Yes! This woman must not have touched ube in the flesh, i.e. the tuber, so she has no actual idea what it really tastes, smells, feels, and looks like. Not even her elders perhaps as according to her they mostly derived their perception of it from the extract, which is understandable since the Philippine varieties aren’t widely cultivated and easy to get a hold of compared to others.
@@HF-ft8ln Yup. Another mistake in this video. Ube is endemic to the Philippines. You will find it nowhere else AFAIK. It is not a Southeast Asian thing.
Please support the Filipino farmers and authentic ube producers. The ones you have there are artificial flavoring and wrong crops. Taro and sweet potatos are not ube.
@@drexxsuma1749yes Where do you think all of palengke products or market products came from? other countries? Of course not almost all of our products are local produce except for imported products that you can see in the grocery stores or convenience store like foreign products or MNE companies mainly
if you say like all products? well not all if that's the case would you rather buy a cherry mobile than Samsung? not right because of quality of course there are some products that we're not good at producing or we don't have the same quality or we literally don't have it . if we're talking about local produce yes we absolutely support that like fruits, vegetables,meats but When you say all like Even with big or small companies/products not all that's why There are other TMC and MNC or MNE companies here
@@kadoku That may be true, but everyone has to start their learning somewhere. And if he’s earnest and sincere, we could see some very great things in the future!
oh it's not the same? OK that explained so much. There were times I liked ube and times I did not. Now I know why. Apparently I like taro a lot more than ube. Ube is too damn sweet. Thanks dude.
@@Peechinessube is purple yam and it's not sweet when eating it as it is, the one you probably ate is "ube halaya" which has condensed milk and lot of sugar
Ube is very hard to harvest and farm. A lot of farms are very local who are not supported from the gov so most of them closed down. Even here in the Philippines it has become quite hard to find the crop bc of the demand.
@@Spring_summer.7this is the realistic comment ever.. shout out. i believe they been fooled by violet sweet potato or 'gabi' root crops..😂 then labeled as an ube because of a high demand...
Ube does NOT taste like any other yam. It is NOT tasteless. Maybe the people she asked just didn't know how to describe it. As someone who has eaten a lot of the "real stuff," the actual tuber, it has a certain creamy, umami, vanilla-y flavor that is uniquely its own and is NOT like a regular yam, taro or sweet potato. It is richer, creamier, more earthy. You can't really describe that flavor profile very well because IMO it's unique. I think the McCormick extract does a good job of replicating the flavor, but nothing beats real ube. Anyway, as an example, many business owners who sell ube pastries and the like cheat and use taro or sweet potato with purple food color, but you could immediately tell that it's fake. If you know ube, you can tell when a product has authentic ube and when it is fake, using taro or kamote dyed purple. Ube is distinct, and saying it is tasteless is just inaccurate.
I think it's like when Americans try to describe the flavor of vanilla. They don't really know how to describe it, and most people will say vanilla is tasteless because they only know it from cheap ice cream made with artificial vanilla. She did say that ube tastes like yam but different.
@@krdiaz8026 Yeah. And ube is actually considered somewhat of a delicacy even over here because it's not commonly found in great quantity. It has a season, I think. And it is harvested wild, AFAIK, from mountaintops. Because of that, it is hard to get real ube and even harder still to get GOOD ube. I mean, like any produce, there are varieties that are blander than others. Each variety has a distinct flavor profile. Anyway, I just wanted to make it clear that it is NOT in the least bit flavorless. To me, it does not even remotely taste like yam. Perhaps just the texture since they're both tubers, but it's as good as saying potatoes and yams taste the same, which of course they don't.
@@arekanderu523 I never said it was Taro??? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??
@@arekanderu523 Where did I say ube was taro?? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??
she's wrong.. ube has a distinctive aroma you can notice once you start eating it. that extract is what exactly ube smells like. It also has a special texture, like a little powdery texture in the mouth, different than any other yam, that's what makes ube special compared to other yam. i used to make milwaukeee-style frozen custard with purple yam and young coconut. It's a flavor very unique, most people have never tried it outside the Philippines. The reaction is usually priceless when I give it to my non-Filipino friends! especially the white ladies, they always get blown away, then they get addicted to it easily lol
I so sad that people with filipino roots doesn't know the flavor of real ube and can't describe when someone asks them. Ube(the root crop) has an earthy tone with a very slight bitter aftertaste that's why it is always added with sugar or something sweet but the smell of real ube is what makes it special, it has almost floral or vanilla smell, the texture when you eat it is like yellow sweet yam less fibrous but holds it's shape not mushy unless mashed. I live in Europe and everytime I can go home to the Philippines, I make it a point to taste real ube not just the extract sometimes looking for it in the market and preparing it myself.
i mean, as someone who grew up in the ph my entire life,,, i get why its hard to describe ube to those who havent had it,,,, ive had it ever since i knew how to talk, so it's hard to think of how to describe it other than it tastes like ube,,, ive asked my foreigner friends to describe cilantro to me (since ive never had it) and most of them are just like,,, idk it tastes like cilantro lol now that ive grown up i have learned how to describe it better, but if you wouldve asked me when 5~ years ago,, i'd have to think about it,,, it's def earthy more mature vanilla with hints of coconut for sure
I hate it everytime i hear Filipino Americans who either were born or came to the US as a child describe certain features about filipino culture in the Philippines because they never know what they're talking about and are giving wrong information, in this case ube. I cringed when the guy said ube was never just filipino but also Hawaiian.... no its not and ube and taro are not the same either. Then the lady when she said Ube taste just like any other yam, again wrong, Ube has its own earthy, floral and subtle taste.
