How Mobile Gaming Companies Make Billions From Fake Ads
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- Опубликовано: 8 июн 2024
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In this video we take a deep dive into the mobile video game industry and specifically the rise of deceptive advertising campaigns.
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0:00 - 2:25 Intro
2:26 - 5:55 Mobile gaming industry
5:56 - Deceptive advertising 
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Talking about deceptive practices while advertising a suspicious service that “shares profits with you”
My favourite genre of those ads are the ones where they hire a guy from Fiver to react to pre-recorded footage while repeatedly asking why people think the ads are fake.
Love it, was is last stand or something, the one where the player is running and had to break pillars to get more soldiers and better guns to kill the zombies they are running at?
It's in the game, but it's like a little thing on the side, the actual game is a base building game that takes forever and is boring and is very pay to win
btw...that guy its AI actually
Lmao "playing 'fake' games" he's so condescending while lying to you
@@Aaron-kj8dvOh GAWD I HATE THOSE ADS!!!!
So condescending with their “fake games” schtik and theirs is every BIT as bad! A lot of these are associated with the games that advertise themselves as a moneymaking scheme…like AS IF! 😡😡😡😡🤬🤬🤬🤬
Those also make no sense because who gets that excited playing those type if games? Ooh snap I just got a bigger fun, let me move to the left and get that power up? Who vocally narrates thier game play while playing the game showing the thing he's doing? Not even on Twitch where they get paid to stream games. Not like that...
The fact the ad is much more interesting than the game itself speaks something out loudly.
The industry knows what players want, and are purposely going another direction.
Someone should make a game that’s just a compilation of the fun ad games that don’t actually exist.
@@hookedonfandom That exists, it's called Yeah! You Want "Those Games," Right? So Here You Go! Now, Let's See You Clear Them
When you see these dumb ads, take 15 seconds to flag the ad to RUclips, etc as a misleading ad.
I'm getting so many temu ads blocking each individual time it occurs on RUclips is a long process wish could block the agency hired
Temu isn't so much a scam as it as just a poor place to shop. @@mulalobusinge
Google doesn't remove flagged ads, they just stop showing them to you. They will then be shown to someone gullible. I'd rather watch them myself then let them catch a user who would pay them thousands.
or just use adguard, easy
Ah, the curious case of ads! Some speak of them like elusive phantoms, while others navigate the RUclips seas blissfully unaware.
The commercial that played before this was a fake ad for a mobile game.
Ublock origin
@@alexdrockhound9497 Mine was for Star Trek Fleet Command. A game I have actually played and enjoyed, but is nothing like the ad.
Same!
Correction: In the video I accidently said Electronic Arts created Call of Duty 3. Many in the comments have rightly pointed out that Call of Duty is published by Activision, not Electronic Arts. Apologies for the mistake.
Love the video my man!!
Also fate stay night is wrong. Its grand order
No apologies are necessary. But due to this egregious error I am unsubscribing. (just kidding)
Which cannot be wrong, Fate Grand Order is basically based on the back ground story of Fate Stay Night.
Also, the game's name at 4:42 is actually called Fate/Grand Order. The name "Fate/Stay night" is from the Light novel / Anime series that started the franchise.
I am doing my mother's estate and I found out she spent $23k on mobile games in 2022. Blew my mind.
WHAT!!! Absolutely insane 😵
I feel slightly uncomfortable after watching a well-made video on mobile game spending with an option brokerage ad in it.
me too! thank you!!
Yeah. 99.9% of people have no business managing their own stock portfolio.
To be fair to them, I kind of like their honesty. Paying 50 % back so you can a
supposedly see how much they're ripping you off😂
Don't forget how a vast majority of mobile games start with an unskippable tutorial that directly includes going to and making a 1 time free purchase from the in game shop.
With Valve freemium games you also need to make at least one purchase to get voicechat, stats, and other stuff enabled. It's worth the three bucks if you play regularly.
@@samsonsoturian6013 one of my favorite game has this feature u can’t talk globally unless you make a purchase and the game is flooded with whales(I almost became one I’m itching to spend every cash I have)
They need to train you to spend.
