Creating Photos that are 'Must-Have' Prints: Why Buyers Really Buy

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  • Опубликовано: 21 ноя 2024

Комментарии • 93

  • @scottfrenchart
    @scottfrenchart  Год назад +8

    I've always thought that if you want to sell prints of your photos, it helps to understand why people buy. I've tried to cover the broader points. Can anyone think of other reasons people would buy photography?

    • @kalilavalezina
      @kalilavalezina 11 месяцев назад

      When I was selling prints of my art (not photography), I found a surprising number of people bought to give the print as a gift. I'm not sure this answers your question, but I hope this will be a useful point anyway. :)

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      @@kalilavalezina Thanks! I hadn't thought of that but you're absolutely right...one of the reasons sales pick up this time of year.

  • @ThePhotographicEye
    @ThePhotographicEye Год назад +21

    I'm pleased you talked about 'a wall test'
    A lot of photographers I used to know in the family portrait world would show the client 100's of images in the hope that something stuck.
    Doing something like a wall test as you suggested is a great way for photographers to at least commit to curating their images for sale rather than just throwing up a load of random images.
    I'm my exprerience of selling prints to families (which ofc is different to fine art prints, but I believe these concepts apply to both) two things stood out to me:
    1. Less is always more - I used to show around 30-40 images when I opened my studio. By the time I closed, I was showing maybe 15-20 depending on the size of the family. Average sales went up.
    2. Terminology is very important - words like 'big', 'large', and 'extra large' to put people off. This might be a location thing (I'm based in the UK), but by using the phrases 'gallery size', 'museum size' etc it also has the added benefit of getting the prospecive buyer thinking of your work in terms of an actual gallery or museum :D
    I'm about to start my own print sales and this is in part thanks to Scott and his support.

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      Good Points, Alex! Glad I could help. Good luck with your launch!

  • @edbrotherton36
    @edbrotherton36 6 месяцев назад +6

    I had an epiphany several years ago when I looked back at the art work from various time periods and realized that (and this is my observable opinion) that art and the architecture of the day tend to be married to each other to some degree. The art work of the Renaissance period looks good on the walls of the architecture of that period. While art from the art deco period looks good on walls from the architecture of that period and so on. I'm glad you hit on the importance how it has to look on a wall. I couldn't agree more.

  • @simpl._chill
    @simpl._chill 9 месяцев назад +2

    Stumbled upon your channel and I am glad I did.

  • @angelarich8455
    @angelarich8455 9 месяцев назад

    I'm looking into starting a photography site and my personal favorites are iconic , I really like your photography because of the same love of architecture

  • @victoriawen1028
    @victoriawen1028 3 месяца назад

    Glad that I came across your channel as I found it very helpful as I am planing to do it as my side job! Obviously there are so much to learn and explore, thank you>

    • @scottfrenchart
      @scottfrenchart  3 месяца назад

      I’m glad you found the channel and that it’s helping! Good luck with everything.

  • @kimludbrook9988
    @kimludbrook9988 Год назад

    Wonderful advice Scott. I am a news agency photographer based in Johannesburg and your videos and advice are really helping me in moving a step closer to selling my first print soon!:) I have made sales at previous exhibitions I have had but not online and via social media and other online channels. Keep up the amazing videos and good luck with your sales.

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      Thanks so much! Happy to help. Good luck with it!

  • @DigitalMastery
    @DigitalMastery Год назад +2

    Hey Scott.
    Love your images and enjoy your videos.
    One tip... I'd ditch the grid that is on the light above your head. The complex grid reflection is distracting when you tilt your head up. Softbox minus grid would be preferable (at least to me).
    I still totally enjoyed your video regardless.

    • @scottfrenchart
      @scottfrenchart  Год назад

      Thanks so much and thanks for the tip…unfortunately if I remove the grill, I get all these other unwanted reflections and light spill in the background. I’ll see what I can do about it for future videos.

    • @tomfenn7149
      @tomfenn7149 10 месяцев назад

      @@scottfrenchart perhaps you just need some barndoors on your lights (as in theatre and TV studios of old), rather than a grid grill? BTW, loving all of your videos so far and to date. They've helped with my own confidence knowing the techniques you've deployed here, ones I've also previously played within my own reasoning, work.

