They cut costs. 1- Panerai is not COSC certified anymore. 2- Just very specific models have sapphire caseback and decorated movements. 3- No more big wooden boxes. 4- Panerai entry level models have very simple manual winding movements with no hack for the seconds. 5- they increased the prices in 50% in the last 4 years. 6- the majority of the models have low water resistance. What is a contradiction for a brand with nautical history. Despite all that, their CEO does not give importance to enthusiasts’ opinion. They are aiming for the richest guys with no knowledge of watches. At America’s Cup, Luna Rossa’s capitais was wearing a Casio G Shock. Not a Panerai Submersible Luna Rossa.
why do you need COSC when the watch design itself has no minute or second detail marker? the wearer would not notice if it's 50 seconds faster or 1-2 minutes slower..
Completely agree with you. I absolutely love their watches but it will never be enough for me to want to purchase Panerai. At that price point, i would look elsewhere
Ya know,I was thinking this today. I get as much enjoyment out of my 1200$ Citizen titanium racer as I get from my 10k Omega or 6k Tudor.For that matter I have a couple 350$-450$ watches I could live w/ Dailey but I'm addicted to this hobby.
I really don’t disagree with anything you said, but none of it matters to me because I love how they look. I bought my first Panerai 20 years ago and I wear my 233 more than any of my watches. With its 8+ days of power reserve, it’s also my only one that’s always running. It’s a big watch that I don’t wear on dressy occasions, that’s my Cartier’s job. With a few decades in the hobby, I still enjoy watching videos of peoples thoughts and opinions, so keep up the good work 🙂
This is exactly my experience..somehow they just become the watch you reach for most if you have a collection. I also get more compliments about it than any other watch.
I love my Panerai luminor, bought from an AD in the early 2000s. I’ve been wearing it in rotation for 20-odd years. With an 8 inch wrist, it’s not at all oversized for me (small watches just don’t work for me). I’ve got 5 (?) interchangeable straps - it’s awesome. Wear what you love.
Exactly I wanted a Panerai for years and then actually tried one on my wrist which is are pretty average sized and it just didn't work for me - they're still great watches though.
I want to thank for your honest , passionate, and informative content. I m not going shy away from purchasing a Panerai if one is available when I’m ready !
Never understood the hate. I have had mine for 15 years now and it does not lose time, is tough as nails and brings a smile to my face every time I wear it and of all the watches I have it gets the most comments. I don’t buy for investment I buy to enjoy them and this has served me well. I get tired of these videos, buy what you like and enjoy it don’t let people influence your choice.
The brand has a history of lying. If you watched the video you would have known that, but fanbois are going to stay dumb i guess. "You never understood the hate" because you willfully choose to remain ignorant of the reasons.
The newer Panerais grossly cut corners. I also have a PAM 441 from 2014 which still is working great today - it was the gateway to my watch collecting hobby. But I will never buy another one.
Bought my first Panerai 15 years ago (PAM 111) and still wear it frequently . I’ve since purchased a Submersible and 45mm Radiomir. I have a decent collection of watches but still find Panerai extremely fun to wear. It’s popular to hate on Panerai AND popular at the moment for men to wear watches best sized for women. I don’t worry about fashion trends or following the crowd. I still love my 40mm Rolex, classic Cartier Santos, vintage Breitling and all three Panerai.
I have owned a few Panerai watches over the years. I used to even travel to meetings of Panerai collectors. I loved the history of the brand and the unique shape of the watch case from other brands. And you know by the dial this was a utility watch. They are not for everyone. The cost has increased significantly from what they used to sell for. When I started collecting the entry level models were selling for around $4000. Many Panerai watches are too big for the wrist of many would-be collectors. The cases are also thick. Having said that they are nice watches. Just not everyone's cup of tea. They also don't hold their value on selling. That is good news for buyers, but not for the sellers. I also find there is a lack of ADs and boutiques in my area. So even if a collector was interested in buying a Panerai, what jeweler could they visit to see them?
Panerai watches are fantastic. A breath of fresh air. Heritage, design, stile and destination. Big, bold, capable. One can spot a Panerai from a mile. A Panerista is always a Panerista!
Yup I agree, the 2 case shapes are iconic. I don't see why panerai couldn't do something different to add to the brand, but if you see a radiomir or luminor case and it resonates with you I don't think any other brand will scratch that itch.
I walked into Panerai when visiting Florence just to try one on. Lo and behold I walked out with a Luminor Quaranta. I am also a member of the IBWC. Although I feel like I chalked up a lot of money on the watch, it brings a smile to my face every time I wear it. Always going to stay in the collection.
Same here. Visited Florence a few months ago and went to the AD there. I bought a 10 Giorni (days). There’s something about the blue dial and strap that catches the eye because I have never received more compliments on a watch. Something like ten in a three month span. I also own a Sub. No one has ever noticed in nearly ten years. In the sixteen years of owning my Speedmaster I have received exactly one comment, which was to ask me why I was risking wearing the watch at work, so not really a compliment. I also own a Carbon Pam that flys under the radar as well. So while the watch was expensive, I really like it. I don’t sell my watches, so resell value is less important to me. The watch will always remind me of my wonderful trip to Italy with my son.
I literally hated Panerai and was never ever considering buying one .... UNTIL I saw one on my wrist. For anyone who hates Panerai, I'd strongly recommend going to a boutique and trying it on your wrist, and reconsider your thoguhts ;)
@@thomaswitthuhn3449 same here! just pretended to casually walk into the classy Milan Boutique, tried on the luminor 40 and the submersible 42 and....and...they just did something to me. I can't tell what it is, but I can't sweep it off of my mind. please, help. My bank account looks terrible.
I recently purchased a "new" 2007 Luminor PAM00114 white dial, and I can't take it off the wrist. No date, no advanced complications, and not even a seconds hand. Just simple Arabic numbered font and mechanical time keeping. Not to mention the see-through case back and the amazing experience with the crown guard lever and feel of the mechanical wind. Being 6ft 4in with an athletic build, the 44mm size on the rubber strap is absolutely perfect for me.
I also purchased a 114 a couple of years ago and abolutely love it! Completely agree with your comments on the watch. The white dial pams are very underrated imo. Enjoy!
Just got a "new" 2005 114 and I too can't take it off my wrist. It was basically NOS. A 20 year old watch keeping perfect time. It's my 2nd Pam. I have a Breitling, Rolex, and 111, but right now, the 114 just does it. It's the white dial that makes it a strap whore. Big guy, so no prob with a 44mm. Next one will be a 47mm!
Panerai is far and away my favorite watch brand and I own 5 of them despite having only a 6" wrist. However, I can agree with all of your points on why they are not popular, especially the prices. But I think the prices on some of the base pieces, which are my favorites anyway, and secondary market prices, if you're brave enough to buy from, are not so bad. To me the enjoyment in wearing any watch comes down to what designs speak to you the most, and for me, Panerai has been the one brand where I just never get tired of the design. It doesn't matter to me how many other people are wearing it as long as I love wearing it, and I genuinely do enjoy wearing my PAMs more than any other brand I've worn.
I smile to myself often when people debate or score brands for their coolness etc… it’s all bullsh%t, buy and enjoy the watch you want, be it Omega, Rolex, Seiko or Panerai. Now wearing Adidas is way cooler than Nikes, that just a fact. 😅
I have one Panerai 00372 with 47 mm and I love it. This watch demonstrates all quintessential design properties of Panerai! Prices are good on the secondary market and I would recommend to get a used one.
Two years ago I have managed to get a 00915 with a very nice discount from a local boutique. It checked for me all the boxes. Panerai’s Desing language, 44mm case, manual winding, crown guard, sandwich dial, 8 days power reserve, 300m WR. Very cool watch. I think the best Panerai’s for your money are the entry level. Nice video. Keep up the good work! Greetings from 🇵🇷
Britt hi,......my first luxury watch I purchased over 15 years ago, my Panerai GMT 44mm on bracelet. I wanted something different, with heritage and history, and that makes a statement, and of course with high quality. I chose Panerai over the other luxury brands that everyone seemed to have at the time....Rolex, Omega, Tissot. I've recently switched out to a black rubber band, making the watch less weighty and more sporty. In addition to my Paneria, I have an antique Certina in 18K gold, a Seiko 5 Sport for knocking around, and most recent purchase last year was the Tudor BB 41 Heritage with Burgundy bezel on jubilee bracelet. But my "go to" watch is still my Panerai.....and considering getting another in the near future. Keep up the good work on the channel.
