TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ
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- Опубликовано: 27 июл 2022
- Google, Meta and ByteDance are in a battle for supremacy in the short-video format. WSJ's Miles Kruppa breaks down how each company is doing and shares insight into which platform might come out on top.
Illustration: Ryan Trefes
0:29 Vine, TikTok and the rise of short video
2:15 Instagram, RUclips and others join the race
3:37 Which short video platform is in the lead?
5:14 Which platform is in second place?
7:04 Data privacy concerns
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#TikTok #InstagramReels #WSJ
These apps/video styles are literally addictive. It's a bottomless pit of a perfectly curated feed. 1hr and 27 minutes a day on TikTok is the most insane thing I have ever heard. I'd argue that a lot of kids who are addicted to tiktok could not sit down and enjoy a movie or book.
I would argue that you could not even sit down and enjoy a book. Which is not a bad thing as your generation was faster then the previous generation and didn't had enough free time to read books to relief stress. Similarly that is the case for this newer generation as well.
It’s 90 mins 100 different ideas and relatable content VS 90 mins 1 long story maybe awesome or total waste of time. Just preference no need to feel superior. Plus TikTok gives grass root content makers opportunities to share their ideas without needing to be rich and owning all the fancy equipment.
I see reels on Instagram, RUclips and FB and I have found myself spending wayyy too much time
Some of them can't see a 10 min YT video because it's too long.
I agree. I think tiktok and short feed are destroying people’s attention span and will prob get banned in a few years’ time
I make an effort to use none of them. Got addicted to social media when I was young and it was horrible for me. I will not let that happen again as an adult.
Me too, even RUclips is not too valuable nowadays, downloaded it onto my iPad 10 minutes ago and it’s getting deleted in a few, I didn’t miss it when it wasn’t on the tablet.
Just keep it for music when I want to play something that’s not on Apple Music or Spotify.
How old were you?
Enjoy life my friend
Nobody cares
@@littledudefromacrossthestr5755 Clearly, because if everybody cared about how I used social media.... that would be weird..... Not every contribution to a conversation needs to have 100% consensus to be said....
people doent understand how distructive these platforms are for your health. Instant gratification, leading to low attentions spans possibly creating a generation of people who are more depressed, more discontented and unable to focus on anything meaniful.
This is the most powerful methods of social engineering we have ever had.
True.
YES I worked at a club house and you could tell how the younger employees looked more sad empty compared to the younger ones.
You are already depressed kevnev
Im so glad that the engineers making this stuff aren’t wasting their careers at NASA or something
Thanks to capitalism. Engineers need money to compete for housing and ad tech platforms pay way more and generally have great work environments. Realistically most work at NASA is slow and bureaucratic; young engineers would rather work for SpaceX.
I quit them all, such a waste of time
Ur still in yt shorts cuz that's built into youtube
@@Codex8171 I noticed that man, sometimes when I open RUclips it starts on shorts, I just slid to the right 😂
@@henry62600 ya ikr
You're literally commenting this on RUclips though
@@cbjueueiwyru7472 not shorts bro
since I start using RUclips shorts, I feel like my brain craves short term rewards and my attention span went down like no tomorrow
same…
@@dragonblade4125 not with tiktok ?
I'm glad this video mentioned data privacy, but there are deeper problems with these platforms that are not being discussed nearly enough. From feeding cycles of constant outrage, to misinformation, and to addiction, it feels like these short video platforms are a recipe for combining the worst problems that we've seen crop up on social media. I hope there is more focus on this soon.
Also the shortening of attention spans which leads to worse academic performance.
Videos first get posted to Tiktok, a week later, they are on Reels and RUclips shorts. Tiktok has a great algorithm that drives a young audience. The next 5 years are all about short content and social media tools getting a place to explore.
Reels is pretty much watching the same videos on TikTok just 6 months later!!! 😂
Exactly
TikTok video with Instastory layout
litterally, Reels and shirts are so late to trends
I don’t know who will win but I do know that teenagers and their mental health is the one who will lose
Yhup already losing. It sucks you in and is hard to get out. It's like a drug.
Yes. The only one that will win are big corpos while attention span/retention will shorten thanks to short video platforms. Also mental health will deteriorate.
I feel like Instagram will become the new Facebook in a couple years from now, losing to Snapchat and Tiktok. However, I do think RUclips overtime can dominate TikTok if they make shorts more consumer friendly.