Ube is abundantly found in the PH.. and also in Papua New Guinea.. but not native to Hawaii.. although it can be grown there having similar climate.. Filipino immigrants must have brought some ube to plant in Hawaii ..
If you're new to ube, go and try to get Filipino Ube Halaya, it's decadent taste is the best representation of what ube should taste, essentially making it as your standard taste for ube, then go try other ube desserts.😊
It's just purple coloured yam, yo. Every country in Asia has this stuff. BTW, you can buy purple yam anywhere in the US that grows yam, which is a root. It's NOTHING SPECIAL. The Halaya recipe you talk about is just sugar on sugar on sugar. Insulin resistance for sure. Be careful. It's not someting to be proud about.
@J3unG FYI Ube is considered an invasive species in the US, and Ube is different from Purple sweet potatoes, It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. In Filipino culture, ube is not just a food but also a symbol of Filipino resilience and adaptability. And before blabbering the PHILIPPINES is the only country in Asia who Utilizes Ube in everything and actively cultivating the crop. Ube, scientifically known as Dioscorea alata, has a long history in the Philippines, dating back to pre-colonial times. It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. And Another FYI, you cannot find ube outside the Philippines unless Frozen and imported from the PH or Using purple sweet potatoes and labeling it as Ube.
From eating ube IN the Philippines, I'd say it doesn't taste like regular yam nor like sweet potatoes. I'd say it's deeper, others would describe that as "earthier". It also has this mild yet distinct "fragrance" in the mouth, vaguely vanilla-like.
@@TONYPORJOo nga ube craze lang to or mga products lang yung kila FEATR kasi origin, culture, dish/products ang ineexplain or appreciation or representing itobg vid mema lang na trend
Yeah, I was waiting for them to incorporate the root crop, but they just colored it. The color doesn't even match your typical ube-flavored desserts. 😂 I hope there's a way to export the actual root crop in there. These people are definitely missing out on the authentic ube!
Professional Filipino Ice Cream maker here. Adrienne is both correct and incorrect; the flavor most Filipinos associate with commercial ube ice cream does come from a "Nature identical" extract. However, pure ube, when cooked down with sugar for sweetness does have a delicate distinctive flavor. it really is hard to verbalize. Ive heard people describe it using everything from vanilla to pistachio but none are quite right. She's right in that to make an Ube ice Cream without using extract is really hard. It took a whole lot of R&D and every trick I could think of to bring out the flavor but I was able to do it, it still doesnt taste like what people will associate with "typical" ube ice cream.
The original Magnolia brand Ube ice cream in the Philippines is the best. If you see a Magnolia ice cream nowadays that's NOT the original Magnolia. It doesn't taste the same as before.
As someone who doesn't know much about REAL ube, I think the most accessible product to get the real flavor is Good Shepherd's ube jam. It has a somewhat a floral scent that can't be found in most other ube flavored goods in the PH. I actually use a full cup of that to make ube ice cream and it's my best and easiest way to enjoy an ube dessert. I think I may need to buy a jar once again to make my next ice cream!
And i do think it'll be hard to export ube since it takes a year to grow an ube and that's not even a lot yet if you're trying to get an ube from the ground. And the ube that is hanging, i don't think it has a strong aroma and taste that comes from the ground, and it is smaller.
yes but other south east asian countries are trying to cultivate them too and market it as their own. those south east asian neighbors are also trying to do the same thing too w/ kalamansi.
@@RampartPh not a news about that kalamansi since if i remember correctly, kalamansi didnt really originated in the philippines, its just philippines are the most consumer and has been the most grower of it
To the viewers of this video, if you wanna know more about authentic ube which is endemic to the Philippines, you guys should watch Featr's documentary about it. Ube is only found in the Philippines, not in Hawaii nor in Japan. Purple yams and taro are different and are the purple root crops found in other asian countries. It's not the same as ube. Plus when it comes to the name, it can be likened to the word matcha. We know this japanese tea by its unique color and flavor and people from around the world identify it as its own name, matcha. Ube has its own identity so it shouldn't be called taro or purple yam. Just ube.
Back when I was a kid everytime I see a purple cake I'd be excited because anything purple and sweet I already know is ube flavored. But that one time I was so excited to take a bite of the cake I was disappointed why it didn't taste ube lmao then disgusted knowing that it's only purple because of the color
Woah it's Christian Esteban! OG Starstruck avenger, former actor & host. Glad to see him doing well with his family's business after his brief showbiz career in the Philippines
Saying Ube is purple yam is akin to saying wasabi is green horseradish. IT IS NOT. Ube is ube, it is similar to purple yam but the flavor is distinct and it is endemic to Philippines.
I grew up eating my grandma’s ube halaya. The real thing is FAR from the artificial ones and if possible, I encourage you guys to try it. It has a subtle, mellow and sweet flavor. It’s a little floral and earthy too, nothing like it.
My mom would cut the Ube in chunks with other ingredients in a sweet hot soup. So was surprises that in that first tart only had a pinch of it, almost like used it as food coloring. But looked really tasty, heading to TJ now.
