How I solved HelloFresh's UX Design Challenge That Got Me My Job - Case study and presentation

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  • Опубликовано: 23 июл 2024
  • #learnuxdesign #uxcasestudy #Productdesigninterview
    Hey Everyone! In this video, I talk about how I solved the take-home design challenge that got me my job at HelloFresh in 2020
    Looking for 1:1 mentorship, feedback on your portfolio, design challenge, or your resume? Book a session with me on Superpeer: www.coachli.co/sharononyinye
    Join my mailing list: sharononyinye.ck.page/
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    Send me an email: Hello@sharononyinye.com
    www.sharononyinye.com/
    0:00 Introduction
    1:31 The Task
    4:04 Problem Discovery - Data and Insights.
    5:29 Problem Definition: User stories.
    5:54 Problem Definition: Measuring success.
    6:36 Ideation: How might we solve these problems?
    7:49 Ideation: Rethinking HelloFresh's onboarding.
    8:31 03. Ideation: Chatbot exploration.
    9:58 Design: Inspiration.
    10:31 Design: Low Fidelity Wireframes.
    10:37 04. Design: Hello Bot's Design.
    12:34 Conclusion: Considerations.
    13:59 Conclusion: Measuring Success.

Комментарии • 112

  • @SharonOnyinye
    @SharonOnyinye  2 года назад +21

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    • @jorgetanco5542
      @jorgetanco5542 Год назад +1

      I will definitely check it out Sharon. Thank you for your help

    • @garimakapoor994
      @garimakapoor994 9 месяцев назад +1

      Hi, how can i get this book in india

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma 9 месяцев назад

      ​@@garimakapoor994
      It's an ebook. Available online using the link she provided.

  • @oNoline92o
    @oNoline92o 2 года назад +68

    Great content, remembered when I first discovered your channel and didn't know what a Ux Designer even is, and now that's my job. Thanks for inspiring me. Greeting from Germany ☺

  • @100Stratusfiedx
    @100Stratusfiedx 2 года назад +16

    This is so insightful. I’ve been a customer of hello fresh for about 6 months now. I only have 1 thing that I hate. It’s great to manage by food preferences, but it would be better if they focused more on specific diets(keto, paleo etc). I’ve found that even the calorie smart meals can have lots of carbs and salt.

  • @patriciopomies
    @patriciopomies 2 года назад +2

    Sharon, great job! I really enjoyed your process, learned a lot!

  • @tequishamcdearmon9152
    @tequishamcdearmon9152 Год назад +2

    This is awesome information... You walked us through the entire design process coupled with research!

  • @humairanaeempasha2362
    @humairanaeempasha2362 Год назад +1

    Absolutely love how you approached the problem - very clean & to the point presentation!

  • @emmanuelaleogho9951
    @emmanuelaleogho9951 Год назад +2

    Hi Onyinye, thank you very much for this. You just made theories very much practical and easy to understand. Thank you once more.
    More content like this would really be appreciated ❤️

  • @EneAboje
    @EneAboje Год назад +1

    I learnt so much from this. Thanks Onyinye

  • @J.2100
    @J.2100 Год назад +1

    This is really helpful. Thanks for sharing and I hope I can solve my design challenge successfully.

  • @kendricknguyen4990
    @kendricknguyen4990 Год назад +1

    Amazing content Sharon ❤

  • @lemica_plexus
    @lemica_plexus 2 года назад +4

    I watched several case studies explained on RUclips, but yours might be one of the best :) Really clear, simple but yet the process makes sense :)

    • @goa9771
      @goa9771 Год назад +1

      I agree with you. Her content is always VERY helpful.

  • @aniekan2758
    @aniekan2758 2 года назад +3

    Very insightful. Thank you Sharon ❤️

  • @starvemarve5530
    @starvemarve5530 Год назад +1

    Kushe. Well done. I've been debating creating a chat bot case study for my portfolio. I like how you solved for an even bigger problem than just expedited customer service with your chatbot and overall design challenge response.

  • @sofyb98ers
    @sofyb98ers 2 года назад +2

    Incredibly helpful detailed explanation! this helped me prep for my take home challenge!

  • @crossonwurah2456
    @crossonwurah2456 Год назад +2

    hello i am actually just starting my journey as a UX/UI Designer and your videos have been very helpful, i hope one day to be as good as you but i am just going to take it one day at a time... i guess i'm here to say thank you and well done

  • @MichaelOpalski
    @MichaelOpalski Год назад +1

    Thank you for this! Excellent presentation

  • @hellostephaniem
    @hellostephaniem 2 года назад +5

    Thank you for sharing this. This is soo detail and tremendously helpful. I’ve been applying for the last 2.5 months for my first UX/UI job so it’s a bit discouraging, but I’m hoping to land something soon!

