Been doing Paid Search for years and you hit the nail on the head. It's so much more difficult and expensive than it used to be. Significantly less control. The time requirement for optimization has increased 100x. Thank you for this video. Some great nuggets of information. I miss the days of SKAGs and segmenting based on match types. Now everything is broad and the quality of traffic is garbage.
Yet Google keeps making more money :) I'm actually happy to see Google on their toes a bit with AI potentially stealing some search share from them. Google needs to get back to innovating and not optimizing as an organization.
@yeah-I-know totally.... That's what I told my client...who then decided to close their ads...but mainly because she "didn't see results" and it was a circle conversation repeating why that was. She wanted a quick lead generation to her niche business targeting a small town... it was silly.
Can you make a video in which we collerate metrics eg if CPC have spiked up, there might be chances of auction competition.. it would be really helpful
Hi mate, this video is worth its weight in gold. I've just subscribed! I just had a quick question if that's okay? If I have different landing pages to target specific products that we're selling, would it be okay to set up a specific campaign for each of them (as we're limited from a budget perspective as well)? Cheers, and keep up the good work!
Only if you have the budget to generate enough conversion volume per Campaign. Otherwise if you over segment and have limited conversion volume per campaign you will have a rough time ever scaling.
Another great watch! Thanks Austin, quick question if you don't mind, if you just take over a new account (and they getting results, nothing wow.) would you rock the boat and correct the campaign structure & how does setting up a new account work with historical account data. (If i set up a new campaign would there be learning on conversions, keywords, maybe ad copy) that could fast track the new campaign? Really appreciate everything you and your team are doing. :)
Never rock the boat. If the campaign can be optimized then just optimize current campaign. If the campaign isn't working at all then you are ok starting fresh campaign.
Hi there I have flower shop and I am running both search and p max campaign for it what can i do to optimise it best for flower shop and also should I have different ad group in campaign for different cities
Question for you: Say you want to add a broad and exact match version of the same keyword.... are you adding them into the same ad group/campaign? Or creating a new ad group specifically for exact match?
Thank you for sharing❤❤ I watched several of your videos and really like them. I run Google search ads over a year and there is a problem that’s been troubling me. For example, some of my campaigns used to spend and made money, but after a year or several months, they just don’t spend as much as before, sometimes the spending can be from $2000 per day to $50. Can you share your way to deal with this issue? Thank you
Also, I've always been of the mindset that, when you first set up an account, you should be using max clicks or target impression share and not come right out the gate with a max conversion bid strategy. Do you still find this to be true? Or do you start with max conversion?
Under "When to segment or create new ad groups" You are using an example (e.g.) When do you see what keywords dont perform well since they are in a ad group?
Great video, but one thing I have never seen anyone comment on or ask...is when you are going through the Search Terms how is it possible that when you try to add the search term as a positive or negative keyword and it is more then 10 words you are unable to do so...or am I missing a step....any help would be grateful. Thank you. Here is the error in red letters that I get : Keywords cannot contain more then 10 words
Thanks for the video. Quick question regarding adding exact kw to see impr. share - is it not the same info when selecting match type segment on the top of the kw table?
I'm not 100% on that metric, since in most cases if I take a broad keyword and compare the search term report for the exact match of that broad keyword it doesn't add up to what the match type segment shows at the keyword level.
I run a flower delivery brand serving over 500 cities in India. I'm running Google Ads for Pune and Bhopal with a target CPA strategy. The main issues are high cost per conversion and performance fluctuations-some days with high activity, others with none. My auction insights show around 50% impression share, 35% top impression share, and high average CPC. I suspect two main causes: Too many keywords per ad set (15+). High bidding, with some ad sets getting less than 10% share and others over 50%. What are the best solutions and optimization tips?
Not a big needle mover in my opinion. You can exclude audiences or demographics if it makes sense for your service or product. Otherwise audience segments are good to get some insights, but I don't do anything too special or complex in most cases with my search campaigns. Once you get smart bidding dialed in Google knows who you're converters are.