I've tried Ube bread and other ube products in Indonesia when my family went to Pemuteran Beach indonesia in 2019, and its so famous there, if its your first time seeing it, the purple color would kind of put you off but when you taste it ITS SO GOOD! can't wait to go back to INDONESIA for their UBE products! SO GOOD!
i grew up seeing my family especially my tita cooking ube, she is from pangasinan, and everytime she visits pangasinan when she comes back she have his one sack of ube crops with her, ube halaya, that is how we call it, grated, mashed, we are adding margarine and evaporated milk and with constant stirrring in one big pan under woodfire,, auuhhm, oh how i missed those days,the best in the world, such a delightful thing to know that our food are gaining popularity now..
Ube has a subtle flavor but you know it's different from other yams taste wise. The extract theyh are using is so potent because it derives from many ube.
Watch the video about ube from FEATR .Philippines started using ube first before other cultures, so I'm kind of disappointed that sometimes it's not represented as a Filipino ingredient or when others use it without knowing its origin or where it came from.
The real base for ube is what we call "ube halaya" . And the standard of a traditional philippine ube halaya is "Good Shephered" are made by nuns in the mountainous city of baguio.
Leave it to LA Times to put misinformation out there. In case you haven't seen the comments, you interviewed 2 Fil-Ams who gave you wrong info about Ube. It is Native to the Philippines. It is NOT taro. It does have a flavor, it's an earthy vanilla with a light nutty flavor. You can buy fresh Ube at a Filipino store to make ube halaya which is what we flavor our desserts with. That ice cream maker is just making up reasons on why she uses extract, not to mention it's a cheaper flavoring and its what Trader Joe's uses too. Just cause it tastes good doesn't mean the person making it knows anything about the origins. Please do better research and reporting.
A little fun fact Christian Esteban used to be an actor back here in the Philippines. He was from batch 1 of starstruck a reality based artista search good thing his continuing their family business now ❤
i’ve been making ube halaya. modesty aside it’s the most yummy and chewy thing. i don’t put flavoring nor artificial coloring. one cannot achieve the truest ube color except you use the really purple variety. there are two kinds of this tuber - the purple and the ubeng puti.
@@J3unG I don't eat it every day. I'm in the Philippines. Even though the Ube yam can be bought from the market, almost nobody's willing to cook Halaya coz it's so hard. Plus, I look down on any ube halaya that is not from the Good Shepherd convent. I'm in Quezon City, I'd have to go all the way to Baguio to get it, and once you do, the nuns only allow you to buy 2 jars.
"Tantya-Tantya" in cooking means "eye-balling" the ingredients. Ingredients are not measured but because you cook it frequently that you get it right everytime.
Ube is originated from the Philippines, when you see it from the other countries. It was all cultivated same in Calamansi, because it was originated from the Philippines.
from the color alone, you can tell they're not using pure, natural ube. pure, natural ube has a very distinct vibrant, purple color. the purple color they're producing is bland and not as purple as natural ube. the taste will also be different. you can only really tell if you've tasted the real thing. i can't blame them as you can't import fresh ube and expect it to keep while in shipping. it would be cost-prohibitive. that's why they're limited to using ube extract. come to the Philippines and you'll know how far better the authentic thing is.
The turon does not have ube in it. They just colored it purple wtf 😂 just so you know, just because you colored it purple does not mean it is Ube. Stop deceiving people guys.
4:24. I remember asking my Mom for a recipe and it ended up loking like “a little bit if this, ad if you want, a little bit of this to taste”. That is the Filipio “tantya”. Ube Halaya is the dessert we all grew up with.
In Vietnam . Taro is “ Khoai Môn “ and Ube is “ Khoai Mỡ “ . We have a lot of dish from Ube too . deep fried ube donut ( bánh khoai mỡ ) or ube soup ( canh khoai mỡ “ ) is what I recommend for u guys .
It took me awhile to like the ube ice cream from Trader Joe's, but I don't like any of its other ube products @ all. They are commercialized and much too sweet. I don't mind ppl experimenting w/ food to add their own flair, and I appreciate the effort, but Trader Joe's isn't even close. They just serve food w/ purple food coloring and sugar. I know the tuber when I see / taste it.
Most people outside the Philippines mistake a sweet potato to a purple yam. You'll know that it is ube or purple yam by the looks of it. Unlike sweet potato, purple yam are so huge in size and the skin is very distinctive, it almost looks and feels like a tree bark because of the rough skin and tiny hair-like roots sprouting from the skin.
The whole video is about how American capitalists, dressed as Filipinos, are exploiting the crop and ingredient from the Philippines. Plus, ube is NOT taro. First thing you should all do is go to the Philippines and see the living conditions of our farmers here. You can't just start a store and sell ube-everything with artificial ube flavoring. Source your ube from the motherland to feed our farmers. That's how you should promote the Filipino cuisine and the Philippines.
Taro is "gabi", the leaves and stem of which are made into the Filipino dish called "laing". The tuber is used in sinigang. Sinigang is not going to be in a right consistency without the 'gabi' tuber. You guys need to go to the Philippines to have a real ube dish.
I harvested a pail full of Ube crops last month. Turned them into jam. Produced two containers of ube jam. I made an ube flavor ice candy out of the first container and the other one got wasted because no one ate it til gets bad. So sad. And BTW, i harvested it from our backyard. I left some sprouts and will plant them again. It's starting to grow now.
"Tantsa" (most people pronounce it as /tan cha/) means "to eyeball." Adrienne took several months to develop her ube ice cream, and she ended up with using store-bought extract? Did I understand that correcrly? I'm kind of wishing she'd flown here to the Philippines and done her research here instead of just interviewing her relatives in America. Here, we don't associate ube with the extract. I don't think anybody ever does. Ube is ube; the extract is just reminiscent of it. And it's hard to describe the taste of ube because there is nothing like it. Like how would you explain the taste of vanilla? And, oh boy, ube is not taro. Taro is called "gabi" in Tagalog. It's a different vegetable and is never used in desserts.
