Situational Crisis Communication Theory - COM 3083

[@asmaeerraoui8510]

Hello thank you it was interesting, was this a journal article ? Or just a presentation you made ?

[@KyleKirchner88]

Presentation of an existing theory for a communications course.

[@wilvinjessenpascua4929]

I cannot get it, can u explain it to me briefly. In layman's term what is the situational Crisis Communication theory??

[@KyleKirchner88]

SCCT is a framework or set of guidelines to prevent reputational damage during a crisis.