I bought one because my wife told me they looked good and asked me to try it on, and I fell in love with it and got myself a Luminor 1033. 5 years on, and it still brings a smile to my face. Was it overpriced, objectively yes IMO, but watch purchases for me has never been an objective matter.
@pruteanu6 most watch companies use a base movement tweak them and call them in house, the movements panerai use are very accurate, but panerai have made movements since 2005
My gun dealer sometimes offers me his luxury watches for sale or takes my watches in trade. He had a Panerai for a while that I was considering buying from him, but, he wouldn't sell. When he finally decided to sell it, I sorta hemmed and hawed. One day, when I visited, he asked me if I still liked his Panerai. When I answered in the affirmative, he pulled it from a drawer and gave it to me, "Here, it's yours." Turns out it was a counterfeit. The clasp malfunctioned and when he took it in for repair, his watchmaker suspected that it was a fake because, apparently, the clasp is a weak point on phony Panerais. He said the movement was a high quality Chinese fake, not a cheap one, but, the lesson here is, until he went into it, this counterfeit was so well made that, from the outside, it fooled a professional watchmaker.
Great timing on the video. I was considering one. It is a great looking watch. I was checking out the secondary market. Certainly food for thought. Thanks, Britt.
I couldn't have explained it better than you did. I love the Panerai Luminor but haven't the trigger to buy yet for the same reasons you pointed out! Great work Britt!!
If Panerai is the hummer, then what the hell is the new gold Rolex Deepsea? That thing is the epitome of compensating and flexing due to massive insecurities. The whole image of driving a hummer in the past 20 years has been due to compensating due to manhood insecurities. Today's Panerai still is a full tool watch vibe without any major flash, they have always been traditionally large watches but never in a pretentious way. The new full gold Rolex Deepsea is a hummer on full send!
What if ya drive a Hummer H3 and wear a Pam ? I drive a H3 because i couldnt afford a H2 or H1. ( my manhood is adequate ) . I wear a Pam 111 because i cant afford a VC overseas .
Never understood why people go on about being on the wrong side of history. The countries forces do as they're told regardless of who wins the war. A German watch brand from that era isn't a valid reason to dislike it?
I have the Radiomir Black Seal and picked up on the secondary market, luckily through a Panerai retailer with a full service. Its seriously one of my top three for its accuracy, comfort, and looks. I may add one more but it ticks a lot of boxes and it has a lot of competition in the collection. The ceramic case has an exhibition back and the movement looks pretty clean under the microscope so thankfully there are no BB issues. Great channel would love to chat the watches in the collection.
Great content but a slight advice. Favourites are supposed to be limited to certain watch brands you choose over others. When you call every 3rd watch brand your “favourite”, “freaking love them”, “couldn’t get enough of them”, it dilutes your personal taste down to i love watches. Nothing wrong with that, but when you are making an analysis video about them, then don’t give a bias in the beginning by saying you adore that brand and then it doesn’t hold any weight by the end of the video. Of course you like that brand hence you’re talking about it. But when we see your collection having the usual suspects it really dilutes your taste in watches as you’re buying the safe choices but love a lot of stuff. I am positively reaching a little but your opinion holds value, if you have a positive one for everything with blanket statements then it will get diluted. Panerai is cool.
I think you are unfair about the history part. Panerai was asked to provide to italian army a watch for the frogmen . While is true that italy was an axis power, it is also true that after the armistice a big chunk of the frogmen sided with the allies and for example they operated to avoid that some italian ships were captured by the Germans. Today all the modern Naval special forces are derived by the italian frogmens.
I recently acquired a bronze Panerai watch, and I am highly impressed with its quality. Prior to this purchase, my collection includes several Rolex and Patek Philippe timepieces. However, this bronze Panerai is truly exceptional. I find men's wristwatches of smaller dimensions and slim-fitting jeans aesthetically unappealing. However, I recently purchased a turquoise 36-millimeter Oyster Perpetual for my wife. It complements her wrist, although I personally would not wear such a timepiece.
Personally I like the fact that you don’t see them on every other wrist. That “great quality under the radar” thing is part of the appeal. They are also very comfortable to wear, and I have experience of several other brands at the same size. My Panerai also receives more compliments than any other watch I have worn.
I saw someone wearing one many, many years ago and didn't know what it was. I stopped the guy and asked him (in the days when you could stop someone without them thinking they were getting mugged!) and just knew I had to get one. Loved it ever since!
My first luxury watch PAM312. I think owning one is enough. Still serving me well. The problem with their DNA is if you go small or lower the water resistance, you become "fake" Panerai. One thing I learned about watches is that they should also suit your lifestyle and fashion sense. Panerai looks great with street wear, military-inspired and athleisure (same with sports Rolex). I've got Cartiers, Royal Oak, Datejust and they're more for mature semi-casual and business looks.
I have an old one and love it. I feel changing the strap changes the whole personality of it. So you can just reinvent the watch when you get bored. It’s a tool watch tank. I don’t have to worry about a specialized watch maker to work on it. The movement is reliable. I never wear the watch under my cuff or jacket. Not like it can fit ! But it can just hulk smash anything and any person walking the opposite way should protect their watch because I’m swinging my arm away. I bought a 1970s pocket watch with an eta 6497 which should be similar to what’s inside panerai. So it feels connected in a way. I am even tempted to put a vintage movement in my panerai if the original movement goes bad. I don’t think it’s a watch to buy and invest or resell. Buy it for life and it can survive multiple lifetimes.
The chart at the beginning says a lot. Tag, Longines, Tissot and Tudor have had some amazing releases in the last few years, with great reviews and sales, but are still sliding down the listings. Could it be that some are doing well, but not as well as others? Totally agree with you on Panerai though...
Love it or hate it. If you are a collector of say 10 to 15 watches, i think highly likely at least 1 pam will be in the collection. 18 years ago, got my 1st pam 90, then flipped it; got the 000; then flipped it and got the 111 and flipped it again. Finally now pam351 is with me. The interesting thing is, the pam 90 still occupies my mind from time to time. Like the first love who got away. I can buy another pam90 but it will not feel the same again. Sorry but i digress. Just speaking for myself, without a pam, the collection seemed incomplete.
Problem 3 is not an issue to me. Companies were supposed to support their country’s war effort. Seiko did the same, and nobody who is sane would fault them for that.
Seiko isn’t loudly advertising a model as “the authentic Imperial Navy pilots’ watch”. Panerai has sold watches that literally said “Marina Militare” on the dial.
@ that’s because their military application is a huge part of Panerai’s history and heritage. It speaks to the ruggedness that the brand seeks to project. Not so for Seiko, which has a much broader customer base. I have to say though, that if Seiko released a quality IJN commemorative watch, I would snap it up in a microsecond. Same is true for other WW2 combatants on either side. Technological history is technological history. No hangups for me.
Panerai never was and never will be a high volume mainstream Swiss manufacturer. They know what they are, and what they're not. I don't think Panerai has a 'problem' as such. I think a big bad Panerai is a refreshing addition to a large collection where you already have a range of boring 36-42mm watches, and the Panerai is a freak watch for when you just want to stick two fingers up to the watch snobs, and say "bite me"!
I am a watchmaker and I have serviced a few fake and real Panerais. Some of the fake ones had better/ higher quality Chinese movements than the originals (stripped down Valjoux 7050- I am looking at you). My personal experience- derived opinion is that Panerai is probably the most overpriced brand currently on the market.
