.
You just know they say it's "non-removable" while being removable because when people inevitably have to replace their monitor, Apple can simply swap the power cable, sell it as a refurbished monitor and sell their original customer a new monitor.
Clampy Regulations? This is US powered, they are able to sell other models in the EU, other power connectors. repair if, animal? all people and animals I know have removed original plugs on cabled, longer wires etc, small boxes or tape to cover it up. Did LG made them? who demanded this?
This is just Apple's "Benchmark Testing" for a future iPhone that won't have a battery and will have a permanently attached cable that needs to remain plugged in to a wall outlet for power. The prototype is called a L.A.N.D.LiNE and it's their response to backlash over them no longer providing a charge cable with previous versions. The base LiNE model also has a rotary dial "simulator" app that cannot be upgraded and is required for placing calls. 😅
oh, god, I know why this has happened, they designed a custom mains plug, couldn't get it qualified (C13 is a standard that's qualified already, so it's easy so everyone uses it) so put a circlip or screw or whatever on it and made it "non-remoable"
That was also my idea. This stupid lightning-connectors and its predecessors are low voltage, so anyone can do anything and call it a plug. But mains voltage is a very different beast. The pins of the cable seem to be not as good covered as on any standard plug, so I doubt that this adapter - e.g. as a magnetic variant - would be approved by UL or TÜV. They probably played with those kind of power adapters in house for other stuff like the iCar, but the risk of electrocution with pins exposed that much should not be underestimated.
I liked at that Verge guy pic... it seems that the "connector" is barely (if at all) keyed to go in only one way. It's almost symmetrical and should be obvious that connecting Live to monitor Ground pin would be very bad. EDIT: ok they managed to get it out and apparently it's keyed.
Let's be perfectly honest here, it was done on purpose so people have to bring their monitors in for repairs when they have a power cable problem. There's no other reason.
And the power cable is obviously part of the hardware security implementation of the monitor, so you can't possibly have it replaced by anyone else than Apple as the new cable must be synced to the integrated webcam that can't be turned off.
@@TheKrstff Because apple is a design first engineering second company. They KNOW the charging cables of their phones and laptops are bad, but because they feel it looks better than a well engineered cable they kept it. Sure you could basically walk into an apple store and get a replacement for free, under warranty or not, but most people don't know that. So they buy another one. hmm.....
"Why did Apple change its approach to the design of the Studio Display’s power cord? Apple did not give any explanation about this." This was probably designed by the same person who's responsible for the charging port on the underside of the mouse xD
@@Skelterbane69 yes, yes it is. There's two sane ways to do a wireless mouse: 1) with replaceable batteries, meaning you will have to pause using it while "recharging", aka swapping tge batteries, but you'll never have to use it with a wire, or 2) with integrated battery, meaning it's not fully wireless, you will sometimes have to use it on the wire to charge, but on the plus side you can plug in the wire before a long gaming session and be 100% sure the mouse isn't gonna run out of power in a crucial moment. Apple went the insane way: you have to plug in a wire to charge it, but you can't use it during the charging process, which takes much longer than swapping batteries would
@@LRM12o8 Damn... How can they expect to seell products, when- oh wait, it's apple..... People will buy that stuff just cus of the name, I guess. I've got a wireless corsair mouse and I couldn't be happier with it.
@@Skelterbane69 ok cool. I had a 'wireless' Corsair Dark Core Pro and I hated it. Mainly because it didn't last a day of heavy usage (8hrs home office via Bluetooth plus some more hrs gaming on my private PC via 2.4GHz), so at the end of the day I often had to use it wired to charge (it was a refurbished product to be fair though). Also iCue was the dumbest piece of RGB/profile software I ever had to use. I'm now on a Logitech G604. It has no RGB that's just broken, the profile works, the battery lasts months and I'll never ever have to plug in a wire cause the battery is replaceable.
Respect to Linus for still representing his team, even when he's mad. Calling out his producer's name, ensuring Anthony got his fair say, and clarifying he wasn't trying to be rude to his staff when he said "get this out of my sight". Really good stuff. Also, yes Apple is very inconsistent. That's the only consistent thing about them.
Legit, and its worse because most of their user base dont care enough to call it out and just because its Apple. Apple either bring out the best products they have brought out in a long time(The M1 Macbooks and the macbook pros come to mind for this in recent memory), or stuff thats like... eh?
Just because you apologise for being a dickhead, it doesn't make it OK to be a dickhead. Just don't do it. Bosses who get mad at people (unless for extreme things like gross negligence/misconduct) are bad bosses.
@@The_Situation it’s infotainment, the moments make for good viewing… Anthony knew how Linus would react by the ridiculousness of the situation and getting it live is better than a fake retake.
Only last week I had to endure a meeting that was side tracked for 20 minutes with people ushing how wonderful customer friendly Apple was. Its like been stuck in an elevator with an Evangelical preacher 🤪
I know, unbelievable that a company known for X would do X again. Crazy stuff happens in this world... for example: When i put my hand in water it got all wet and stuff, just like the last time i put my hand in water. o.o
I feel like Apple should face legal trouble for this, this is even more anti-standardization than lightning cables in iPhones. This is literally a new product, there’s no reason to do this
It's made to seem non removeble but technically is this is so if the cable breaks you will have to pay them a ridiculous amount of money to get it fixed rather then buying a new cable
Knowing Apple, it's an intentionally consumer-unfriendly design. An essential and relatively easy to damage part that can "only" be fixed by Apple? Absolutely their MO.
@@HimmelWeint They bill you $$$$ for a full replacement, knock a few bucks off as goodwill, then repair your damaged cable in a sweatshop somewhere so they can sell it one more time (as another full replacement for the next schmuck in line).
@@iaadsi Exactly like you said. They give it a newly generated mac address to hide the fact that it has been used before and sell it as a new replacement to the next customer.
5:08 its crazy watching linus get mad enough to peak his mic. Ive never heard him yell loud that loud, not even on the clip of them discussing the LTT hack
I don't think I've ever seen linus go off like that before. I feel like his anger is justified but go dayum the man got balls to rant like he did. I've seen cancel culture attack people for less.
This seems shady as hell. It's like they want it to appear non-removable while still being an easy fix for Apple if people send their displays in for repair. I bet Apple won't sell replacement cords for this display at first unless people get angry enough.
And then they will advertise the next model with "NOW WITH REMOVABLE CABLE!" and all the people who do not really look into tech stuff but just blindly buy it go "woaaaaah".
@@kikihun9726 and Apple will go "no don't, buying unlicensed parts might BURN YOUR HOUSE", and *someone* might even have legit issues, which will further make Apple's point sound convincing... if not for the part that the issue is entirely avoidable by offering good old standard plugs like everyone else does
I worked at Apple as a software engineer and, while it’s such a massive company it’s hard to generalize, most decisions at Apple are top down and information back up the chain is poor/obfuscated/glossed over. It’s no surprise this sort of thing happens and is poorly communicated to the world.
I think the fixed power cable on studio display is fine, on iMac the power cable sometimes is too easy to detach, I’ve experienced and witness accidentally unplug the power cord of iMac by just adjusting the view angle
Y’all need to touch grass. No one should be this annoyed by a power cable for a monitor 99% of people wouldn’t buy regardless of the cable being removable or not.
@@SimonLYW you misunderstand. Apple is a trend setter. For better and worse, other companies follow Apple’s lead. Remember the idea of leaving power bricks out of the phone packaging and requiring people to buy the charger separately? Remember how Samsung made fun of it then followed suite? I don’t want other companies following this bad behavior.
@@SimonLYW If you think its okay, that a power cable for a monitor, that costs 1500$, cant be replaced, then you a clearly a part of the problem. In what world is it okay, that a standard powercable, used for ALL monitors around the world, is now something you cant switch or replace? You must be joking.
@@Japsizzle I think it's less than ideal for those that choose to purchase it, but put in context of other things that happen in life, I don't think it's worth getting mad about, especially for those who wouldn't buy the display regardless.
As an Engineer and Product Designer I say: The goal was to cause a higher failure rate. A lot of companies work hard on hidden ways to break your device soon after the warranty, but Apple lost all shame and makes these tries easy to discover and play with, and then put the damage on the customer. Another reason why I avoid buying anything from this evil company.
Yeah.. that's Apple for ya. I wish I hadn't bought an ipad from them. Like other competitors have their styluses in the box while apple sells it separately for 100$ or 130$ for the second generation one. And here's the thing they come without spare nips so that's an extra eventual expense. They don't sell them individually so you have to buy a pack of 4 that's 40$. And that's just a fraction of the sweindle-pro company that is Apple. "Does more, costs less". They're whole engineering and design ideology is "create the problem, sell the solution".
Ya I don’t know why people still think about apple logically. Their logic is to fleece their simps. They have been very consistent for decades that they will create failures and make things as expensive as possible bc their fans are morons with credit cards. Everyone knows why they do the things they do. There is a segment of whale zeros who will happily pay for their nonsense. They aren’t targeting regular people, they cater to their simps.
Completely agree. Complete monopolistic of the tech world. It's the Apple way or no way; Airpods not being compatible with android devices, (whereas Galaxy Buds have always been compatible with Apple products), green vs blue text bubble, list goes on and on. Oh, and if you don't have an iPhone or Apple product you're poor and lame. Lmao absolute sheep people and money grubbing company.
Apple will claim something along the lines of "this power cable design is the only way to provide the correct voltages to the monitor because of the unique power consumption technique"
I strongly suspect whatever plug they have made there is not legally certified for protection against shocks (like standard plugs are) when unplugged hence why they made it semi permanently fixed to the case.
@Timothy Murphy I’ve managed to get some pretty sexy shocks off a plug left plugged into the back of my 5,1 Mac Pro after unplugging the cord from the wall. I would like to see an IP rating for that connector.
@@N1lav I dont really get how they can be so conceited that a normal power plug (like the one found on PCs) is out of the question, so they engineer a cooler plug, but now that one isn't to safety standards because it exposes MAINS voltage on barely recessed contacts (dangerous), so their best solution is to... simply make it semi permanent. This is a train of thought Ii would have expected from governmental bodies, not a "cutting edge" tech company. Yeah, apparently Apple techs will be able to replace it (with a special tool to remove it), but still. Also it's funny that here you can imply that they do this so they can ge more money from people, for apple care or for the "power cable repair" prices.