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +3

      Thank you so much and wishing you all the best ❤️❤️

  • @shesanosan
    @shesanosan 2 года назад +1

    Sharon thank you for putting out this video it was well thought through and i love your presentation. I do like the approach of identify what is like to have success metrics that is wow. cool stuff

  • @salamdesigns01
    @salamdesigns01 2 года назад +3

    You did a great job here. Simple and dynamic

  • @exonnkemchor5373
    @exonnkemchor5373 2 года назад +4

    You did a brilliant work on this one. I’ve also just gotten some ideas on strategy & positioning for when next I’m applying for an opportunity. Thank you for sharing and can’t wait for your next upload.

  • @riahunique9979
    @riahunique9979 2 года назад +2

    Hi again, I have been indulging in your content. Excited to build some work of my own. I love this post because I am a visual learner. This provides me with additional tools needed to be successful in my learing style. I appreciate this more than you know 💛

    • @riahunique9979
      @riahunique9979 2 года назад +2

      This brings everything you've mentioned to a full circle I understand so much more now.

  • @daniifiok
    @daniifiok 2 года назад +5

    Top notch, i love your work

  • @alicia_shaun
    @alicia_shaun 2 года назад +2

    Lemme tell you I’m on a diet and I lovvvveeeeee the low calorie option that they have now and I was glad they changed the packaging from all the brown paper… I recently got a box and noticed it I said this is so nice!!!

  • @jearl75290
    @jearl75290 2 года назад +4

    Thank you for sharing your process. This is very interesting.

  • @bythefirevestedinme5509
    @bythefirevestedinme5509 2 года назад +3

    Very insightful video, thank you soo much👌

  • @augustineasiuwhu
    @augustineasiuwhu 2 года назад +9

    Aside from liking, commenting, sharing, and subscribing. What else can I do? because this video is super useful and insightful!

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +2

      Thank you so much ❤️

    • @goa9771
      @goa9771 2 года назад +1

      I love her contents too. Please let's keep sharing

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma 2 года назад +2

      Yes, let's keep sharing!

  • @Jennifer-Ihuoma
    @Jennifer-Ihuoma 2 года назад +4

    An excellent mind at work here. Weldone!

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +1

      Thank youuu ❤️❤️❤️❤️

  • @hillaryugochukwuaniugbo9347
    @hillaryugochukwuaniugbo9347 2 года назад +3

    Thanks 🙏🏾 this was really helpful

  • @AnnaAdeyemo
    @AnnaAdeyemo 2 года назад +2

    Great content, This is detailed

  • @goa9771
    @goa9771 2 года назад +3

    Great content!

  • @tara730
    @tara730 Год назад +1

    simple but fruitful

  • @unegbuchinonso2561
    @unegbuchinonso2561 2 года назад +3

    Sharon I only watch your videos because I want to see you speak. You’re sooooooo beautiful. My RUclips crush 😻

    • @goa9771
      @goa9771 Год назад +1

      Awesome content! Thanks for the inspiration

  • @sammdesigns
    @sammdesigns 2 года назад +3

    Good work!

  • @ikennagibson3933
    @ikennagibson3933 2 года назад +7

    Nice video Sharon, having a stage 3 interview, a design challenge and I am trying to make use of this template of yours but I have a question. From the problem discovery, what if I don’t have a recurring themes or patterns from users pain-points how then do I approach it? Solve all pain-points or prioritize them maybe using the impact/ effort matrix?

  • @eugeneadavore4064
    @eugeneadavore4064 2 года назад +4

    Awesome!

  • @omagodosidiomas
    @omagodosidiomas Год назад +1

    Very helpful!

  • @crissyrichy
    @crissyrichy 2 года назад +1

    Thank you for this

  • @seize2179
    @seize2179 2 года назад +2

    Awesome video

  • @mohdhisham2494
    @mohdhisham2494 Год назад +1

    Good content!

  • @filgoal4067
    @filgoal4067 2 года назад +5

    I'm from Egypt
    I wanna learning

  • @riahunique9979
    @riahunique9979 2 года назад +1

    Thanks!

  • @yimiesart9262
    @yimiesart9262 2 года назад +2

    Thank you so much

  • @Elrykkstorm
    @Elrykkstorm Год назад +1

    Your content is engaging and informative. I'm an aspiring UX designer from Nigeria and very glad to have discovered your channel. I was hoping you could mentor me on my UX journey. Daalu!

  • @brandyspain7125
    @brandyspain7125 2 года назад +6

    Very informative 👍🏾

  • @TheToysoja
    @TheToysoja 2 года назад +3

    Great video Sharon, thanks for the insight. I have a question. I have seen so many "Case Study Structures" would you say the one you have presented works just as well as any other in the industry (whether in an interview or in my portfolio)? As a new designer, this version seems simple and straightforward.