Yeah yourube shorts are addicting asf
All of them should stop trying to be each other, and instead just do what they are good at. There's enough room for everyone to have their different platforms.
I wish, but each app is afraid of the other app stealing their userbase, and subsequently ad revenue, that they’re trying to knock each other down to hold on to as many users as possible.
Nice video. That dude is an actual social media expert journalist, i'm impressed.
I remember that during the initial attempt to ban TikTok, we weren't looking at IG & YT to fill in this potential void. Rather, we were looking at new companies like Triller, Byte (now Clash), Dubsmash (now Reddit), Likee (though that app is also Chinese), and so on. When TikTok got banned in India, people didn't turn to IG and YT, but rather, they looked at new India-based startup apps as well as Triller and Clash.
But in India reels took tik tok place
Instagram is going to destroy itself trying to take out TikTok.
They're two completely different platforms for two completely different use cases.
It tried to take out Snapchat with stories which kind of works but there's no way it's taking down TikTok. No way at all.
Man instagram has been failing recently.
Feeding the ADHD epidemic..
RUclips and Meta/Instagram will always have a problem where short-form videos are cannibalizing their existing offerings, photos and long-form videos specifically, and turning away some creators and celebs. Much of their popularity derives from their existing content creators being pushed to make these short videos, and the India Tiktok ban. Thus neither will be as good as Tiktok, which is single-mindedly focused on these short videos. Why do they do it? They do it because there's a real risk that Tiktok will be banned in America, and they want to exploit any opening this will create.
And if you think Tiktok is addictive, its Chinese sister-app Douyin is much, much more advanced and addicting. ByteDance has really turned this business into an art form.
Not really, if you watch what WSJ are saying,RUclips shorts have gained so much momentum after their 2021 launch. It’s actually not hard to catch up, it’s just algorithm. Aside from that, RUclips has a huge professional communities, not like tiktok. For long videos, RUclips is the king!
@@kennykwok Much of that momentum came from India banning Tiktok. Momentum =/= good, additive content that keeps you swiping.
Most of what I see in RUclips Shorts are either reposted Tiktok videos, or RUclipsrs trying their hand (and generally failing) at making shorts. RUclips shorts just suck generally.
I mean have a look at Linus Tech Tips making shorts. They're nothing but cringe.
@@Avantime yea then go back tiktok and watch videos. P.S, I see a lot of old RUclips videos circulating on tiktok as well!
@@kennykwok There's a reason why Tiktok is a top downloaded app with more than a billion active users even with the India ban, and why RUclips and Instagram are shamelessly copying Tiktok, and in Instagram's case literally shoving short videos into the app against the will of big name celebrity influencers like Kylie Jenner. Bytedance is very, very good at what they do with Tiktok and Douyin. They're easily the best in the world.
And there are very few RUclips videos in Tiktok because why? Tiktok uses vertical videos, which the RUclips community has always gone against for many, many years because RUclips previously didn't show vertical videos correctly.
And one final thing: When Kylie announced that she left Snapchat, the company lost $1 billion in valuation. We'll see if she decides to leave Instagram next.
@@kennykwok true my tiktok is basically reposting of old RUclips videos
Got rid of FB and Instagram, do not use TikTok, only using RUclips, trying to disable shorts.
LOOOOL
@@ndongengone7284 Why Lol? The guy has it right. These apps aren't doing society any good.
These apps need to stop becoming each other and start thinking about the next best thing. We already have TikTok, what’s next?
Lol, there’s no “best thing”. What’s next? Another cancer app made for brain dead people with low self esteem and phone addictions, who deny they’re and lie to themselves there’s any worth in using those apps.
Some people enjoy posting on instagram but those are rare nowadays.
Next? Books! 😁
Exactly. When you copy you are a step behind
NFT’s are the next big thing.
Purplenotes
Hate RUclips slides. Please come up with a feature to turn them off.
What race??? The only reason Reels and Shorts exists is because of TikTok, TikTok won the “race” before it even started.
You mean Vine
@@OAMnez Haha!! Point well made … the race is still running, and it won’t really end until all competitors are crushed/give up and join a different race …
Can’t say the same about stories and snapchat. As soon as other platforms adopted the story format snapchat became redundant. Of course, TikTok ain’t no Snapchat, but the point is that reels and shorts are attempting to slow TikTok’s growth as much as possible by absorbing what makes TikTok unique in the first place. We’ll see how successful or unsuccessful these attempts are in the near future.