@Timothy Murphy The fact that it cannot meet the IEC specification for the cloverleaf (60320 I think) connector as far as the depth of the connector receding into the socket is probably why they did it.
the best part of the video is just seeing linus raging sooooo hard. I mean, he's justified, this is about as stupid as a soda company selling cans that require a separately sold device to open. But just seeing him so irate, and luke's response combined make this so much fun to watch
Apple official response-"They are removable! if yours isn't, it's just an early sample but they are removable!" Also apple official website-"They are NOT removable. Don't even try"
I JUST had a conversation with a friend of mine who's an apple cult follower and he said it's to "OPTIMIZE THE POWER FLOW AND APPLE WAS USING SPECIFIC WIRE THAT NO OTHER PC CAN REPLICATE." I fcking kid you not these words came straight out of his mouth and I couldn't believe it either but he was so determined about it that he got annoyed when I bursted out laughing my ass off and he called me a PC fanboy.
@@FalloutUgglan bro idk man, I’ve had roommates who believed that using a longer HDMI cable would decrease framerates because the frames had to travel over longer distances
That's the problem with having "yes men" as product managers or engineering leads. They want the job (and the pay jump) but they don't necessarily want the extra work, nor are they adequately qualified to make decisions on consumer products based on how the consumer will actually be using them. The position needed to be filled, someone offered it to them cause they're a nice fun guy, and they said yes cause that's who they are. This is the reason why the top companies in the world are known to be run by assholes... the other, less successful companies wither away because management promotes friends or "yes men" who can just barely get the job done, without realizing it could (and probably should) be done way better or way different. This is how companies become tone deaf. If you want your company to be successful, promote the a**hole who gives a crap about the work they're doing, and not the nice guy you want to kick it with after work.
To be fair, Apple has ALWAYS hated their customers. They have spent well over a decade making sure the consumers wouldn't be able to repair their devices as soon as they get even the slightest defect that can be fixed with a sub-$1 part.
Happened to my brother. He needed a battery replacement, and because of scratches at the top of the screen Apple told him they needed to repair the entire phone, bumping the repair costs to a ridiculous price. What's sad about this is that the scratches weren't even there when he sent it in, but that's not even the point. Apple refuses to repair/replace only one crucial thing. Thankfully my brother didn't accept this, and many angry emails and phone calls later they did eventually repair (or even replace, not sure) the entire device for just the battery replacement cost. But it's really sad you even have to take it that far. I don't know what people see in Apple but it's definitely not customer support and customer orientation
My previous boss was an Apple lover, and I didn't understand it as we worked in IT. You can absolutely like/love Apples, don't get me wrong, but the software that the entire business ran on was NOT compatible with MacOS and made our jobs obsolete because of how Apple constantly make the computers really difficult to repair or troubleshoot. Every person in the company had a Microsoft License, including OneDrive Cloud storage since Microsoft Office was essential for basic tasks, however when people came to us about backing up items he said they should have to pay themselves to back up work with iCloud storage. Time and time again his love for Apple products made very questionable decisions and sometimes screwed the department's budget (which was very low by the way, our directors were not at all smart) because of his love for Apple. Some people are just needlessly loyal to Apple.
Imagine them to start hardwiring power cords on all Apple devices and making them serial coded so that you can never replace it even at a apple location. Will never use them myself but must be terrifying to some.
Apple already DRMs power. My Series 7 Watch will only charge absurdly slowly (much, much slower than a vanilla series 6 - like 6 hours to charge) on ANYTHING other than Apple's USB-C puck paired with Apple's USB-C brick. My series 6 would charge normally on every third-party charger I have, as well as the old Apple chargers that they've been making since the first Watch.
You mean the IEC (320) C13? The one used on almost literally everything ever? Apple won't use that for the same reason as type C - making their products more universal decreases special cable sales when people buy replacement cables from them. On that note, Apple is one of the most greenwashing companies when it comes to being environmentally friendly. Gotta love all the E-Waste they make from unrepairable product and they claim a small cable is devastating.
@@annihilator247x The C13 connector is used on the Mac Pro, the older iMac's and almost all older bier products. Even the freaking new Mac Studio uses a standaard C6 / c5 cable
Now imagine this with a British plug at the other end. If I'm wiring up stuff that is on my desk, I always take the cable out, and feed the appliance end from the bottom of the desk, because there is no way that a British plug is going to fit between my desk and the wall.
@@SimonLYW That's going to play well with most corporates. There is a legal requirement to have a moulded plug fitted to products in the UK when sold new in the UK. Replacing that with an opening plug defeats the object of the legislation don't you think?
The ultimate test: Get a second monitor, with a second power cord, and swap the two around. I bet you a million bucks, neither monitor will function correctly with the other's power cord.
@@zat-svi-ua no, they won't. Each cable will be serial-number matched to the monitor it was originally installed to. To prevent "unreliable third-party" power cables from being used.
@@jimstanley_49 that's exactly what apple will do in the future. But as long as there are three contacts - they can (probably) be interchanged, since cables with ground and live swapped can create an electrocution risk. Maybe that's why apple doesn't want you to touch the cable? Because they fucked up and made different revisions of the board, and now you can make the monitor unsafe by changing the cable? I don't fucking understand these decisions at this point.
@@zat-svi-ua I was being excessively cynical. So many things (home button, battery, etc.) can't be replaced on an iPhone, for instance, because the parts are locked to eachother. It would not surprise me to find they did the same thing to your power cord.
Nearly every Apple display since the introduction of the defunct ADC (Apple Display Connector) in 2000 has had some form of hard wired cable that cannot be removed by the consumer. However, this appears to be the first one with separate power and data/signal cables where the power cable isn't removable, but the data/signal cable is. In the past, it's been the inverse, or power and data were sent over the same non-removal cable. There's no real technical justification this time around; they could've done the external power brick approach like with the 24" iMac, at the very least.
Seriously though, I would've accepted Apple using that iMac Magsafe connector on here, as at least that's removable, and Apple using a proprietary connector is hardly a new thing. But what's extra dumb is that despite just coming out with that fancy new iMac connector last year, they went and made *another* power connector just so that they could make it harder to remove. That's just obnoxious and actively costumer hostile. The only way they could get more hostile is if they physically punched you when you're checking out at the Apple Store.
From what I've heard, they have a tool for removing the cable. It's a weird plastic circle that you wrap the cord around and then torque it to remove it. It pushes against the stand, since that isn't removable. Apparently doing it without the tool risks damaging the cable or possibly the socket. Similar idea to what you did, but with a larger bend radius on the wire and not needing a second person to stop the display from flying off when it finally comes loose.
@@ZesPak Going by how the tool looks, the same tool should work for either stand. It's just a big plastic wheel with an indent around the center so you can put the cord around it, and a plastic lever to help you turn it which pulls on the cord.
Seems like something could go between "ears" of plug and frame of monitor and remove cable without tugging the cable or flexing the frame. Probably has to be made out of plastic so it won’t scratch the frame of the monitor.
I know the pain of attached cables. At work, we had 4:3 early LCD monitors, and the lack of removable VGA cables made them so cheap. So glad we finally got rid of them. This is an example of "Apple knows best," but no one wants it. They did make it so different plug styles could be factory installed, but this design is just lame and anti-consumer (wrote that before Linus said the same thing haha).
I would say this would be like when Steve Jobs found out that the initial G3 iMacs had disc trays instead of slot loading. They didn't realise how much they fucked up.
I thought the whole point of detachable power cables was so manufacturing didn't have to have separate runs for each region the products were going to be sold. So instead of one manufacturing run and dropping in the box the appropriate power cable for the market it's going to be sold. Apple has to stop the process and retool the cable part of the assembly for each unique plug out there.
They still have to in some cases - it's the other end of the cable that matters for power supply, not the one going into the monitor. Though there are cables that can do a magnitude of voltages and frequencies, covering pretty much all of the world's supplies.
1:50 from the company that bought you the apple mouse & removing the headphone jack & power cable, face ID that wont function once you repair the screen, Linus the answer is yes.
And FCKIN PHONE NOTCHES! I hate those so much! And basically every manufacturer started copying it. And now it's on Apple's laptops too, for reasons. Cause of course it is. I don't know who came up first with this "Bezels=BAD and need to be eliminated at ALL COST!" mentality, but I'd have some kind words for them... -.-"
@@FamiliarGecko let’s be real the only reason the notch still exists is brand recognition. When you see a notch you get frustrated at Apple for keeping it but It makes the iPhone even more recognisable even if it’s still dumb a hell in 2022. Let’s hope the 14 rumours are true and apples moved to a hole punch.
@@FamiliarGecko Well I mean Apple just popularised the "notch" as the first phone to have the camera cutout was the Essential Phone PH1 which turned out to be junk due to it's lack of repairability and the company eventually folded. It's the same scenario with capacitive touch screens on smartphones, the LG Prada was the first in 2006 but Apple popularised it in 2007 (they also had a new UI design though)
@@Joshie117 the notch is one of the few things Apple couldn't do better, Face ID needs extra sensors, under display tech still ain't good enough. It probably could be smaller, although the monstrosity that is the rumored iPhone 14 Pro/Pro Max dual holes (hole punch + pill shaped hole) may indicate otherwise
Moto Z was the first phone to remove headphone jack, notch was lg v10 or Essential PH1 depending who you ask. Biometric sensors being disabled has been a thing since iPhone 5s... nice.
I haven't seen Linus this triggered in a while :D. He is right though. For a company that supposedly tries to be environmentally friendly, this is an absurd and unnecessary design choice. I've tried really hard to think of at least one good reason for this... can't find any.
"tries" is overestimating they clearly made a decision to design it to not be removable. there is no way in hell that their almost 22 BILLION dollars spent on research and development (2021 year) would unintentionally do this.
@@awesomestuff9715 Then doubled down on the lightning cable even when the EU adopts USB C as the standard. Their authorized repair is abysmally eco harming. They just throw out motherboards when there is a small problem with them.
I love how Linus hurriedly reached to bleep himself out. Almost looked like he wasn't going to make it in time, but the words were going to come regardless!