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +2

      Yep it works quite well :)

    • @TheToysoja
      @TheToysoja 2 года назад +1

      @@SharonOnyinye thank you.

  • @akintolavictoria1404
    @akintolavictoria1404 2 года назад +2

    Thank you Sharon for sharing these insights. Great content!
    Please, what software/tool did you use for the presentation?

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +2

      Thank you so much
      I used figma :)

    • @akintolavictoria1404
      @akintolavictoria1404 2 года назад +1

      @@SharonOnyinye Alright. Thank you for taking your time to respond.

  • @humphreydavies9439
    @humphreydavies9439 Год назад +1

    Can you create a tutorial on how to create userflow diagrams in Figma

  • @DonjiKong
    @DonjiKong 9 месяцев назад +1

    What would you do differently

  • @d.o.nmuzic3802
    @d.o.nmuzic3802 10 месяцев назад +1

    🙏🏾

  • @stuartist
    @stuartist 2 года назад +1

    Did they implement your chatbot design?

  • @rodrigoengell
    @rodrigoengell 2 года назад +1

    What did you use to make the presentation? Great video! :)

  • @The_faithjosiah
    @The_faithjosiah Год назад +1

    Very detailed. Permission to use your format for my redesign project ?

  • @ui.ux_vanessa
    @ui.ux_vanessa 2 года назад +2

    what tool did you use to create your presentation?

  • @amaogabriel5350
    @amaogabriel5350 2 года назад +1

    Awesome video. i just want to confirm something, are you saying you were given the task, and submitted it 8 hours later?

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +3

      I had a week to complete it but they said i shouldn’t spend more than 8hrs on it over the one week period :)

    • @amaogabriel5350
      @amaogabriel5350 2 года назад +1

      @@SharonOnyinye oh ok. Was scared haha, thanks for clearing that up

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma Год назад +1

      @@amaogabriel5350 😁

  • @jessicaalthaus2617
    @jessicaalthaus2617 2 года назад +1

    So what would you have done differently now that you are a more seasoned designer?

  • @bisiyahaya350
    @bisiyahaya350 2 года назад +1

    Can this framework be used to present a case study?

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +2

      Yes it can

    • @bisiyahaya6142
      @bisiyahaya6142 2 года назад +1

      @@SharonOnyinye What is your opinion about using JTBD theory (job stories) over User stories?

  • @icksv5529
    @icksv5529 2 года назад +1

    And here we are with HelloFresh and the people in the hiring process, asking for an unethical design challenge.
    Guys, unless you are not swimming in a sea of s*** and so you do not know how to pay the bills, refuse to do this challenges or ask to be paid. Every time you accept one of those challenges even if you could refuse, you are passing the massage to the people in the hiring process, that they are legit and in doing so you damage other designers.

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma Год назад +1

      Maybe we needn't overly generalise things. I don't know if it's the case here but sometimes we set out to do things to pave way for ourselves and not asking everyone else to do same. I understand your position and from her teachings, she believes same. However, cases, contexts differ and we should respond appropriately each time.

  • @gnvw
    @gnvw 2 года назад +2

    Shouldn't we as designers not be solving company problems during interviews? Isn't this just free labor had you not gotten the job?

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma Год назад +1

      Probably depends on what stage her conversation with them was at before she took on the challenge. She must have used her discretion. You wouldn't refuse a challenge when you're certain you'd be getting the job?

  • @rasheedolaniran6627
    @rasheedolaniran6627 2 года назад +2

    Tried to follow you on Twitter but got feedback that the account doesn't exist.

    • @SharonOnyinye
      @SharonOnyinye  2 года назад +3

      I took a break :)
      Will be back soon

    • @rasheedolaniran6627
      @rasheedolaniran6627 2 года назад +3

      @@SharonOnyinye All right, hope to be notified when it's active back.

    • @Jennifer-Ihuoma
      @Jennifer-Ihuoma 2 года назад +2

      @@rasheedolaniran6627 Seen, she's back.

  • @sophieessien
    @sophieessien Год назад +1

    Thank you for this

  • @jorgetanco5542
    @jorgetanco5542 Год назад +1

    Thanks!

    • @jorgetanco5542
      @jorgetanco5542 Год назад +1

      Hi Sharon! Really enjoyed your video. Very informative and inspiring. Just like you i work for HelloFresh, but i work in the production area. I want to learn from your experience so i can become a UX researcher. Perform research so i can solve problems and develop strategy. Do you have to perform your own research, or do you go through a UX research department? Any advice that you would have for me would be greatly appreciated. Very respectfully, Jorge