Sales data from Panerai doesn't bear out this claim. Additionally, second-hand sales in the USA at places like SwissWatchExpo and JomaShop are quite robust (based on the quantity of Panerai that I see go trough their shops). Panerai may not be the smash hit it was when Stallone first made them famous.... but they still sell in large numbers. Their revenue has reached 750 million in 2024 with over 70,000 watches produced this year. That's about 10,000 more watches than Patek Philippe, for example. This topic appears to be a popular "video" for watch talking heads to make these days. Panerai bashing is popular in "watch talk" circles. However, it just isn't real. Like most things on RUclips. I think what happens is that Panerai, actually still being pretty popular with a loyal customer base, get's people clicking and these "Panerai is over" videos actually end up being highly clicked/watches videos for content makers. So they keep making this video. Try making a video about how Perrelet and how they are no longer popular and are actually in trouble and your click numbers will then actually prove your argument, as no one will bother to watch the video.
Hey Britt, I liked your video. I always had a Panerai in my collection sinds 2005, I just love the design and the heritage. Luckily I have a large wrist😁.At the moment, I have a Pam 573 and a Pam 01218 with the p9200( eta with Dubois Depraz chrono module). 80% of my watches are”in-house” movements, so normally that is one of the things I look for at this price point . So with the Pam 1218, it was the look of the watch that I loved, with the white dail it is a strap monster ,the dail has so much depth and blue accents makes it a great watch for my. But I also found the price way to high😢. So I search and found one for sale in Germany for € 7500 with a renowned jeweler(Bachmann & Scher). It was new, so I could register for the 8 year warranty 👌. My wife also always loved the look of my Panerai’s, she has a 38 mm due now and the proportions are just perfect for her. So buy what you like, try to get the best deal. Don’t become a watch snob, eta movement were in the first Panerai watches of the late ‘90 and are in much more watches then you think. It would nice if the brands were more open about it. Keep on making great videos 😎
When a brand has little brand recognition, their movements are mediocre and their design is old fashioned, their watches better cost way less than $8K.
As someone who has owned 3 Panerai ( 2 Luminor and 1 Radiomir ) I think that Britt outlines some really valid points, it’s a brand that I struggle with, but could see myself owning again…this is an insane hobby.
Just got in to Panerai the last month or so. And despite my 6.25 inch wrist I love it. Got a PAM00048 which in 40mm isn’t even that big. Then a PAM00111 which is 44mm but I can still get away with. They are just so purposeful, chunky and handsome. I’m now eyeing up some of the early submersibles.. I encourage anyone to buy one and test it out and see (PS I’ve been getting more compliments than other brands I wear too.. it’s just just an iconic look.)
I have the same wrist size as you. My first was PAM 00088 then PAM 111 and recently added the PAM 372 The 372 case is 47mm and wears more comfortably than my 44s. Try it, you can still pull it off. Cheers!
I bought a Panerai this year. God tired of the "Smaller is better" everyone is talking about. You can have great deals on the secondary market. Picked up a Titanium sanwich dialed 44mm Luminor Marina! Stunner. Such a fun watch.
It’s an interesting observation. I’ve visited six boutiques from Florence to Orlando, and without a doubt, they’re the most welcoming and hospitable brands when you have a Panerai on your wrist. I can’t think of a better way to describe it. Every time I’ve entered one, I’ve had a great experience. I’ve heard that they’re particularly welcoming to Panaristi, but I did visit one without a Panerai, and they were still very welcoming.
Great video and perspective. I am a Paneristi and am deeply, madly in love with my PAM01085 Blu Mare. That said, you make good points. I don't agree with all of them - for example, I say good on Panerai for sticking with their (2000s) lineup / design philosophy. However, I do wish the prices were lower, sigh. All in all, I think Panerai has to change in some ways, because the (declining) sales figures don't lie. I'll be interested to see what they do. Thanks for your videos!
My problem with it: I was in Las Vegas and browsed the watch shops. Panerai was like $10, 11, 12K or more. Hard to swallow that price with the competition out there. You have REALLY WANT a PANERAI to purchase one.
Fair comments. I remember a few years ago my Rolex AD was showing me some brand new Panerai watches. The salesman was quite enthusiastic about them. I think it was the GMT variant I was looking at. But I remember being shocked by the slow roll date, a lot of play when adjusting the hands. It frankly could easily have been any watch with a $100 movement in it. Which for $10K or somewhere in that ballpark was completely unacceptable. I really don’t mind them, and am okay with the look. But seriously, I think they are way over priced, and I imagine they would depreciate like crazy. If someone gifted me one, I’d be happy to wear it from time to time. But there are so many better choices in this price range. Tudor, Omega, even IWC would be preferable. And JLC have some way better movements and overall quality. These need to be priced at or below Tag Heuer levels to be seriously considered.
I love the submersible! I thought it looked odd in photos, but when I tried it on, it just worked. My complaint is that these watches are HEAVY, and Panerai only uses titanium in their larger (i.e., humongous) sizes. In terms of other pluses, Panerai makes beautiful straps and bracelets, the boutiques are welcoming, and they have great swag. For those who can wear the larger watches, it's worth looking for some of the special editions that have unique case finishes or dials. Perhaps the UK is different, but there are reputable pre-owned dealers in the US who sell Panerai. I'd agree that one would really have to be or know a reliable expert to collect the antique Panerai, like the decayed looking ones you showed, but that's also true of Rolex, Cartier, and others.
BP, T4YC: by way of analysis........ Big watches were hot, but Panerai has found themselves at the front of the backlash as tastes change. Plus many fashion / shopping channel watches are still playing this genre, so it's become a kind of area of shame where people are reminded (badly) of the past. Plus the added compression device on the crown looks like something from the steam punk age, and doesn't seem to have any modern relevance. But to sum up, everything is a backlash.
Great video. I think the problem with Panerai is that the prices increased dramatically in the past years while the quality did otherwise. The movements got „updates“ which meant no decoration and/or no stop seconds etc. Also, countless limited editions and no logic behind all the model numbers. While I still love the look of Luminors and give compliments whenever I see one at other wrists, I personally moved on and do not have any PAM left in my collection.
Panerai has the same problem as Zenith, only watch nerds know that it's a luxury watch. It doesnt feature a status boost, so why shell out Omega kind of money for a Panerai if you can buy an Omega or a Rolex. The other problem is the design, they look like clocks from the 1930ies...
Hi Brittany I just bought a luminor due burgundy dial size 42 . Love it so much I don’t care about water resistant it’s thin and dressy and I use it always for work wearing a suit and I got so much compliment because of the dial color . So no regrets ….
@@BobbyDazzler888 Nothing wrong with them. The new ones are rated for 100m at that. Panerai buyers tend to have a variety for different reasons / styles.
A friend is trying to 'move' a 44mm carbo-tech Submersible onto my wrist. It has all the things I'm very fond of - blue hands and details on the strap. Problem is, he's looking for 75% of the current UK retail price, and I'm seriously dithering. Last year I paid a short visit to the dealer in Chester for a try-on of the 47 - and it looked like an alarm clock on my 7 3/4" wrist, so THAT is out, but the 44 is getting to me......
I’ve got two of these big hunks of metal, and can’t pull away from them. Luminor Marina and a Radiomir California Dial (No Date). They’re not my biggest, I have an Omega Railmaster XXL at 49.2 mm. Crazy 2000’s! Great video!
Because they are ridiculously oversized ? Because they are really, really ugly ? Because they are actually pretty crap ? Because they are grossly overpriced ? Because people are finally realising "the emperor has no clothes'' applies to more than just rolex ? All of the above ?
Had a Submersible as my daily for a few years. Loved the look, but uncomfortable and unbalanced on the rubber strap. It was so heavy so it rubbed my wristbone unless I wore it too tight. It was also very unreliable and cost me over 2x the retail price in repairs. Sold it and bought the Rolex hulk, which was newly released. That was great until the watch hype went crazy and I narrowly avoided being robbed twice in the street so I sold that too. Apple Watch for workouts now and a Swatch as my everyday. To hell with this hobby.
I went many years disregarding Panerai as there was never a model that really stole my heart. That is, until I discovered the PAM627. In-house movement, 3 day power reserve indicator on the movement (which is visible through the sapphire back), micro rotor, 3 day power reserve, GMT, am/pm indicator and a beautiful waffle dial. At 44mm it’s arguably one of the more versatile sizes compared to their 48mm. The cherry on top, I purchased a new old stock full set example for half its retail price! It is my favourite watch in the collection.