Be very careful with fake ube there is a lot out there. And its is NOT Taro or Purple Yam. You can describe it as that but it's not the same. When you say Ube, that's only in the Philippines nowhere else. Ube is a Filipino word.
We know Ube isn't exactly Taro, they're both tuber roots, but at least it's finally being popularized by non-Asian's standards! Just like Boba/Bubble tea, Siracha or Pho! Wonder what the next craze is?
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
The Philippines must step up their game in marketing & making more of these ube-based products instead of other countries taking advantage of it.
Exactly! Thailand already copied dried mangoes.
@@LarryfromPH But thai mango is very fleshy when candid so quality wise it is not the same.
a korean coffee shop near my place serves ube latte.
@@LarryfromPH: 😂 Thailand mango industry was on point from the start. They grow there own.
Erwam Eusaff already has an episode about this.
Ube is not tasteless. Ube is fragrant and so is the taste. Very subtle but it's there. Anyone who has tasted real ube knows.
somewhat nutty too and the after taste is indeed fragrant. ❤
Yes! This woman must not have touched ube in the flesh, i.e. the tuber, so she has no actual idea what it really tastes, smells, feels, and looks like. Not even her elders perhaps as according to her they mostly derived their perception of it from the extract, which is understandable since the Philippine varieties aren’t widely cultivated and easy to get a hold of compared to others.
Yes! Very fragrant which informs the flavor. They ought to try a fresh one.
@@fawn_the_fairy5721 What I thought of as well...
Ube is tasteless. Like very tasteless. We have lots of it our backyard and that's why we do ube jam to give it a delicious taste
It's not all over SE Asia. It's a Philippine purple yam, not taro, or sweet potato. And don't confuse it with the Japanese purple sweet potato...EVER!
exactly! japanese purple yam is gross lol
@@HF-ft8ln Yup. Another mistake in this video. Ube is endemic to the Philippines. You will find it nowhere else AFAIK. It is not a Southeast Asian thing.
Either way, Ube, thru Halaya, was first a Filipino invented flavor.
@@patrickborro2000 My comment had NOTHING to do with halaya. LOL! If you can't comprehend, sit down.
Ube is exported. So very few Filipinos ever experienced real Ube jams. very few Filipinos have seen an ube plant.
Please support the Filipino farmers and authentic ube producers. The ones you have there are artificial flavoring and wrong crops. Taro and sweet potatos are not ube.
R u supporting Filipino products yourself?😮💨😮💨😒😒
@@drexxsuma1749 if you know the source and season
the Aeta community knows their Ube
@@drexxsuma1749yes Where do you think all of palengke products or market products came from? other countries?
Of course not almost all of our products are local produce except for imported products that you can see in the grocery stores or convenience store like foreign products or MNE companies mainly
if you say like all products? well not all if that's the case
would you rather buy a cherry mobile than Samsung? not right because of quality
of course there are some products that we're not good at producing or we don't have the same quality or we literally don't have it . if we're talking about local produce yes we absolutely support that like fruits, vegetables,meats
but When you say all like
Even with big or small companies/products not all that's why There are other TMC and MNC or MNE companies here
@@erika-lt5ll What's the point of this comment?
Ube is not taro and poi is not ube.
Maika'i Loa
Youre right. They are two different things.
He knows Nothing ube
@@kadoku That may be true, but everyone has to start their learning somewhere. And if he’s earnest and sincere, we could see some very great things in the future!
It's a shame. The guy should have reviewed and researched prior the interview.
I've tried all those Trader Joe's "ube". They all do not taste like ube😂. I grew up eating the real ube root crop so I can tell.
Trader Joe’s Ube is kinda mid, doesn’t taste like Ube at all.
The Wanderlust ube ice cream is amazing. All their flavors are incredible!
theyre literally sabotaging ube by making a tasteless, scentless violet-colored taro and marketing it as ube.
Ube is not Taro stop confusing everyone
oh it's not the same? OK that explained so much. There were times I liked ube and times I did not. Now I know why. Apparently I like taro a lot more than ube. Ube is too damn sweet. Thanks dude.
@@Peechinessube is purple yam and it's not sweet when eating it as it is, the one you probably ate is "ube halaya" which has condensed milk and lot of sugar
@@Peechiness there's google and youtube but you stay ignorant, lol
Ube is a Filipino word for purple yam.
@@Peechiness japanese purple yam is very sweet, that's not ube.
The way Ube is being introduced here is in artificial way
i think it’s because it’s very hard to find an actual ube here in California.
@@MrDac0964 inside Los Angeles Ube craze is artificial. That's simply the interpretation.
Ube is very hard to harvest and farm. A lot of farms are very local who are not supported from the gov so most of them closed down. Even here in the Philippines it has become quite hard to find the crop bc of the demand.
They’re using purple food color!
@@Spring_summer.7this is the realistic comment ever.. shout out. i believe they been fooled by violet sweet potato or 'gabi' root crops..😂 then labeled as an ube because of a high demand...