The CRT i use for any retro stuff has a permanent VGA cable attached to it, and even though i got that for free, I still worry about it ever breaking since theres no easy fix for it. I couldnt imagine buying a brand new product for thousands of dollars and having the same concern. That really sucks
@@SimonBauer7 "why cant you fix it? if you know how to solder-" congrats youve answered your own question. I may know how to solder since I'm an engineer, but the average consumer probably doesnt know how to. it shouldnt be the end user who needs to deal with it. attaching a new cable should be as simple as plugging it in. this is just a very anti-consumer move, and really highlights how companies will take advantage of small things to squeeze the consumer dry with future fees
@@SimonBauer7 I did not know how to solder at 16. Now I could fix it, even if they have made it as difficult as possible, but this is designed to make it difficult with no need.
Re "why do this" (19:10): probably, because now, if the cable gets damaged, you can force your customers to buy a new monitor or pay for a repair, that would be more expencive, than just a new cable.
@@someoneelse1550 Oh yeah, it's not super complicated, but you know really bad things can happen if you mess up. Don't want a bunch of houses burning down or whatever.
This is Apple finding a way to region lock their displays and try to prevent grey market exports as the plug on the end will be different for north america / europe / uk / australia. Proof will be that the pricing in those territories will be different beyond the currency conversion. Yes, you can use an adapter but a consumer would know it was a ‘foreign’ import.
Not to mention, those adapters tend to be bulky. - And in my limited experience easy to accidentally unplug. (I mean there are more points of failure so to speak)
There’s only one explanation. If the cable breaks, they can charge $500 to service the monitor since customers can’t just buy a $50 cable on the website and do it themselves. It’s 10x-ing profits with one simple move
Obviously they did this to reassure their customers that they still have the "courage" to find new and exciting ways to remove options for using their products! I can feel the courage welling up inside me already!
@@Jtzkb because when they make something good they are the best on their market (m1 macs, 1-5 gen iphone, ipods), but 80% of the time they make really stupid decisions that turn them into snake oil.
I don't really get the point in buying an OP apple monitor anyway. I have to use a mac for work (unfortunately) and it plugs into my Philips monitor just fine.....
In a sea of good rants from Linus, this one stands out as an excellent one. My reaction was exactly the same as soon as I heard the words "hard-wired." Then Linus brought up the culture of Apple and how this seems to go completely contrary to it. GG, Apple Engineering!
@@GeorgeU55 It might be possible to indeed add a second drive after buying the computer or swap out, but this will require hacking as seen on Luke Miani's video. ruclips.net/video/xEwS_VGD2yY/видео.html&ab_channel=LukeMiani
That cable looks like it’s not meant to be removed. Those pins look so flimsy, also unless it’s keyed those pins can easily be connected the wrong way and be a huge fire / electrical shock risk
I actually share linus' rage on this one, on top of the extreme control freaks they are about their products. Makes me wanna discard my Iphone 13 pro max just because I don't wanna be part of apples attention hoard + money grab scheme that they are somehow able to force onto the entirety of the public and no one having a second thought about it.
Im more anoyed that Apple does Not allow Apps that would move your data of their phones to a diffrent Brand (ex: Samsung smart switch, Huawei phone clone, Google's New device thingy) so that it is inconvinient to move to a diffrent Brand (also you dont loose acess to Apple music on Android it is a propaganda that is still pushed around) On the other hand "move to ios" is avalable on google Play and Huawei app galery makeing it convinient to move to IOS Now that does Not mean you cant move off ios it can be done tho it will be waay more frustrateing and will allow any of their customers to stay cuz they will realised that it is Hard to get out and it is in fact for most their first experience of the other side Not to mention human psycie preffers what is convinient
When I switched from an IPhone 6+ back to an android, I didn't recieve calls or texts for 3 days. No one told me I had to go to some random website and deactivate my number from my icloud account. It made literally no sense to me, how does apple lock my phone number to an email when I have a Sim card?
Tell me about those hard wired CRTs. I used to work in IT for a large bank in Canada and remember having to load up a bunch of CRTs in my Acura Integra in the middle of the night from head office to deliver them to a branch that had just been robbed where the thieves had snipped the wires off the monitors to steal the computers... We had to stock pile the monitors with the snipped cables in the vault and install a bunch of new computers throughout the night for the staff the following morning. At least this bank won't be using Apple computers (and I no longer work there...) lol BTW, the paperwork to retrieve CRTs in the middle of the night from headoffice was something the security guards were having a hard time believing...
As soon as I heard that, I said "last time I saw a hard wired power cord was on CRTs in the 90s". This is just another plot for Apple to charge hundreds to repair a power lead, if not just replace the whole display. So eco friendly.
I love how it's the editor in chief at the Verge who rips out a power cable that isn't supposed to come off just to show that it comes off, not even hinting at how hard it was to pull out. Hope they'll run out of business.
They probably used the Phillips head screwdriver on their multi tool lol DISCLAIMER I’m making fun of the Verge not the person hosting the old pc video
Apple seems to want to go out of it's way to do stupid things lately more then they normally do. They only reason they do this is to prevent anyone else from repairing/replacing the cable on a monitor that ok with a stand that insanely over priced for being a stand.
@@someoneelse1550 You can't expect every single person who buys a device to know how to solder, especially soldering tiny little chips. Getting some of those parts is already extremely difficult. Buying the equipment to repair them, depending on what you need to repair, can be very expensive. It's just not practical for most people.
@@GareWorks of course, it's many many hours of skill and about 30 bucks of equipment to start out... I'd say learn to solder regardless lf what they're doing, it's just a really good skill to have.
Wait till you see the offical tool that needs to be used to take the cable out at Apple shops. Here's a hint. It's exactly how Linus was holding the cable to pull it out.
@@QualityDoggo Look it up. It's a real thing. And it's a ridiculous device. Especially those who knows how to deal with ropes and wires and how to pull them. It's like Apple treats us like idiots on why not to pull the wires, forgetting we might have kids or pets that love to yank on this stuff.
Wow, that's just crazy I almost can't believe it after seeing that stupid removal tool! But then you remind yourself it's Apple we're talking about and then get disappointed over it being a real thing. Sigh...
Important thing to note is that apple had somebody design a connector. It's a freaking connector designed specifically to make disconnection very difficult and potentially dangerous. Why?
Apple: We need to find a way to charge more for all-day-use parts of our devices.. Engineer: What about a unique powercable, then u need a special tool to remove? Apple: $100 each? Build it.
1:29 yea the good news of the potential expandability is also not very potential anymore. connector is very proprietary, it's shorter than your usual shortest ssd/apple's own existing proprietary ssd, which means it can only fit ssd's made for macstudios, and ooh, also, worst of all, they serial number locked it. you can't swap ssd's from 2 different macstudios, you can't even add it as an expansion unless apple lets you (apple lets you = PAY FULUS YA HABIBI) "what's right to repair again?" -tim apple, probably
To Linus and his team, thank you for doing this. Thank you for calling Apple out on their Bull$#!t, and doing it in such a public way. You are an educated consumer’s best friend, and an evil corporation’s PR nightmare
I sometimes wish we get to hear the thoughts of the engineer/s when they come up with such ideas. "what about a fixed power cable?" or "Lets make sure the Stand is fixed also, and make sure the user can't adjust the height"
My assumption is that this decision didn't come from an engineering team, but rather was caused by a rigid production pipeline that didn't allow the design to differ from the initial artsy rendering that approved earlier on (with a pretty flush power cable and a magically attached stand). I personally don't follow Apple products closely, but this to me 100% explains why the iphone os is so incredibly convoluted and counter-intuitive. They simply don't seem to have a competent person at the top that would catch that sort of things.
Having worked with electronics as long as I have, and recycled/repaired electronics in particular, I've only ever really seen power cables that are actually baked in permanently on two sorts of monitors: The first category are very old monitors that are from when the world was young and people didn't know where the industry was going yet. It was largely understandable as it wasn't a standard in the industry for cables to be replaceable; there was barely an industry to have standards for at the time. It still wasn't the most standard practice, as from what I understand repairs were still a commonality at the time in most industries, so many manufacturers looked for ways to make parts easy to replace. This led to the convenience we now see as convenience rather than repairability. The other common instance I've seen are more bespoke, manufacturer specific uses. These are generally in commercial, industrial, or military applications, where running a traditional power cable aren't feasible, or where the intermix of custom and off the shelf components can lead to a risk of sending 100+ volts down a data line because cables may look "similar enough" to each other that an average consumer user is inclined to "plug it in and see" without the proper training on the equipment, potentially costing the organization thousands in repairs depending on what got fried (according to the vendors, at least). As time goes on and off the shelf components become more varied and useful, and cables are becoming more dedicated and easier to identify visually, this use case is becoming less common. At least anecdotally. But it does still exist in the wild. In particular, the commercial sector has gone to almost entirely off the shelf components where possible, while the industrial sector (certain forms of manufacturing in particular) still regularly uses newly purchased equipment that requires parallel/serial ports and only has a VGA output, making those old built in power cable CRTs not an uncommon site in some of those facilities if they're still operational. At least, that's what I've got from my decades in the industry between those four sectors
I wrap my hand around a 3/4" rope to pull a 36ft ladder up so I can get onto and load roofs (with roofing products), the fact that linus needed to wrap it to get enough grip is showing it is not meant to come out, It can, but you will not only destroy the end he mentions but most certainly the cord too if you do it a few times. Also, since it is not removable I doubt apple sells new ones.
Apple genius bar: Yup, that's a broken power cord, we will need to replace the monitor.
Gotta love them.
Took my girlfriend's iPad to an apple store for a repair quote for a cracked screen (claiming it on travel insurance, hence why I went directly to apple).
Straight up "We don't repair devices - we just replace them".
It's just sad.
can't wait until they are telling politicians that people replacing the power cables is incredibly dangerous and that only apple should do it.
looks like water damage on your keyboard broke the power cable. We will have to replace the whole logic board.
This isn't even a joke, this literally CAN happen. Absolute stupidity.
Environmentally friendly btw
So basically apple now has 2 power cable standards - magsafe to prevent people tripping on a cable from pulling down your equipment, and this gorilla strong connection that breaks the leg of any idiot that trips over your cable and dumps the whole desk on him. Nice.