I have the Due 38mm (Prada Re-nylon version), and I love it, I got a few other straps and with the white dial it's a strap monster. I have a few other watches I'd prioritize before I get another Panerai but the Luna is absolutely gorgeous, maybe my favorite moon phase watch.
Yep,it’s an interesting topic, and nicely articulated Britt. I have the PAM01359 with the 1st gen P9010 movement and it’s an awesome watch. In my perspective it doesn’t get the majority of wrist time is perhaps due to the stigma attached to the watch in terms of celebs who have worn this watch. To break it down, I feel that if I wear,said piece, people may think I’m trying to be some action hero. Yes I should wear what I like and not care what others think, but I deduce it down to some unconscious biases.
What amazes me is how the hell can JLC be below Hublot!!! My big problem with Panerai is I could buy a case from Ali Express and a Unitas movement and virtually no one could tell the difference. Try doing that with a Glashutte Original SeaQ Panorama. I also have 7 5/8" wrists, so the big size isn't a problem, it's the movements and the hype.
What a great analysis Britt. You brought out things I never considered. Panerai watches all look somewhat similar to most folks. The proliferation of near perfect fakes is frightening. A few years ago I bought a like new used PAM-111 priced nicely. I enjoy it more today than the day I got it. My only other nice watch is an older Sub-Date but the PAM gets used much more often.
Panerai ruined their reputation with the various movement scandals that have plagued the brand over the years. I can't remember the model off the top of my head but for awhile they were using standard grade eta movements that weren't even decorated claiming to be in house. It's just not a brand you can trust.
I read the article and they had a pic of the ETA movement along side a tudor movement and the tudor one looked a right mess, most watch companies use ETA and tweak them and call them there own.
Problems with Panerai’s movements don’t just make us question their quality - they also make people lose trust in the brand. As you said, Panerai watches are too easy to copy. It’s cheap and simple to make a watch that looks and feels like a real Panerai, so I don’t understand why people would pay full price for their watches
It's a good question. I have a Panerai Luminor, and bought the Milifortic homage to the Radiomir. The Milifortic is very nice, well made and looks great. But there is a certain...something, a kind of magic with the Luminor and other Panerai. I don't know how to put it into words to justify the cost, but if you've never tried one on I recommend it - at least for me, there's no turning back once you do.
I've been eying the Luminor Marina PAM01316 for my first panerai but seeing reports by perezcope on the movement "downgrade" of the P.9010 from hacking to non hacking and from decorated to non decorated and from sapphire caseback to closed caseback, i am having second thoughts. Plus i am in a love-hate relationship with the lack of minute markers to precisely set the time on the watch. I do like that panerai has its own unique and recognizable case design and profile. I will probably buy one someday once they up their movement game. Maybe i'll go for breitling chronomat b01 42mm for now.
I can't explain the reason why, but my wife loves Panerai. When we were in Italy last year I bought her a Luminor Due with a very unique white to baby blue dial
I really enjoy it when you talk about watches. Much less so when you talk about history. Saying that Panerai should be ashamed of their history is chilling. Panerai should be proud of it! The X Mas were not the SS!
Given my 8-1/4" wrist I LOVE Panerai watches... however, you make good points. Panerai design is recognizable from across the room. Plus, Rolex models/divers and GMT's and AP's haven't really changed their designs in decades but they're still desirable. Replica's are definitely a concern when buying used. There are some great things but they do need a resurgence in movements, price and marketing no doubt. One gripe I have, some of the newer small cases can have a 30m water resistance which is just unacceptable!
Britt, I’m still wearing a PAM915. The 44mm looks great on my wrist @ 7.5 inches. It is a weekend watch for me and I wear it on a canvas strap. I do not see many people wearing Panerai now days. The brand needs a fresh approach in my opinion. They need to focus on 40 and 42mm but with 30ATMs. I think that would be a good start. I will continue to rotate mine as it works well for my casual needs. That 38mm looked great on you! Thanks for the video!!
You either like the look, or you don’t. I’d just say, don’t be afraid of the size. They wear well compared to other case shapes at the same rated diameter. And now they have small ones too anyway.
The size is ridiculous, the movements industrial if we're being kind.... Ugly if we're not. They concentrate of stupid materials that no one is asking for.... And then charge a premium for recycled steel..... It's recycled!!! And after a while they simply all look the same!!!
It's definitely the size issue for me. I have a 7" wrist, which I believe is fairly average for a man, and a 40mm is the largest size that looks good on me. I also don't need a crown guard that could double as a cowcatcher on a locomotive. As you mentioned, there are several other brands in that price range that I find more appealing, my Grand Seiko SBGA493 "Katana" being one of them.
They are not necessarily very attractive watches, their signature look makes them even worse, they need to go back to the drawing board, check the size and get rid of that over hanging design by the crown, check the price too, micro-brands are coming in, strongly!
Thank you and really enjoyed your video. It certainly provided some food for thought, particularly around buying used. I actually love the Panerai and that it's a unique, stylish and very identifiable brand.
They cut costs.
1- Panerai is not COSC certified anymore.
2- Just very specific models have sapphire caseback and decorated movements.
3- No more big wooden boxes.
4- Panerai entry level models have very simple manual winding movements with no hack for the seconds.
5- they increased the prices in 50% in the last 4 years.
6- the majority of the models have low water resistance. What is a contradiction for a brand with nautical history.
Despite all that, their CEO does not give importance to enthusiasts’ opinion. They are aiming for the richest guys with no knowledge of watches.
At America’s Cup, Luna Rossa’s capitais was wearing a Casio G Shock. Not a Panerai Submersible Luna Rossa.
Until you buy one and the second hand falls off, and then you get scammed by the manufacturer to get it fixed....
Well said 👏 👏 👏
Exactly,
Buying watch from Pan it’s like being scammed at your own will
@@marcosdoyter7460 Gosh thats a damming indictment of the brand, they can look cool tho
why do you need COSC when the watch design itself has no minute or second detail marker? the wearer would not notice if it's 50 seconds faster or 1-2 minutes slower..
Price is way too high (like most watches), but the Luminor is SO COOL. Never will own one, but always will be looking at them lol.
Completely agree with you. I absolutely love their watches but it will never be enough for me to want to purchase Panerai. At that price point, i would look elsewhere
Ya know,I was thinking this today. I get as much enjoyment out of my 1200$ Citizen titanium racer as I get from my 10k Omega or 6k Tudor.For that matter I have a couple 350$-450$ watches I could live w/ Dailey but I'm addicted to this hobby.
@ My favorite watch is my Citizen Tsukiyomi.
I almost bought a used PAM 292 for just over $3k. Ceramic and Msrp back in the day of $8k. Went with omega. I just don’t trust the brand.
Brand new Radiomir £3400, can’t say that’s exactly expensive nowadays…
I really don’t disagree with anything you said, but none of it matters to me because I love how they look. I bought my first Panerai 20 years ago and I wear my 233 more than any of my watches. With its 8+ days of power reserve, it’s also my only one that’s always running. It’s a big watch that I don’t wear on dressy occasions, that’s my Cartier’s job. With a few decades in the hobby, I still enjoy watching videos of peoples thoughts and opinions, so keep up the good work 🙂
This is exactly my experience..somehow they just become the watch you reach for most if you have a collection.
I also get more compliments about it than any other watch.
I love my Panerai luminor, bought from an AD in the early 2000s. I’ve been wearing it in rotation for 20-odd years. With an 8 inch wrist, it’s not at all oversized for me (small watches just don’t work for me). I’ve got 5 (?) interchangeable straps - it’s awesome. Wear what you love.
Exactly I wanted a Panerai for years and then actually tried one on my wrist which is are pretty average sized and it just didn't work for me - they're still great watches though.
I want to thank for your honest , passionate, and informative content. I m not going shy away from purchasing a Panerai if one is available when I’m ready !
Never understood the hate. I have had mine for 15 years now and it does not lose time, is tough as nails and brings a smile to my face every time I wear it and of all the watches I have it gets the most comments. I don’t buy for investment I buy to enjoy them and this has served me well. I get tired of these videos, buy what you like and enjoy it don’t let people influence your choice.
I also bought my first Panerai 15 years ago. I still wear it all the time. Fantastic watch.
