Hey guys! I hope this video will help you in setting up your Google Ads brand campaign! If you have any questions, just leave a comment below! And again, as mentioned in this video, you really need to up your game when crafting your ad copies, product titles, descriptions, and your product page! I talk about all these in my Product Page Mastery Course which you can get for FREE! Get it here now: keycommerce.com/product-page-mastery/
Great Video! I have set up the brand campaign with your help :) I have a question about changing Conversion Actions "Last click ". I have the conversions recording set up via the Google Shopping app and it's using the last click. If I change this, will it mess up the conversion for the Google shopping campaign? Would I have to have 2 separate conversions set up? Thank you!
Your instructions are so helpful, TY. My Q. I have a brand campaign, running for a few years, excellent ROAS. Should I leave bid strategy CPA or try something else eg maximise clicks?
I have a question about brand keywords. Could I just have 1 keyword, the name of my brand, set to broad match? Or do I need more keywords than that? Like, the name of my brand and the name of a product we sell, set to phrase match? And then do all product names and features with the brand name also set to phrase match?
I wouldn't recommend that setup. Even though Google is getting somewhat better with their matching, just setting 1 keyword to broad match is asking for unqualified terms, especially for brand. I tend to stick with phrase and exact in brand campaigns... and when I don't, well, that's a whole other video's worth of content.
Hello! How many keywords should I have if my goal is a brand awareness campaign and site visits? Should I put a lot of broad keywords that people would search for if they wanted to buy something like that or should I be more specific. Since you put only the name of the company, I don't think that would work in my case. Are display campaigns maybe better for brand awareness? This is my first time doing something like this so I apologise if its a stupid question!
Start out with 3 - 4 keywords/phrases. More is not better for simple campaigns, local services, etc. After that, it's above my pay scale for now :) We are all learning - even the gurus!
Ok so I set up a Branding Campaign ( thank you for the tips) last week and I have just searched for my brand and I appear 2nd and my opposition is 1st. So are they outbidding my .50c I have set up this on?
Yes they're probably bidding very aggressively. If it's your own brand then you likely have a 10/10 quality score. They'll usually have one that's much less so in order to rank higher they need to bid more (this is how the ad rank works in the google auction). You can always bid higher, if you'd like.
Hey guys! I hope this video will help you in setting up your Google Ads brand campaign! If you have any questions, just leave a comment below! And again, as mentioned in this video, you really need to up your game when crafting your ad copies, product titles, descriptions, and your product page! I talk about all these in my Product Page Mastery Course which you can get for FREE! Get it here now: keycommerce.com/product-page-mastery/
Happy to have come across your channel. You teach in a language that's easy to understand
Thank you Sam. I am following the steps how to run Google Ads.
Hi should the keyboard be *keyword" or "keyword"
Thanks
Thank you Sam. Another big nugget 👍
Great Video! I have set up the brand campaign with your help :)
I have a question about changing Conversion Actions "Last click ". I have the conversions recording set up via the Google Shopping app and it's using the last click. If I change this, will it mess up the conversion for the Google shopping campaign? Would I have to have 2 separate conversions set up?
Thank you!
Such a great video! Thank you so much :)
Another informative video, thanks very much 👍
Your instructions are so helpful, TY.
My Q. I have a brand campaign, running for a few years, excellent ROAS. Should I leave bid strategy CPA or try something else eg maximise clicks?
Great Tips
Sam can we use brand campaign only for targeting audiences like all visitors?
Hey Deepak, yes you can - just create the brand campaign and add the custom audience of all visitors.
Hey Hi Sam , How can we create Competitor campaign ? This brand campaign explanation was very well explained.
I have a question about brand keywords. Could I just have 1 keyword, the name of my brand, set to broad match? Or do I need more keywords than that? Like, the name of my brand and the name of a product we sell, set to phrase match? And then do all product names and features with the brand name also set to phrase match?
I wouldn't recommend that setup. Even though Google is getting somewhat better with their matching, just setting 1 keyword to broad match is asking for unqualified terms, especially for brand. I tend to stick with phrase and exact in brand campaigns... and when I don't, well, that's a whole other video's worth of content.
Hello! How many keywords should I have if my goal is a brand awareness campaign and site visits? Should I put a lot of broad keywords that people would search for if they wanted to buy something like that or should I be more specific. Since you put only the name of the company, I don't think that would work in my case. Are display campaigns maybe better for brand awareness? This is my first time doing something like this so I apologise if its a stupid question!
Start out with 3 - 4 keywords/phrases. More is not better for simple campaigns, local services, etc. After that, it's above my pay scale for now :) We are all learning - even the gurus!
Awesome 👍
Thanks for this video sam
Ok so I set up a Branding Campaign ( thank you for the tips) last week and I have just searched for my brand and I appear 2nd and my opposition is 1st. So are they outbidding my .50c I have set up this on?
Yes they're probably bidding very aggressively. If it's your own brand then you likely have a 10/10 quality score. They'll usually have one that's much less so in order to rank higher they need to bid more (this is how the ad rank works in the google auction). You can always bid higher, if you'd like.
@@KeyCommerce thanks for the reply. Appreciated.