Shorts has the most substance/actual quality content to draw upon already, and being added all the time … it may take a while/long time even, but substance always wins out in the end …
But TikTok got banned in India and India is a HUGE market. Over a billion people and eventually will be the most populated country in the world. The reason why Reels and Shorts are catching up is because of the Indian market. After being the most addicted country to TikTok, the users looked for an alternative and Reels and Shorts came to the rescue.
Vine is the OG of short form content. That’s how TikTok even became a thing. Twitter should’ve just stuck to their guns.
I have used IG about 10% as much since the change . I can’t stand it now
Instagram is much better for music edits, memes, and songs. RUclips is much better for random cuts of TV shows clips. Tiktok is better for weird oversharing of personal lives, crazy people, and vegans/rednecks.
I want meta to please make instagram, instagram again. It used to be a photography app. :( If I wanted tiktok vids, I would go to tiktok....
🥰🥰🥰🥰yes
TikTok already won, congrats!
No plus the app is losing users now.
Instagram is so outdated and extremely boring nowadays
These things are going to destroy society
I only watch RUclips shorts when content creators I subscribed to use it.
99% of the time I use Tiktok but I also deactivate the App because it's so addicting.
Reels and shorts are just reposts from tiktok.
Fr
It is. They are lagged behind Tiktok for 3 years 💀
@@fx_gamer8478 the RUclips shorts timeline is still stuck in 2020 😹
TikTok had short reposts of YT vids tho, and in defense of YT shorts, many of the shorts on there are higher quality and are edited to the same extent as a regular YT video. And the fact that there are lots of tiktok reposts makes it better, as it makes downloading a separate app (TikTok) more useless.
@@maric7558 I ain’t reading allat‼️ 🗣🗣💯💯
RUclips shorts are full of videos stolen from Tiktok.
I can say the same, now tiktok is releasing videos from RUclips 10 years ago!
Everything on RUclips Shorts is things shipped over from TikTok 3 months later.
These apps should just stick to what they were made for. RUclips for long content, Tiktok for short content, Instagram for Pictures, and snapchat for stories
TikTok has the best tech. Kids love using all the free editing tools.
TikTok is unrivaled in short video content their algorithm is too robust for RUclips or Instagram to compete with it
Underrated comment
Yet YT Shorts surpassed it in monthly active users already?
Still laughing that twitter killed vine
Just youtube for me. No Meta, Insta or Snapchat.
I might be out of the loop, but I really can't stand short form video.
I'm going to launch my own short form video app and call it "Idiocracy."
These short videos are going to destroy society. They are making us impulsive, depressed, impatient, dumber, and more agitated. It's rotting our brains. We are headed in the WRONG direction.
RUclips short is THE most annoying thing this platform has ever done. it clutters up the search results
it's just sad to think about that 10-15 yr olds now are racing to get famous
I spend a TON of time on RUclips, quite a bit more daily time than on TikTok, but zero of it is on Shorts. That is NOT what I use RUclips for, and instead find the Shorts incredibly annoying. I do use TikTok daily and indeed am likely around that hour and a halfish average. TikTok is great, but RUclips is can easily pull me in for 8-12, 8-30 minutes videos a day...isn't that enough?
TicTok is centered around short-form videos which helps it to be the best at that.
Short form videos is just a symptom of the short attention span of our society. Nobody can sit down and read a book or watch an hour long documentary anymore. And advertizers are going to really like this format in the long run (when ads become a larger part of the ecosystems) if it sticks because we will be watching a larger percentage of ads vs content.
I really hate shorts. I've stopped looking at my subscription tab because of it. I'm glad youtube allow me to hide the one they recommend, only for a month though. Not sure for how long they will allow the hiding of their new 'feature'
I love how nobody mentions snapchat spotlight😂
This is fascinating to me since it doesn’t talk to much about the “user experience” on each of these platforms. Most conversations that I’ve observed and have been apart of always mention how the tiktoks experience has constantly reigned supreme. The only app in which I feel as if I am actively watching trends form is tiktok and until these other apps actually begin to try to recreate that aspect TikTok will always be supreme.
They forgot to mention that reddit is also making videos scroll
Nice video.
TikTok clearly won this battle, and Instagram is dying as its transforming itself in a worst version of tiktok
Yeah tiktok pretty much won the only reason why tiktok waited years to grow this much is because it used to not have a large audience unlike Google who owns RUclips that explains why shorts grew so fast in a matter of 2 or 3 years youtube has a chance to win but the others are far behind
Twitter right know regreting every decision ever made
Go TikTok!