The brand has a history of lying. If you watched the video you would have known that, but fanbois are going to stay dumb i guess. "You never understood the hate" because you willfully choose to remain ignorant of the reasons.
@@robertposteschild2353
Like I said. To each its own dude. We love ours and we don’t care about the haters😅
@@18karibu Pointing out a brand's lies = hating. Sure thing dude.
The newer Panerais grossly cut corners. I also have a PAM 441 from 2014 which still is working great today - it was the gateway to my watch collecting hobby. But I will never buy another one.
Bought my first Panerai 15 years ago (PAM 111) and still wear it frequently . I’ve since purchased a Submersible and 45mm Radiomir. I have a decent collection of watches but still find Panerai extremely fun to wear.
It’s popular to hate on Panerai AND popular at the moment for men to wear watches best sized for women. I don’t worry about fashion trends or following the crowd. I still love my 40mm Rolex, classic Cartier Santos, vintage Breitling and all three Panerai.
I have owned a few Panerai watches over the years. I used to even travel to meetings of Panerai collectors. I loved the history of the brand and the unique shape of the watch case from other brands. And you know by the dial this was a utility watch. They are not for everyone. The cost has increased significantly from what they used to sell for. When I started collecting the entry level models were selling for around $4000. Many Panerai watches are too big for the wrist of many would-be collectors. The cases are also thick. Having said that they are nice watches. Just not everyone's cup of tea. They also don't hold their value on selling. That is good news for buyers, but not for the sellers. I also find there is a lack of ADs and boutiques in my area. So even if a collector was interested in buying a Panerai, what jeweler could they visit to see them?
i have eight pams, love all of em. but i grew tired of the company and the managment. all true what you have said.
I own 3 panerias. All 3 from the early 2000s. If your going to own a panerai why not own one when the brand was at its peak.
I love mine…I’m a big dude, so the size works. And the look is part of the charm. Any collection should have a Panerai, but it’s all subjective folks.
I agree, and my 40 mm Luminor fits great on my 7" wrist. I own a dozen nice watches and none look or feel like my Panerai - a piece unique!
same, a 38mm watch, depending on the lugs, looks like a woman's watch on me.
Panerai watches are fantastic. A breath of fresh air. Heritage, design, stile and destination. Big, bold, capable. One can spot a Panerai from a mile. A Panerista is always a Panerista!
Oh yes I have 7 of them and love them.
“More than just a watch!”
Yup I agree, the 2 case shapes are iconic. I don't see why panerai couldn't do something different to add to the brand, but if you see a radiomir or luminor case and it resonates with you I don't think any other brand will scratch that itch.
@@31hallite They are addictive. Ask me how I know😀😀
@@AliasHSW A Panerai is a lifestyle and a culture of its own!
I walked into Panerai when visiting Florence just to try one on. Lo and behold I walked out with a Luminor Quaranta. I am also a member of the IBWC. Although I feel like I chalked up a lot of money on the watch, it brings a smile to my face every time I wear it. Always going to stay in the collection.
Same here. Visited Florence a few months ago and went to the AD there. I bought a 10 Giorni (days). There’s something about the blue dial and strap that catches the eye because I have never received more compliments on a watch. Something like ten in a three month span.
I also own a Sub. No one has ever noticed in nearly ten years. In the sixteen years of owning my Speedmaster I have received exactly one comment, which was to ask me why I was risking wearing the watch at work, so not really a compliment. I also own a Carbon Pam that flys under the radar as well.
So while the watch was expensive, I really like it. I don’t sell my watches, so resell value is less important to me. The watch will always remind me of my wonderful trip to Italy with my son.
Not visited Florence yet, but it’s on the list, but I can agree that I’ve always got a smile on my face when I wear it.
Bought the 422 and a due for my wife from the Florence one.
I literally hated Panerai and was never ever considering buying one .... UNTIL I saw one on my wrist. For anyone who hates Panerai, I'd strongly recommend going to a boutique and trying it on your wrist, and reconsider your thoguhts ;)
@@alicantaselmas spot on
Yep, same happened to me ;-)
Until you buy one and the second hand falls off, and then you get scammed by the manufacturer to get it fixed....
You forgot all the lies and pullshit panerai has been pulling all these years. No thanks.
@@thomaswitthuhn3449 same here! just pretended to casually walk into the classy Milan Boutique, tried on the luminor 40 and the submersible 42 and....and...they just did something to me. I can't tell what it is, but I can't sweep it off of my mind. please, help. My bank account looks terrible.
There is nothing wrong with Panerais history with the Italian navy. There is actually a great story there.
I recently purchased a "new" 2007 Luminor PAM00114 white dial, and I can't take it off the wrist. No date, no advanced complications, and not even a seconds hand. Just simple Arabic numbered font and mechanical time keeping. Not to mention the see-through case back and the amazing experience with the crown guard lever and feel of the mechanical wind. Being 6ft 4in with an athletic build, the 44mm size on the rubber strap is absolutely perfect for me.
I also purchased a 114 a couple of years ago and abolutely love it! Completely agree with your comments on the watch. The white dial pams are very underrated imo. Enjoy!
Just got a "new" 2005 114 and I too can't take it off my wrist. It was basically NOS. A 20 year old watch keeping perfect time. It's my 2nd Pam. I have a Breitling, Rolex, and 111, but right now, the 114 just does it. It's the white dial that makes it a strap whore. Big guy, so no prob with a 44mm. Next one will be a 47mm!
Panerai is far and away my favorite watch brand and I own 5 of them despite having only a 6" wrist. However, I can agree with all of your points on why they are not popular, especially the prices. But I think the prices on some of the base pieces, which are my favorites anyway, and secondary market prices, if you're brave enough to buy from, are not so bad.
To me the enjoyment in wearing any watch comes down to what designs speak to you the most, and for me, Panerai has been the one brand where I just never get tired of the design. It doesn't matter to me how many other people are wearing it as long as I love wearing it, and I genuinely do enjoy wearing my PAMs more than any other brand I've worn.
I love panerai design. I own an iwc aquatimer and it can get mistaken for something else. That will never happen with a panerai.
I smile to myself often when people debate or score brands for their coolness etc… it’s all bullsh%t, buy and enjoy the watch you want, be it Omega, Rolex, Seiko or Panerai. Now wearing Adidas is way cooler than Nikes, that just a fact. 😅
I have one Panerai 00372 with 47 mm and I love it. This watch demonstrates all quintessential design properties of Panerai! Prices are good on the secondary market and I would recommend to get a used one.
Two years ago I have managed to get a 00915 with a very nice discount from a local boutique. It checked for me all the boxes. Panerai’s Desing language, 44mm case, manual winding, crown guard, sandwich dial, 8 days power reserve, 300m WR. Very cool watch. I think the best Panerai’s for your money are the entry level. Nice video. Keep up the good work! Greetings from 🇵🇷
Britt hi,......my first luxury watch I purchased over 15 years ago, my Panerai GMT 44mm on bracelet. I wanted something different, with heritage and history, and that makes a statement, and of course with high quality. I chose Panerai over the other luxury brands that everyone seemed to have at the time....Rolex, Omega, Tissot. I've recently switched out to a black rubber band, making the watch less weighty and more sporty. In addition to my Paneria, I have an antique Certina in 18K gold, a Seiko 5 Sport for knocking around, and most recent purchase last year was the Tudor BB 41 Heritage with Burgundy bezel on jubilee bracelet. But my "go to" watch is still my Panerai.....and considering getting another in the near future. Keep up the good work on the channel.
I bought one because my wife told me they looked good and asked me to try it on, and I fell in love with it and got myself a Luminor 1033. 5 years on, and it still brings a smile to my face. Was it overpriced, objectively yes IMO, but watch purchases for me has never been an objective matter.
Because it’s built like a submarine on your arm
duhh … it is a panerai … the problem is they are expensive and have crappy in-house movements
Agreed! I love the style but they’re just toooooooo BIG!
