What Makes an Amazon PPC Manager Successful? [The PPC Den Podcast]

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.
We’ll see you in The PPC Den!
🦡 Highlights ​​
1:05 Introduction
3:07 Role of curiosity and learning in PPC success
8:19 Leveraging Amazon's algorithms for better results
11:59 Ideal customer experience on Amazon
14:50 Personalization in Amazon search results
18:14 Adapting to policy changes in Amazon PPC
22:24 Impact of FTC regulations on PPC management
25:27 Protecting trade secrets in Amazon PPC
29:12 Continuous learning and professional growth in PPC
32:46 Challenges and opportunities in Amazon PPC
39:15 Podcast conclusion and key takeaways
🦡 Resources & Links
🦡 GET AD BADGER ➡️ www.adbadger.c...
- How To Forecast Your Amazon PPC Approach (Classic)
• How To Forecast Your A...
- What Is The Role Of Data In Amazon Campaign Management?
• What is the role of da...
- Why Should You Rethink Your Approach To PPC On Amazon?
• Why Should You Rethink...
- How Does Tracking Keywords Help PPC?
• How Does Tracking Keyw...
- Can Amazon PPC Success Be Predicted?
• Can Amazon PPC Success...
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: www.adbadger.c...
Subscribe to our newsletter: www.adbadger.c...
Review all our show notes: www.adbadger.c...
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

[@AdBadgerDen]

FREE RESOURCES
🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/
📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/
🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/
🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/
🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/
📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/

[@strongmom0106]

I really love this intense insights... Thank you

[@AdBadgerDen]

Thank you for watching!

[@HarryJoiner]

Abe is a rockstar - one of the smartest guys in the amazon space.

[@AdBadgerDen]

No disagreement here! He's a champ