  • @RecipesLive
    @RecipesLive 5 месяцев назад

    Very interesting ❤❤ I have been thinking of creating some food photography artworks 🎉🎉 I appreciate your thoughts and reasoning 😊😊 Cheers Brendan.

    • @scottfrenchart
      @scottfrenchart  5 месяцев назад

      Thanks...You should! Good luck with it.

  • @rasecroel2366
    @rasecroel2366 Год назад

    One of my favorites channel's....as a first time self printing photographer your videos have helped me a lot..thank you so much...

  • @Prmurgel
    @Prmurgel 5 месяцев назад

    Hey Scotch. This video is amazing - thank you for all the tips. You seem to be a smart guy and I liked the "psychological" factors you added on this video as a reason for people buying art. Are there any books you have read that you could recommend me?

    • @scottfrenchart
      @scottfrenchart  5 месяцев назад

      Glad it was helpful! I've not ready any books on this subject...although I imagine there are plenty of books on buyer psychology (not necessarily as it applies to art but in general). Most of what I've learned comes from a lot of research online and trial and error.

  • @sweetgunner
    @sweetgunner 5 месяцев назад

    Thank you so much for the clarifying video ❤ Cheers from Brazil 🇧🇷

    • @scottfrenchart
      @scottfrenchart  5 месяцев назад

      My pleasure! Thanks for watching :)

  • @paweenanakha4407
    @paweenanakha4407 11 месяцев назад

    Greetings from Thailand. Thank you so much for this insightful video. I'm still an armature, but I'll let you know when I sell my first print. Cheers!! :)

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      Greetings! Thanks so much. Good luck with it!

  • @callumrankine2170
    @callumrankine2170 Год назад

    Really good Scott. I'm off to photograph more landscapes related to Scottish clans. The emotional connection can be very strong.

    • @scottfrenchart
      @scottfrenchart  Год назад

      Thanks Callum! Yes, that emotional connection is what it's all about. Good luck with it.

  • @marek_vanco_photo
    @marek_vanco_photo 3 месяца назад

    Hello Scott,
    Thanks you very much for a nice video. I clicked to follow.
    Please what is the application for generate stimulation of frames in the rooms?
    Thanks you very much for response!

    • @scottfrenchart
      @scottfrenchart  3 месяца назад +1

      Glad you liked it :) There are a few apps that you can use. The one I use and recommend is Artplacer.

    • @marek_vanco_photo
      @marek_vanco_photo 3 месяца назад

      @@scottfrenchart thanks you very much!

  • @alecspradling4288
    @alecspradling4288 5 месяцев назад

    I've enjoyed your videos and the information you provide. I am however curious to know if you have needed to ask for a property release for the buildings you take pictures of? I am a bit puzzled about when it is and isn't necessary to ask a property owner to sign such a form. Any insights you can offer would be greatly appreciated.

    • @scottfrenchart
      @scottfrenchart  5 месяцев назад

      I've had a few others comment or DM me about that. Please keep in mind that I'm not a lawyer and not qualified to give legal advice but here are 2 links to articles which discuss the law governing photographing buildings for commercial use.
      1) wahaviblog.com/en/photographing-copyrighted-property#:~:text=As%20a%20general%20rule%2C%20you,the%20owner%20to%20sign%20it.
      2) www.justia.com/intellectual-property/copyright/photos-of-buildings-and-architecture/
      While the law may vary from country to country, in general you can photograph a building from a public area (street, sidewalk, etc) for commercial use. However, if you are on private property, you will need to complete a property release with the owner details, and also get the owner to sign it.
      If in doubt you should seek legal advice in your particular country.
      Hope that helps!

    • @alecspradling4288
      @alecspradling4288 4 месяца назад

      @@scottfrenchart Thanks for those links! They answered the question I had. Much appreciated.

  • @BurtWilliamson
    @BurtWilliamson 5 месяцев назад

    Thank you for all of the incredible education! Frequently, I capture amazing photos with my cell phone, which can pixelate if I enlarge them too big. Do you think there is any viability in trying to sell cell phone photos?