They do have 38mm, thin models
@pruteanu6 most watch companies use a base movement tweak them and call them in house, the movements panerai use are very accurate, but panerai have made movements since 2005
@@pruteanu6they could have the best movements and be the cheapest watch, i’m still not buying one
My gun dealer sometimes offers me his luxury watches for sale or takes my watches in trade. He had a Panerai for a while that I was considering buying from him, but, he wouldn't sell. When he finally decided to sell it, I sorta hemmed and hawed. One day, when I visited, he asked me if I still liked his Panerai. When I answered in the affirmative, he pulled it from a drawer and gave it to me, "Here, it's yours." Turns out it was a counterfeit. The clasp malfunctioned and when he took it in for repair, his watchmaker suspected that it was a fake because, apparently, the clasp is a weak point on phony Panerais. He said the movement was a high quality Chinese fake, not a cheap one, but, the lesson here is, until he went into it, this counterfeit was so well made that, from the outside, it fooled a professional watchmaker.
Great timing on the video. I was considering one. It is a great looking watch. I was checking out the secondary market. Certainly food for thought. Thanks, Britt.
I couldn't have explained it better than you did. I love the Panerai Luminor but haven't the trigger to buy yet for the same reasons you pointed out! Great work Britt!!
As a Breitling Avenger enthusiast, I like the bulk of Panerai watches.
Me as well
@@JA-mq9ti And me!
If Panerai is the hummer, then what the hell is the new gold Rolex Deepsea? That thing is the epitome of compensating and flexing due to massive insecurities. The whole image of driving a hummer in the past 20 years has been due to compensating due to manhood insecurities. Today's Panerai still is a full tool watch vibe without any major flash, they have always been traditionally large watches but never in a pretentious way. The new full gold Rolex Deepsea is a hummer on full send!
What if ya drive a Hummer H3 and wear a Pam ? I drive a H3 because i couldnt afford a H2 or H1. ( my manhood is adequate ) . I wear a Pam 111 because i cant afford a VC overseas .
Never understood why people go on about being on the wrong side of history. The countries forces do as they're told regardless of who wins the war. A German watch brand from that era isn't a valid reason to dislike it?
I have the Radiomir Black Seal and picked up on the secondary market, luckily through a Panerai retailer with a full service. Its seriously one of my top three for its accuracy, comfort, and looks. I may add one more but it ticks a lot of boxes and it has a lot of competition in the collection. The ceramic case has an exhibition back and the movement looks pretty clean under the microscope so thankfully there are no BB issues. Great channel would love to chat the watches in the collection.
Great content but a slight advice. Favourites are supposed to be limited to certain watch brands you choose over others. When you call every 3rd watch brand your “favourite”, “freaking love them”, “couldn’t get enough of them”, it dilutes your personal taste down to i love watches. Nothing wrong with that, but when you are making an analysis video about them, then don’t give a bias in the beginning by saying you adore that brand and then it doesn’t hold any weight by the end of the video. Of course you like that brand hence you’re talking about it. But when we see your collection having the usual suspects it really dilutes your taste in watches as you’re buying the safe choices but love a lot of stuff.
I am positively reaching a little but your opinion holds value, if you have a positive one for everything with blanket statements then it will get diluted.
Panerai is cool.
Bedankt
I think you are unfair about the history part. Panerai was asked to provide to italian army a watch for the frogmen
. While is true that italy was an axis power, it is also true that after the armistice a big chunk of the frogmen sided with the allies and for example they operated to avoid that some italian ships were captured by the Germans. Today all the modern Naval special forces are derived by the italian frogmens.
Re your opening paragraph . . . same with the VW Beetle being developed as a consequence of Hitler's directive for a people's car.
I recently acquired a bronze Panerai watch, and I am highly impressed with its quality. Prior to this purchase, my collection includes several Rolex and Patek Philippe timepieces. However, this bronze Panerai is truly exceptional.
I find men's wristwatches of smaller dimensions and slim-fitting jeans aesthetically unappealing. However, I recently purchased a turquoise 36-millimeter Oyster Perpetual for my wife. It complements her wrist, although I personally would not wear such a timepiece.
I love Panerai i have a Luminor GMT 44mm 1088 and i love this watch it is a big chunk of steel
Personally I like the fact that you don’t see them on every other wrist.
That “great quality under the radar” thing is part of the appeal.
They are also very comfortable to wear, and I have experience of several other brands at the same size.
My Panerai also receives more compliments than any other watch I have worn.
Panerai is the 10th luxury watch someone would put in their high tier collection. It’s the ultimate flex.
I learned to buy what I like and now what others say is cool. Love my Luminor base because it’s different from my other watches
Exactly this ... who cares about popularity.... find what you love and buy it
@ yep. I live in a small town and I seriously doubt if it wasn’t a Rolex nobody would know and probably just think it’s from Walmart
I saw someone wearing one many, many years ago and didn't know what it was. I stopped the guy and asked him (in the days when you could stop someone without them thinking they were getting mugged!) and just knew I had to get one. Loved it ever since!
@@user-hi7tf9bv7w exactly they have their own look. Love the crown guard
My first luxury watch PAM312. I think owning one is enough. Still serving me well. The problem with their DNA is if you go small or lower the water resistance, you become "fake" Panerai.
One thing I learned about watches is that they should also suit your lifestyle and fashion sense. Panerai looks great with street wear, military-inspired and athleisure (same with sports Rolex). I've got Cartiers, Royal Oak, Datejust and they're more for mature semi-casual and business looks.
I have an old one and love it. I feel changing the strap changes the whole personality of it. So you can just reinvent the watch when you get bored.
It’s a tool watch tank. I don’t have to worry about a specialized watch maker to work on it. The movement is reliable.
I never wear the watch under my cuff or jacket. Not like it can fit ! But it can just hulk smash anything and any person walking the opposite way should protect their watch because I’m swinging my arm away.
I bought a 1970s pocket watch with an eta 6497 which should be similar to what’s inside panerai. So it feels connected in a way. I am even tempted to put a vintage movement in my panerai if the original movement goes bad.
I don’t think it’s a watch to buy and invest or resell. Buy it for life and it can survive multiple lifetimes.
The chart at the beginning says a lot. Tag, Longines, Tissot and Tudor have had some amazing releases in the last few years, with great reviews and sales, but are still sliding down the listings. Could it be that some are doing well, but not as well as others?
Totally agree with you on Panerai though...
I love my PAM380. Basic small seconds Radiomer its clean classy and just plain EFIN awesome! 😊
Love it or hate it. If you are a collector of say 10 to 15 watches, i think highly likely at least 1 pam will be in the collection. 18 years ago, got my 1st pam 90, then flipped it; got the 000; then flipped it and got the 111 and flipped it again. Finally now pam351 is with me. The interesting thing is, the pam 90 still occupies my mind from time to time. Like the first love who got away. I can buy another pam90 but it will not feel the same again. Sorry but i digress. Just speaking for myself, without a pam, the collection seemed incomplete.
18th most popular brand, based on new watch sales, means that a lot people buy them.
Love love my Panerai Luminor with white face 🙌🏼 Nice change of pace on the vid topic. Like Pan’s or not, it’s nice to see something different. 👍🏼☮️
Problem 3 is not an issue to me. Companies were supposed to support their country’s war effort. Seiko did the same, and nobody who is sane would fault them for that.
Seiko isn’t loudly advertising a model as “the authentic Imperial Navy pilots’ watch”. Panerai has sold watches that literally said “Marina Militare” on the dial.
@ that’s because their military application is a huge part of Panerai’s history and heritage. It speaks to the ruggedness that the brand seeks to project. Not so for Seiko, which has a much broader customer base. I have to say though, that if Seiko released a quality IJN commemorative watch, I would snap it up in a microsecond. Same is true for other WW2 combatants on either side. Technological history is technological history. No hangups for me.
Love my two Panerai’s. Bought them new many years ago. A titanium base 55, and a Radiomir base 120. Love the large size!
Panerai never was and never will be a high volume mainstream Swiss manufacturer. They know what they are, and what they're not. I don't think Panerai has a 'problem' as such. I think a big bad Panerai is a refreshing addition to a large collection where you already have a range of boring 36-42mm watches, and the Panerai is a freak watch for when you just want to stick two fingers up to the watch snobs, and say "bite me"!
