Tobi Lütke on Creating Shopify for Americans as a German in Canada | Conversations with Tyler
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- Опубликовано: 28 сен 2024
- Tobi Lütke is the CEO and co-founder of Shopify. 20 years ago, he was just a German coder who emigrated to Canada to launch some ecommerce platform with another German. Now he’s the world-renowned thought and tech leader who has revolutionized online shopping for billions. He’s also the creator of many open-source libraries like Liquid, Active Merchant, and the Typo weblog engine.
Tyler and Tobi hop from Germany to Canada to America to discuss a range of topics like how outsiders make good coders, learning in meetings by saying wrong things, having one-on-ones with your kids, the positives of venting, German craftsmanship vs. American agility, why German schooling made him miserable, why there aren’t more German tech giants, untranslatable words, the dividing line of between Northern and Southern Germany, why other countries shouldn’t compare themselves to the US, Canada’s lack of exports and brands, ice skating to work in Ottawa, how VR and AI will change retailing, why he expects to be “terribly embarrassed” when looking back at companies in the 2020s, why The Lean Startup is bad for retailers, how fantasy novels teach business principles, what he's learning next, and more.
Recorded July 23rd, 2024
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After 14 years in Canada; the diagnosis of Canada’s lack of ambition / “go for bronze” mentality is absolutely real.
Chapters (Powered by ChapterMe) -
00:00 - Shopify cofounder and CEO Toby Lutke discusses standup meetings
00:57 - Growing up outsider, internetbased learning
02:28 - Meeting systems and social interactions
07:15 - German culture higher quality, less tolerance for underperformance
09:02 - Canadians go differently in meetings than Americans
09:32 - Canadas goforbronze culture hinders ambitious projects
10:58 - Success in Calgary startup scene, regrets German school
14:45 - German tech culture pessimism, low startup success
17:24 - Germanys appreciation for software craftsmanship, optimism, and Shopifys impact
22:23 - Un entitlement, gratitude, choice, positive experience
23:15 - Reading books in German, disappointments, dividing line
26:23 - Comparing the United States to other countries Bad idea
29:09 - Canadas cultural and economic decline
32:07 - Canadas refusal to export products, innovation, and branding
34:00 - SRED tax credits boost commercialization, antiimmigration sentiment
37:16 - Ottawas underrated city status
37:32 - Wonderful commute, cold winters, outdoor ice rink
39:04 - Future of virtual reality stores and ecommerce
43:32 - Web development began with web 20
44:25 - Goaloriented software exciting times ahead
45:21 - Retail price stickiness Economists are fools
47:05 - Physicists aesthetic for complex companies
48:29 - Engineering and companies benefit from nondeterministic systems
51:20 - Companies are vastly better now than they were 20 years ago
54:12 - Shopifys entrepreneurship and inspiring customers
58:25 - Fantasy for management learning
01:02:14 - Machine learning and company differences
01:06:17 - Tradeoffs between building companies and productivity
01:06:32 - Toby Lutke Excited for Lutkes return
Thanks!
it's basically a transcript at that point 😂😂
@@alainportant6412random phrases chronologically
That kid is worth US$6.9 billion
He's 40
Eh, imo an incredibly dull person, company, and industry.
Dull industry ? If ecommerce is a dull industry I wonder what's an exciting industry
@@alainportant6412video games
E-commerce is obviously not a dull industry. A few days ago I watched a youtuber discuss how he ideated, designed marketed and sold his fairly technical product (keyboards) online. It was marvellous how he did everything from ideating to sending the designs to the manufacturer in China, to selling in various store across the globe all through the internet. It's greatly lowered the barrier to entrepreneurship and has created so much value.
Right ?@@JM-st1le I've heard about so many hurdles and hysterical stories with dealing with Chinese manufacturers...That's not dull that's a nightmare. The fact that he managed to go that far without getting scammed already sounds like a 3 hours story in itself.
What's the channel/guy's name ?
Winnipeg actually has a longer skating trail!
tobi is great, but the amount of "uh"s make it unbearable
Looking forward to your next interview in your non native language