The Tactics Disney Theme Parks Use To Make a Profit | ReviewTyme
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- Опубликовано: 28 май 2020
- The Star Wars: Galaxy’s Edge expansion at the Disneyland resort in California cost the Walt Disney Company $1 billion dollars to bring to life. Theme parks are insanely expensive to build, operate and maintain and it begs the question… “How do theme parks make money?”
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$7 Churros. That's pretty much it... 😬
Hahahah
I don’t buy churros from Disney. They don’t taste much better than the street cart ones that are $1-2. So I just don’t get them
Photopass
$6 Muffins
@@franklee538 the flavored ones are really good. Don't buy the plain ones.
This is a great market breakdown of not just Disney parks, but all Theme Park revenue and experiences
I paid only 70 dollars a day for the best Disney park, Disney Sea. That's because it's not owned by Disney corporate. In the US, we get lower quality for twice the price. Screw that
Well, every other Disney parks overseas, not only Tokyo Disney, is significantly lower than in the US. Shanghai Disneyland is owned by Disney is only about $60 for a day pass.
@@gissnericYup. Mostly because employment costs more in the US than overseas, especially in Asia. They are, although, designed and produced by the same team’s that design and produce the US parks.
Aiden Kwiecien Also there is likely a premium associated with the US parks (ie Disneyland being the original, the immense size of the property in Orlando) that, to the average consumer, the price hike makes sense.
DisneySea may be the best park (because it is!), but the average park-goer may not know that.
@@0jStudios Definitely the best Park, when the imagineers have as high a budget as they did with that park, great thing’s will follow.
@@aidenk7047 the average salary for the tokyo park cast members is $50,000. That is way higher than the US. Stop making excuses for these corporate monsters. They are underpaying our cast members and over charging us. It's simple and they are getting away with murder.
You should do a video on how they make money when they open back up at 20% capacity in July.
they cut back on staff.. since they all just part timer....
With $10 Drinks
$20 mickey branded face-masks
I assuming that they will do the same as other parks. All the Water Fountains are closed in the park for Public Health reasons and the bottle water is increased in price 2 or 3 dollars.
7:40 Back in the 1950s, there was the "keeping up with the Jones" mentality of consumerism. You always had to have the same or more than what your neighbours had. These days, there's the "keeping up with social media" mentality, where the sole purpose of buying things and experiences is to post about them online. We as humans constantly need validation for our existence, and that validation frequently comes in the form of our possessions. I have no issue with souvenirs, souvenirs are fun and I love them. But there comes a time when we all have to ask ourselves, "how much is 'enough'?"
After being fan for so many years, I really getting tired of Disney! Price keep going up value keep going down, and parks get ever more and more crowded! It just not worth the trouble anymore.
Yep, you pay a hefty premium price to enter the park .. and for the majority of the time you are waiting in line to get into an attraction. To top it off you pay very expensive prices for some food to make it all through the day. Maybe look around for something else.
Have you considered looking for discount tickets? Cheaper Disneyland tickets are available at Grocery stores in Southern California, ALSO ask your employer and auto insurance company if they offer discounts for Disney resorts and hotels. --So many do! I never stay overnight on Disney property. I started bringing my own food and beverages with me, only allowing myself to certain treats. I usually don't buy merchandise other than a land or ride themed CD soundtrack which i know won't be found elsewhere. Most Disney clothing and merchandise can be found outside their parks. You'll especially save money right and left operating in this fashion. ALSO, if you're like myself unable to fit into Disney clothing...You're saving TONS OF money
yeah totally agree now it's all about the Disney Stock Market price the price are now insane and you will end up wiaitng forever and not be able to enjoy everything the park has to offer. I think the old model paying for what you use would be cheaper since you have to wait for hours in a giving day for attractions and that's if you focus only on attractions because if you want to see parades etc you will most likely miss show hours etc it's difficult to see almost everything.
Here some Great News... Heard it from me first! After Covid-19 crazy ... There finally getting rid of Annual passholders.. there the reason why parks are so over crowded.. they got rid of the monthly buyers and now who ever played in full .. they will cater to them until there pass expires and that will be the last of them... According to accounting ..they make no profit from annual passholders and they don't spend much.. all they do is causes more lines and they take all the Fastpasses ...
