How Whisper DOMINATES Sanitary Pads | Unravelled

Whisper is the absolute market leader when it comes to the sanitary pads market in India. The brand by Procter & Gamble employed a unique marketing strategy to capture the lion's share in this segment.
But how did #Whisper manage to take on a taboo topic in India like menstruation and manage to build a multi-crore #business out of it? And why do 70% of girls in India do not know what menstruation is until they get their first period?
This video explores the journey of Whisper to market domination, explaining how #ProcterAndGamble created a new market in India altogether with their innovative campaigns. Find out how Whisper is transforming a cultural taboo into a 3400 crore rupee industry.
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