Introduction by the IFRA President

Alexander Mohr, the new IFRA President, aims to strengthen global engagement with authorities and expand IFRA’s membership base. Key priorities include defending fragrance ingredients to support perfumers’ innovation, implementing the IFRA 2025 strategic plan developed in 2024, and advancing sustainability initiatives within the industry. Mohr also plans to review internal structures to ensure IFRA remains future-ready. With a strong team and robust foundations, he looks forward to collaborating with stakeholders, members, the board, and the Secretariat to achieve these goals.