Know You're Limitless

To succeed, all any UW-River Falls Falcon needs is respect, knowledgeable support and the opportunity to try. That's our promise, the heart of our story. It's also the foundation for UW-River Falls revitalized brand.

[@REY2000]

This logo is so... uninspiring. Looks great for the app store, but it won't be for merchandise and athletics.

[@opencloudio]

I like it.

[@mrL9122]

I agree, the old falcon head was better and clearer to the audience.

[@badger25]

Conducting a costly and questionable brand change at a time when people are questioning the value of higher education is just being deaf to the national conversation. Moving away from the strong and heavily invested in UW look is a poor marketing and business decision. It is not a value add to UWRF.

[@opencloudio]

And who’s questioning the value of higher education?
Absolute no one except conservatives that love the ignorant. If anything higher education needs to be easily accesible. We need an educated workforce and population, only the GOP hates educated people, because educated people don’t vote republican.