Bruh LMAOOO
this needs more likes
War changes a man.
and desktop magsafe which doesn’t work
Magsafe is old tech. Introducing: The Dangerlock™
"Actual human life was invested, to make this worse."
Maybe Linus' best ever quote.
😂
its at least the second time he has used it, i think both for apple things
Specific quote is at 19:35, larger paragraph begins 19:12
Imagine what it must feel like to provide negative value to society and human progress.
@@beewyka819if you don't want to give yourself depression, I suggest not doing that calculation too precisely
"My monitors have dead pixels in the center bottom."
Apple: "Did you unplug your display? That's not covered under warranty."
"looks like you attempted to USE the device without further payment, we will sue you now"
@@afrog2666 that's pretty literally what Adobe did with encore. They said very explicitly they would sue anyone who used it they lost the license, even though I bought the damn thing myself. That was before everything Adobe was on a subscription model. I actually purchased it. It should be mine forever. But because they're idiot enough to lose the damn license, they got to punish their users.
The last I've seen a computer part with an unremovable cable was a very old CRT. A reaaaaaallly old CRT. Completely ridiculous.
Yea even my Old crt has a removable power cable while the VGA is fixed. This is crazy.
laptop charger ac/dc converters
only has removable cable on single side (the one going into the wall), making damage to charging port needing a whole block rebuy
Same for me, a CRT TV from the 70's and a CRT monitor from the late 90's, both hard-wired for power draw!
Some LCD Monitors with proprietory display cables* are hard wired in.
*I'm specifically referencing a Sony LCD display I once purchased 2nd hand (bad decision) which had a permenantly attached display cable and came with a PS/2 keyboard, at the time I didn't know what DVI was or DisplayPort but I know for sure that it was not a DisplayPort cable so it could've just been DVI but idk since I no longer have the display and wasn't even able to use the monitor since I had no computer that had DVI support so I got rid of it... I also no longer have the PS/2 keyboard anymore and this was all ~5-8 years ago now
This says it only has 2 replies, wth
This is fucking hilarious... Linus is sooo right and watching him get so angry is fascinating while Luke just sits there laughing his ass off, just enjoying the moment...
When someone is 100% right and goes off like this, all you can do is sit back and vibe
OMG you express yourself like a linus' s NutHugger
Luke cant bash apple. Hes not linus level yet.
As I said to a friend... Angry Linus is funny Linus
@@AriannaEuryaleMusic The fuck's a NutHugger?
I can pretty much guarantee that apple themselves have a tool that makes the cable removal a 10 second 1 button press process while doing it by hand feels risky/leery, so they can farm 500$ "repairs" off people who break it or want longer cables
I saw on Twitter literally exactly what you're describing from a leaker
If it's spring-loaded tension, they likely have a magnetic attachment point that they can rotate the spring and reduce tension on it for easy removal (at least that's how i'd try to set it up).
Pretty ridiculous amount of overengineering just to make it really hard to change a bloody power cable of all things
@@gunswinger3110 you would honestly be surprised in how much engineering most things have been through, with most of the engineering solely for idiot proofing or reducing ways something can hurt someone in the most basic of use cases.
Then there's Apple, who intentionally engineers stuff to intentionally make life difficult for everyone else.
And knowing Apple their cables will disintegrate in a couple of months
This is the only time I can remember where Linus is actually pissed off to the point of losing his cool.
Congrats Apple. You broke Linus. You should be ashamed.
Gotta watch the red camera reviews. I go back and watch them occasionally.
Watch his reaction to Nvidia going after Hardware Unboxed....
The Teamviewer fiasco as well
Linus' reaction to Nvidia v Hardware Unboxed tops this by a mile. I can say with a degree of certainty that is the moment he's lost his cool the most, ever.
You haven't seen the paint rant yet!
Apple: "we care about the environment"
Also Apple: "we replace your products instead of repairing them because our devices can’t be repaired"
Yeah. Except try "they can be repaired, we just prefer to sell you new ones cause that's more profitable"
Yup... and have you pay an extra premium for the replacement! Recently I had a user with an iPhone 12 that had the glass broken on the back, a six month old phone that for the rest still looked like new, not a scratch on the front or sides. Apple: we can't repair that! We'll can only swap the device... cost? 70 bucks under retail price! So a perfectly working only cosmetically damaged iPhone is only worth 70 bucks? FU Apple... FU.
I want to believe that their employees who are testing the product also annoyed by the cable design and file the complain, but soon after they got fired.
Totally sympathize with the expressed frustration... Except in this case, you didn't quite get it right. Replacing products supposedly don't impact the environment because you are effectively recycling the material through apple, which they reuse when making new products.
But you may have an interesting point posing whether modularity also means more waste... I'm not sure if it has to, but I can see why it would
The products they replace will end up as refurbished parts in store. There's too much money on the table for Apple to do the right thing here, but on the bright side these products do get repaired and put back into circulation.
Apple hired 10 engineers to design that one cable, and told them to "Think different".
Nahh they told them "make this as unrepairable as possible"
They got the "different" part right. "Think", on the other hand....
Probably takes 10 engineers to change a light bulb!
@@Rov-Nihil Yea. Nine of them in a fight and the tenth on the phone to the janitor.
n fired the guy who pointed out: "ermmm guys, this is kinda dumb..."
If Apple wanted to be "Pro Environment" they would have sold the monitor without a power cord and used a standard IEC connector like EVERY other manufacturer. You could have used the cord from your old/broken monitor on the new one. If you did not have a cable, then they could sell you one.
Instead they take the anti consumer stance with a proprietary cord. What next, damage the cord and you must buy a new monitor?
Don't give them idea. They already did that with the iPhone. Soon they'll keep the price the same but shipping the monitor without a cable.
Good question, I guess a limited cycle powering on and off like: "you broke our policy by restarting your monitor more that 10 times in the last 12 months, your warranty repair considering "100 dead pixels" is denied but LUCKY YOU we just have a brand new monitor on our inventory, it also comes with a discount, from $2999 now to $2899"
lol
I bet their excuse is that the iec cords are ugly.
@@markwong6548 Louis Rossmann would like to have a word with Apple. The Apple company is so anti consumer and anti environment (making parts hard to replace), it isn't even funny anymore.
you mean like the one that was used for the old imac?
Apple when making a standard laptop: “It’s has a magnetic power charger.”
Apple when making a premium product: “Magnets, how do they work?”
Apple doesn't want to talk to a scientist apparently
You can clearly see the engineering design intention... it is removable, but it requires an Apple Service Depot to remove it. That way Apple can replace the cable, when they are obligated too... but you or I, can't. Furthermore the spare part itself is now proprietary and exclusive to Apple. It is yet another example of scummy Anti-consumer Right-to-Repair ideology.
The joke will be on them though, because despite all the effort to design it to be irremovable by the consumer, I will wager a guy in China is already manufacturing an aftermarket replacement cable for the socket that is removable, comes in multiple lengths and a dozen different designer colors.
it occured to me why this might have happened, they designed a custom mains plug, couldn't get it qualified as "safe" e.g. England has CE marking, what does North American use? (C13 is a standard that's qualified already, so it's easy, so everyone uses it) so put a circlip or screw or whatever on it and made it "non-removable" therefore not needing qualification
america has "UL" all over anything electrical
Isn't the CE marking kind of a joke being used to mean "Chinese Electronics"?
@@drozcompany4132 There are 2 CE marks, one means Certificate of European Conformity, and that is one where each letter can have a circle imposed over it that does not overlap with the other, the then there's the fake CE that has overlapping circles that basically means "China Export", both are illegal if used on products that are not certified, but most compliant products get it right and use the 1st one. So if you see the incorrect one, then avoid that product like the plague.
@@elektrokinesis4150 CE as China export is just a myth. the overlapping cirles were mostly used on products that were correctly reported to the authorities.
The funny thing is, they are all “we are getting environmentally friendly” but they pretty much teaching their customers to discard a 1000$ monitor if the cable breaks.
1599$
You don't throw the monitor away. You simply drive or ship it to your nearest Apple store. Leave it there for a week. Continue working on your computer with no monitor somehow. Then drive or ship it back.
@@iAmTheSquidThing well let’s see how many ppl will do that after the warranty is gone and the repair alone costs 500$ and on that “drive it to the nearest Apple Store”… not everyone is living in a city where Apple Stores are common you’ll either have to pay a lot for shipping or drive couple of hundred kilometers to get to a store hence ‘very environmentally friendly’ solution. Let’s be honest the choice to not make the cable removable is hundred percent a economical/financial choice (I would even go that far to say it was only a evil choice!) because if the cable breaks the only ppl who profit from it is Apple. Their “green washing” and “environmentally conscious” company image they tried to build starting with the IPhone 12 goes under for making a stupid cable choice😉. At the end of the days they are just trying to work for their investors and profit margins and not really for their customers. Everyone who is defending them are just fanboys and don’t want to see the reality. I myself use a IPhone 11 Pro and IPad Pro but I’m still not happy with some choices they make.
@@iAmTheSquidThing man forgot to include the repair bill
@@fuyouto 1899$ with the fancy glass texture 💀
As a physics professor once told me, " Everything is removable if you are determined enough, even atoms "
I guess Verge were determined enough,
verge?
"Every jigsaw puzzle piece fits with enough force"
Like my chemistry teacher who said everything is edible at least once
@@blackcat-mp7kh if you check at 9:40 they say the person who tweeted the removable cable was from Verge
Looks like the macrumors posts was removable too
I've being down a rabbit hole of cables the past week, and now I realize why they did this... it's because of the monitor standardization laws, they HAD to put a regular monitor plug for the cable like all the other monitors OR hard wire it so that they can claim "it doesn't use the plug", if they added their own proprietary plug to the back they would've being "non-compliant" and that's a lawsuit they are not willing to fight...
Maybe they should just focus on making a good product instead of trying to be proprietary. Apple already stands out amongst the industry.
This is putting brand image above customer satisfaction.
Perhaps regular c13 genuinely wouldn't work
@@charlesturner897 There's objectively ZERO reason why that wouldn't work in this situation.
@@charlesturner897 as a EE, I can say: you could literally pound three nails through the appropriate parts of the mainboard, and it would work fine.