Here's an idea for you old timers; maybe Instagram is trying to adapt to what's going on instead of staying the same to please a bunch of people that aren't the target advertising market. You evolve or get left behind.
It’s all down hill since Instagram implemented Reels. I want Instagram not a knockoff of TikTok with trash content that only exists to get you addicted.
Because tik tok has no ads and easy to open
Remember vine. Everyone dismissed it. Twitter bought it and killed it
Reels is superior
I personally like shorts the most. Since I can transition from watching long videos to shorts by just scrolling a bit, instead of having to switch apps. Shorts has reuploads of TikTok too, without the dancing 14 yr olds. Instagram reels just gets cursed after scrolling for a while.
Hopefully RUclips wins. I don't bother with short form content at all but I love RUclips so RUclips for the win!.
I hate how RUclips shorts is being so heavily prioritized. It kinda makes it seem like RUclips doesn’t care about their regular content anymore.
The biggest reason why Shorts are more appealing for the consumers, are because of not having Pop-up advertisements in the Shorts Videos.
Facebook is for old people, Instagram is for mainly girls, tik tok is for everyone, that's the difference. Didn't use Facebook for a long while.
The post of RUclips shorts is like late behind TikTok for 30 years. Those posts on short are outdated. Can't believe people say RUclips shorts s better💀💀💀
3:38
5:15
bro i really thought this was gonna be a toy car racing video
0:51 LOL
We should make a section of TikTok called "TikTok longs" where you upload long form content to tiktok
0:34
2:21
3:16
3:24 Netflix
3:30
5:45 RUclips Shorts
Wait but isn't tik tok moving towards longer videos? they say they are in fact trying to become like youtube.
People used to starring their screen and consume whatever "ad" they see. But now people forced to swipe to watch "ad"
while I'm trying not to get addicted to any of them :')
0:53 autoridade social é o melhor de todos pra bombar o tiktok
Dumpster fire
Honestly, YT shorts is better man. I'm not downloading a separate app just to watch short form content if I already can on this website and app. I use TikTok sometimes to see friends but not often. I even prefer the content on YT shorts, which are anything but reposts from TikTok. Not trying to put too much shame on TikTok, but tbh I don't like it that much. And I'm in the same age group that is known for using this app a lot, but no thanks. Most of my friends don't even use TikTok either.
5:20 gaining faster on TikTok. It’s actually RUclips. You’re was the correct answer. That’s where shorts are and that’s who alphabet owns. Who’s doing these RUclips videos?
Instagram reels is just the worst out of all of them.
*As of now TIKTOK BUT IN FUTURE I BELIEVE ITS SHORTS*
I don't know anyone who is really watching yt shorts
I don't know you. obviously. but I, a random internet stranger, watch yt shorts
RUclips sucks because too many ads
Google is getting a doubling whammy between Microsoft and TikTok
its going to be Tik Tok then youtube short, i dont even see IG
Not all Tiktoks are cringe, just say you can't follow the trend.
A lot of them are. And saying you "can't follow the trend" is stupid. Doing trends that like for 3 days is stupid. Most of these trends will be forgotten and most of them are cringe. I'm sorry that not everyone wants to do cringey stuff, but that doesn't mean they can't do it. I'm sure a lot of people can do the stupid bs they do on there. Wanna know why they don't? Don't like to repeat myself, but cause its stupid. And not worth doing.
I tried tik tok once as an adult it is very addictive and you can get suck into a black hole of short videos and their algorithm is very good.
Bruh
I'm on tiktok and here on youtube
Tik tok is way ahead of it's competition
Rest In Peace vine
The one who adds the skip alone option
First company to figure out how to stop people from posting pt 2 pt 3 etc etc will win for me
Tiktok is the future
RUclips will always be KING!
I don't like what the short form is doing to attention spans. Or maybe it is just one of several causes.
Perfect for Generation ADHD
Зачёт
The real winner is Reddit
its just me who saw that name of the video on the youtube shorts 0:08 0_0
Hate to say it, but nobody is better than tik tok in creating zonbies
Reels and Shorts are no more than Tik Tok videos without a water mark. In fact RUclipsrs are making millions from judging Tik Tok videos.
TikTok isn't the first one to do short form though. It started with Vine. You can say TikToks are just Vines but more cringe and with a watermark.
Go RUclips
In India Tik Tok is banned,Instagram Reel is alternative and RUclips shorts are cringe.