Ube does NOT taste like any other yam. It is NOT tasteless. Maybe the people she asked just didn't know how to describe it. As someone who has eaten a lot of the "real stuff," the actual tuber, it has a certain creamy, umami, vanilla-y flavor that is uniquely its own and is NOT like a regular yam, taro or sweet potato. It is richer, creamier, more earthy. You can't really describe that flavor profile very well because IMO it's unique. I think the McCormick extract does a good job of replicating the flavor, but nothing beats real ube. Anyway, as an example, many business owners who sell ube pastries and the like cheat and use taro or sweet potato with purple food color, but you could immediately tell that it's fake. If you know ube, you can tell when a product has authentic ube and when it is fake, using taro or kamote dyed purple. Ube is distinct, and saying it is tasteless is just inaccurate.
I think it's like when Americans try to describe the flavor of vanilla. They don't really know how to describe it, and most people will say vanilla is tasteless because they only know it from cheap ice cream made with artificial vanilla. She did say that ube tastes like yam but different.
@@krdiaz8026 Yeah. And ube is actually considered somewhat of a delicacy even over here because it's not commonly found in great quantity. It has a season, I think. And it is harvested wild, AFAIK, from mountaintops. Because of that, it is hard to get real ube and even harder still to get GOOD ube. I mean, like any produce, there are varieties that are blander than others. Each variety has a distinct flavor profile. Anyway, I just wanted to make it clear that it is NOT in the least bit flavorless. To me, it does not even remotely taste like yam. Perhaps just the texture since they're both tubers, but it's as good as saying potatoes and yams taste the same, which of course they don't.
@@arekanderu523 I never said it was Taro??? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??
@@arekanderu523 Where did I say ube was taro?? I said it was closer to taro than to yam, but they're definitely not the same. What are you going on about??
Don’t be angry at me that comment is not meant to be on your thread.
she's wrong.. ube has a distinctive aroma you can notice once you start eating it. that extract is what exactly ube smells like. It also has a special texture, like a little powdery texture in the mouth, different than any other yam, that's what makes ube special compared to other yam. i used to make milwaukeee-style frozen custard with purple yam and young coconut. It's a flavor very unique, most people have never tried it outside the Philippines. The reaction is usually priceless when I give it to my non-Filipino friends! especially the white ladies, they always get blown away, then they get addicted to it easily lol
Christian Esteban is a Starstruck alumnus and a former Philippine teen actor. So this is his life now. I'm happy for him.
Kaya pala sabi ko parang pamilyar haha
Ya! One of the OGs from Season 1!
Sabi ko na nga ba.kaya familiar ang itsura nya
Kanina pa ko isip ng isip kung san ko siya nakita 😂😂😂
Ohhh I just realized!
I so sad that people with filipino roots doesn't know the flavor of real ube and can't describe when someone asks them. Ube(the root crop) has an earthy tone with a very slight bitter aftertaste that's why it is always added with sugar or something sweet but the smell of real ube is what makes it special, it has almost floral or vanilla smell, the texture when you eat it is like yellow sweet yam less fibrous but holds it's shape not mushy unless mashed. I live in Europe and everytime I can go home to the Philippines, I make it a point to taste real ube not just the extract sometimes looking for it in the market and preparing it myself.
i mean, as someone who grew up in the ph my entire life,,, i get why its hard to describe ube to those who havent had it,,,, ive had it ever since i knew how to talk, so it's hard to think of how to describe it other than it tastes like ube,,, ive asked my foreigner friends to describe cilantro to me (since ive never had it) and most of them are just like,,, idk it tastes like cilantro lol
now that ive grown up i have learned how to describe it better, but if you wouldve asked me when 5~ years ago,, i'd have to think about it,,, it's def earthy more mature vanilla with hints of coconut for sure
You described it perfectly! 😃
@@kaiiizen8626most Filipinos in Philippines only tasted Ube flavored ice cream.
@@eduardochavacano Maybe in Manila. When I was growing up in Aklan, me and my neighbors plant and harvest them during fiestas.
ube is considered as a filipino vanilla. it has the same profile scent as vanilla but its scent and flavor is totally distinct and unique in itself.
I hate it everytime i hear Filipino Americans who either were born or came to the US as a child describe certain features about filipino culture in the Philippines because they never know what they're talking about and are giving wrong information, in this case ube. I cringed when the guy said ube was never just filipino but also Hawaiian.... no its not and ube and taro are not the same either. Then the lady when she said Ube taste just like any other yam, again wrong, Ube has its own earthy, floral and subtle taste.
true
Half baked Filipinos
Why are you so pressed lol
@@fran7414 cause its one of my pet peeves duh, why are you one of these people i just described?
Ube is abundantly found in the PH.. and also in Papua New Guinea.. but not native to Hawaii.. although it can be grown there having similar climate.. Filipino immigrants must have brought some ube to plant in Hawaii ..
Taro is what we call gabi in the Philippines and ube is not taro. But both are tubers.
If you're new to ube, go and try to get Filipino Ube Halaya, it's decadent taste is the best representation of what ube should taste, essentially making it as your standard taste for ube, then go try other ube desserts.😊
It's just purple coloured yam, yo.
Every country in Asia has this stuff. BTW, you can buy purple yam anywhere in the US that grows yam, which is a root. It's NOTHING SPECIAL. The Halaya recipe you talk about is just sugar on sugar on sugar. Insulin resistance for sure. Be careful. It's not someting to be proud about.
@@J3unG How do you cook your Ube Halaya? What recipe are you referring to? Not all Halaya is made equally.
