ART/ARCHITECTURE - Dieter Rams
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- Опубликовано: 14 окт 2024
- The German designer Dieter Rams deserves our attention because he believed in products of everyday use that could be beautiful and long-lasting. He’s the ideal capitalist for our times.
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The art of simplicity, quality, durability and utility, combined!
your face.
Stop giving useless complements to women.
"Being simple can make you vulnerable, but being simple is really an achievement. It follows from a hard won clarity about what matters."
Thank you
I think this is the first person you have covered who is still alive today. I wonder what Mr Rams would think of this video? Did you try and get in touch with him?
beautiful write up. dieter rams is one of my inspirations, you can easy adapt his ideology into other walks of life.
Apple owes a lot to this man.
give me a break, a design that calls you stupid has nothing to do with Rams
In terms of aesthetics I agree. But in terms of Rams' commitment to longevity, durability, timelessness and the reduction of wastage, Apple couldn't be further apart.
Mr. Ive has spoken about this. The original ipod is a direct nod to Rams.
Marcel FR This is such a tired and untrue line. Apple products don’t call you stupid. It’s about ease of use, the same as with Rams. Good design should make things easy and enjoyable to use and Apple design, generally, does a very good job of this. Rams has praised Apple design explicitly.
@@matfaintdesignco.2222 The design language of Apple has exhibited longevity and timelessness more than anything what are you talking about? In an incredibly fast industry like the tech industry Apples design language has remained and is a huge component as to why Apple has a huge after market for their old products. Their designs don't look out of place today compared to almost all other tech companies. Compare any Apple laptop or phone from 10 years ago to competing products and tell me which one stood the test of time.
I wonder what he would say about "planned obsolescence."
I've been using the same Braun electric razor for 20 years, which is impressive for a rechargeable battery. Whereas my LG smart 3D HDTV with all the bells and whistles broke after a year. Something to be said about durability and simplicity.
dang...
This is the second piece of media I've seen this week celebrating Braun's design principles from the 60's. I wonder what has caused a revival of discussing their designs.
Interesting the video didn't mention how much Apple had borrowed from Braun's design concepts. Apple designers have publicly said they have copied Braun's principle's in many ways. I dont think therefore its fair to say Rams's designs have been forgotten when the most valuable company in the world copies him.
+Vladimir Krishtal I think it is in big part due to Jony Ive. He has re-ignited the passion for simplicity that Dieter Rams brought to us.
+Vladimir Krishtal Second most valuable company.
+Vladimir Krishtal I think that is because it is strange to say that Apple has adapted Rams' ideas, when Apple's ideology is the complete opposite. They don't do permanent or modesty, but come out with the same stuff (with slight alterations) every year.
+Potentially Chique thats completely different, hes talking about the look of his designs, not the engineering part
They have adopted the idea of simplicicty though.
School of life, you are so necessary in this world. Thanks for your work
What a beautifully made video. and a very interesting subject.
+Maher F ;)
the simplicity and the classic aspect he pushes for so much thrives because there is so much complexity and puzzlement everywhere else........some people love chaos ....some are peace loving animals
That thing about being lost is very touching. Thank you. It's beautiful.
Why doesn't the school of life make videos about important contributors to music? You've got art and literature covered. It would be interesting to see a video done on an influential classical composer or jazz musician.
I want to express how deeply helpful the school of life series on classical topics have been - modern education in many was has not given us a proper amount of history, literature, art, sociology, psychology, architecture, political theory, economics or philosophy. We have in many ways watered down the rigor of a classical education and redefined the pursuit of educational self actualization not as Discovering the world and finding a place in it, But instead as finding pleasure & Re-contextualizing any reality of the world which we don’t find particularly convenient. Our society is still good at teaching science and math, but has neglected any intellectual rigor when it comes to the finding beauty and meaning in life. Thank you this resource it has made me think more deeply and appreciate more widely, I hope you make more videos on these subjects
The snooze button should never have been invented.
+krileayn :)
There ain't no rest for the wicked (;
The alarm clock should have never been invented. I am allergic to early mornings :|
Who wouldn't want to buy a consumer product without any instruction manual? Products with instruction manuals somewhat tells us how to properly operate a thing, as if we can't discover these by ourselves without destroying it. Rams' principle on this is brilliant.
The iPhone really exemplifies the values of Dieter ram, it's so easy to use and beautiful looking! I wonder if Steve Jobs was a fan.
+IanTheEarlobe Except he ditched the MODESTY part altogether. What iPhone (or any other apple product) really is is a "look at me I'm so amayzeeuhn!" sort of attention craving whore of a product. Frankly. So not quite, Steve Jobs took the best from Rams, and went the ultra capitalist way with it instead.
