Visualisation and The AYU Brand Story with Susie O'Neill

For this episode, Yvonne is joined by Suzie O’Neill the Irish makeup artist and the founder of the cosmetics company, Ayu.
Suzie shares her personal and entrepreneurial journey. Including, setting up a brand as a new mum, coping with nearly losing everything when their builder went bankrupt and other challenges. She explains the role manifestation has played in her being able to build the life and business of her dreams. Suzie shares how manifestation has become a core part of who she is and how she incorporates it into her daily life.
KEY TAKEAWAYS
Suzie likes natural, easy, and simple. Ayu's products reflect her ethos.
Truly solving problems, like Ayu´s concealer does, opens up a huge market.
Don’t be afraid to broaden your advertising.
Getting into retail is different and involves a higher level of stress.
Give everything 100%.
Land the deal, then figure it all out. Don´t be afraid.
Talk about your plans. Once you tell people it is out there, and you have accountability.
When you visualise and dream about what you will do your brain focuses on those things, sees the opportunities, you take action, and it happens.
You are hugely impacted by what you read, watch, and listen to.
Be at the forefront of your brand, but make sure you include others too. Doing that builds bonds, enables you to reach a broader audience and futureproofs your business.
Facilitate anything that helps your team with wellbeing.
Never sacrifice sleep.
Focus on how you want to show up in the world.
BEST MOMENTS
‘I took the plunge and went into the brushes full time; with no money, I may add. ´
‘It was the one thing that every woman said to me.’
‘I think because you convince yourself that that's the way things will be then you're just driven towards that.’
‘There´s so much neuroscience behind visualisation.’
GUEST AND EPISODE RESOURCES
www.ayucosmeti...
VALUABLE RESOURCES
website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
LinkedIn: / yvonne-tchrakian-64257619
HOST BIO
Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, her dream house and even her twins!
Podcast Description
This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.
Tune in and I guarantee you will be manifesting your dreams!