Apple does not have special electrons that will only flow through their special branded connections.
This is the most believable theory I have heard. Vinicio, can you link to a source of the standards? I know of NEMA & IEC plug standards, but not anything about them being mandatory for computer displays. The Studio display is arguably more than just a display, with it’s A13 chip, onboard storage, speakers, and camera with center stage software.
You just know they say it's "non-removable" while being removable because when people inevitably have to replace their monitor, Apple can simply swap the power cable, sell it as a refurbished monitor and sell their original customer a new monitor.
Clampy
Regulations?
This is US powered, they are able to sell other models in the EU, other power connectors.
repair if, animal? all people and animals I know have removed original plugs on cabled, longer wires etc, small boxes or tape to cover it up.
Did LG made them? who demanded this?
This is just Apple's "Benchmark Testing" for a future iPhone that won't have a battery and will have a permanently attached cable that needs to remain plugged in to a wall outlet for power. The prototype is called a L.A.N.D.LiNE and it's their response to backlash over them no longer providing a charge cable with previous versions. The base LiNE model also has a rotary dial "simulator" app that cannot be upgraded and is required for placing calls. 😅
@@lucasrem1870 This comment required me to think about what you're saying. Like you're speaking in Yoda speak or something.
@@atomfusion231 Needs ads, is this your job?
Apple is sus 👬🌈👨❤️👨🏳️🌈
oh, god, I know why this has happened, they designed a custom mains plug, couldn't get it qualified (C13 is a standard that's qualified already, so it's easy so everyone uses it) so put a circlip or screw or whatever on it and made it "non-remoable"
This doesn’t surprise me. Apple seem to want to do things differently, even when it doesn’t really make sense.
That was also my idea. This stupid lightning-connectors and its predecessors are low voltage, so anyone can do anything and call it a plug. But mains voltage is a very different beast. The pins of the cable seem to be not as good covered as on any standard plug, so I doubt that this adapter - e.g. as a magnetic variant - would be approved by UL or TÜV. They probably played with those kind of power adapters in house for other stuff like the iCar, but the risk of electrocution with pins exposed that much should not be underestimated.
This rings true to me.
I liked at that Verge guy pic... it seems that the "connector" is barely (if at all) keyed to go in only one way. It's almost symmetrical and should be obvious that connecting Live to monitor Ground pin would be very bad.
EDIT: ok they managed to get it out and apparently it's keyed.
Good take. Could it be that a C13 would take too much space and make the monitor thicker?
Let's be perfectly honest here, it was done on purpose so people have to bring their monitors in for repairs when they have a power cable problem. There's no other reason.
Repairs!? From a company who wouldn't fix an iMac monitor for Linus before this?
And the power cable is obviously part of the hardware security implementation of the monitor, so you can't possibly have it replaced by anyone else than Apple as the new cable must be synced to the integrated webcam that can't be turned off.
"repairs"
Back when I used a Macbook Pro, I think I went through three power cables cause that shitty rubber kept failing after a couple years.
@@TheKrstff Because apple is a design first engineering second company. They KNOW the charging cables of their phones and laptops are bad, but because they feel it looks better than a well engineered cable they kept it. Sure you could basically walk into an apple store and get a replacement for free, under warranty or not, but most people don't know that. So they buy another one. hmm.....
For a company that is absolutely obsessed with Dongles...they finally had a legitimate purpose for one, and they blew it.
crApple IS a dongle..
Does your dongle dangle at an angle?
@@_AcatHat does my dongle look weird
No they didn't. The monitor is the dongle. The most expensive dongle. Aye got'em.
"Why did Apple change its approach to the design of the Studio Display’s power cord? Apple did not give any explanation about this."
This was probably designed by the same person who's responsible for the charging port on the underside of the mouse xD
Are you serious..... Is it actually on the underside?
@@Skelterbane69 Look it up, worst design ever
@@Skelterbane69 yes, yes it is.
There's two sane ways to do a wireless mouse:
1) with replaceable batteries, meaning you will have to pause using it while "recharging", aka swapping tge batteries, but you'll never have to use it with a wire, or
2) with integrated battery, meaning it's not fully wireless, you will sometimes have to use it on the wire to charge, but on the plus side you can plug in the wire before a long gaming session and be 100% sure the mouse isn't gonna run out of power in a crucial moment.
Apple went the insane way: you have to plug in a wire to charge it, but you can't use it during the charging process, which takes much longer than swapping batteries would
@@LRM12o8 Damn...
How can they expect to seell products, when- oh wait, it's apple..... People will buy that stuff just cus of the name, I guess.
I've got a wireless corsair mouse and I couldn't be happier with it.
@@Skelterbane69 ok cool. I had a 'wireless' Corsair Dark Core Pro and I hated it. Mainly because it didn't last a day of heavy usage (8hrs home office via Bluetooth plus some more hrs gaming on my private PC via 2.4GHz), so at the end of the day I often had to use it wired to charge (it was a refurbished product to be fair though). Also iCue was the dumbest piece of RGB/profile software I ever had to use.
I'm now on a Logitech G604. It has no RGB that's just broken, the profile works, the battery lasts months and I'll never ever have to plug in a wire cause the battery is replaceable.
Respect to Linus for still representing his team, even when he's mad. Calling out his producer's name, ensuring Anthony got his fair say, and clarifying he wasn't trying to be rude to his staff when he said "get this out of my sight". Really good stuff.
Also, yes Apple is very inconsistent. That's the only consistent thing about them.
Legit, and its worse because most of their user base dont care enough to call it out and just because its Apple. Apple either bring out the best products they have brought out in a long time(The M1 Macbooks and the macbook pros come to mind for this in recent memory), or stuff thats like... eh?
Just because you apologise for being a dickhead, it doesn't make it OK to be a dickhead. Just don't do it. Bosses who get mad at people (unless for extreme things like gross negligence/misconduct) are bad bosses.
Apple is VERY Consistent at being a shitty company, very.
@@The_Situation Okay but Linus clarified he wasn't mad at his employee so he's not a bad boss by your definition.
@@The_Situation it’s infotainment, the moments make for good viewing… Anthony knew how Linus would react by the ridiculousness of the situation and getting it live is better than a fake retake.
Surprise! The company that is notoriously anti-consumer and anti right to repair made another anti-consumer decision.
Only last week I had to endure a meeting that was side tracked for 20 minutes with people ushing how wonderful customer friendly Apple was. Its like been stuck in an elevator with an Evangelical preacher 🤪
I know, unbelievable that a company known for X would do X again. Crazy stuff happens in this world... for example: When i put my hand in water it got all wet and stuff, just like the last time i put my hand in water. o.o
I've been saying for years that Apple's slogan should be "Less functional, more expensive"
I feel like Apple should face legal trouble for this, this is even more anti-standardization than lightning cables in iPhones. This is literally a new product, there’s no reason to do this
Why? You choose to buy it.
It's made to seem non removeble but technically is this is so if the cable breaks you will have to pay them a ridiculous amount of money to get it fixed rather then buying a new cable
@@arandomhumanbeing2464 correction, I don't lol.
@@arandomhumanbeing2464 Grow up and realize that's not an excuse.
@@derekschommer1465 great. So why should Apple face legal repercussions when you were not even affected
Knowing Apple, it's an intentionally consumer-unfriendly design. An essential and relatively easy to damage part that can "only" be fixed by Apple? Absolutely their MO.
But this one is a pure shit
Nope they themselves don't even want to fix it hence why the repair costs is so high they want to drive you to just buy their new product.
on brand!
@@HimmelWeint They bill you $$$$ for a full replacement, knock a few bucks off as goodwill, then repair your damaged cable in a sweatshop somewhere so they can sell it one more time (as another full replacement for the next schmuck in line).
@@iaadsi Exactly like you said. They give it a newly generated mac address to hide the fact that it has been used before and sell it as a new replacement to the next customer.
The monologue to finish this segment is absolutely perfect, 10/10 well said Linus.
I haven't got chills like that since Andrew Garfield popped through the portal 🤣
timestamp for the lazy and short of time?
@@superslash7254 I dunno I guess like 18:30 or so but should really carve out the quick 20 min to watch the whole thing
@@superslash7254 19:15 is the start of the monologue
5:08 its crazy watching linus get mad enough to peak his mic. Ive never heard him yell loud that loud, not even on the clip of them discussing the LTT hack
I want apple to make more braindead decisions to hear linus rant like this
I’m always here for angry Linus rants
I don't think I've ever seen linus go off like that before. I feel like his anger is justified but go dayum the man got balls to rant like he did. I've seen cancel culture attack people for less.
@@MrVkull cancel culture is something people can easily ignore 99% of the time
Apple, with stacks of dollar bills between their head: can't hear you bud.
Apple: Don't worry guys, I got you. We came up with a few just the other day. Linus will be fuming.
This seems shady as hell. It's like they want it to appear non-removable while still being an easy fix for Apple if people send their displays in for repair. I bet Apple won't sell replacement cords for this display at first unless people get angry enough.
China will do it anyways💁♂️
@@kikihun9726 well said
And then they will advertise the next model with "NOW WITH REMOVABLE CABLE!" and all the people who do not really look into tech stuff but just blindly buy it go "woaaaaah".
@@kikihun9726 and Apple will go "no don't, buying unlicensed parts might BURN YOUR HOUSE", and *someone* might even have legit issues, which will further make Apple's point sound convincing... if not for the part that the issue is entirely avoidable by offering good old standard plugs like everyone else does
I worked at Apple as a software engineer and, while it’s such a massive company it’s hard to generalize, most decisions at Apple are top down and information back up the chain is poor/obfuscated/glossed over. It’s no surprise this sort of thing happens and is poorly communicated to the world.
R u still working there after this comment? 🤣
@@john-red "I worked" answers your question
@@john-red he quite litterally said "i worked" past tense my dude
@@seanbutcher8482 Give him a break he didn't make it that far in primary education
I think the fixed power cable on studio display is fine, on iMac the power cable sometimes is too easy to detach, I’ve experienced and witness accidentally unplug the power cord of iMac by just adjusting the view angle
The fact he censored the "ENTIRE BEEP COMPUTER" in real time is amazing.