Beauty is timeless, every now and again someone knows how to show you, and lucky we are : )
I never thought architecture would speak to me on this level until I met your channel. Kudos for that!
we need a video on how website should look like
intuitive is key
+Yassine Laadraoui This is the video.
Love these videos, gives me a perspective I wouldn't of thought of.
yeah, lots of new perspectives from School of Life videos :)
What a fantastic video. when I went to an art museum somewhat recently, I was confronted with some everyday objects, a chair, a television, a clock and a can opener. I didn't quite understand why these every day objects were in the museum, I just assumed it was the art-ification of everyday objects for a larger commentary on art. But after watching this video my opinion on these pieces has completely changed.
+Thomas Poulin What, like "the design is artistic"
If I saw a Chair on display in an art museum... an ordinary, Every day chair... I'd Laugh. Chairs are not art, unless they've been made to look quite Lovely and artistic, like carving an amazingly beautiful armchair that is more an art piece than a Chair made to be sat on. If I carve a pointy stick, that Doesn't make it art, it's a pointy stick intended to Stab stuff, just because I made it doesn't make it art.
Oh look I made this Paper Airplane, put it up in the museum for everyone to look at!!!
Timeless design is the best design. Simplicity is timeless.
One definition of perfection is something which its elements don't need to be altered (or improved) furthermore. Naturally, the fewer the elements (minimalism) the closer something is to perfection.
Met him before, when he went to Singapore many years ago.
his aromaster coffee maker is such a favorite of mine that when my 20 year old one finally died I hunted ebay for another just like it rather than just go buy a new coffee maker. (Braun no longer makes the Rams design and i think no longer imports coffee makers to the US at all) and I did it again when i moved and decided the new kitchen needed white appliances instead of black ones.
i fucking appreciate the school of life so much (pardon my french, i don't feel confident expressing that level of appreciation otherwise), i feel that it's given me so much guidance. The information has always been there (internet, people, libraries), but this channel selects and leads me onto so many relevant and interesting ideas, instead of me discovering them at my own pace amongst all the other info, getting bogged down by stuff that's not as relevant.. Ah school of life, you are a leader, a teacher, a parent, and a friend - thank you. perhaps I will one day go into the melbourne shop to see what's good, but that's a whole other kettle of fish I imagine - it's the youtube channel with which I'm enamoured.
Thank you for bringing this guy to my attention TSoL, finally an artist who has made a telling contribution to all our lives.
After listening to this, i made a coffee. While making it i realized that the opening sizzle must be made with coffee powder in a metal holder!
Rams' mindset has become widespread through Apple. He was a big influence on their head of design - Jonny Ive.
I love the philosophy of permanence
Much respect to Dieter Rams and the philosophy behind his designs
The English accent makes the videos work. I say that as an American.
+DimebagVision yeeeehah! Prepare t'a learn the philosophies partner!
stop generalising your views, it's embarrassing to read something like that
***** absurd
Родерик Рандом
I guess they got their moneys worth. He received an excellent education, judging from the videos as well as an enviable accent. :)
+Родерик Рандом tosspot. gotta use that. that and 'poppycock'
Braun's time piece designer was Dietrich Lubs not Dieter Rams, I believe all the clocks he is accredited with as a designer are collaborations with Lubs, non of the time keeping interfaces are his design. The watch that is shown several times in the video is a contemporary design inspired by the Lubs designed AW10.
In the video about Utopia you discussed about how architecture should become obsolete. I think I understand that idea more from this video, even though I disagreed to that idea in the beginning, I still do but not as vehemently as before. Can you do a video where you contradict yourself the way you explain things, I would like to see what could be the alternative to explaining these things from a utopian possibly revolutionary sense?
Someone may have mentioned this already, but I think the actual text for #3 is missing from this video. Otherwise, awesome job as always :).
Thank You so much for sharing this with us.
+The school of life Hi! i love your videos and i'm a design teacher. But sometimes i find it hard to show Rams' principles into the students today. I would be so glad if you share your sources or any lecture on Rams' work. Thank you so much for posting this video. There's so much to learn of what we learn.
neat idea to bring up the importance of design in product design
Interesting choice of images to include at 3:42 and 3:56.
I think having the on-off switch integral with the volume control may have been done before. It was a frequent part of American radio designs in the 1940s and I believe in some 1930s radios as well. Hallicrafters had a toggle switch, but inexpensive brands like Truetone (Western Auto) and Silvertone (Sears and Roebuck) used that sort of design, as well as car radios... What year was the PC3SV designed?
Does anyone else love the spare minimal functional lino-cut or lino-print isotypes of Gerd Arnz (inspired by Otto Neurath)?
looking forward to more videos on this subject :)
Really excellent, when I design and build something I try to go with the philosophy of doing it right, doing it once and hopefully it will outlive me.........I prefer to move on to the next project rather than do the same project a hundred times over because of poor design that doesn't last.