@@MarriottLatino Its probably just for the Covid Situation. Here in Germany some Parks offer to give people their money back or the can have one free entry every month (like in Phantasialand near Cologne) And probably not that many people have a season pass most of the time that are people that live not that far away (not making much sense for a season pass when you only go 2 or 3 times a year max) The idea behind a season pass is that people come more often and spend what they "save" on tickets and of course that Disney already gets a good amount of money in the bank. You cant tell me that most of the 15+ Million ? have a season pass.
I love disney to death and my experiences at Disney World has always been great, but it’s ridiculous how they pay their employees so little and I know they make a fortune since Disney pretty much owns everything now
Bob Chapek's salary should be split between all of the employees who do the real work.
@@ralelunar exactly
@@ralelunar’m curious how beneficial that would work out to be mathematically. I did the maths for Sam’s Club/Walmart a while back (since I work for Sam’s Club), and it amounted to a few hundred dollars per employee, per year. Which is nice, but not exactly a life changing amount of money. Basically an extra round of groceries. Yes, that could be extremely helpful for those of us at the lower end of the pay spectrum. On the other hand, once you amortize that out over 52 paychecks it’s like $5 extra dollars per paycheck. Now if you were to reduce the entire corporate structures’ paychecks to $0, then it’s obviously much more. If you adjust their paychecks to what seems reasonable for what they do we end up in a similar situation where yes, those at the bottom do make more, but not that much more; like ~$20 per paycheck. The economics of large businesses is weird and counter intuitive as fuck and no matter which way you slice up the wages somebody’s always going to complain because with millions of employees it all seems like a pittance compared to income and profit. So then we look at slicing up the massive amount of profits to give to employees. Now we have to worry about shareholders and their expected profits on investment. Seems shitty. However, without their investments the business couldn’t afford to grow. Pull their profits they pull their investments which means layoffs and store closures. It all sucks, there’s a reason why economics is call the dismal science. It’s because every time you try to make improvements you realize that there’s just not enough money to spread around equitably and if you print more money the prices of everything goes up due to inflation. Supply and demand is a bitch.
Now, to be faaaiiiyyah, Disney is a much different company. And I don’t know their numbers as well as I do the company I work for. Just providing some perspective by giving an example of another massive corporation with a massive amount of employees. I’d imagine if we had access to all the books and where all the money goes with Disney it wouldn’t be as clear cut “just pay everyone more” as we from the outside think it is. I’m fully on board with the sentiment that all their employees do deserve more money for what they do. But having attempted to run my own business and having access to behind the scenes numbers for a massive corporation as well, I know just how much of a knifes edge unilaterally doing that can be.
I can attest to the merch as I have seen time and time again APs lining up on the newest ears, pins, spirit jerseys, or even popcorn buckets.
Its so tacky thoe...if I get to set up a new park then ile be having almost no merch no radiculas pricess no over selling anything...just focus on fun.
You used ResortTV1 footage, they're amazing! And yes, Disney does an extremely good job with their marketing. The snacks are promoted so much to the point it's not a true Disney experience without them. Another way they make a profit is nostalgia bait. In other words, they release things with defunct attractions. People think they care about them or might bring it back so they buy everything. And that's why Disney does it, because they know people will buy it all. They lure you with nostalgia.
The problem of the people when they get lured into that kind of bullshit and alot of people tend to do that cause of social pressure from Instagram and Facebook. Its all about how people see you. And of course there are the Disney fanatics (like with apple fanboys) they would buy dog poo with attached mickey ears (when i see how many bought that overpriced plastic crap from the new Star Wars Area)
Its real Fan Service when they put a little hint from an old ride into a new one like some kind of inside joke.
I love this channel so much. I'm so confused as to why there are below 30,000 subscribers, that to me doesn't make any sense, considering how many fans of these type of videos there are
That’s why I bring a heavy backpack into the parks.
You REALLY knocked it out of the park with this one. Incredible info, beautifully presented, carefully researched. CONGRATULATIONS!!!
this was a really savy and different video. id really like more of these. good job!
Seems to be a long way from Walt Disney's original vision of a park where parents and kids could have fun together. I know he didn't shy away from making money, but I wonder what he'd think
Woah woah woah, don't you dare put that blue j*** juice on the same level as the Churros. No no no
what’s you censor ?
Amazing video, I wasn't expecting such a clear and complete explanation!
Loved it. So informative and interestig. Really funny the “piensa” (think) moment😂
This was a really interesting video on a topic I knew nothing about. Thanks for producing some great videos!