I love how mad Linus is. That’s exactly how everyone should feel about this.
Y’all need to touch grass. No one should be this annoyed by a power cable for a monitor 99% of people wouldn’t buy regardless of the cable being removable or not.
@@SimonLYW you misunderstand. Apple is a trend setter. For better and worse, other companies follow Apple’s lead. Remember the idea of leaving power bricks out of the phone packaging and requiring people to buy the charger separately? Remember how Samsung made fun of it then followed suite?
I don’t want other companies following this bad behavior.
@@SimonLYW If you think its okay, that a power cable for a monitor, that costs 1500$, cant be replaced, then you a clearly a part of the problem. In what world is it okay, that a standard powercable, used for ALL monitors around the world, is now something you cant switch or replace? You must be joking.
@@Japsizzle I think it's less than ideal for those that choose to purchase it, but put in context of other things that happen in life, I don't think it's worth getting mad about, especially for those who wouldn't buy the display regardless.
Nope, smart people don't buy Apple products. We study the market to find the best products for us. No Apple, no need to be mad
Apple has never disappointed me. They always find new and inventive ways to swindle their customers out of every penny they can.
"Actual human life was invested to make this worse" -Linus
That’s what corporations do
@@turolretar but apple definitely does it the best
"costs less, does more".
Why do they still pay? There's so much fomo around Apple they have a damn phone loaner subscription
As an Engineer and Product Designer I say:
The goal was to cause a higher failure rate. A lot of companies work hard on hidden ways to break your device soon after the warranty, but Apple lost all shame and makes these tries easy to discover and play with, and then put the damage on the customer. Another reason why I avoid buying anything from this evil company.
Absolutely correct, the way they had to pull out the cable almost guarantees that you will break one of the lines in very few cycles.
Yeah.. that's Apple for ya.
I wish I hadn't bought an ipad from them.
Like other competitors have their styluses in the box while apple sells it separately for 100$ or 130$ for the second generation one. And here's the thing they come without spare nips so that's an extra eventual expense. They don't sell them individually so you have to buy a pack of 4 that's 40$.
And that's just a fraction of the sweindle-pro company that is Apple.
"Does more, costs less".
They're whole engineering and design ideology is "create the problem, sell the solution".
Ya I don’t know why people still think about apple logically. Their logic is to fleece their simps. They have been very consistent for decades that they will create failures and make things as expensive as possible bc their fans are morons with credit cards.
Everyone knows why they do the things they do. There is a segment of whale zeros who will happily pay for their nonsense. They aren’t targeting regular people, they cater to their simps.
As a hobby I beta test hardware and software... I seen some dumb on purpose greedy design...
Completely agree. Complete monopolistic of the tech world. It's the Apple way or no way; Airpods not being compatible with android devices, (whereas Galaxy Buds have always been compatible with Apple products), green vs blue text bubble, list goes on and on. Oh, and if you don't have an iPhone or Apple product you're poor and lame. Lmao absolute sheep people and money grubbing company.
Apple will claim something along the lines of "this power cable design is the only way to provide the correct voltages to the monitor because of the unique power consumption technique"
bUt wHaT aBoUt tHe sEcUrITy!!!
I strongly suspect whatever plug they have made there is not legally certified for protection against shocks (like standard plugs are) when unplugged hence why they made it semi permanently fixed to the case.
@Timothy Murphy I’ve managed to get some pretty sexy shocks off a plug left plugged into the back of my 5,1 Mac Pro after unplugging the cord from the wall. I would like to see an IP rating for that connector.
then they ought to design it better. this is no mom and pop shop, this is apple. A trillion dollar company should design stuff better
@@N1lav I dont really get how they can be so conceited that a normal power plug (like the one found on PCs) is out of the question, so they engineer a cooler plug, but now that one isn't to safety standards because it exposes MAINS voltage on barely recessed contacts (dangerous), so their best solution is to... simply make it semi permanent.
This is a train of thought Ii would have expected from governmental bodies, not a "cutting edge" tech company. Yeah, apparently Apple techs will be able to replace it (with a special tool to remove it), but still. Also it's funny that here you can imply that they do this so they can ge more money from people, for apple care or for the "power cable repair" prices.
@@sinni800 Yeah I would like my monitor with IEC plug or something reasonable. This is so wrong... But at least I don't have to buy it.
@Timothy Murphy The fact that it cannot meet the IEC specification for the cloverleaf (60320 I think) connector as far as the depth of the connector receding into the socket is probably why they did it.
the best part of the video is just seeing linus raging sooooo hard. I mean, he's justified, this is about as stupid as a soda company selling cans that require a separately sold device to open. But just seeing him so irate, and luke's response combined make this so much fun to watch
Apple official response-"They are removable! if yours isn't, it's just an early sample but they are removable!"
Also apple official website-"They are NOT removable. Don't even try"
Sounds like wine bottles?
Or normal cans?
Did you ever eat beans?
No analogy needed for this nonsense.
Ever heard of a can opener?
So Juicero?
I JUST had a conversation with a friend of mine who's an apple cult follower and he said it's to "OPTIMIZE THE POWER FLOW AND APPLE WAS USING SPECIFIC WIRE THAT NO OTHER PC CAN REPLICATE." I fcking kid you not these words came straight out of his mouth and I couldn't believe it either but he was so determined about it that he got annoyed when I bursted out laughing my ass off and he called me a PC fanboy.
""OPTIMIZE THE POWER FLOW" what the fuck is he on about lmao
Smells like an utter b.. stink.
@@FalloutUgglan bro idk man, I’ve had roommates who believed that using a longer HDMI cable would decrease framerates because the frames had to travel over longer distances
@@andrewe.2464 What the......? What.... How? What is he......?
😂😂😂😂
@@andrewe.2464 Yeah maybe by 1/10000000000 of a millisecond
That's the problem with having "yes men" as product managers or engineering leads. They want the job (and the pay jump) but they don't necessarily want the extra work, nor are they adequately qualified to make decisions on consumer products based on how the consumer will actually be using them. The position needed to be filled, someone offered it to them cause they're a nice fun guy, and they said yes cause that's who they are. This is the reason why the top companies in the world are known to be run by assholes... the other, less successful companies wither away because management promotes friends or "yes men" who can just barely get the job done, without realizing it could (and probably should) be done way better or way different. This is how companies become tone deaf.
If you want your company to be successful, promote the a**hole who gives a crap about the work they're doing, and not the nice guy you want to kick it with after work.
Sounds nice, doesn't seem to be true though all the top companies still suck no matter who gets the promotion
To be fair, Apple has ALWAYS hated their customers. They have spent well over a decade making sure the consumers wouldn't be able to repair their devices as soon as they get even the slightest defect that can be fixed with a sub-$1 part.
And the very same customers keep buying the newest anti-consumer products from them. Guess why they keep getting away with it, I don't know why.
then don't hate or like their consumers. they just don't give a fuck, because they know that dumb ppl will still buy bullshit like that...
Happened to my brother. He needed a battery replacement, and because of scratches at the top of the screen Apple told him they needed to repair the entire phone, bumping the repair costs to a ridiculous price. What's sad about this is that the scratches weren't even there when he sent it in, but that's not even the point. Apple refuses to repair/replace only one crucial thing.
Thankfully my brother didn't accept this, and many angry emails and phone calls later they did eventually repair (or even replace, not sure) the entire device for just the battery replacement cost. But it's really sad you even have to take it that far. I don't know what people see in Apple but it's definitely not customer support and customer orientation
My previous boss was an Apple lover, and I didn't understand it as we worked in IT. You can absolutely like/love Apples, don't get me wrong, but the software that the entire business ran on was NOT compatible with MacOS and made our jobs obsolete because of how Apple constantly make the computers really difficult to repair or troubleshoot.
Every person in the company had a Microsoft License, including OneDrive Cloud storage since Microsoft Office was essential for basic tasks, however when people came to us about backing up items he said they should have to pay themselves to back up work with iCloud storage. Time and time again his love for Apple products made very questionable decisions and sometimes screwed the department's budget (which was very low by the way, our directors were not at all smart) because of his love for Apple.
Some people are just needlessly loyal to Apple.
@@leeiuum-oldchannel2146 Sounds like someone that has (or had) to get replaced.
"Cappuccino sipping company" had me rolling.
LOL 😆 🤣
You know Linus is PISSED off at Apple when he calls Apple a "cappuccino sipping company"
Imagine them to start hardwiring power cords on all Apple devices and making them serial coded so that you can never replace it even at a apple location. Will never use them myself but must be terrifying to some.
Oh no, I just imagined people having power cable hanging from their pockets
i will have nightmares now thanks
@@luqdude It's okay our Apple overlords will have a app to ease your suffering, so long as you keep paying the monthly subscription fee. 😀
Apple already DRMs power. My Series 7 Watch will only charge absurdly slowly (much, much slower than a vanilla series 6 - like 6 hours to charge) on ANYTHING other than Apple's USB-C puck paired with Apple's USB-C brick. My series 6 would charge normally on every third-party charger I have, as well as the old Apple chargers that they've been making since the first Watch.
Please don't give them more ideas.
Apple car: oh you have a punctured tyre? You need to replace the whole car!
apple then: only replaces a socketed motherboard with the CPU included.
apple now: only replaces monitor with cable included.
🤮
*only replaces cable, with monitor included
Just use the bloody standard “AC cable” that all power supplies and monitors have been using for years.
And include a white one in the box
You mean the IEC (320) C13? The one used on almost literally everything ever? Apple won't use that for the same reason as type C - making their products more universal decreases special cable sales when people buy replacement cables from them.
On that note, Apple is one of the most greenwashing companies when it comes to being environmentally friendly. Gotta love all the E-Waste they make from unrepairable product and they claim a small cable is devastating.
@@annihilator247x The 27 inch Intel iMac uses this standard cable
Naw if they are going to make a proprietary Magsafe cable, they better put it on everything.
The display is too thin.
@@annihilator247x The C13 connector is used on the Mac Pro, the older iMac's and almost all older bier products.
Even the freaking new Mac Studio uses a standaard C6 / c5 cable
Seems the next LTT challenge is to get their hands on the "special tool" to remove it, or do a 3D print of one.
Essentially a reel drum.
or, jus refuse to acknowledge Apple products or the company.