    • @scottfrenchart
      @scottfrenchart  5 месяцев назад +1

      Good question. Like the answer to a lot of questions, it depends. The latest iPhones are 48 mp so they have no problems with large prints. Older phones can still do a decent job up to about a 20 inch or sometimes even 24 inch print (you can upsize the resolution in Lightroom or with a 3rd party software). The vast majority of print sales are prints 20-24 inches or smaller so it shouldn’t be a problem. It will also depend on the individual photo. Some older phones have challenges with certain lighting situations. Hope that helps!

  • @boristahmasian9604
    @boristahmasian9604 Год назад +1

    Great video Scott. I agree with all your points and will follow your lead. One question, what software or platform do you use to show images on the wall? They look fantastic and very realistic. Thanks.

    • @scottfrenchart
      @scottfrenchart  Год назад +1

      Thanks so much Boris! I use artplacer which I can highly recommend,

    • @boristahmasian9604
      @boristahmasian9604 Год назад

      @@scottfrenchart Thank you Scott, much appreciated.

  • @MariaMunoz-rz1nz
    @MariaMunoz-rz1nz Год назад

    Your content is very valuable and your presentation very professional and elegant.

  • @Xilefeltorrero
    @Xilefeltorrero Год назад +1

    The donation is a really nice idea!

  • @aktechhubspot2035
    @aktechhubspot2035 3 месяца назад

    Hi, as a photographer , how you upload photography work online, especially to Instagram? And how you promote/ sell it? questions from a curious beginner with nikon d3100 dslr.

    • @scottfrenchart
      @scottfrenchart  3 месяца назад

      Here’s a link showing how to upload photos to Instagram: help.instagram.com/442418472487929/?helpref=uf_share. As far as how to promote and sell photography, that’s too much to cover here in the comments section but you can check out some of my other videos.

  • @fcndrone
    @fcndrone 22 дня назад

    DO you think is good option to buy a printer to sell my photos? Aerial photography , landscape, macro, abstract and AI art. Thanks

    • @scottfrenchart
      @scottfrenchart  21 день назад

      For most of us it makes more sense to use a POD service, especially when starting out. I only use my printer for test prints.

  • @PiermicheleBorraccia
    @PiermicheleBorraccia 6 месяцев назад

    Could you tell me which sites you talk about that allow you to create photo previews in home or office environments? Thank you very much

    • @scottfrenchart
      @scottfrenchart  6 месяцев назад

      The one I used is a paid app called artplacer.

    • @PiermicheleBorraccia
      @PiermicheleBorraccia 6 месяцев назад

      @@scottfrenchart You were really very kind, I think it’s a great tool.
      Thank you for the suggestion

  • @BGalford
    @BGalford 10 месяцев назад

    Hi Scott, You said you go through a third-party printing company to fulfill your orders. How do you and they include the hologram, certificate, signature and edition number. (For instance, do you include a PS layer where your signature is added? In another video you suggested beginners just send unframed prints, so when there's no matte, how else could you include a signature?) Does your printing company take care of the certificates and hologram for you?

    • @scottfrenchart
      @scottfrenchart  9 месяцев назад

      What you're asking would be complicated and wouldn't be available though most printing companies. I don't offer a matte or signature on the print itself. If you want to offer everything you've mentioned, I'd recommend working with a local printer and signing the print, adding the COA, hologram etc yourself. Hope that helps.

    • @BGalford
      @BGalford 9 месяцев назад

      Scott, I was asking because you said that was what you offered your customers. You also said you outsourced your printing. I then wondered how your printers accomplished all that. If I've misheard you, please correct me.

    • @scottfrenchart
      @scottfrenchart  9 месяцев назад

      Sorry, let me clarify. I offer a COA with Hologram. The COA has my digital signature-I don't actually sign the COA myself and there is no signature on the print. However, if you work with a local printer you can have them print it and supply a shipping tube. You can then sign the print and add whatever else to the package. I have used that option in the past and it works pretty well.

  • @tylor7978
    @tylor7978 10 месяцев назад

    Hello sir, what website or app did you use for wall mock up?

  • @kurrentscom
    @kurrentscom 11 месяцев назад +1

    Just a note to Scott. Change the title to irresistible. The video itself is great!

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад +1

      Haha...thanks for catching that!

