Please answer this im so confused, if in the next month the user comes again, will the user be counted again ? So each row is the total of a unique user from the first row ?
No. The unique users are always associated with that specific cohort/row/month. What changed (when they come again) is the column. Example: 2436 unique users registered in Feb 21. All their average purchase in Feb 21 is recorded in cell [Feb 21, 1st month]. If out of these 2436 users make a purchase in the next month (March), the average is put in [Feb 21, 2nd month].
AWESOME VIDEO!!
Why dont you guys have more subs? It's literally the best explanation video about this topic
Detailed and most insightful explaination i've eva seen regarding this topic, worth a subscription, keep it up
I just learned that reading the cohorts diagonally is can be useful😅
Thanks a lot.
very very helpful. thanks
Amazing video. thank you for this
super helpful.
Please answer this im so confused, if in the next month the user comes again, will the user be counted again ? So each row is the total of a unique user from the first row ?
No. The unique users are always associated with that specific cohort/row/month. What changed (when they come again) is the column.
Example: 2436 unique users registered in Feb 21. All their average purchase in Feb 21 is recorded in cell [Feb 21, 1st month]. If out of these 2436 users make a purchase in the next month (March), the average is put in [Feb 21, 2nd month].
Hi yasmin,
May I know which tool you used for cohort... thanks in advance
I think it's Peel! :)
The first cohort has 2431 people and the next cohort has 4149. Can some people from first cohort be included in next cohorts? Or are they all new?
late answers...
But every month it's entirely new users.