I don't run that many call only campaigns. I generally will just test a call ad mixed in with my search ads and if Google knows that the searcher is more likely to convert on a call ad I lean on Google to show which ad then. If I am running a specific call only campaign then that is generally for more emergency related terms for industries like Locksmiths and Roadside assistance.
I'm a fan of St Pete area but not from there. I'm in Indiana. If you want to talk with the team about your account you can get a free review here: growmyads.com/google-ads-account-review-form/
How can I work around people using a VPN, or click farms. IP blocking does not work, in fact it messed up my GA4 conversions. So I am back on excluding high risk countries.
I'm running a campaign in the consumer finance/housing niche. 3x more men buy the service than do women. Google gives me a restricted targeting message when I tried increasing the bid for males. This month we got 6 conversions, 5 of which were men, for the entire months so I feel like I won't ever reach the point where I can switch to a conversions bidding objective instead of max clicks with a max CPC. The entire campaign with all keywords only gets 3k searches a month. The price point for the service is $1k-$1.5k. What would you recommend and how do I target more men?
1. Yea Google won't let you do any demographic adjustments since you are in finance/housing industry. So unfortunately, no levers there that I know of to get more men at least from Google Ads. 2. Low volume and high CPC accounts are the trickiest. You are doing the right thing tho by sticking with Max Click (capped) or Manual CPC. You could test Max Conv. but I would be super careful. I've seen too many times on low volume campaigns where Max Conv. might do ok but then will die off or stop spending and then you are scrambling to get the campaign dialed back in. So the only way right now to try and increase volume is open of keyword targeting if possible or increase your bid cap on Max Clicks to start being more aggressive on bidding (test slowly with this)
Depends on the volume of an account. Higher spending, large volume accounts you need to review and optimize more frequently due to the amount of data you are getting so quickly. Smaller, lower volume accounts you need to wait longer to have enough data to work with, so less is more in these cases. Negatives I normally do weekly. Keyword cleanup or expansion generally bi-weekly or monthly. Ads monthly. Bidding as needed depending on performance.
Hi bro good content I have an idea I am sameer chhikara from India. Bro if you create a video in hindi for a Indian audience you definitely got many views in india only two creators are exist in India wscube tech and Umer Tazkeer But they teach basic stuff. India is a biggest population country Bro demands content in their language & I will translate your video in Hindi lanugage. And if you translate yourself with ai tool that will not give exact language we needs for Indian's. My Fees whatever you want to pay me. Please think About it Let's create a multiple source of income. Thanks, waiting for your reply
![Google Ads Optimisation Tutorial [Live Session with Aaron Young]](http://i.ytimg.com/vi/sImd_AsYfaU/mqdefault.jpg)
Been doing Paid Search for years and you hit the nail on the head. It's so much more difficult and expensive than it used to be. Significantly less control. The time requirement for optimization has increased 100x. Thank you for this video. Some great nuggets of information. I miss the days of SKAGs and segmenting based on match types. Now everything is broad and the quality of traffic is garbage.
Yet Google keeps making more money :)
I'm actually happy to see Google on their toes a bit with AI potentially stealing some search share from them. Google needs to get back to innovating and not optimizing as an organization.
I've watch lots of videos lately and this is by far the most informative, useful and complete video. keep up with the good work!
Appreciate the kind words!
Also would love to see content around which reports you use regularly in GA/GA4. Thanks!!
*Thanks for the clear guidance!*
You're welcome!
I would love to see a video on budget from you. I really appreciate your channel.
Noted. Will add this to the list of videos to make. Appreciate your feedback and kind words!
@yeah-I-know totally.... That's what I told my client...who then decided to close their ads...but mainly because she "didn't see results" and it was a circle conversation repeating why that was. She wanted a quick lead generation to her niche business targeting a small town... it was silly.
Can you make a video in which we collerate metrics eg if CPC have spiked up, there might be chances of auction competition.. it would be really helpful
Thanks, Austin. This video really helped me a lot. Thanks for all the additional videos. I will be watching all of them now.
Glad to help!
Quite an underrated video, tons of value
Appreciate it!
Great video! thanks for sharing such valuable information. Where can I find the notion doc?
Thanks! That notion doc I don't believe is public.