I've never thought of Disney as a luxury brand but it totally is. At least at the end of the day you receive a quality product for the price (in my opinion).
Thank you so much for sharing ❤️😊🙏 Really Helpful!!
Ngl, if I ever won the lottery, after paying off my debt and buying some property, the next thing on my to do list would be touring the world for Disney theme parks
Again an awesome informative video. keep up the work guys! :)
$1,000,000,000 sounds like alot but once you find out disney world has 58,000,000 guests and its just only $17 per guest you find out that starwars land was a deal price.
isnt disney way more expensive per ticket
plus it really didnt cost $1 billion, closer to 200 mil
Love this channel so much!!
Great video guys! Would love you to do one on the behind the scenes operations of a theme park too
Love your videos! So full of information yet not dull at all. Keep up the awesome content and hopefully, you can come to Singapore to review our UNIVERSAL STUDIOS SINGAPORE, though its getting an upgrading for expansion soon. Cheers! :)
I do think you’re wrong about the ticket prices margin, I think they raise their ticket prices too much to stay competitive with other parks. To say there is none to very little profit from tickets, I think is wrong, especially since when they raised ticket prices too much a couple of years ago attendance dropped and they list about 10% of there revenue. I agree they make up a huge profit on in park purchases and hotel stays. But they have been over playing their hand on the crazy cost of entry. It’ll be interesting to see how they can respond to Covid-19. I think they are going to have to get very clever to keep the quality up. If they raise prices now they will screw the selves, it’ll be a very interesting couple of months coming up.
I agree. Seems like he's saying the profit margin is small compared to the day to day park operation cost, which isn't false but you can't just compare the cost of tickets to everything else and say profit margins are small, because you're paying employees in all the stores and food places as well as electricity costs to run all that but still comparing it against just ticket margin. The reality is it is all interconnected, tickets, food, merch, hotel stays, parking revenue (if applicable). I can say from my experience of going to Disneyland, ticket price has definitely been the largest expense out of my pocket as I never stay at the Disney hotels (too expensive), and certainly do not eat anywhere close to the same amount in food as I paid for tickets, now my one trip to Disney World, yeah the hotel cost more than the tickets but still food didn't come anywhere close to ticket price there either.
Really interesting video. At the end of the day I guess its all about the popcorn 😀
I love your videos. You are so great at telling the theme park stories.
Thanks Bradley, we're glad you enjoy our content! - Luke
Always a great video. Thanks
Rather informative, honest, in-depth, intriguing and captivating video,
I gotta say! 👍👌🏼
Recently found this channel & its quite unique compared with the other Disney channels here on Yt.
Thanks for sharing this awesome video 👏🏼👏🏼👏🏼😉✌🏼
Catch u on the next one
I took the Magic Key tour at WDW 8 years ago and it was truly magical. A trip through the utilidors, and several other behind the scenes like the Haunted Mansion... Very memorable and a great lunch break in the midday. I think it was $100. Plus park admission.
I didn't realize that the profit margin for tickets was so low. Do you know why that's the case? Do ticket sales just cover the daily operation of the parks?
Probably + - Its like with when you hire a professional to do some work for you the hours you pay are most of the time just to keep the company running they make a profit of the materials they sell to you that are needed for that job (atleast thats how it work where iam from dont know how that is in the US)
Part of it is accounting. Debt / capital costs / common areas / executives and management, are often tied to the ticket cost because they benefit the entire park, while with food, merchandise, and "hard ticket" events those common costs are already paid by the park ticket, so it is pure profit. They could have a more even split, but it is hard to say how much of the executive's time or parking lot re-pavement should be charged to each individual food kiosk, so it is easier to assign the costs to the admission ticket. Hope that makes sense.
well still very high for basically a pass to wait in line for a ride...
The way any theme park make money is threw mostly food and beverage. From what I have heard a average cup of Coke o cola is $6.99 from the materials used they make around $ 6.50 in profit from 1 drink. Other cheap offering for parks are pop corn, French fries,funnel cakes, alcohol. Also food that’s unquie to that park. Even carts like dippin dots or frozen lemonade. Merch wise is mostly the same things. Ways park make money threw them is stuff with the park name, logo, or company chacter like Mickie, Minnie, Donald Duck, peanuts etc. while parks make some money threw ticket sales the way parks make money is threw season passes along with add on like drink plan, food plan, picture plan. Last thing parks make money on is parking. Parking at most parks go from $15-25. I m not to sure how much parking is at Disney but they make money threw that
$25
Plus Disney has retail and discount affiliate stores worldwide available in standalone shops and shopping malls. They've got money coming in from multiple sources and are never going to be short at recouping their losses.