I am a watchmaker and I have serviced a few fake and real Panerais. Some of the fake ones had better/ higher quality Chinese movements than the originals (stripped down Valjoux 7050- I am looking at you). My personal experience- derived opinion is that Panerai is probably the most overpriced brand currently on the market.
Sales data from Panerai doesn't bear out this claim. Additionally, second-hand sales in the USA at places like SwissWatchExpo and JomaShop are quite robust (based on the quantity of Panerai that I see go trough their shops). Panerai may not be the smash hit it was when Stallone first made them famous.... but they still sell in large numbers. Their revenue has reached 750 million in 2024 with over 70,000 watches produced this year. That's about 10,000 more watches than Patek Philippe, for example. This topic appears to be a popular "video" for watch talking heads to make these days. Panerai bashing is popular in "watch talk" circles. However, it just isn't real. Like most things on RUclips. I think what happens is that Panerai, actually still being pretty popular with a loyal customer base, get's people clicking and these "Panerai is over" videos actually end up being highly clicked/watches videos for content makers. So they keep making this video. Try making a video about how Perrelet and how they are no longer popular and are actually in trouble and your click numbers will then actually prove your argument, as no one will bother to watch the video.
Hey Britt, I liked your video. I always had a Panerai in my collection sinds 2005, I just love the design and the heritage. Luckily I have a large wrist😁.At the moment, I have a Pam 573 and a Pam 01218 with the p9200( eta with Dubois Depraz chrono module). 80% of my watches are”in-house” movements, so normally that is one of the things I look for at this price point . So with the Pam 1218, it was the look of the watch that I loved, with the white dail it is a strap monster ,the dail has so much depth and blue accents makes it a great watch for my. But I also found the price way to high😢. So I search and found one for sale in Germany for € 7500 with a renowned jeweler(Bachmann & Scher). It was new, so I could register for the 8 year warranty 👌. My wife also always loved the look of my Panerai’s, she has a 38 mm due now and the proportions are just perfect for her. So buy what you like, try to get the best deal. Don’t become a watch snob, eta movement were in the first Panerai watches of the late ‘90 and are in much more watches then you think. It would nice if the brands were more open about it. Keep on making great videos 😎
When a brand has little brand recognition, their movements are mediocre and their design is old fashioned, their watches better cost way less than $8K.
As someone who has owned 3 Panerai ( 2 Luminor and 1 Radiomir ) I think that Britt outlines some really valid points, it’s a brand that I struggle with, but could see myself owning again…this is an insane hobby.
I've got two Panerai, I love them.
A 47mm carbotech, and a 43mm in bronze.
Both Submersibles obv.
But 8.5" wrists do help!
Just got in to Panerai the last month or so. And despite my 6.25 inch wrist I love it. Got a PAM00048 which in 40mm isn’t even that big. Then a PAM00111 which is 44mm but I can still get away with. They are just so purposeful, chunky and handsome. I’m now eyeing up some of the early submersibles.. I encourage anyone to buy one and test it out and see (PS I’ve been getting more compliments than other brands I wear too.. it’s just just an iconic look.)
I have the same wrist size as you. My first was PAM 00088 then PAM 111 and recently added the PAM 372 The 372 case is 47mm and wears more comfortably than my 44s. Try it, you can still pull it off. Cheers!
Panerai has been caught lying multiple times about their watches. Continue supporting them if you like brands that keep being dishonest.
I bought a Panerai this year. God tired of the "Smaller is better" everyone is talking about. You can have great deals on the secondary market. Picked up a Titanium sanwich dialed 44mm Luminor Marina! Stunner. Such a fun watch.
It’s an interesting observation. I’ve visited six boutiques from Florence to Orlando, and without a doubt, they’re the most welcoming and hospitable brands when you have a Panerai on your wrist. I can’t think of a better way to describe it. Every time I’ve entered one, I’ve had a great experience. I’ve heard that they’re particularly welcoming to Panaristi, but I did visit one without a Panerai, and they were still very welcoming.
I love Panerai. Just add a 212 into my collection.
Quite enjoying these brand by brand video series, keep 'em coming 😊
Panerai CEO wears a Rolex 😊
Great video and perspective. I am a Paneristi and am deeply, madly in love with my PAM01085 Blu Mare. That said, you make good points. I don't agree with all of them - for example, I say good on Panerai for sticking with their (2000s) lineup / design philosophy. However, I do wish the prices were lower, sigh. All in all, I think Panerai has to change in some ways, because the (declining) sales figures don't lie. I'll be interested to see what they do. Thanks for your videos!
I actually like the looks of them and the size is not a problem for me. The only thing holding me back is the price. It’s way above what I can afford.
My problem with it: I was in Las Vegas and browsed the watch shops. Panerai was like $10, 11, 12K or more. Hard to swallow that price with the competition out there. You have REALLY WANT a PANERAI to purchase one.
I bought one as soon as they made one that would fit my wrist. The Quaranta.
Fair comments. I remember a few years ago my Rolex AD was showing me some brand new Panerai watches. The salesman was quite enthusiastic about them. I think it was the GMT variant I was looking at. But I remember being shocked by the slow roll date, a lot of play when adjusting the hands. It frankly could easily have been any watch with a $100 movement in it. Which for $10K or somewhere in that ballpark was completely unacceptable. I really don’t mind them, and am okay with the look. But seriously, I think they are way over priced, and I imagine they would depreciate like crazy. If someone gifted me one, I’d be happy to wear it from time to time. But there are so many better choices in this price range. Tudor, Omega, even IWC would be preferable. And JLC have some way better movements and overall quality. These need to be priced at or below Tag Heuer levels to be seriously considered.
I love Panerai. I have 5 or 6 and wear them in rotation with my other watches.
I’m seeing a lot of Panerai in and around central London (Mayfair, Kensington & Chelsea) recently, I think the tide may be changing.
That might be because thieves don't spot them like rolexes, omegas, APs...
A lot of celebrities wearing them ie, Joe Rogan, and some of his guests, which I think puts the brand in the spotlight again in recent times.
I recently bought a Radiomir. Love it.
I love the submersible! I thought it looked odd in photos, but when I tried it on, it just worked.
My complaint is that these watches are HEAVY, and Panerai only uses titanium in their larger (i.e., humongous) sizes.
In terms of other pluses, Panerai makes beautiful straps and bracelets, the boutiques are welcoming, and they have great swag. For those who can wear the larger watches, it's worth looking for some of the special editions that have unique case finishes or dials.
Perhaps the UK is different, but there are reputable pre-owned dealers in the US who sell Panerai. I'd agree that one would really have to be or know a reliable expert to collect the antique Panerai, like the decayed looking ones you showed, but that's also true of Rolex, Cartier, and others.
BP, T4YC: by way of analysis........
Big watches were hot, but Panerai has found themselves at the front of the backlash as tastes change. Plus many fashion / shopping channel watches are still playing this genre, so it's become a kind of area of shame where people are reminded (badly) of the past. Plus the added compression device on the crown looks like something from the steam punk age, and doesn't seem to have any modern relevance. But to sum up, everything is a backlash.
Great video.
I think the problem with Panerai is that the prices increased dramatically in the past years while the quality did otherwise. The movements got „updates“ which meant no decoration and/or no stop seconds etc. Also, countless limited editions and no logic behind all the model numbers.
While I still love the look of Luminors and give compliments whenever I see one at other wrists, I personally moved on and do not have any PAM left in my collection.
Panerai has the same problem as Zenith, only watch nerds know that it's a luxury watch. It doesnt feature a status boost, so why shell out Omega kind of money for a Panerai if you can buy an Omega or a Rolex. The other problem is the design, they look like clocks from the 1930ies...
Dont worry, if you keep making videos with the same awsome quality and content, I watch each and everyone......forever. Thanks for a great channel. 😊
Hi Brittany I just bought a luminor due burgundy dial size 42 . Love it so much I don’t care about water resistant it’s thin and dressy and I use it always for work wearing a suit and I got so much compliment because of the dial color . So no regrets ….
That's a good choice.
Due 😂
@@BobbyDazzler888 Nothing wrong with them. The new ones are rated for 100m at that.
Panerai buyers tend to have a variety for different reasons / styles.