  • @drwatsonismine
    @drwatsonismine Год назад

    Do you shoot your work with Large Format? Thanks. Awesome video.

    • @scottfrenchart
      @scottfrenchart  Год назад

      Glad you like the video! I mostly shoot digital these days. The large format camera looks better in videos :)

    • @drwatsonismine
      @drwatsonismine Год назад

      @@scottfrenchart Ah. Ok. Thanks….

    • @drwatsonismine
      @drwatsonismine Год назад

      What do you use? The images are stunning!

    • @scottfrenchart
      @scottfrenchart  Год назад

      Thanks so much! I'm shooting with the Fuji GFX but most of my images could be produced with just about any modern camera system.

  • @michaelyolch79
    @michaelyolch79 Год назад

    1. GREAT video! THANK YOU!
    2. The bright lights shining from the dark behind you are crazy amounts of distracting. Just me?
    3. The very first photo is sublime!

    • @scottfrenchart
      @scottfrenchart  Год назад +1

      Thanks! i appreciate the feedback.

    • @michaelyolch79
      @michaelyolch79 Год назад

      @@scottfrenchart I certainly don't mean to be negative! But watch that video on full screen and see if those two lights are terribly distracting. Anyway...I'll delete this comment in a bit and post a fully positive one instead. Just feedback!

    • @scottfrenchart
      @scottfrenchart  Год назад +1

      No worries. I’m still kind of new to RUclips but you may want to avoid my previous 2 videos :) they have the same lighting setup.

    • @michaelyolch79
      @michaelyolch79 Год назад

      @@scottfrenchart I already watched them...which is why I finally had to say something. HAHA! Just be YOU, bro. That's the number 1 piece of advice for all YTubers. Do lights the way YOU want. Don't be a "character." Easy peasy. I love your channel. :)

    • @scottfrenchart
      @scottfrenchart  Год назад +1

      Thanks so much…I’ll probably try a couple different setups to see what works best

  • @tundrusphoto4312
    @tundrusphoto4312 Год назад

    Excellent, Scott. Thank you.

  • @lunazamoraart
    @lunazamoraart 8 месяцев назад

    I wonder how stable diffusion tools are affecting photographers

    • @scottfrenchart
      @scottfrenchart  8 месяцев назад +1

      I think there's been an impact on some professional photographers who do work for clients, depending on their specialty. As far as art photography, it's hard to say. I've not seen any impact on what I do so far (then again it would be hard to attribute any impact to AI). My guess is that in the short to medium term AI will impact the lower end of the print sales market, making it more important for artists to create authentic work.

  • @ccalo4803
    @ccalo4803 8 месяцев назад

    Am I correct that all public non government buildings can be photographed and sold without any release as you've done with the pink building? Is there ever the possibility the owner would seek compensation for your sales?

    • @scottfrenchart
      @scottfrenchart  8 месяцев назад +2

      I've had a few others comment or DM me about that. Please keep in mind that I'm not a lawyer and not qualified to give legal advice but here are 2 links to articles which discuss the law governing photographing buildings for commercial use.
      1) wahaviblog.com/en/photographing-copyrighted-property#:~:text=As%20a%20general%20rule%2C%20you,the%20owner%20to%20sign%20it.
      2) www.justia.com/intellectual-property/copyright/photos-of-buildings-and-architecture/
      While the law may vary from country to country, in general you can photograph a building from a public area (street, sidewalk, etc) for commercial use. However, if you are on private property, you will need to complete a property release with the owner details, and also get the owner to sign it.
      If in doubt you should seek legal advice in your particular country.
      Hope that helps!

    • @mrvk699
      @mrvk699 6 месяцев назад

      Thanks Bud for researching this!

  • @mtns340
    @mtns340 Год назад

    I understand the economic benefit of limited editions, I even kinda like the concept as someone who buys prints, but I just can't get over the feeling that it's wrong to for me to do as a seller. Idk if that's justified or not, but I don't like the idea of closing the door to people because they can't afford the more prestigious limited print or if they happened to miss the window of time when prints were still available. I might do like some limited prints on occasion, but just can't see doing them all like that. It would make more sense if I was doing like screenprints or etchings, but there's no actual scarcity when making prints of digital art/photography imo

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      If you've made the decision to sell prints of your work (whether it's a print of a painting, digital photograph, analogue photograph, etc), the number of prints made available for sale can be unlimited. So the amount of scarcity is really up to the artist. I sell my smaller and medium sized prints at a price point and in numbers so that just about anyone who likes my work can acquire it. The larger sizes are reserved for more serious collectors. These are personal decisions we all have to make ourselves. You do you.