To quote mel brooks dressed as a tiny green alien "merchandising".
I may also add that they make profit through celebrities. It seems like most celebrities, RUclipsrs, etc goes to Disney parks as seen from their vlogs and social media. They pay a lot through VIP tours and stuff.
Probably not thaaat much cause not every celebrity is doing that kind of stuff and sometimes they sponsor it too for marketing.
How the hell have I just found this channel!
Great stuff, your other videos look great too!
Keep making content like that and this channel will grow very soon
this was a great video!
The cost may be high, but they benefit so much from their property merchandise which comes from their movies. it’s an incredible well thought cycle, unmatched by any other brand.
You mentioned the Simpson’s being integrated into the Disney parks. They probably will in the some of the overseas parks, but you probably won’t see them in the North America parks due Universal having the theme park license to the first yellow family. Shame, while The Springfield area of Universal Hollywood looks good, the ride itself is quite disappointing. So it may be awhile before we see Skinner’s Steamed Hams on any Disneyland menu.
Cxz
disney do own toy right and everything else.... and they only let other park had it for as long as license allow...
I'm one of those guys who just likes to walk around, and not even ride the rides. So I'd be fine just paying the entrance fee and walking around
Basically they charge a high price for everything to compensate for the high cost.
Also I'd like to point out that 300% markup is normal for service food of any type, due to how expensive things like property payments and utilities are, and are not counted towards that markup. However, given that Disney owns the property and the utilities, well you can guess how they make their money back on that markup.
Great Video!
G'day love for you to do a update/part 2 on this video.
Awesome video
Me: How much for a churro?
Disneyland: $14
Me: that’s way too mu- OK
💵
Big point about the emotional connection. That’s the only reason I accept the financial blow to my bank account…. Willingly…. To see my kids smile and bond and connect with my family around a week of carefree pampering and fun!
So basically get millions of people to be more addicted then the biggest drug addict
Are you able to provide links to the margins on the theme park specific business? Their public facing data is typically under parks and resorts which include hotels, cruises, etc... Thanks!
On our last visit to Florida three years ago the weather was crap most of the time and on our last Friday after a washout day it stopped raining about 6pm so we headed over to WDW basically to watch the fireworks, I assumed they would offer a discount seeing we would only be in the park a few hours, but no, full price $133 each, Ker Ching ! Space Mountain was broke as I’m pretty sure it was on our previous visit and everything else was huge queues. Not that Disney was any more a rip off than the other parks, butter beer at $5 for a small plastic cup, yes the parks are fun and unique but very expensive.
Whatever one’s opinion, you can have a great time at Disney World without ever stepping into a theme park. The property is vast.... take time to carouse around their resorts, the boardwalk, the gondola, and of course Disney Springs.
So tell me how the OLC is managing to make money out of the Tokyo resorts on around 70 dollars a day (half the USA parks) and for 14 dollars a t shirt??? The US corporate parks are charging the crap out of us.
I wonder this too, and it can't just be "different economy". Also, the American parks at least get new rides with those price increases. In Paris the Disneyland Park didn't have any new addition since 1995 and the Walt Disney Studios not since 2014. The prices are on the up and up, though.
How ever they need to turn a profit, I am good with it. Best experiences ever.
I totally believe the merchandise is where their money is. Also the food.
But, they don't require that no outside food be brought in and you don't HAVE to buy everything you see.
So there is the potential to not spend a million dollars, but most people go with a budget for souvenirs or buy the dining plans or the expensive park food out of convenience. Right outside of Disneyland there are plenty of cheap places to eat including a denny's and an iHop right outside the main gates.
can you make a video with in what you expect from the themeparks in Europa
Dear parents! Let the kids choose their favourite Disney Parks souvenirs!!! When the kids are very good, then they deserve more souvenirs. Every good behaviour kid should have 1-2 bags of Disney Parks souvenirs: plush toys, toys, mini figures, bubble blower, Mickey ears, t-shirts, jacket, drinking bottle, and some pins or magnets and etc. Please buy only those Disney Parks souvenirs, what the kids very want!!!! I know many Disney souvenirs are very expensive, but when the kids are very good all the times, then sometimes they deserve these things!!! Please be kind parents and make Your kids very happy with these Disney Parks souvenirs, what the kids have chosen and don’t say NO all the times, when the kids very deserves those Disney Parks souvenirs for good behaviour!!!
