Don Draper tells us how he gets great ideas

Peggy Olson brings the conlusion of her findings regarding a "weight loss machine" to Don Draper. After pressing her to summarize it down to the minimum, he reveals the secret to getting the great ideas that made him famous in the advertising industry of New York.
All right reserved to Lionsgate, AMC and Weiner Bros Productions.

[@danielgs_05]

What he said it's actually valid. I'm now studying about the creative process and part of the steps is investigaste deeply and absorbe info ("think about it deeply") then just relax, have fun and even taking a nap ("then forget it") and after that, comes the ilumination ("an idea will jump up in your face"). Actually Don executes the fun and sleepy part too during the whole show JAJA. Now I understand that he wasn't lazy or idle drunk, he was just doing his job! Being purely creative.

[@mat7083]

It’s toasted

[@victorwaldo4000]

what opisode is it?