Building Brands, Bridging Gaps: The A-Frame Brands Story

How do you balance growth while staying true to your mission?
Hear from Avantha Arachchi, A-Frame Brands' COO, as she discusses the power of diversity and innovation with our VP of Growth, Kostas McDade.
In this episode, Avantha shares how A-Frame is making a difference by addressing the unique needs of diverse communities. We talk about the challenges of retail today, the power of celebrity-backed brands, and the importance of diversity in creating products that truly matter. Learn how they balance growth with staying true to their mission.
This episode is packed with great insights on scaling a business, building trust with consumers, and the future of retail. Don't miss this inspiring conversation.
Podcast Timeline:
00:00 - Trailer
00:47 - Intros
01:34 - A-Frame Brands' Mission and Celebrity Partnerships
03:00 - The Impact of Product Design on Minorities
06:42 - Avantha's Background and Career Path
08:46 - The Role of Psychology in Marketing
10:33 - The Importance of Fundamentals in Business
12:54 - The Role of Data in Business Decisions
15:42 - Leveraging Hero SKUs
19:24 - Challenges and Opportunities in Retail
35:15 - Omnichannel Strategy
38:10 - Closing Remarks and Future of A-Frame