WHAT THEY'RE MISSING | Instagram Marketing For Musicians
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- Опубликовано: 31 июл 2024
- Marketing music on Instagram is a favorite subject of dimwitted cringe-factories on the internet. The army of goofy personalities on RUclips and your social media feed promoting Instagram marketing for musicians are selling you a secret shortcut. But, the "latest hacks" is often a better description for them as people than what they can teach you.
The undesirable truth is that growing a real audience (on ANY social media platform) takes repetitive action and time. Marketing music on Instagram boils down to "good habits plus time". In this video, we talk about the unproductive "growth hacks", the good long-term habits, and what it will take for you to build a large following on Instagram.
0:00 Intro
0:27 Bad Ideas
1:42 Keep Attention With Recurring Content
2:54 Create A Topic Wheel
4:14 How To Not Reach New People
5:09 What We Use To Reach New People
6:36 Why Trying Too Hard Usually Fails
7:46 Shorter Is NOT Better
9:24 Quick Note About Hashtags
10:05 Carousels Can Crush It
10:45 Highlights Can Help Retention
11:30 Conclusion
What we do: indepreneur.io/indiepro
What we make videos with:
Camera Setup
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The Flexible Mini-Tripod That Everyone Complains About But Is Actually Amazing And Sturdy - amzn.to/2SsjKeQ
Audio Setup
Deity V-Mic d3 Pro w/ Travel Kit - amzn.to/2tEjAHe
Audient iD14 - amzn.to/2SpLL6J
Lighting Setup
Aputure C120d Mark II w/ Light Dome Mini II - amzn.to/2BP6sn5
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Our Favorite RUclipsrs (COMMENT and let 'em know we sent you!):
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DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) - / dslrvideoshooter
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) - / @geraldundone
CaseyNeistat (The Most Popular Good Vlog Ever) - / caseyneistat
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) - / petermckinnon24
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) - / marquesbrownlee
Matti Haapoja (Videography/Creativity Lessons From Canada's Yung Gawd) - / @mattih
Andrew Huang (This Guy Makes Music Fun Again Every Day) - / songstowearpantsto
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) - / digitalmktr
#MusicBusiness #MusicMarketing #Indepreneur
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Check out: "How Indie Artists are getting PAID to Grow their Fan Base"
• How Indie Artists are ...
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Развлечения
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Just to throw this out there.
As a band, we have taken a bunch of these ideas (having a content wheel, carousel posts, longer form text, moderately popular hash tags, etc.) and started putting them into practice and we have had very interesting results.
For some reason beyond our understanding , the reach of our posts hasn't changed, if anything it has decreased. However, the engagement has definitely increased (specially in our DMs), we had more people reaching out to us, asking for collaborations and feeding us ideas for future content. Admittedly it's still early days but we very curious to know if anyone has had similar results...
Okay. I can't believe I'm actually hearing something new instead of the same crap everyone else is saying.
Just stumbled over your video and I have to say: Nice one, really like your perspective on things here. I'm on board :)
Love this Circa - one of your best videos yet. I love how enthused yhou are in your videos right now.
Thats helpful feedback man! Since handing down the Creative Juice mic to Jack, I think a lot of my podcast energy is ending up in the videos now =)
I don't post often on instagram but when I do post its usually just a recap of what I've been up to for the past couple weeks and I'll just compile it in to one post. Every time I do this the post performs very well. If I dropped 12 singles in a month, by the end of the month I'll make a whole post about it. This strategy has been very effective and it gets more engagement then when I post once every week or once every day. I prefer to post once a month on the feed and a couple times per day in my stories. RUclips is far more important for musicians at this point IMO. This is just my take on this subject, this was a great video, keep it up!
Very good opinion G and if it works for you stick to it !
the quality of the content is going crazy out there! #indiepromember
Agreed !
Dude, this is the best video on this I have seen. I have just started a project and was searching hashtags, following accounts, leaving engaging comments but did not understand what was enjoyable about instagram. It felt like work to make a number go up to make people listen to my music. I love the ideas in here, it makes instagram this creative endeavor alongside your music.
Just what I needed... more IG videos please :)) thanks guys
Outstanding, thanks Circa. I learned a lot and can't wait to implement a ton of it into my process.
Facts man!! I'm loving the honest content you're putting out!
Same thing on my end love content here
Definitely gained a new follower/subscriber/fan whatever you want to call me Lol. Appreciate the advice you give. Thanks
LOL you totally made this video after I posted in the Indie group! I guess it’s been something you’ve been hearing about a lot lately
great tips and encouragement
Golden tips. I need to watch this again and take notes :) Thanks!
Awesome post! This was very interesting 😁
Very helpful content, subscribed!!🤟🏼
Good stuff, Circ.
Full video on topic wheels?
Wise words not to over-glorify IG. It can seem unavoidable for artists apply that philosophy, but it's easier when you begin focusing on developing your domain and products outside the app. Great video as always, Circa
thanks Brett!
This is great advice that I'm gonna utilize💯🔥 Along with a few other systems from Indepreneur. Thanks Circa
Agreed always great content here
Great vid as always, much love to the indies out there 🔥
High praise from a great man!
Yeah it’s the indie helpline I love full stack
Awesome info thanks for clarifying a lot of things for me haha
no problem! glad its helpful!
Love it!
This is a compliment, but I *briefly* thought Circa was Eminem in the thumbnail of this video.
😂 haha yeah
Lol
Nice video !
Great info!
Boyz N the Hood!
I feel like my topic wheel would look a lot like Circa's ! While I knew on a level that would probably be fine, it was validating to hear lol
I've never seen an AD from a musician in instagram. Why?
great stuff
You should make a video on SubmitHub
👑
Facts !!!!
I've blocked people for spamming my comments! It's ridiculous! Don't do it!! Ha. Thanks for you vid! Still watching, but can relate already! Thx. :)
What is your instagram?
@indepreneur
Thanks for cutting through the bullshit!
And I’m gonna delete it ‼️😂💪🏽
Stim social sucks
look at yourself in the mirror bro
You mean more than the 2 hours a day I already do?
You make a video for musicians and then you use a comedian for examples of what to do LOOOL. scam.
You're an idiot
@@musicmarketing I'm just spittin facts bro. If you can't handle criticism on the internet you should get off of it.
@@Saaj no. I'm staying dude.