A friend is trying to 'move' a 44mm carbo-tech Submersible onto my wrist. It has all the things I'm very fond of - blue hands and details on the strap. Problem is, he's looking for 75% of the current UK retail price, and I'm seriously dithering. Last year I paid a short visit to the dealer in Chester for a try-on of the 47 - and it looked like an alarm clock on my 7 3/4" wrist, so THAT is out, but the 44 is getting to me......
Likes and comments for britt’s future panarai!
I’ve got two of these big hunks of metal, and can’t pull away from them. Luminor Marina and a Radiomir California Dial (No Date). They’re not my biggest, I have an Omega Railmaster XXL at 49.2 mm. Crazy 2000’s! Great video!
Because they are ridiculously oversized ?
Because they are really, really ugly ?
Because they are actually pretty crap ?
Because they are grossly overpriced ?
Because people are finally realising "the emperor has no clothes'' applies to more than just rolex ?
All of the above ?
You sound like a person that wants one, can't afford one so you you slag them off.
@@31hallite And yet, strangely, I am not. Weird, right ?
Geez you guys drag Rolex into EVERYTHING
@@lonewolfemcquade8133 🤣
Had a Submersible as my daily for a few years. Loved the look, but uncomfortable and unbalanced on the rubber strap. It was so heavy so it rubbed my wristbone unless I wore it too tight. It was also very unreliable and cost me over 2x the retail price in repairs. Sold it and bought the Rolex hulk, which was newly released. That was great until the watch hype went crazy and I narrowly avoided being robbed twice in the street so I sold that too. Apple Watch for workouts now and a Swatch as my everyday. To hell with this hobby.
Where do you live if you don’t mind me asking? UK? South Africa?
I went many years disregarding Panerai as there was never a model that really stole my heart. That is, until I discovered the PAM627.
In-house movement, 3 day power reserve indicator on the movement (which is visible through the sapphire back), micro rotor, 3 day power reserve, GMT, am/pm indicator and a beautiful waffle dial. At 44mm it’s arguably one of the more versatile sizes compared to their 48mm. The cherry on top, I purchased a new old stock full set example for half its retail price!
It is my favourite watch in the collection.
I have the Due 38mm (Prada Re-nylon version), and I love it, I got a few other straps and with the white dial it's a strap monster. I have a few other watches I'd prioritize before I get another Panerai but the Luna is absolutely gorgeous, maybe my favorite moon phase watch.
Dinner plate dials had their moment. A reversion back to sanity has left them on the outside, looking in.
Sanity depends on wrist size, I'm over 8" who is six foot five.
They've got everything from 38 to 47 mm.
A trend is just that, a trend. Now is a good time to buy big before ladies sizes are just for ladies again.
Yep,it’s an interesting topic, and nicely articulated Britt. I have the PAM01359 with the 1st gen P9010 movement and it’s an awesome watch. In my perspective it doesn’t get the majority of wrist time is perhaps due to the stigma attached to the watch in terms of celebs who have worn this watch. To break it down, I feel that if I wear,said piece, people may think I’m trying to be some action hero. Yes I should wear what I like and not care what others think, but I deduce it down to some unconscious biases.
What amazes me is how the hell can JLC be below Hublot!!! My big problem with Panerai is I could buy a case from Ali Express and a Unitas movement and virtually no one could tell the difference. Try doing that with a Glashutte Original SeaQ Panorama. I also have 7 5/8" wrists, so the big size isn't a problem, it's the movements and the hype.
What a great analysis Britt. You brought out things I never considered.
Panerai watches all look somewhat similar to most folks. The proliferation of near perfect fakes is frightening.
A few years ago I bought a like new used PAM-111 priced nicely. I enjoy it more today than the day I got it. My only other nice watch is an older Sub-Date but the PAM gets used much more often.
Panerai ruined their reputation with the various movement scandals that have plagued the brand over the years. I can't remember the model off the top of my head but for awhile they were using standard grade eta movements that weren't even decorated claiming to be in house. It's just not a brand you can trust.
I read the article and they had a pic of the ETA movement along side a tudor movement and the tudor one looked a right mess, most watch companies use ETA and tweak them and call them there own.
@@31hallite Their, not "there". And no, they typically rebrand the movement but do not claim in-house.
I also typically like 37-39 mm watches, but I do find the 40 and 42 mm Panerai recent models wear great, especially for a sports watch.
Problems with Panerai’s movements don’t just make us question their quality - they also make people lose trust in the brand. As you said, Panerai watches are too easy to copy. It’s cheap and simple to make a watch that looks and feels like a real Panerai, so I don’t understand why people would pay full price for their watches
Rolex, AP, RM, PP are all easy to copy loads of rep sites out there.
It's a good question. I have a Panerai Luminor, and bought the Milifortic homage to the Radiomir. The Milifortic is very nice, well made and looks great. But there is a certain...something, a kind of magic with the Luminor and other Panerai. I don't know how to put it into words to justify the cost, but if you've never tried one on I recommend it - at least for me, there's no turning back once you do.
@@31hallite Most reps look bad though. A good superclone costs almost $1000
I've been eying the Luminor Marina PAM01316 for my first panerai but seeing reports by perezcope on the movement "downgrade" of the P.9010 from hacking to non hacking and from decorated to non decorated and from sapphire caseback to closed caseback, i am having second thoughts. Plus i am in a love-hate relationship with the lack of minute markers to precisely set the time on the watch.
I do like that panerai has its own unique and recognizable case design and profile. I will probably buy one someday once they up their movement game. Maybe i'll go for breitling chronomat b01 42mm for now.
I love my Panerai to be honest 🤷🏽♂️
I can't explain the reason why, but my wife loves Panerai. When we were in Italy last year I bought her a Luminor Due with a very unique white to baby blue dial
I really enjoy it when you talk about watches. Much less so when you talk about history. Saying that Panerai should be ashamed of their history is chilling. Panerai should be proud of it! The X Mas were not the SS!
Given my 8-1/4" wrist I LOVE Panerai watches... however, you make good points. Panerai design is recognizable from across the room. Plus, Rolex models/divers and GMT's and AP's haven't really changed their designs in decades but they're still desirable. Replica's are definitely a concern when buying used. There are some great things but they do need a resurgence in movements, price and marketing no doubt. One gripe I have, some of the newer small cases can have a 30m water resistance which is just unacceptable!
Britt, I’m still wearing a PAM915. The 44mm looks great on my wrist @ 7.5 inches. It is a weekend watch for me and I wear it on a canvas strap. I do not see many people wearing Panerai now days. The brand needs a fresh approach in my opinion. They need to focus on 40 and 42mm but with 30ATMs. I think that would be a good start. I will continue to rotate mine as it works well for my casual needs. That 38mm looked great on you! Thanks for the video!!
You either like the look, or you don’t.
I’d just say, don’t be afraid of the size. They wear well compared to other case shapes at the same rated diameter. And now they have small ones too anyway.
The size is ridiculous, the movements industrial if we're being kind.... Ugly if we're not. They concentrate of stupid materials that no one is asking for.... And then charge a premium for recycled steel..... It's recycled!!! And after a while they simply all look the same!!!
Nailed it
It's definitely the size issue for me. I have a 7" wrist, which I believe is fairly average for a man, and a 40mm is the largest size that looks good on me. I also don't need a crown guard that could double as a cowcatcher on a locomotive. As you mentioned, there are several other brands in that price range that I find more appealing, my Grand Seiko SBGA493 "Katana" being one of them.
They are not necessarily very attractive watches, their signature look makes them even worse, they need to go back to the drawing board, check the size and get rid of that over hanging design by the crown, check the price too, micro-brands are coming in, strongly!
Thank you and really enjoyed your video. It certainly provided some food for thought, particularly around buying used. I actually love the Panerai and that it's a unique, stylish and very identifiable brand.
You either like them or hate them, there's no in-between. I never cared for them.
You just contradicted yourself. 🫥
Not hating. They are ust too boring looking to care.
I have had one for many years and it's my favourite go to watch, more so than my other nice watches!
Great watches, terrible PR....
Until you buy one and the second hand falls off, and then you get scammed by the manufacturer to get it fixed....
@ That sounds bitterly personal.......