First Block: Interview with Vlad Magdalin, Co-Founder and CEO of Webflow

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First Block, a Notion series - hosted by Notion's Co-Founder Akshay Kothari - where founders and executives from some of the world’s leading companies tell us what it was like to navigate the many firsts of their startup journey - and what they learned from that experience.
In this episode, we have Vlad Magdalin, Co-Founder and CEO of Webflow, the leading visual development platform for building powerful websites without writing code. In this episode, we do a deep-dive into the early days of Webflow and its journey to sustainable growth and financing, their hiring principles, the importance of user feedback, the "no-code" revolution, and much more.
Timestamps
00:00 Intro
03:22 Co-Founder Complimentary Skillset
07:26 Early Attempts at Webflow
12:21 Perseverance Despite the Challenges
17:49 Reaching Product-Market Fit
21:49 Fundraising
25:21 Hiring Principles
29:42 Building in Public & User Feedback
33:39 First Enterprise Customer
39:44 No-Code Revolution
42:44 A Day in the Life of Vlad Magdalin
47:02 Notion for Startups Special Offer (ntn.so/n0Iy5d)

[@hadiaslam7801]

This is so inspiring, I use both Webflow and notion for my projects and they are the leaders in their fields

[@aliyuprof]

The most generous person I have ever seen.

[@jaanireel]

00:01 Empowering people through visual development
02:13 Building trust and a healthy relationship with co-founders
06:29 The value of hard work and resilience in building a business
08:48 Webflow's early attempts at development
12:59 Persistent optimism despite setbacks
15:09 Financial struggle and perseverance during startup phase
19:10 Webflow initially faced challenges with user adoption and growth.
21:06 Webflow found a niche market in between end businesses and developers
24:38 Achieving cash flow Break Even led to organic growth without additional funding.
26:37 Vlad Magdalin's influential technical hire and foundational contribution to Webflow
30:39 User feedback influenced strategic decisions
32:36 Challenges in committing to an idea
36:36 Webflow's expansion beyond core customer base
38:39 Spent 200k on ad campaign
42:32 Encouraging more people to create rather than just consume.
44:32 Family is a priority over work for Vlad Magdalin.