Excellent session. It is rare to build brand overnight - they take a great deal of effort over a long time and they do well in search because of the non digital aspects and they often attract the very best people to work for them - hence they do well in search. If it's not easy then you are dong it right.
It's a great interview! Thank you for it! With experiential content, the problem is that big brands or media websites scrape it, slightly rewrite and rank for it. Be it from forums or smaller blogs, doesn't matter. But the moment it starts getting some traction, rest assured that it will be stolen one way or another (with AI bots). And smaller blogs now know that there's no reason to publish it anymore. Younger generations are aware that reddit and other forums are scraped by AI. And they don't want to contribute into AI and get ripped off by them at the moment.
Thoroughly enjoyed that, well done Aleyda. I'm going to write up some highlights that I thought were really interesting. For anyone watching, i thought these timestamps were particularly insightful: 9:15 What if you branch out? 16:16 differentiating “experience” content vs expert content 20:34 a lot of terrible content out there 20:50 local mechanic site example 21:27 it’s weird! 21:50 people feel more comfortable with UGC 22:22 no body wants content marketing - lol 22:46 I want to hear your authentic voice 25:20 focus on good content and we will get better at rewarding it 25:50 eyes on niche website people 26:28 fly by night niche websites vs authentic 29:35 can we get stats in search console for AI overviews 30:30 it’s changing so much that tooling doesn’t make sense 31:33 where are AIOs going - I don’t know 32:33 search labs to see beta updates 38:33 data no snippet if you want to opt out 39:00 maybe at some point we’ll allow opt out 40:56 Encouraging to hear "ecosystem needs to be supported" 41:00 SEO is dead 45:15 listen to your heart...alright Roxette 45:30 we’re trying to catch up to you - refreshing take
Fantastic interview, Aleyda. I've spent the last 10+ years doing SEO/Content Marketing, and much of what Dan said was right on the money. There are good actors out there, but I've worked for enough agencies and publishers to see how rampant the issues mentioned are. I'm looking forward to seeing how search continues to evolve around UGC. - Mike
Even though I do get frustrated with the Google algorithm at times, I do see how extremely hard it would be to decide on what is the best content to show in the top ten results for billions of search terms. Even if you eliminate all the garbage content on the internet, by now there is a lot of high quality content for almost any search term you can think of and it can't be easy figuring out which 10 great pieces to surface for any given term out of hundreds or thousands of great pieces that all would rank well if the pool of options was smaller.
1. Thank you, Danny, for ruining my life and destroying 9 years of hard work. 2. Thanks to Aleda for asking the real, tough questions that Glenn Gabe, Barry, and Marie Haynes didn’t dare to ask Google.
Not fond of such blame games. Share the address and the community can help you. Most people who are angry have a lot of redundant content but are too proud to ask for help IMHO. Danny is not making the algorithm btw. he's just a public face to talk to the community. We're lucky to have him.
@@onreact Who will help? Even the Googlers themselves don't know how to fix the issue. Leave me alone and just celebrate having Danny with you. I’m not interested. Every Googler is the same, whether it's John, Danny, Gary, or Martin.
@@wren7182 Oh my God, I’m not saying that Danny is directly responsible for my sudden drop from 12 million to zero traffic. What I can't stand are their lies and gaslighting toward publishers for over a year. They get their salary on time, so they can’t understand how someone feels after sacrificing everything to build a site, only to see nine years of hard work disappear overnight because of HCU. They gaslight publishers, knowing exactly what's going on but enjoying the moment while thousands of us struggle, going without proper food or medicine. They are all collectively responsible for the situation at Google. Everything was/is pre-planned.
Makes me sad to be lumped in with his definition of niche sites. We've been running Gamers Heroes for 15 years. We turned down a 7 figure offer for the site years ago. Same 3 man team for over a decade. We are passionate and dedicated to giving our audience great content that helps improves their gaming lives. Instead, we are replaced with SEO-driven websites covering every industry imaginable, rewriting content for a fraction of the price, most owned by a small handful of larger companies.
So many questions about being outranked by big brands, but that's not what I've seen. One of my posts was outranked by a new blog that has no authority at all, no personality, no brand, no backlinks, no social media presence, nothing going on. