Anyway you’d be interested in sharing that google sheet template? I do accounting for a few e-commerce stores and this would be a helpful tool for explaining KPIs. Great video BTW!
Hey Chris, Thanks for the information! Super helpful and appreciate the video content. As you run most of your campaigns/ad sets with cost caps do you also do this with bottom of the funnel retargeting content? And if yes is the cost cap the same value as that at the top of the funnel? I tend to leave bottom of the funnel without a cost cap as the audience is warm but I would love to know your thoughts on this.
Awesome, glad you like it! To answer your question, no, we usually run highest volume for retargeting and keep a close eye on the frequency (and roas).
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Anyway you’d be interested in sharing that google sheet template? I do accounting for a few e-commerce stores and this would be a helpful tool for explaining KPIs. Great video BTW!
hey, unfortunately we keep that internal. We put a lot of time into creating that.
Hey Chris, Thanks for the information! Super helpful and appreciate the video content. As you run most of your campaigns/ad sets with cost caps do you also do this with bottom of the funnel retargeting content? And if yes is the cost cap the same value as that at the top of the funnel? I tend to leave bottom of the funnel without a cost cap as the audience is warm but I would love to know your thoughts on this.
Awesome, glad you like it! To answer your question, no, we usually run highest volume for retargeting and keep a close eye on the frequency (and roas).
@@ChrisMarrano Thanks for confirming - that seems to be currently working well for us too.
hi do you share the google sheet template
No, we put a lot of time and resources to building that. We don’t share iy
@@ChrisMarrano ok thats fine