@J3unG FYI Ube is considered an invasive species in the US, and Ube is different from Purple sweet potatoes, It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. In Filipino culture, ube is not just a food but also a symbol of Filipino resilience and adaptability. And before blabbering the PHILIPPINES is the only country in Asia who Utilizes Ube in everything and actively cultivating the crop. Ube, scientifically known as Dioscorea alata, has a long history in the Philippines, dating back to pre-colonial times. It is believed to have originated in Southeast Asia and has been cultivated in the Philippines for centuries. And Another FYI, you cannot find ube outside the Philippines unless Frozen and imported from the PH or Using purple sweet potatoes and labeling it as Ube.
From eating ube IN the Philippines, I'd say it doesn't taste like regular yam nor like sweet potatoes. I'd say it's deeper, others would describe that as "earthier". It also has this mild yet distinct "fragrance" in the mouth, vaguely vanilla-like.
Def get the unsweetened ube halaya, the ube in a sweetened ube halaya won’t have that much flavour other than sugar
Please do more research. Funny how there is no real ube on this video???
baka yung gusto lang talagang ifeature dito ay yung Craze sa LA kumbaga.. kung yung kay erwan na vlog ito pwede pang maging ganon sa sinasabi mo
@@TONYPORJthis video is about "ube" stop playing.
@@TONYPORJOo nga ube craze lang to or mga products lang yung kila FEATR kasi origin, culture, dish/products ang ineexplain or appreciation or representing itobg vid mema lang na trend
Pero uber products yes
not natural
its giving filipinx
That turon is not ube, just custard with ube flavoring and coloring
Yeah, I was waiting for them to incorporate the root crop, but they just colored it. The color doesn't even match your typical ube-flavored desserts. 😂 I hope there's a way to export the actual root crop in there. These people are definitely missing out on the authentic ube!
Professional Filipino Ice Cream maker here. Adrienne is both correct and incorrect; the flavor most Filipinos associate with commercial ube ice cream does come from a "Nature identical" extract. However, pure ube, when cooked down with sugar for sweetness does have a delicate distinctive flavor. it really is hard to verbalize. Ive heard people describe it using everything from vanilla to pistachio but none are quite right.
She's right in that to make an Ube ice Cream without using extract is really hard. It took a whole lot of R&D and every trick I could think of to bring out the flavor but I was able to do it, it still doesnt taste like what people will associate with "typical" ube ice cream.
Where can I taste yours?
Sorry, but taro is a different root crop
The original Magnolia brand Ube ice cream in the Philippines is the best. If you see a Magnolia ice cream nowadays that's NOT the original Magnolia. It doesn't taste the same as before.
Arce Ube Ice cream is excellent
Lmao, a few years back the Magnolia company in the US got sued for IP/Brand theft by the Magnolia company in the PH, afaik the PH company won.
As someone who doesn't know much about REAL ube, I think the most accessible product to get the real flavor is Good Shepherd's ube jam. It has a somewhat a floral scent that can't be found in most other ube flavored goods in the PH. I actually use a full cup of that to make ube ice cream and it's my best and easiest way to enjoy an ube dessert. I think I may need to buy a jar once again to make my next ice cream!
I love Good Shepherd, too, always worth the long queue 😊😍🤭
I was thinking they should have just bought it from Good Sheperd. That's what I would have done. But I guess importing it would be expensive.
Ube is not taro, those rwo are completely different rootcrops
I thought Ube the rootcrop is endemic to the Philippines? Correct me if I'm wrong.
Yes that's correct
That’s correct! ☑️
And i do think it'll be hard to export ube since it takes a year to grow an ube and that's not even a lot yet if you're trying to get an ube from the ground. And the ube that is hanging, i don't think it has a strong aroma and taste that comes from the ground, and it is smaller.
yes but other south east asian countries are trying to cultivate them too and market it as their own. those south east asian neighbors are also trying to do the same thing too w/ kalamansi.
@@RampartPh not a news about that kalamansi since if i remember correctly, kalamansi didnt really originated in the philippines, its just philippines are the most consumer and has been the most grower of it
Go to Philippines if you wanna eat true ube delicacies!
To the viewers of this video, if you wanna know more about authentic ube which is endemic to the Philippines, you guys should watch Featr's documentary about it. Ube is only found in the Philippines, not in Hawaii nor in Japan. Purple yams and taro are different and are the purple root crops found in other asian countries. It's not the same as ube. Plus when it comes to the name, it can be likened to the word matcha. We know this japanese tea by its unique color and flavor and people from around the world identify it as its own name, matcha. Ube has its own identity so it shouldn't be called taro or purple yam. Just ube.
I refuse to believe that kids "would not touch the purple cake because it's so weird."
Back when I was a kid everytime I see a purple cake I'd be excited because anything purple and sweet I already know is ube flavored. But that one time I was so excited to take a bite of the cake I was disappointed why it didn't taste ube lmao then disgusted knowing that it's only purple because of the color
Ube extract is not the same as Ube root itself
Woah it's Christian Esteban! OG Starstruck avenger, former actor & host. Glad to see him doing well with his family's business after his brief showbiz career in the Philippines
Hope that Calamansi and Pili are the next breakout Filipino flavors in the future.
Huh, haven’t heard of Pili before. Sounds interesting!
@@coffee.170are you a filipino? Pili is a type of nut
Pili doesn't have that much flavor tho
@@thegreateststalkerofalltim2159 so does Ube…bit I tasted the ice cream, it does have a great taste in that form so it has potential
@@coffee.170 yes its a gem of a nut in Filipino food
I pity these people who have never tasted a real ube cause it’s just magnificent.
That’s Christian from Starstruck batch 1???? So nice to see him!
