The Future of Sales: Effective Phone and Omni Channel Communication Strategies with Mary Jane Copps

This inaugural episode of the Best Sellers Podcast, hosted by Doug Dvorak, features Mary Jane Copps, also known as The Phone Lady, who is an expert in sales, telephone training, and a New York Times bestselling author. The discussion revolves around the importance of effective phone and omnichannel communication strategies in sales. Mary Jane shares her journey from starting North America's first online research directory for journalists to becoming an expert in sales communication. She emphasizes the value of preparation and research in sales calls, the psychology behind successful phone communication, and the evolution of sales in the digital age. The episode also touches on the challenges and advantages of omnichannel strategies, the significance of personalized and respectful communication, and the impact of technology, including AI, on sales. Mary Jane offers practical tips for improving sales efforts and highlights the importance of practice, research, and adopting a client-focused approach to achieve success in omni-channel sales and telephone interactions.
Show Notes:
02:22 Meet Mary Jane: The Phone Lady's Journey
05:07 2024 Sales Skills and Omni Channel Communication Insights
10:12 The Power of Phone in Sales: A Deep Dive
22:34 Implementing Omni Channel Sales Strategies: Challenges and Solutions
26:45 Mastering the Art of Opening Statements
27:44 A Real-World Sales Call Experience
28:57 The Importance of Research in Sales
29:29 Evolving Communication Strategies
30:25 Effective Phone and Omni-Channel Communication Tips
35:17 Developing Executive Presence for C-Suite Sales
39:50 The Power of Recording and Analyzing Sales Calls
43:41 Leveraging AI in Omni-Channel Sales
48:02 Optimizing Telephone Interactions for Omni-Channel Sales
49:36 Recommended Resources for Omni-Channel Sales Success
51:32 Challenges and Contact Information
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