What a relaxing educative video.
capitalisn can't be about longlasting goods because it depends on overconsumption and constant motion of production and capital and new consumer goods... even that doushe marx got it x)
+Erotic Potato so what if all goods were treated more like rentals instead which you would have to pay a very small monthly fee to keep and the company which has built it has to do the maintanance for free. That way they would try to make their product as qualitative and beautiful as possible so that they can avoid maintanance costs or being replaced by another brand which has what the current product didn't.
John Smith i know that some car companies do that, it is a nice idea, but hard to realize fully and for everything in today's economics.. plus it would mean significantly less income, and nobody strives to that..
Erotic Potato
yes it's called leasing, but besides that we can't actually know how much less income we would make...
I mean lets think of this for an instance. lets say less people are needed for work because less is produced. meaning unemployment sky rockets and so are wages plumeting. Less people will be able to "rent" all the stuff they need so the manufacturers cant profit and the stock market will crash on all sides. or to sum it up it would be like the industrial revolution all over again. That in turn urges politicians to reingenier the rules by which the market plays according to the new commercial trend of renting rather than buying. Industries would then stabilize as well and if everyone (magically) sticks with this suicidal idea rather than reverting to the old system.you would have a society that values both employees and products more than ever before since supply of workers will be low and the demand for them along with their demand for more money - high...
And since mass production isnt a thing anymore resources will seem more abundant as ever before and therefor cheap to produce with. And market players will be forced to either design something better than whatever is at the market at the time or something entirly new to satisfy an unattended need. Advertising will have a much smaller roll to play since competition will have been shifted from grabing the consumers attention to providing the most desirable version of a certain product so that the consumer will keep it and therefor keep giving money to the brand s/he supports. Companies will then have to have the consumers best interest in mind at all times because it's the only way they wouldn't just replace their product. Others will have to find new needs to fill to find their place in the market. The governemnt will also have it easier then to provide social security programs since as stated earlier resources will seem so abundant you can pretty much get everything for chump change and far less people overall will be employed (which is not necesserally a bad thing if you deal with them correctly) which in turn means government working spots will be easy to fill and the state wont have to deal with underemployment on any place. And this of course means the unemployment rate will be decreased again to a reasonable amount again...soooo...yea...balance i guess...
but hey it's still just a theory...
You mean modern capitalism.
What's some stuff outside the Marx vid?
Wow, I'm a industrial designer as well or a "Gestalt Ingenieur" like Dieter called himself. He's my main inspiration at work.
Theses videos on design, especially in consumer products are easily my favorite. Similar to the Andy Warhol video.
What's interesting about these videos is what they reveal about the composers.
+The School of Life "Art lies in concealing art" is Ovid, not Horace.
Thank you for this wonderful introduction! I didn't know any of this before and I really appreciate his outlook and ideas.
Is Alan going to do everything from now on? He's great, but maybe we could get Dr. Foxy Roxy back for some more art commentary? Beauty personified.
What a brilliant mind!
Wow this was a real eye-opener guys. I never thought of innovators in capitalism in this light, but they truly are painters in their own right aren't they? What a great tribute to a brilliant man... I almost wonder if the simplicity/aesthetics behind Apple has roots with men like Rams. Great video guys.
I enjoyed this very much.
I love this series. Really looking forward to more people in Design.
Wow, I´m so happy that Mr. Alan De Boton invests time in this field! What about a more emotional product of industrial design like a car?....Differences between design and style....Rams achieves timeless design through simplicity and function, but we can argue they are rather cold and even boring...¿? Great video, thanks
Love it! This is my favourite series so far, please give us more!
Industrial Design is Science, ART has some embedded design in a way, not otherwise. The fact industrial designers study and develop a certain product to specific public or niche makes the product itself, sometimes, an art object from the point of view of its user, not the Designer. When comes to Dieter Rams, we could almost tell that is products could be a piece of art, nowadays, if we didnt consider "his" products functionalities. Hes 'style' is very influenced by BAUHAUS 'school' and His style is very functional and clean, durable, etc. Apple's Industrial Designer 'Johny' Ive if a big fan of Him and seems to have inherited Dieters Style.
The whole idea behind design is very interesting, but what are the work conditions of the people who actually make these products?
because something matters, doesn't mean something else doesn't matter. they can both matter.
Did I miss the part where he was supposed to say WABBY SABBY?
It would be great to see some videos on Roland Barthes and Nicolas Bourriaud :)
Lovely analysis, really quite liked it. However, I read the website article first and seeing the video afterwards was a bit jarring: it felt like some of the principles discussed got ignored in the creation of the video. It all seems a bit busy and overdone, detracting from the overall experience. This could have had much more impact with slower, simpler images and graphics that don't hop around so fast...