Could you do a video about Disneyland Resort Paris?
I must consoom pork shank that I will not finish in one sitting.
There is only 1 tattic, and that's marking up everything from rooms to food. No secret. They could raise ticket prices to 200$ a day, and it would still be crowded most of the year.
What an interesting video about Disney
That was great
If Disney is the Apple of theme parks, does that make Universal the IBM of the theme parks?
I would say Disney is iPhone/iOS and Universal is Android.
Disney is Xbox
Universal is PlayStation?
Meanwhile, at Disneyland Paris...
- Day ticket prices are way higher than that of the competition (and there's a lot of it in Europe). There are also price increases, even when there are no additional rides since 1995 (Space Mountain) in the Disneyland Park and 2014 (Ratatouille) in the Walt Disney Studios park, of which the latter is mostly closed anyway for renovations.
- Food? Restaurants are closed, counter service restaurants have a lot of counters closed, and table service restaurants are converted to buffet concepts. Also, what's open closes before diner time and way before the park closes, and you are even diverted out of the parks to the third party restaurants in Disney Village. What's on offer is also not great. Hardly any signature snacks, and seasonal foods are often the same but differently themed, like a donut now has a Spider-Man logo on it instead of Star Wars.
DLP has incredible potential and is fun to go to, but if what's said in the video is Disney's financial strategy for their parks, then it definitely isn't being implemented in Europe.
Europeans are far less invested in disney then americans.
In europe disney is for kids. In the usa disney is more an adult thing for some reason. Europeans don't like the fakeness of it all.
I mean-
Who wouldn’t want some fancy looking Disney merch or food? 😂
Thanks.
hey what if disney had an airline there were talks of one you should do an video on disney transportation
LOL ... Trickle down effect
$6 bottled water. Nice.
here before the notification :D
How much money do they make at EPCOT from the food and beverages at the festivals?
People who haven’t been to Disney:
those are WHACKO prices 🤯
Me who has been to Disneyland 10 times:
pretty normal :p 🙃
Regarding the bit about the burger- if you do the math, $3us of ingredients to a $12us sale price is a 25% food cost. Most restaurants aim for a 20% food cost. However while this may be an acceptable number, I am sure that their food cost percentage is much lower given the quality of Disney food being mostly lack luster in many outlets. They are marking up their "churros" to a much higher degree however. They use a mass-produced pastry stick product that is roughly $12us for 25 pieces in retail stores such as "Smart and Final". This makes those same "churros" $.48 each, at retail. When bought wholesale, that price drops to possibly $.30 or much less. You pay $7us, it cost them maybe a quarter. Meaning that they make $2.10us PROFIT per churro. I may be wrong, but ding dang do their "churros" make money.
(I put churro in quotes simply because the do not sell actual churros, but pastry sticks that they call churros.)
Paradise Pier was such a ripoff. After staying at a resort in Disneyworld, I thought Paradise Pier would be similar but it was just a normal hotel...$300+ for a motel 6 quality room. Plus, it wasn’t even close to the Parks! I’ll never stay at a Disney Hotel in Cali unless I start making a whole lot more money.
despite knowing how much money i'm giving to Disney and completely aware of Marketing tactics, i still spend willingly. park visits, mickey shaped food, merchandise while at park, the flavored popcorn at Tokyo Disney Resort, monthly purchase on Disney Store/Shop Disney, every Disney movie release (multiple times), digital copy of movie, DVD from the vault, Disney+ Subsription, limited edition or monthly subscription merch, Mickey ears, Pins, Legos, Plushies, dolls, headphones, obscure Disney Licensed products, even my Kleenex has Disney on it!
hey when it makes you happy and you dont struggle with other things thats fine. But when you barely get around yoi should overthink your spending ;)
Glad to know there are some antipodean theme park fans. Kiwi fan here!
What I am wondering though is, why are tickets sooo expensive and still have a small profitmargin? Like I live in europe and we have many many parks. Some are really awesome and have great themes, some just have great rides but almost no theming.
Ticket prices range from 30 - 50 euro. And 50 euro is really the most expensive ticket (there are some exceptions of course).
But it doesnt get alot more expensive. When you pay 30 or less euro, food is usually a bit more expensive and the park isnt too big. When paying 50 and sometimes a little more the park usually is huge but food is at a very moderate price. Like a burge menu with a big coke and fries is about 8-11 euro.