Or give you the in game currency and then force you to spend it in the tutorial. Or spend just enough to put you short enough of an item.
Exactly. If the first thing the game wants to teach you is how to menu through the purchases, it’s going to be awful.
I swear, I thought for sure you were going to say, “Thank you to today’s sponsor Raid: Shadow Legends!”
No one does that like Jake Tran
At least RAID only grossly ober exaggerates the coolness of their game instead of completely lying to you lol
@@theaeon Raid is not fake, just underhanded and run by scummy people. Their crime is not lying about gameplay; their crime is stuff like paying people to promote the game, while instructing them to deny being paid for it.
The fake ads would also help bolster the download count, making it more likely to be recommended in the app store and for people to see how "popular" it is
Good point!
The mobile gaming industry uses the exact same concepts as gambling.
I wish more people gave a game a 1 star rating if it used a misleading ad.
I really really hate gardenscapes, the company, and everything about it
It’s not that bad. Plus it has no ads which is a win
PC one from mid 2000s was way better.
These incessant braindead game ads finally pushed me over the edge. I subscribed to RUclips Premium and haven't regretted a penny of the fee. It is such a relief to be spared 100% of RUclips's commercial garbage.
...or just use revance.
Remember the good old days of mobile games? Where you’d pay 79p for a game to play it and that was it, no in app Purchases?
Great video, but I wish you had discussed the Sunk Cost Fallacy as part of the addiction to mobile gaming. Once you've spent spent a lot of money it's easier to justify spending more, and may even become the only reason you continue to play. I'm part of a mobile gaming community where it's not unusual for people to have spent well over $10k+ on the game. Fortunately I've kept my purchases reasonable, but I find the game less fun the more I play yet I keep spending. I think this is an important aspect worth touching on
hell of a word salad just to say you're a virgin. go touch grass
What I’ve never understood is why doesn’t someone make a game that’s like the game in the ad since it’s good enough to make people click.
There's a stick figure game on steam called "YEAH! YOU WANT "THOSE GAMES," RIGHT? SO HERE YOU GO! NOW, LET'S SEE YOU CLEAR THEM!" I wonder if there's others
There is a whole community of makers which do just that. It's actually quite fun to watch them develop it on RUclips.
@@downix I don’t really look for content of people making games but I’ve not seen them on the App Store.
It exists. The ad games are real games. The pin pulling one is called Hero Rescue.
@@thewhitefalcon8539 No, it is called " Hero wars " , and it is a fake game still . The pin pulling is 1% of the game , 99% are RPG- pay to win style.
Electronic Arts didn't make Call of Duty, its Activision
This channel slips up so often, I’m gonna unsub, even worse is their “broken” business channel
@@Short..But quality control is haaaaaard guys. It takes a lot of effort to write the video AND the ad copy.
@@PXAbstraction I love when people expect RUclipsrs to be infallible, how silly
@@tylernaturalist6437 I love it when people think that when you are running and and sponsorships on your videos, that you shouldn't be expected to not regularly make basic factual errors. 🤡
He wrote an update acknowledging the mistake a few hours before you wrote this.
Fake ads on the net?
*I'M SHOCKED*
Im glad i got out of my addiction to this specific mobile game called Rise Of Kingdoms. Too bad it took me over a year and $4000 to realize. I watched a video, the immoral pay to win in Diablo Immortal , and i realized the time fallacy and money sunk fallacy i experienced.
And no i wasn't a loser in my parents basement lol, i still worked full time during pandemic and paid all my bills and rent. I paid off my debts from that addiction and now just chilling enjoying life
Jfc
@stavinaircaeruleum2275 the leader of the server had spent $120,000 USD
Clash of clans comes up wayyyy too often for a game that advertises itself to be free
If you don’t pay, it will take you 5x times to achieve the same results
Very ponzi
I played it for free. I preferred slow and steady over wasting money.
@@Moses_VIIif your pfp was a turtle I’ll flip
At least Clash of Clans has never been a fake game and it had some depth too. Their ads were pretty creative and fun, too. Kinda liked watching them. Ride of the hog riders was amazing.
These actual fake game ads are literal scams.
