UKTV Network Brand Trail 2014

UKTV has an award-winning network of 10 channels (Dave, Watch, Gold, Alibi, Yesterday, Eden, Really, Drama, Home and Good Food) and last month launched its first digital only brand UKTV Play. The company tasked Red Bee with creating a series of animated trails in a three phased campaign that would help educate viewers on the channel brands that encompass the network’s portfolio, and introduce viewers to UKTV’s innovative and imaginative digital portal UKTV Play.