I mean I was at a park just last week for 5 days and I just bought a season pass for 100 euro and I could eat there everyday without breaking bank, it was actually cheaper than going out eating.
I stayed at a hotel for 50 euro a day for two people.
I wanted to go to disney world but hell, a 5 day trip with hotel is over 1000$. Like how is that even comparable? And that is not even food included. And then everything else is so crazy expensive. That is just crazy.
I almost need a months salary to get to the US and then visit every disney world park once, without park hopping.
For the same money I can visit every park in germany twice. If I would do the math I probably could visit all big parks in europe even with travel and food for almost the same amount.
The reason for lower prices after day 1 is so you dont visit Universal
the ticket prices are cheap??!!!!! you could have fucking fooled me!!!!
What would be your ultimate Disney vacation? Including premium offerings
Can you make a video about the Fox World Malaysia controversy?
Hey Muhd, we do have plans to make a video on this exact topic in the future, we are just waiting to see what the park looks like when it finally opens later in the year (Hopefully) - Luke
And then comes along a little virus and all your luxury money gets flushed since not one guest can enter.
People at the parks today = 0.
uh okay
Okay, be honest.... who here is NOT a fan of the Disneyland Parks?! I've been to LA, Tokyo and Paris and have no desire to ever go again. They're simply not worth it.
Been to paris when i was a teen. Was enough for me.
So many better options available all over europe.
Then why are you watching this video?
What I don't understand about marking up food/merch prices is that they could sell much more product for cheaper. What's better, selling 1 $30 bedazzled headband, or 4 $12 bedazzled headbands?
Like Dom said in the video, it's about the illusion of luxury. That's the Disney brand of "fantasy," that you're experiencing something exclusive that only Disney could provide. People would begrudgingly buy the $30 headband instead of the $12 headband because they want to feel like a rich person. We're socially conditioned to believe that "lower price = cheap".
Bro, whats this marvelous background music, please?
Low ticket price? You are a fool. haha
When i as a german think about that its crazy... the highest part ticket price for 1 Day in a THeme Park in Germany is around 50€ (Europapark and Phantasialand) other parks are more in the 40-49€ area when they are big the smaller parks are more in the area of 20-35€
Let me get this straight I'm a Floridian from the Tampa Bay area I have broke down Disney prices I do not stay in the most expensive hotel because I want to eat well does that make any sense
Great video as usual. Nevertheless I wanted to provide some feedback. I think your video quality would drastically improve by recording and uploading all videos in 60 fps. I literally get headaches from watching the footage recorded with which feels like 3 fps completely stuttering. Note that this is something even any iPhone nowadays has the capability to do.
from 9:20 we hear this guys real voice.
Disney prices = sorry poor people. Disney is not for you.
We only cater to the rich.
This is completely incomprehensible to me. Why would anyone in their right mind go to resorts like this, when you can just hop on the train to Italy or Austria and experience real magic.
That's for people who are guided Blind by Disney
Why do Australians think that “California” has an R at the end?
Doesn't it?
I hear this also from certain parts of New York. They seem to add an "r" sound at the end of a word ending in "a". I dunno.
Fast Pass now genie or whatever they call it causing people to wait in lines.
It will be interesting to see what happens to prices in the future, If the US government introduces higher tarriffs on Chinese imports. Will America start making stuff themselves, will it be viable to do so? With so many out of work and no REAL mnimum wages there is a huge opportunity for sweat shop manufacturing to occur.
Lower ticket prices at Walt Disney World for a day ticket $129 then you got a ride the preferred parking $50 plus what you buy as far as food goes then the merchandise give me a break there's at least 15 ways they can break you in the park
I think it is a brilliant model. It is almost a way of encouraging rich people to support poor people. I am glad that poor boy Billy is going to get to go to Disneyland because Johnny's dad is dropping 1k on lightsabers. And honestly a funny thing is that when items are expensive they become more special. I remember expensive prices when I was a kid and it was fulfilling to select my one little item. Consumables are a little more sad because you feel guilty consuming a $4 chocolate strawberry.
Are you kidding me $900 for an annual pass to Walt Disney World and then the taxes that's just not practical are phases out the poor and the middle class
Easy, barely build any rides and instead just have the majority of it being food and shops with a lot of window dressing... It's more mall than theme park.