It’s him. Jade Lopez’s love team.
I was going to say the same thing 😂
We old 😂
I knew it! I thought the name and the face seem familiar. Hahaha...we are indeed old.
"tantsa" means to guesstimate.
chaaste is a community fav in pasadena!! shoutout to the family's amazing hospitality, convos, and iconic turon + desserts in their shop, always
How to make a country of 100 million people angry: Make an inaccurate ube video on the internet😂
Saying Ube is purple yam is akin to saying wasabi is green horseradish. IT IS NOT. Ube is ube, it is similar to purple yam but the flavor is distinct and it is endemic to Philippines.
Thank you for showcasing Filipino Food!
Most of the ube items don’t use real ube.
True, some of it are just coloring which is a shame because the real ube taste is delicious.
@@kamalaroyale790Exactly! 👏
We do have ube in our backyard... I always wonder why its so mass produce when we only harvest it once a year?
Ube actually has a flavor, a distinct taste compared to sweet potatoes. The ube essence just enhances it.
I grew up eating my grandma’s ube halaya. The real thing is FAR from the artificial ones and if possible, I encourage you guys to try it. It has a subtle, mellow and sweet flavor. It’s a little floral and earthy too, nothing like it.
Was there actually Ube on that Turon or just custard with purple coloring?
Watching the way they made the turon it is definitely fake. It is a purple colored custard.
My mom would cut the Ube in chunks with other ingredients in a sweet hot soup. So was surprises that in that first tart only had a pinch of it, almost like used it as food coloring. But looked really tasty, heading to TJ now.
I've tried Ube bread and other ube products in Indonesia when my family went to Pemuteran Beach indonesia in 2019, and its so famous there, if its your first time seeing it, the purple color would kind of put you off but when you taste it ITS SO GOOD! can't wait to go back to INDONESIA for their UBE products! SO GOOD!
Ariel's accent was sooo close to Filipino accent when she said 'she's white!..." hahaha
i grew up seeing my family especially my tita cooking ube, she is from pangasinan, and everytime she visits pangasinan when she comes back she have his one sack of ube crops with her, ube halaya, that is how we call it, grated, mashed, we are adding margarine and evaporated milk and with constant stirrring in one big pan under woodfire,, auuhhm, oh how i missed those days,the best in the world, such a delightful thing to know that our food are gaining popularity now..
Ube has a subtle flavor but you know it's different from other yams taste wise. The extract theyh are using is so potent because it derives from many ube.
Why is a non Filipino talking about Ube she knows nothing about?
Watch the video about ube from FEATR .Philippines started using ube first before other cultures, so I'm kind of disappointed that sometimes it's not represented as a Filipino ingredient or when others use it without knowing its origin or where it came from.
The real base for ube is what we call "ube halaya" . And the standard of a traditional philippine ube halaya is "Good Shephered" are made by nuns in the mountainous city of baguio.
Leave it to LA Times to put misinformation out there. In case you haven't seen the comments, you interviewed 2 Fil-Ams who gave you wrong info about Ube. It is Native to the Philippines. It is NOT taro. It does have a flavor, it's an earthy vanilla with a light nutty flavor. You can buy fresh Ube at a Filipino store to make ube halaya which is what we flavor our desserts with. That ice cream maker is just making up reasons on why she uses extract, not to mention it's a cheaper flavoring and its what Trader Joe's uses too. Just cause it tastes good doesn't mean the person making it knows anything about the origins. Please do better research and reporting.
Fosselman's in Alhambra for ube ice cream. Check it out. Got a tub in the freezer.
I didn't see them put ube in the turon.
ube flavor. i thought it was just food coloring. but it seems to be flavoring as well.
The ube jam from Baguio is truly one of the best.
A little fun fact Christian Esteban used to be an actor back here in the Philippines. He was from batch 1 of starstruck a reality based artista search good thing his continuing their family business now ❤
Wait, Christian Esteban is from StarStruck Season 1, batch of Jennylyn, Jasmine, Mark and Rainier. Am I right?
i’ve been making ube halaya. modesty aside it’s the most yummy and chewy thing. i don’t put flavoring nor artificial coloring. one cannot achieve the truest ube color except you use the really purple variety. there are two kinds of this tuber - the purple and the ubeng puti.
Ube Halaya is my favorite ube dessert. 😋
Go have your A1C checked...
@@J3unG I don't eat it every day. I'm in the Philippines. Even though the Ube yam can be bought from the market, almost nobody's willing to cook Halaya coz it's so hard. Plus, I look down on any ube halaya that is not from the Good Shepherd convent. I'm in Quezon City, I'd have to go all the way to Baguio to get it, and once you do, the nuns only allow you to buy 2 jars.
"Tantya-Tantya" in cooking means "eye-balling" the ingredients. Ingredients are not measured but because you cook it frequently that you get it right everytime.
Please do not mislead anyone, Ube is distinct from sweet potato or taro. Real ube is not featured in this video, just saying.😅
Its like comparing real orange to powder orange
OMG That’s Christian Esteban! I haven’t seen him in forever. He used to be in the Philippine showbiz. I’m glad that he’s doing just fine🙏
Ube is originated from the Philippines, when you see it from the other countries. It was all cultivated same in Calamansi, because it was originated from the Philippines.
Ube and purple sweets potatoes are completely different kinds of root crops
Yep I thought ube is native to the PH?