I like this.. collage style that you pull off real good, and the colours! also the british accent.. nice work
"Design is not only about on how it LOOKS, it's really about how it WORKS" Jobs
What an excellent ad!! Jokes aside, I love this series and the subject. Where can I read more about him?
There is a book about him called As Little Design As Possible
love his stuff
"The art lies in conceling the art." - I only found that quote from Ovid. Are you sure it's from Horaz??
school of life your animations are awesome
More Designers Please! Naoto Fukasawa, Jasper Morrison, Kenya Hara, James Victore and Marcel Breuer just to name a few suggestions!
There is no "Number 3" outlined in the video. That annoyed me as I kept rewinding it thinking I missed it. smh
School of life, as a design student and someone who really enjoys what you share, I really liked what I just watch. But as you know, this is design, not art or architecture and I think this area could have more emphasis on your page, that would be really cool, because we are and always have been surrounded by objects that should be given more thought since nowadays, apart from all this things we live with, we also live with this giant consumerism and we should be really able of achieving awareness in our lives and our world, so that we can create objects that are smarter, because, really, form and function shouldn't be enough, that should be granted and we should be capable of at least realising what truly matters.
5:23 Wasn't his name actually Jan Vermeer, not Johannes?
Still, keep up the great work guys, your videos never fail to make my day.
your channel is art
no the fashion industry shouldn't have to focus on what is ideal and functional, the fashion industry should pride itself on the ideas that come out of it, the meaning in clothing and the reflection of culture that is most evident in what we wear, which should never be stationary, it should be evolutionary and show people what it means to be human, and how to live better, fashion is more than a seasonal, functional thing, it's an expression, it's art.
@1:32 i believe thats the sk2 radio, not the pc3,-sv radio. the pc3 sv was in fact a record player.
I love these videos.
I've been waiting for this video! Dieter has been an inspiration to me for years.
I'm in love with this channel!
Is there a website that will show me a painting and then give me a short description on why is revered? I would like to learn more about art.
Although I agree with this and and see where his values come from, if everything was simple then life and products would become bland . I understand for household products to be "idiot proof" or rather simple and user friendly, however I think complexity in itself is overlooked. I feel more satisfied when finishing a heavily detailed drawing, with the finest details rather than an extremely simple one. But balance is required. Good video (:
excellent!
Love these!!!! Please make moe design and architecture videos!!!!!!!
Lesson 1 makes me think of Apple products. They boiled down all those buttons and settings on players to a simple touch wheel in the original iPod, and then the touchscreen with one home button in the iPhone.
I wanna see one of these on Ed Bernays.
Thank you for the amazing video!
it is widespread already, we call it minimalist design websites :)
Brilliant!
Is Dr. Hannah Roxburgh still the head of arts and architecture at the School of Life?
kudos, thanks for this
I love your work :) Can we get a video on how videos should look like? ;)
Had never heard of him before. Thanks :)
Should mention Dietrich Lubs also
Did it ever occur to you some people might be tired of Capitalism or are by their very nature incompatible with it? Was there ever a moment when you realized all these things you proposed had a chance at one time or another to exist , but the very mechanisms of such an anachronistic system kept these concepts from coming to fruition?
I hope Windows/MacOS were designed like that... i hate upgrading because i don't have time to learn and get used to a new interface again and again.
I love your art / architecture videos!
His design philosophy has already been widespread - Apple!. Jonathan Ive has based all his work on Rams.
+Sohel Sikandar ~ Apple? The company that convinces people they need to get a new device at least once a year.
+An Apple A Day...... While their advertising is a little shameless,I would say few people are willing to purchase one every year. I've had mine for around 3 years,and most of my friends,who possess an iPhone,have had their theirs for similar amounts of time. This is coming from a fairly hippyish community though,so I'm not sure how your experiences would compare. Is their advertising more successful where you live?
An Apple A Day......
Wow, you really get convinced easily huh!. BTW I am helping build a school for poor kids in Africa, all I need is $750.. please do send me huh!..... Assdroid!
+Sohel Sikandar ~ You're comment is extremely idiotic and you are now blocked forever.
+Nolan Haggen ~ My comment was primarily pertaining to the Apple dump a new product on the market yearly verse Dieter Rams' philosophy of of quality simple lasting products, which the weirdo Sohel can't differentiate between.
I wish you made I video on Le Corbusier, i belive it would fit well with your style
Can we get a video on veganism?
Too controversial, even for SOL
+jortjuuuuuh So I guess we're SOL? (ba-dum-tiss)
+Pedro Arias I doubt SOL is ok with veganism. Veganism tries to make a drastic change in everyday diet, and SOL ideas try not to change "normal" or "classic" ideas, just to improve them.
Lol, Rams did´nt design the Braun sk-2 two in 1:29. He did sk-4 though which is totally different.
inspiring stuff