Apple be really turning into Lifeinvader from GTA V
Now imagine this with a British plug at the other end. If I'm wiring up stuff that is on my desk, I always take the cable out, and feed the appliance end from the bottom of the desk, because there is no way that a British plug is going to fit between my desk and the wall.
Silicon valley always designs for California, if that
Ha I just posted the same thing!
You just take the plug off.
@@SimonLYW That's going to play well with most corporates. There is a legal requirement to have a moulded plug fitted to products in the UK when sold new in the UK. Replacing that with an opening plug defeats the object of the legislation don't you think?
@@SimonLYW You can't. It will be moulded to the other end of the cable. That is a legal requirement under our electrical code.
Now break that cable and try to service it in apple authorized repair shop
"Im sorry, the whole display needs to be replaced."
"The cost of repairing this is higher than a new screen"
@bruh Chop a standard IEC cable off and break out the soldering gun?
The ultimate test: Get a second monitor, with a second power cord, and swap the two around. I bet you a million bucks, neither monitor will function correctly with the other's power cord.
Maybe if they are different revisions or something. But the odds are they will work.
But they do? There are standards for this type of thing
@@zat-svi-ua no, they won't. Each cable will be serial-number matched to the monitor it was originally installed to. To prevent "unreliable third-party" power cables from being used.
@@jimstanley_49 that's exactly what apple will do in the future. But as long as there are three contacts - they can (probably) be interchanged, since cables with ground and live swapped can create an electrocution risk. Maybe that's why apple doesn't want you to touch the cable? Because they fucked up and made different revisions of the board, and now you can make the monitor unsafe by changing the cable? I don't fucking understand these decisions at this point.
@@zat-svi-ua I was being excessively cynical. So many things (home button, battery, etc.) can't be replaced on an iPhone, for instance, because the parts are locked to eachother. It would not surprise me to find they did the same thing to your power cord.
20:27 My respect for Linus for saying out loud what we powerless consumers can't say. 👍
Just stop buying it, powerless consumer. No one's forcing you to.
Nearly every Apple display since the introduction of the defunct ADC (Apple Display Connector) in 2000 has had some form of hard wired cable that cannot be removed by the consumer. However, this appears to be the first one with separate power and data/signal cables where the power cable isn't removable, but the data/signal cable is. In the past, it's been the inverse, or power and data were sent over the same non-removal cable. There's no real technical justification this time around; they could've done the external power brick approach like with the 24" iMac, at the very least.
Seriously though, I would've accepted Apple using that iMac Magsafe connector on here, as at least that's removable, and Apple using a proprietary connector is hardly a new thing. But what's extra dumb is that despite just coming out with that fancy new iMac connector last year, they went and made *another* power connector just so that they could make it harder to remove. That's just obnoxious and actively costumer hostile. The only way they could get more hostile is if they physically punched you when you're checking out at the Apple Store.
From what I've heard, they have a tool for removing the cable. It's a weird plastic circle that you wrap the cord around and then torque it to remove it. It pushes against the stand, since that isn't removable. Apparently doing it without the tool risks damaging the cable or possibly the socket. Similar idea to what you did, but with a larger bend radius on the wire and not needing a second person to stop the display from flying off when it finally comes loose.
I hope someone manages to 3d print a version of the tool and release the files online
@@Spencer-wc6ew Or use a maybe 8-10" plastic cord spool, with a rod attached for leverage. Should be about the same thing.
Pushes against the stand? What if you ordered it with the VESA mount? Need a different tool then?
@@ZesPak Going by how the tool looks, the same tool should work for either stand. It's just a big plastic wheel with an indent around the center so you can put the cord around it, and a plastic lever to help you turn it which pulls on the cord.
Seems like something could go between "ears" of plug and frame of monitor and remove cable without tugging the cable or flexing the frame. Probably has to be made out of plastic so it won’t scratch the frame of the monitor.
Linus wrapping the cord around his hand was more unsettling and horrifying than any suspense media I've ever witnessed
I know the pain of attached cables. At work, we had 4:3 early LCD monitors, and the lack of removable VGA cables made them so cheap. So glad we finally got rid of them. This is an example of "Apple knows best," but no one wants it. They did make it so different plug styles could be factory installed, but this design is just lame and anti-consumer (wrote that before Linus said the same thing haha).
I would say this would be like when Steve Jobs found out that the initial G3 iMacs had disc trays instead of slot loading. They didn't realise how much they fucked up.
I would imagine Steve giving the Homer- Strangle-Bart on live.. LOL 😆 🤣
The cable being non-removable is EFFing insane! If it’s only two metres long, that limits when you can put it.
Especially on a monitor mount tou need extra long cables
I thought the whole point of detachable power cables was so manufacturing didn't have to have separate runs for each region the products were going to be sold. So instead of one manufacturing run and dropping in the box the appropriate power cable for the market it's going to be sold. Apple has to stop the process and retool the cable part of the assembly for each unique plug out there.
They still have to in some cases - it's the other end of the cable that matters for power supply, not the one going into the monitor. Though there are cables that can do a magnitude of voltages and frequencies, covering pretty much all of the world's supplies.
1:50 from the company that bought you the apple mouse & removing the headphone jack & power cable, face ID that wont function once you repair the screen, Linus the answer is yes.
And FCKIN PHONE NOTCHES! I hate those so much! And basically every manufacturer started copying it. And now it's on Apple's laptops too, for reasons. Cause of course it is. I don't know who came up first with this "Bezels=BAD and need to be eliminated at ALL COST!" mentality, but I'd have some kind words for them... -.-"
@@FamiliarGecko let’s be real the only reason the notch still exists is brand recognition. When you see a notch you get frustrated at Apple for keeping it but It makes the iPhone even more recognisable even if it’s still dumb a hell in 2022. Let’s hope the 14 rumours are true and apples moved to a hole punch.
@@FamiliarGecko Well I mean Apple just popularised the "notch" as the first phone to have the camera cutout was the Essential Phone PH1 which turned out to be junk due to it's lack of repairability and the company eventually folded. It's the same scenario with capacitive touch screens on smartphones, the LG Prada was the first in 2006 but Apple popularised it in 2007 (they also had a new UI design though)
@@Joshie117 the notch is one of the few things Apple couldn't do better, Face ID needs extra sensors, under display tech still ain't good enough. It probably could be smaller, although the monstrosity that is the rumored iPhone 14 Pro/Pro Max dual holes (hole punch + pill shaped hole) may indicate otherwise
Moto Z was the first phone to remove headphone jack, notch was lg v10 or Essential PH1 depending who you ask. Biometric sensors being disabled has been a thing since iPhone 5s... nice.
I haven't seen Linus this triggered in a while :D. He is right though. For a company that supposedly tries to be environmentally friendly, this is an absurd and unnecessary design choice. I've tried really hard to think of at least one good reason for this... can't find any.
"tries" is overestimating
they clearly made a decision to design it to not be removable. there is no way in hell that their almost 22 BILLION dollars spent on research and development (2021 year) would unintentionally do this.
@@awesomestuff9715 Then doubled down on the lightning cable even when the EU adopts USB C as the standard. Their authorized repair is abysmally eco harming. They just throw out motherboards when there is a small problem with them.
As someone who has spent hours trying to hide orange extension cords, I feel linus' anger here.
wow... a monitor with unremovable cord... this feels like 1990-something. I have had CRT Display from Philips that had fixed cord.
It's not a fixed cable, they're just lying.
I love how Linus hurriedly reached to bleep himself out. Almost looked like he wasn't going to make it in time, but the words were going to come regardless!
The CRT i use for any retro stuff has a permanent VGA cable attached to it, and even though i got that for free, I still worry about it ever breaking since theres no easy fix for it. I couldnt imagine buying a brand new product for thousands of dollars and having the same concern. That really sucks
I've got a CRT with a broken VGA cable. I have to mod it with a vga connector on the back. we are in hell.
I had a SVGA CRT with a builtin vga cable. Obviously it failed after a few years.. it sucked.
why cant you fix it. if you know how to solder just open it and solder a new cable or better a connector to it.
@@SimonBauer7 "why cant you fix it? if you know how to solder-" congrats youve answered your own question.
I may know how to solder since I'm an engineer, but the average consumer probably doesnt know how to.
it shouldnt be the end user who needs to deal with it. attaching a new cable should be as simple as plugging it in. this is just a very anti-consumer move, and really highlights how companies will take advantage of small things to squeeze the consumer dry with future fees
@@SimonBauer7 I did not know how to solder at 16. Now I could fix it, even if they have made it as difficult as possible, but this is designed to make it difficult with no need.
Linus, Luke and the community basically going full on detective mode is just fun to watch :)
"everytime i've talked to you today i've ended up angry" - is such an epic line
Re "why do this" (19:10): probably, because now, if the cable gets damaged, you can force your customers to buy a new monitor or pay for a repair, that would be more expencive, than just a new cable.
learn to solder...
Don't just tell them to learn to solder. You should never modify a mains current carrying wire without knowing the dangers.
Wtf late stage capitalism.
@@Ivy_Panda fair enough, but dealing with mains isn't as scary as people make it seem... at least to my decade of electrical engineering experience
@@someoneelse1550 Oh yeah, it's not super complicated, but you know really bad things can happen if you mess up. Don't want a bunch of houses burning down or whatever.
This is Apple finding a way to region lock their displays and try to prevent grey market exports as the plug on the end will be different for north america / europe / uk / australia.
Proof will be that the pricing in those territories will be different beyond the currency conversion.
Yes, you can use an adapter but a consumer would know it was a ‘foreign’ import.
universal adapters exists
@@blaze0899 if you read the whole comment you’d see why that’s the problem Apple want
I think you've nailed it.
Not to mention, those adapters tend to be bulky. - And in my limited experience easy to accidentally unplug. (I mean there are more points of failure so to speak)
this actually makes sense well done
That was a super agressive extension cord throw. 🤣
There’s only one explanation. If the cable breaks, they can charge $500 to service the monitor since customers can’t just buy a $50 cable on the website and do it themselves. It’s 10x-ing profits with one simple move
This is probably the maddest I've seen Linus and I've been following him for nearly a decade.