There needs to be punishment for misleading ads. It’s so infuriating. How do they even get away with blatant false advertisement?!
The fact that RUclips happily accepts and pushes these ads is not a great sign for RUclips. There was a time major advertisers all wanted to be on YT - that's over and there's a lot of fraudulent ads now.
Not great, Bob.
When I play my mobile games, every time I see an ad for a game that I haven't played before, I usually go to its page and read the reviews. And for every game, it's pretty much always something like "It's not the game you saw in the ad".
The only game that ever advertised itself correctly (and I play it to this day) was Diggy's Adventure. They showed exactly the gameplay the game provides
4:42 The mobile game is actually called Fate/Grand Order. Fate/Stay Night is the visual novel that started the franchise.
Also I wouldn't say it uses "mystery boxes." You do spend in-game currency to roll gacha but there isn't an intermediary box component involved.
@@ktktktktktktkt Maybe he used the term "mystery boxes" instead of "gacha", so it's more understandable to people who are not familiar with mobile or japanese gaming environment
Who is your waifu?
@@dbensdrawinvids8390 Rin Tohsaka
@@dbensdrawinvids8390 Koyanskaya of Dark
What if this whole video was an ad paid for by the mobile game companies
That would be like the alcohol industry paying for a video on liver disease.
😂😂😂
Well, there is a ponzi scheme as a paid promotion in the video.
Well, he did characterize spending as a way to "enhance your gameplay..."
@@mikerooney7600 well it does enhance the gameplay by increasing stats, customizing gameplay or speeding up playability. People don't pay to downgrade the experience.
Crazy thing with Homescapes is that I was already playing before they started false advertising. Their ads had me confused. I actually like the candy crush rip off puzzles
Homescapes and Gardenscapes are more fun than candy crush because there is a story to follow. The never ending goal of fixing the garden or house gives a reason to keep playing.
So you're saying that nowhere in HeroWars will a giantess cyclops spit in my mouth?
HeroWars has the worst ads of all time, I hope they fail and go bankrupt.
Hate every game I've downloaded that never looks like what is advertised...went back to PC games
Call of Duty 3 was published and advertised by Activision as its IP owner, not by Electronic Arts.
While there were some minor errors in this video, overall I'm happy for the exposé on how these companies can get away with blatant false advertising and how they actually monetize. Great video overall
The way they “get away” with this is dummies keep paying for “gems” and “gold” or sit through tons of ads just to play a dumb game.
We (or people above) are to blame. Companies are just doing what works.
@codycast I understand that they do what works, but that doesn't mean regulations can't be updated to keep pace with it. They're getting around false advertising laws by technically including an occasional advertised puzzle level alongside multiple levels of the worse/predatory game they actually care about selling. That's still misleading and they should be held accountable for it whether or not consumers complain.
@@PsyrenXYman I don't know which is more depressing, the fact that we would even need regulations for this stuff or the fact that such a need is being driven by .5% of the players making 100% of the purchases.
This explains a lot. Of why I am seeing the stupid ad for the same mobile game again and again and again!
i got flashbanged when he said fate stay night is a mobile game and that it's based on an anime
south park covered it too with their freemium games & the devil episode. indeed. its crazy - pay $60 for a AAA title, spend $1000 on some simple puzzle game that took 1 guy a few weeks to make.
Thanks for reporting on this. I genuinely hate those developers (as a solo game maker myself).
Thats why we need laws that forbid that practice. Devs who dont have a agressive and deceptive marketing strategy won't have a chance otherwise
Candy Crush rip-off LOL. As if Candy Crush was the first match 3 game.
That would be Tetris?
Bejeweled came earlier
@@raylopez99 Tetris isn't a match 3 game.
@@raylopez99 I'm pretty sure it's "Shariki"
I was thinking the same thing
I like how you just call it a candy crush rip off as if the whole genre didn't exist before that game.
I call all of them Bejeweled games 😂
The reason I don't play mobile games and I hate marketing.
Mobile gaming is a disgusting industry that should be heavily regulated.
This is one of the few areas where Chinese regulators are in the right compared to the West.
You don’t think people who download, play, watch ads, and buy “gems” are to blame?