@@ytuseracctIt is! :))
from the color alone, you can tell they're not using pure, natural ube. pure, natural ube has a very distinct vibrant, purple color. the purple color they're producing is bland and not as purple as natural ube.
the taste will also be different. you can only really tell if you've tasted the real thing.
i can't blame them as you can't import fresh ube and expect it to keep while in shipping. it would be cost-prohibitive. that's why they're limited to using ube extract.
come to the Philippines and you'll know how far better the authentic thing is.
The turon does not have ube in it. They just colored it purple wtf 😂 just so you know, just because you colored it purple does not mean it is Ube. Stop deceiving people guys.
Go to Island Pacific or Seafood City (Ice Cream).
Ube is a unique root crop. It tastes earthy with some hints of vanilla. The one that's making ice cream gives an inaccurate description.
4:24. I remember asking my Mom for a recipe and it ended up loking like “a little bit if this, ad if you want, a little bit of this to taste”. That is the Filipio “tantya”. Ube Halaya is the dessert we all grew up with.
In Vietnam . Taro is “ Khoai Môn “ and Ube is “ Khoai Mỡ “ . We have a lot of dish from Ube too . deep fried ube donut ( bánh khoai mỡ ) or ube soup ( canh khoai mỡ “ ) is what I recommend for u guys .
Was Christian Esteban the Christian Esteban who joined Starstruck years back?
What a nice find this is. I remember Christian Esteban from StarStruck.
It took me awhile to like the ube ice cream from Trader Joe's, but I don't like any of its other ube products @ all. They are commercialized and much too sweet. I don't mind ppl experimenting w/ food to add their own flair, and I appreciate the effort, but Trader Joe's isn't even close. They just serve food w/ purple food coloring and sugar. I know the tuber when I see / taste it.
So this is about Ube products and not about the legit "Ube" crop. Making it purple alone using extracts doesn't make it "Ube".
Ube is so underrated. Anything ube is always good ❤
Ube was always my favorite root crop made into dessert as long as it’s not sweet.Ube is more similar to sweet potato than to taro.
I just realized that Christian was actually part of GMA's Start Struck artist search.
"Ubae," dessert co. in Honolulu, HI gives a comprehensive, distinct definition to ube. Worth looking up. Great for clarification!.😊
Most people outside the Philippines mistake a sweet potato to a purple yam. You'll know that it is ube or purple yam by the looks of it. Unlike sweet potato, purple yam are so huge in size and the skin is very distinctive, it almost looks and feels like a tree bark because of the rough skin and tiny hair-like roots sprouting from the skin.
I recently had an Ube Sans Rival. It was insanely good.
The whole video is about how American capitalists, dressed as Filipinos, are exploiting the crop and ingredient from the Philippines. Plus, ube is NOT taro. First thing you should all do is go to the Philippines and see the living conditions of our farmers here. You can't just start a store and sell ube-everything with artificial ube flavoring. Source your ube from the motherland to feed our farmers. That's how you should promote the Filipino cuisine and the Philippines.
Taro is "gabi", the leaves and stem of which are made into the Filipino dish called "laing". The tuber is used in sinigang. Sinigang is not going to be in a right consistency without the 'gabi' tuber. You guys need to go to the Philippines to have a real ube dish.
From the words of a very wise man:
"It makes our ancestors crying..."
--Uncle Roger
I harvested a pail full of Ube crops last month. Turned them into jam. Produced two containers of ube jam. I made an ube flavor ice candy out of the first container and the other one got wasted because no one ate it til gets bad. So sad. And BTW, i harvested it from our backyard. I left some sprouts and will plant them again. It's starting to grow now.
Ube is not a craze, its LIFE!
There should be an Ube drink. Ube is the new chocolate!
Was that Christian Esteban from Starstruck Season 1?
Didn't Christian Esteban became one of the Starstruck contestants?
I'm surprised to see Christian Esteban here! He used to be one of my faves in this tv show back in the 00s.
"Tantsa" (most people pronounce it as /tan cha/) means "to eyeball."
Adrienne took several months to develop her ube ice cream, and she ended up with using store-bought extract? Did I understand that correcrly? I'm kind of wishing she'd flown here to the Philippines and done her research here instead of just interviewing her relatives in America. Here, we don't associate ube with the extract. I don't think anybody ever does. Ube is ube; the extract is just reminiscent of it. And it's hard to describe the taste of ube because there is nothing like it. Like how would you explain the taste of vanilla?
And, oh boy, ube is not taro. Taro is called "gabi" in Tagalog. It's a different vegetable and is never used in desserts.
This is from The LA Times??? Do more research people! Ube is from the Philippines.
christian esteban is a contestant in reality tv show in philippines called star struck.
I like her reaction in every bite :D
The flavor of Ube is Purple.
i always love ube purple yam here in the ph its oneof my fave.
I wondered what happened to Christian after Starstruck (a tv reality show in the Philippines). Good to see him doing great after all these years🙂
Be very careful with fake ube there is a lot out there. And its is NOT Taro or Purple Yam. You can describe it as that but it's not the same. When you say Ube, that's only in the Philippines nowhere else. Ube is a Filipino word.
Ube is only in philippines native to the philippinese not all over southeast asia
We know Ube isn't exactly Taro, they're both tuber roots, but at least it's finally being popularized by non-Asian's standards!
Just like Boba/Bubble tea, Siracha or Pho! Wonder what the next craze is?
Is that christian esteban? He was a celebrity in the Philippines in early 2000s. It was nice seeing him
Yup that's him.
I hate that it’s called a “craze” we’ve been on it , yall just late to the game and Companies like Trader Joe’s profiting from it.