Nice subtle advertising for Nike... where's the affiliate link? 😂 Great video by the way :D
lol I wish...I don't think Google Ads tips is Nike's main demographic but it is a great hat. Appreciate the kind words!
Great stuff, where can I find the notion doc used in the video?
Excellent video!
Thanks!
Good thing you brought up SKAGs. I now don't have a background filter questioning your expertise.
Hi mate, this video is worth its weight in gold. I've just subscribed! I just had a quick question if that's okay? If I have different landing pages to target specific products that we're selling, would it be okay to set up a specific campaign for each of them (as we're limited from a budget perspective as well)? Cheers, and keep up the good work!
Only if you have the budget to generate enough conversion volume per Campaign. Otherwise if you over segment and have limited conversion volume per campaign you will have a rough time ever scaling.
@@growmyads Thanks, mate. In case my budget is limited, what would be your recommendation? Cheers.
Another great watch! Thanks Austin, quick question if you don't mind, if you just take over a new account (and they getting results, nothing wow.) would you rock the boat and correct the campaign structure & how does setting up a new account work with historical account data. (If i set up a new campaign would there be learning on conversions, keywords, maybe ad copy) that could fast track the new campaign? Really appreciate everything you and your team are doing. :)
Never rock the boat. If the campaign can be optimized then just optimize current campaign. If the campaign isn't working at all then you are ok starting fresh campaign.
Hi there I have flower shop and I am running both search and p max campaign for it what can i do to optimise it best for flower shop and also should I have different ad group in campaign for different cities
Question for you: Say you want to add a broad and exact match version of the same keyword.... are you adding them into the same ad group/campaign? Or creating a new ad group specifically for exact match?
Same ad group
Nice video, I would love to watch a video series from you on how to scale all types of campaigns. Keep it in mind for future project😊
Working on it!
Thank you for these great insights.
You bet!
Thank you for sharing❤❤ I watched several of your videos and really like them. I run Google search ads over a year and there is a problem that’s been troubling me. For example, some of my campaigns used to spend and made money, but after a year or several months, they just don’t spend as much as before, sometimes the spending can be from $2000 per day to $50. Can you share your way to deal with this issue? Thank you
Sorry really hard saying without actually seeing the account.
I'm really happy I found this channel. Very good video. Can you please make a video on, what makes search ad good?
Great vid, your insight & experience does help.
Awesome, thank you!
Can you send me the link to add this notion document to my notion account?
Also, I've always been of the mindset that, when you first set up an account, you should be using max clicks or target impression share and not come right out the gate with a max conversion bid strategy. Do you still find this to be true? Or do you start with max conversion?
I stick with Manual CPC or Max Clicks usually until I get conversion volume.
Under "When to segment or create new ad groups" You are using an example (e.g.) When do you see what keywords dont perform well since they are in a ad group?
what should i do after figuring out what's happening in the auction insight and how it can be used to further optimise the account
I gave an example of what we did in an account with auction insight data in this video: ruclips.net/video/eQRnw4XOSNM/видео.html
Lovely Content! Did you share your sheet? I can't find it?
It is available in our free Skool group in the classroom section under Free Resources.
For negative keywords, do you use phrase match and exact match?
Check out Negative Keyword video I did: ruclips.net/video/HvxLB3w7Sb8/видео.html
Great video, but one thing I have never seen anyone comment on or ask...is when you are going through the Search Terms how is it possible that when you try to add the search term as a positive or negative keyword and it is more then 10 words you are unable to do so...or am I missing a step....any help would be grateful. Thank you. Here is the error in red letters that I get : Keywords cannot contain more then 10 words
Unfortunately, Google won't let you add anything longer than that.
Thanks for the video. Quick question regarding adding exact kw to see impr. share - is it not the same info when selecting match type segment on the top of the kw table?
I'm not 100% on that metric, since in most cases if I take a broad keyword and compare the search term report for the exact match of that broad keyword it doesn't add up to what the match type segment shows at the keyword level.
@@growmyads Ah I see, thanks for the reply!
I run a flower delivery brand serving over 500 cities in India. I'm running Google Ads for Pune and Bhopal with a target CPA strategy. The main issues are high cost per conversion and performance fluctuations-some days with high activity, others with none. My auction insights show around 50% impression share, 35% top impression share, and high average CPC.