Doesn’t need to be regulated at all. If people are paying for that garbage (we’d both agree it’s garbage) then apparently they like it.
@@codycastsome ppl may like it but some really don't. Myself included.
Not to mention playing around with addiction may actually well... make someone addicted.
I would try to regulate it as it may fix it. It certainly can't make it worse.
That's silly. First off, Chinese regulators are for political censorship mainly. Second, Chinese mostly makes mobile games because no firm has the money or expertise for AAA games. Third, "the West" in this case apparently includes everyone but China as only Chinese gamers are cut off from every other market (the biggest mobile game maker is in Israel).
@@rakodoza7601 I hate those games. So know what I do? I don’t play them. But I wouldn’t argue to ban something just because I don’t like it since if they make money it means people are VOLUNTARY giving them money. So why take something they want away?
@@codycast but again some ppl would like this market to be healthier so they don't have to move away from it.
Why can't we want things to be better?
When the government banned loot boxes, did gamers say "nooo! Everything but not loot boxes!". No.
It's not only mobile because it spills over the PC as well.
People don't like Nintendo. But its market is a great example how regulations may help.
You can only release 3 games per year so choose the best ones. They have to pass intensive tests. And contain no bs.
And it works.
That proves that in certain cases you can regulate things if you do it right.
Bullshotting is still pretty common in video game advertising now, but it was damn near ubiquitous during the seventh console generation. Eighth also had a lot that going on, but by then buyers had gotten wise to it. Ubisoft is probably the most notorious about doing this
Evony: The King's Return is the champion in deceptive advertising.
It really is.
Funnily enough, I actually was skipping over this video because my brain has just been trained to ignore the art style I see on the video thumbnail. It was entirely by chance that I noticed at the bottom that it had a video title and not a sponsored ad reference which intrigued me.
I've seen many of these ads and I nevr understood why people would pay any attention to them
Ha, feels weird to see the match three games called "candy crush ripoffs" when I call candy crush a "bejeweled ripoff".
Though I wouldn't be surprised if the match three genre could date its lineage back to 8-bit microcomputers.
Ironically candy crush won
I was always intrigued about this fake ads and now I finally got a plausible answer. Thanks for this.
Was this read by an automated voice? Why does it sound so weird
I'm getting so many mobile ad games with the same game, but with different graphics. I think it's Hero Wars, Evony, and Stormshot. Getting tired of getting those ads
Literally got a Top War ad when I clicked the vid
This is something that's bothered me a lot, thank you for covering it.
I enjoy playing solitaire but it’s constantly interrupted by annoying advertisements for games that promise that they don’t show annoying ads!
And I always wonder if those games don’t have ads, how are they paying for these ads?
I’m glad you covered this. It’s been bothering me for so long
How sad must you be to spend your hard earned money on bottom feeder garbage like free to play chinese mobile games
On candy crush I would just change date on phone to get daily bonuses.
Is this an ai script with ai reader?
My favorites are the ones that are Candy Crush ripoffs but go crazy with the story, like Lily's Garden, but its the ads themselves that have a weird story. Not sure if the game story comes anywhere close.
The story can be used for other tricks too. Often it's used to engage the players early on, getting them emotionally invested - only for the game grindyness to shoot up mid-way through, with sections that are intentionally long and pointless and boring if you don't pay to bypass them. If you want to see how the story ends, fork over the money
This stuff actually goes deeper than i thought
The worst part is the almost total lack of good games that you can just play without them showing ads or directing you to make purchases.
I actually hate these "fail level" marketing campaigns. They are just annoying.
Whenever I see a game that looks interesting, I always check the reviews before downloading. As soon as I see even one review that says "the game is not like the ad" I don't give the company the satisfaction of even downloading it. It saves me the time of downloading it, finding out the ad was misleading and then deleting it.
Shoutout to DSPGaming who loves to whale out on WWE Champions.
These games are disposable fashion and when they go faulty after new DLC added to the software the software developer doesn't care.
Upper Echelon did a video on this same topic and it truely is wild how the companies choose on purpose to make it nothing like the thing you actually download
Are there actually any real mobile games like those where you run down a bridge shooting things etc? I wonder what these scummy companies have based their ads on…
The video loses focus... The premise is fake ads but ends up talking about micro transactions
so where can I download the bridge game?
