ellaOne Question: Why do you think some women feel embarrassed about taking the morning after pill?

In the second episode of the ellaOne Question, we asked the people of London, why some women feel embarrassed about taking the morning after pill. Watch the film to find out what they had to say.
Join the conversation using the hashtag #MyMorningAfter or visit: www.mymorninga...
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Emergency contraception is a conversation steeped in stigma. Most of us know what it is and where to get it, but it seems no one wants to talk about it. Taking emergency contraception is treated as an admission of behaving irresponsibly when, in reality, the opposite is true. 'The morning after the night before' is a lingering taboo, but it shouldn't be. The morning after is a choice, not a confession. It doesn't just signal the night before: it welcomes the promise of the day ahead. It’s time to empower women to embrace this conversation. We are breaking the taboo about emergency contraception and encouraging women to come together to normalise this 'issue'. No morning after comes without a story: we want to cultivate a sense of community by educating, empowering and encouraging women to embrace their unique experiences.
By sharing our stories, supporting each other and speaking openly about the morning after pill, we can stop women feeling isolated or ashamed by this experience. To share your #MyMorningAfter Story, visit: www.mymorninga...
For more information on ellaOne, the most effective morning after pill*, visit: www.ellaone.co...
ellaOne® 30mg film-coated tablet contains ulipristal acetate and is indicated for emergency contraception within 120 hours (5 days) of unprotected sex or contraceptive failure. Always read the label. *For verification please visit: ellaone.co.uk/verify/