I suspect two main causes:
Too many keywords per ad set (15+).
High bidding, with some ad sets getting less than 10% share and others over 50%.
What are the best solutions and optimization tips?
Again a Great video. Which software do you use to screen capture, and how do you switch between the circle talking head to full screen?
I use Screen Flow to record. In regards to the video editing - no idea lol - I have a video editor that does all that work for me.
@@growmyads Haha great. Thankyou.
thank you so much
You're welcome!
Hey bro what is the use of Audience segment in search campaign?
Not a big needle mover in my opinion. You can exclude audiences or demographics if it makes sense for your service or product. Otherwise audience segments are good to get some insights, but I don't do anything too special or complex in most cases with my search campaigns. Once you get smart bidding dialed in Google knows who you're converters are.
Hey my man can you make a video on how to set up the best call campaign for more calls
I don't run that many call only campaigns. I generally will just test a call ad mixed in with my search ads and if Google knows that the searcher is more likely to convert on a call ad I lean on Google to show which ad then.
If I am running a specific call only campaign then that is generally for more emergency related terms for industries like Locksmiths and Roadside assistance.
@@growmyads gotchu, yeah that’s kind of the reason I was asking . I feel like it would be very helpful for the community/ the people
Insightful 👏
I'm looking for a structured Google Ads course, hopefully with a focus on e-commerce and search. I would appreciate it.
In the works...stay tuned.
@@growmyads do you plan to offer a complete paid Google Ads course?
Are you located in St Pete? I am looking for new ads agency
I'm a fan of St Pete area but not from there. I'm in Indiana. If you want to talk with the team about your account you can get a free review here: growmyads.com/google-ads-account-review-form/
Thank you
You're welcome!
Great
How can I work around people using a VPN, or click farms. IP blocking does not work, in fact it messed up my GA4 conversions. So I am back on excluding high risk countries.
I honestly don't have any issues with this for any of our clients, so I am not sure. I also don't really like most the ip blocking software out there.
I'm running a campaign in the consumer finance/housing niche. 3x more men buy the service than do women. Google gives me a restricted targeting message when I tried increasing the bid for males. This month we got 6 conversions, 5 of which were men, for the entire months so I feel like I won't ever reach the point where I can switch to a conversions bidding objective instead of max clicks with a max CPC. The entire campaign with all keywords only gets 3k searches a month. The price point for the service is $1k-$1.5k. What would you recommend and how do I target more men?
1. Yea Google won't let you do any demographic adjustments since you are in finance/housing industry. So unfortunately, no levers there that I know of to get more men at least from Google Ads.
2. Low volume and high CPC accounts are the trickiest. You are doing the right thing tho by sticking with Max Click (capped) or Manual CPC. You could test Max Conv. but I would be super careful. I've seen too many times on low volume campaigns where Max Conv. might do ok but then will die off or stop spending and then you are scrambling to get the campaign dialed back in.
So the only way right now to try and increase volume is open of keyword targeting if possible or increase your bid cap on Max Clicks to start being more aggressive on bidding (test slowly with this)
Really good content 👍Should you optimize every 7, 14 or 30 days?
Depends on the volume of an account. Higher spending, large volume accounts you need to review and optimize more frequently due to the amount of data you are getting so quickly.
Smaller, lower volume accounts you need to wait longer to have enough data to work with, so less is more in these cases.
Negatives I normally do weekly.
Keyword cleanup or expansion generally bi-weekly or monthly.
Ads monthly.
Bidding as needed depending on performance.
Hi bro good content I have an idea I am sameer chhikara from India. Bro if you create a video in hindi for a Indian audience you definitely got many views in india only two creators are exist in India wscube tech and Umer Tazkeer But they teach basic stuff. India is a biggest population country Bro demands content in their language & I will translate your video in Hindi lanugage. And if you translate yourself with ai tool that will not give exact language we needs for Indian's. My Fees whatever you want to pay me. Please think About it Let's create a multiple source of income.
Thanks,
waiting for your reply
Thank you