Obviously they did this to reassure their customers that they still have the "courage" to find new and exciting ways to remove options for using their products! I can feel the courage welling up inside me already!
@@Jtzkb because when they make something good they are the best on their market (m1 macs, 1-5 gen iphone, ipods), but 80% of the time they make really stupid decisions that turn them into snake oil.
I don't really get the point in buying an OP apple monitor anyway. I have to use a mac for work (unfortunately) and it plugs into my Philips monitor just fine.....
they should switch to mono sound on all notebooks and have a dongle with stereo speaker
In a sea of good rants from Linus, this one stands out as an excellent one. My reaction was exactly the same as soon as I heard the words "hard-wired." Then Linus brought up the culture of Apple and how this seems to go completely contrary to it.
GG, Apple Engineering!
Apple has 2 attachment modes:
•MagSafe
•Welded into place
apple, in a few years: "we upgraded studio display. now you can choose one of up to 3 different cable lengths. and there is a green one now, too."
"No no, I was happy about the potential modularity of the Mac Studio" I have bad news to break to you Linus ...! Firmware locked SSDs :D
Wow, I love paying Apple to step on me, love it!
Excuse me WHAT?!?
I mean sure apple loves to f*ck their customers but that's some bs right there.
@@GeorgeU55 not new. watch some repairs by Louis Rossman if you want the full scoop ;)
@@GeorgeU55 It might be possible to indeed add a second drive after buying the computer or swap out, but this will require hacking as seen on Luke Miani's video.
ruclips.net/video/xEwS_VGD2yY/видео.html&ab_channel=LukeMiani
@@Djou-Karl That means it is not very reliable: New models, or even a software update (which updates firmware) will make that to not work anymore.
That cable looks like it’s not meant to be removed. Those pins look so flimsy, also unless it’s keyed those pins can easily be connected the wrong way and be a huge fire / electrical shock risk
I actually share linus' rage on this one, on top of the extreme control freaks they are about their products. Makes me wanna discard my Iphone 13 pro max just because I don't wanna be part of apples attention hoard + money grab scheme that they are somehow able to force onto the entirety of the public and no one having a second thought about it.
Im more anoyed that Apple does Not allow Apps that would move your data of their phones to a diffrent Brand (ex: Samsung smart switch, Huawei phone clone, Google's New device thingy) so that it is inconvinient to move to a diffrent Brand (also you dont loose acess to Apple music on Android it is a propaganda that is still pushed around)
On the other hand "move to ios" is avalable on google Play and Huawei app galery makeing it convinient to move to IOS
Now that does Not mean you cant move off ios it can be done tho it will be waay more frustrateing and will allow any of their customers to stay cuz they will realised that it is Hard to get out and it is in fact for most their first experience of the other side
Not to mention human psycie preffers what is convinient
When I switched from an IPhone 6+ back to an android, I didn't recieve calls or texts for 3 days. No one told me I had to go to some random website and deactivate my number from my icloud account. It made literally no sense to me, how does apple lock my phone number to an email when I have a Sim card?
@@brandonolney7936 idk but would be illegal to Do in EU blocking a SIM to a device
Tell me about those hard wired CRTs. I used to work in IT for a large bank in Canada and remember having to load up a bunch of CRTs in my Acura Integra in the middle of the night from head office to deliver them to a branch that had just been robbed where the thieves had snipped the wires off the monitors to steal the computers... We had to stock pile the monitors with the snipped cables in the vault and install a bunch of new computers throughout the night for the staff the following morning. At least this bank won't be using Apple computers (and I no longer work there...) lol BTW, the paperwork to retrieve CRTs in the middle of the night from headoffice was something the security guards were having a hard time believing...
As soon as I heard that, I said "last time I saw a hard wired power cord was on CRTs in the 90s". This is just another plot for Apple to charge hundreds to repair a power lead, if not just replace the whole display. So eco friendly.
I love how it's the editor in chief at the Verge who rips out a power cable that isn't supposed to come off just to show that it comes off, not even hinting at how hard it was to pull out. Hope they'll run out of business.
They probably used the Phillips head screwdriver on their multi tool lol
DISCLAIMER
I’m making fun of the Verge not the person hosting the old pc video
@@ShadowRubberDuck You mean the swiss army knife that HOPEFULLY has a Phillips head screwdriver?
@@petar1401 I wonder if they needed table this time around
I love watching Linus scream at serious problems no one else seems to notice
I think we're all noticing this, the issue tho is, are enough people caring about it?
Apple seems to want to go out of it's way to do stupid things lately more then they normally do. They only reason they do this is to prevent anyone else from repairing/replacing the cable on a monitor that ok with a stand that insanely over priced for being a stand.
anyone who doesn't want to learn how to solder*
Maybe they're trying to test how far they can go while people still throw money at themn.
@@someoneelse1550 You can't expect every single person who buys a device to know how to solder, especially soldering tiny little chips. Getting some of those parts is already extremely difficult. Buying the equipment to repair them, depending on what you need to repair, can be very expensive. It's just not practical for most people.
@@GareWorks of course, it's many many hours of skill and about 30 bucks of equipment to start out... I'd say learn to solder regardless lf what they're doing, it's just a really good skill to have.
@@someoneelse1550 i'd advise to just not buy this shitty monitor haha
Even if it is removable, it should not be that hard to remove.
It's because apple certified repairs would probably have a special tool to remove it
@@topethermohenes7658 And you'd be right 🙃
Wait till you see the offical tool that needs to be used to take the cable out at Apple shops.
Here's a hint. It's exactly how Linus was holding the cable to pull it out.
is there a tool? also many repairs are not done in the shops... they basically send out the devices to be disassembled and rebuilt
@@QualityDoggo Look it up. It's a real thing. And it's a ridiculous device. Especially those who knows how to deal with ropes and wires and how to pull them. It's like Apple treats us like idiots on why not to pull the wires, forgetting we might have kids or pets that love to yank on this stuff.
Wow, that's just crazy I almost can't believe it after seeing that stupid removal tool! But then you remind yourself it's Apple we're talking about and then get disappointed over it being a real thing. Sigh...
Important thing to note is that apple had somebody design a connector. It's a freaking connector designed specifically to make disconnection very difficult and potentially dangerous. Why?
Because people will do 20 minute segments on their product for free.
Apple: We need to find a way to charge more for all-day-use parts of our devices..
Engineer: What about a unique powercable, then u need a special tool to remove?
Apple: $100 each? Build it.
1:29 yea the good news of the potential expandability is also not very potential anymore. connector is very proprietary, it's shorter than your usual shortest ssd/apple's own existing proprietary ssd, which means it can only fit ssd's made for macstudios, and ooh, also, worst of all, they serial number locked it. you can't swap ssd's from 2 different macstudios, you can't even add it as an expansion unless apple lets you (apple lets you = PAY FULUS YA HABIBI)
"what's right to repair again?"
-tim apple, probably
LMAO PAY FULUS IM DEAD
Linus went nuts and Luke just laughed histerically there.
Imagine needing to buy an entire new monitor just because your dog chewed the power cord.
As if the new dog wasn't expensive enough already.
To Linus and his team, thank you for doing this. Thank you for calling Apple out on their Bull$#!t, and doing it in such a public way. You are an educated consumer’s best friend, and an evil corporation’s PR nightmare
I RESPECT you
"They have some of the best cables in the industry"
Laughs in lightning
This is genuinely the most I laughed at Linus before I’ve never seen him that upset lol
linus throwing a 100 foot extension cable at luke from off camera is comedy gold
The Editors must love Linus for his self censor button.
I sometimes wish we get to hear the thoughts of the engineer/s when they come up with such ideas. "what about a fixed power cable?" or "Lets make sure the Stand is fixed also, and make sure the user can't adjust the height"
My assumption is that this decision didn't come from an engineering team, but rather was caused by a rigid production pipeline that didn't allow the design to differ from the initial artsy rendering that approved earlier on (with a pretty flush power cable and a magically attached stand). I personally don't follow Apple products closely, but this to me 100% explains why the iphone os is so incredibly convoluted and counter-intuitive. They simply don't seem to have a competent person at the top that would catch that sort of things.
That's an executive decision for sure. Engineers would not design this on purpose as it doesn't solve any problem
I work in electronics R and D. This is likely something engineers and testers had issue with, that an executive told them to do
Having worked with electronics as long as I have, and recycled/repaired electronics in particular, I've only ever really seen power cables that are actually baked in permanently on two sorts of monitors:
The first category are very old monitors that are from when the world was young and people didn't know where the industry was going yet. It was largely understandable as it wasn't a standard in the industry for cables to be replaceable; there was barely an industry to have standards for at the time. It still wasn't the most standard practice, as from what I understand repairs were still a commonality at the time in most industries, so many manufacturers looked for ways to make parts easy to replace. This led to the convenience we now see as convenience rather than repairability.
The other common instance I've seen are more bespoke, manufacturer specific uses. These are generally in commercial, industrial, or military applications, where running a traditional power cable aren't feasible, or where the intermix of custom and off the shelf components can lead to a risk of sending 100+ volts down a data line because cables may look "similar enough" to each other that an average consumer user is inclined to "plug it in and see" without the proper training on the equipment, potentially costing the organization thousands in repairs depending on what got fried (according to the vendors, at least). As time goes on and off the shelf components become more varied and useful, and cables are becoming more dedicated and easier to identify visually, this use case is becoming less common. At least anecdotally. But it does still exist in the wild. In particular, the commercial sector has gone to almost entirely off the shelf components where possible, while the industrial sector (certain forms of manufacturing in particular) still regularly uses newly purchased equipment that requires parallel/serial ports and only has a VGA output, making those old built in power cable CRTs not an uncommon site in some of those facilities if they're still operational.
At least, that's what I've got from my decades in the industry between those four sectors
you can actually remove it, look it up. A tool exists. Basically you just need an adequate amount of resolve.
Why do I need a tool to remove a power cord? What is the purpose of this?
I wrap my hand around a 3/4" rope to pull a 36ft ladder up so I can get onto and load roofs (with roofing products), the fact that linus needed to wrap it to get enough grip is showing it is not meant to come out, It can, but you will not only destroy the end he mentions but most certainly the cord too if you do it a few times. Also, since it is not removable I doubt apple sells new ones.