Great video, I've seen these ads, never downloaded, now it's clear what these are haha. Thanks!
Funnily a video about a question I’ve had for years!!!!!🎉
I've seen a couple where the ads showed gameplay from a real game that existed on computers in the past. But if you look up the mobile game advertised it makes no mention of the previous game they just showed gameplay from.
Didn't think I'd have WSM explain the Fate gaccha game to me.
I was just wondering about this the other day
I just don’t download any games for my phone. It’s all a scam. Just assume everything advertised is a scam.
During covid, a ton of people ended up in these servers. There were server whales who spent 10, 15k on those games. Rumored to be millionaires or who got a discount by connecting with a vpn that put them in a cheap market.
Or they’re just someone with a normal job who got sucked in.
I’ve downloaded games multiple times thinking I downloaded the wrong game. Thankfully I always deleted it.
Thanks for the information.
It would of totally be funny if the Ad was a fake game instead of Public.
I appreciate you cleaning this up for me. I was extremely confused.
Some one should just find a way to monetize the actual home/garden scapes game and become a billionaire 😂
Electronic Arts released call of duty? When??
They didn't. Once again I am questioning the integrity of the content on this channel.
@@Greeem Minor error. The takeaway here was not that.
@@Greeem I mean these videos always have some kind of minor mistake. Example: The game's name at 4:42 is actually called Fate/Grand Order. The name "Fate/Stay night" is from the Light novel / Anime series that started the franchise.
Fate GO is based on the fate franchise, which is a game franchise first, anime second...
To correct something here: that's Fate Grand Order, not Fate/Stay, Fate/Stay Night is the anime it's based off of.
I recently noticed that Gardenscape has some mini levels that similar to those ads. It's like you have to play 10 match 3 games and then there's a mini game kind of thing.
I experienced this twice and have now decided to d to member download an advertised game again.
4:54 No, Fate was turned into anime (several) but it started out as a visual novel.
The best description of mobile games with microtransactions I've come up with is imagine chess, but you can only make 5 (or something like that,) moves per hour.
And if someone does make a game similar to what is shown in the ad, said game is usually supported by ads (some unskippable) after each level.
I've been waiting for this video for years
A game is only free if you don't value your time. Every 45 mins is about a micro-life (one millionth of your total life span). So deceptive advertising has still stolen from you if you don't get the game experience that was promised.
Kinda bizarre to see mobile games from 2010 still on the top 10 chart.
The irony of seeing a couple of these ads before the video 😅
There was an ad for one of them games on this video 😂
This always bothered me. Thank you for explaining.
That’s wild, the same thing happened to me.
Sony’s Killzone 2 E3 2005 trailer is a better example of false gameplay being used to promote a game. If you are just talking about graphics being falsely advertised compared to the release, Ubisoft’s Watchdogs is a good example.
The PC version of Watch Dogs did look like that, but it made the console versions look like shit, so Ubisoft sabotaged the PC version to keep it in line graphically.
There should be legal ramifications for deceptive advertising whether the game is free or paid!
I've seen ads from Hero Wars years ago, about choosing which enemy to tackle first, second and so on. From my gamedev experience, I knew those ads are fake so I ignored them. I'm surprised there were more fake ads not only frm them but from others too.
I only had to be tricked a couple times before I finally reached the point where I won't believe a single gaming ad ever again.
Huh. That was interesting to learn. How cynical even the gaming industry has become...
And your Ad for Spread Betting is different in what way?
that game is Fate Grand Order, but yes Fate Stay Night is part of the same Fate franchise
Guys all the small errors in the video can easily be attributed to: "who cares about these dumbass games, they are just a waste of time"
Anyone remember games from the 80's? Box with awesome cover art and the game itself had 8-bit graphics and sound and in many cases terrible playability. It is basically the same thing now with these fremium games.
"I think they see through the charade" - South Park (Canadian Minister of Mobile Gaming)
You call the actual gameplay in the home scape games ‘candy crush ripoffs’, but really candy crush is nothing more than a match three game which were around long before candy crush.