Hey Charley, I am a media buyer for clothing brands. I really support your thought of focusing one evergreen product that lift of future cash flow while managing fashion brands ads. We have some creative creation problems with the evergreen product so I forced to use one campaign for each collection. But when I build custom conversions I realized our campaigns really overlap with each other in the sense of sales. In that senario do you recommend me to create custom conversion for each collection and optimize my ads with that custom conversion to lead the machine better and quality data for each campaign.
Hey Charley! Youve made a video (long time ago). There you did a deep dive into dynamic creative breakdowns and you are talking about "any headline is actually six ads " etc. I cant find the video. Can you help me?
Hi! Great video! With the 3 2 2. If you have multiple products (sku's) are you keeping them all in your one campaign? Or do they get different campaigns?
I've always wondered, but never really seen on anyone channel, what you should set you target CPA at when determining a winning vs. losing ad in CBO. Seeing this has me think I'm using the correct CPA, which is $36.50 my break-even. Pretty much no profit on that first sale and counting on subsequent sales to keep me in business. Customer LTV is $80. Of course I try to improve on the CPA, but shouldn't I just use that as a key to allow me to spend more until I'm back up at a break-even CPA?
@@CTtheDisrupter Understood. But, I still have to pick a CPA level to decide a winner vs. a loser. Is my thinking correct as far as using a break-even CPA? I'd love to see a video about this.
@@CTtheDisrupterI’ve been trying to get my Meta rep to show my how to review the creative asset breakdown. They currently don’t have a way to review breakdowns by image/video/copy/headline to move to the “winners” ad set - but maybe an opportunity to simply use the “flexible” ad since there’s no longer a 1 ad see : 1 dynamic ad limitation?
Hey Charley, I am a media buyer for clothing brands. I really support your thought of focusing one evergreen product that lift of future cash flow while managing fashion brands ads. We have some creative creation problems with the evergreen product so I forced to use one campaign for each collection. But when I build custom conversions I realized our campaigns really overlap with each other in the sense of sales. In that senario do you recommend me to create custom conversion for each collection and optimize my ads with that custom conversion to lead the machine better and quality data for each campaign.
all of your campaigns will compete.
I would suggest moving to a catalog effort and tracking by category.
Your fix will be in simplicity
Hey Charley! Youve made a video (long time ago). There you did a deep dive into dynamic creative breakdowns and you are talking about "any headline is actually six ads " etc. I cant find the video. Can you help me?
not sure…
but did you see my video today on 3:2:2 for Flexible Ads
@@CTtheDisrupter yes, saw it. Hm, which video could it be? You talked about the „wrong“ way on how to use breakdowns. Couldn’t find it xD
Hi! Great video!
With the 3 2 2. If you have multiple products (sku's) are you keeping them all in your one campaign? Or do they get different campaigns?
separate
I've always wondered, but never really seen on anyone channel, what you should set you target CPA at when determining a winning vs. losing ad in CBO.
Seeing this has me think I'm using the correct CPA, which is $36.50 my break-even. Pretty much no profit on that first sale and counting on subsequent sales to keep me in business. Customer LTV is $80.
Of course I try to improve on the CPA, but shouldn't I just use that as a key to allow me to spend more until I'm back up at a break-even CPA?
remember that platform CPA is only a small part of the whole picutre
@@CTtheDisrupter Understood. But, I still have to pick a CPA level to decide a winner vs. a loser. Is my thinking correct as far as using a break-even CPA? I'd love to see a video about this.
So whats the move now with dynamic ads being cut?
use Flexible Ads the same way
video is coming soon
@@CTtheDisrupterI’ve been trying to get my Meta rep to show my how to review the creative asset breakdown. They currently don’t have a way to review breakdowns by image/video/copy/headline to move to the “winners” ad set - but maybe an opportunity to simply use the “flexible” ad since there’s no longer a 1 ad see : 1 dynamic ad limitation?