  • @AnnkurKumar
    @AnnkurKumar 7 месяцев назад

    How and where do you sell prints??

    • @scottfrenchart
      @scottfrenchart  7 месяцев назад

      Thanks for you interest. I have my own online store (www.scottfrench.art) so my prints are sold all over the world.

  • @tedbrown7908
    @tedbrown7908 11 месяцев назад

    How many prints are considered as limited?

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      Good Question! Strictly speaking it just means the print is available in a finite number. What that number should be is the topic of some debate. There are artists and gallerists who say the number should be no more than 7 (with each selling for $10,000 and above). Online galleries like Yellow Corner sell their limited editions in 5 different sizes ranging from 5000 copies for the smaller size to 50 for the largest. With open editions, there is no limit. The prints can be sold indefinitely.

  • @sword-and-shield
    @sword-and-shield 6 месяцев назад

    The more apt question is why BUY any of it. There is so much free these days. Especially when its just deco art. Heck just have some AI make your perfect deco art, for far less cost at that. Now, High Art is a different matter.

    • @scottfrenchart
      @scottfrenchart  6 месяцев назад +1

      I've worked with some photographers and artists and had many others reach out to me who've had concerns about AI's impact on their sales.. Most are worried about people using AI to create and sell cheap prints and downloads. I've also had some non-artists using AI contact me asking why no one wants to buy their cheap prints and downloads. So you might have something there. I suspect there are DIY'ers who are making AI art to hang on their wall. Before AI art became accessible, price sensitive buyers bought cheap mass-produced prints on Etsy or at Ikea. However, there's a middle ground between (low-priced) mass-produced art and (outrageously expensive) high art. This middle ground remains largely unaffected by DIY'ers or non-artists selling AI art. I think buyers in this category want something more unique when they purchase art. My own sales are up so far this year. I also know some artists who are selling AI art in this middle category. Then again, most of them were successful selling their work before they starting using AI.

    • @sword-and-shield
      @sword-and-shield 6 месяцев назад

      @@scottfrenchart Of course that's what AI is going to do...be cheaper. Guess they have to step up their game to offer what the AI can't huh. Certainly wont be Photoshop pixel smears huh. High Art is, and will always be, determined by the consumer. Deco Art will always be deco art and at the whims of a dice roll. Digital photogs better get all they can, while they can, because AI will soon rule all of digital imaging, except for the extremely lucky here and there. I Never much liked smearing pixels on a computer, taking a photo vs just creating some image are very different, artistically. So I kept my darkroom chops up over the years, and can sell about 100% of what I print, when I do print, while not being online with any part of it, as well. They get the negative with the purchase, can see it was a taken photo, and they know its a one off hand made wet print that only THEY will have, outside of a one time opportunity for an enlargement wet print at purchase.
      AI wont have anything on me, I can produce what it can't. Why do they buy? I never ask why, but instead, just give them a reason to buy.

  • @josebrivera1716
    @josebrivera1716 11 месяцев назад

    Great video. Thanks. Oh, why use the words price point instead of just the word price. Using the word point adds nothing.

    • @scottfrenchart
      @scottfrenchart  11 месяцев назад

      Thanks for watching! I don’t recall where in the video I used the term but if I were referring to a the individual price of an artwork rather than a point on a scale of possible prices, then you are correct.

  • @JT-jb2cy
    @JT-jb2cy 3 месяца назад

    Bet those pink prints went to Florida. 😂

  • @jpm5205
    @jpm5205 Год назад +2

    Your print is a beneficiary of the Barbie effect...people are just clones unfortunately.

    • @scottfrenchart
      @scottfrenchart  Год назад +3

      Haha…probably more recently. But the image became my best seller, 2 years before the Barbie movie was released. Based on feedback from buyers, I think it had more to do with the reason I mentioned in the video.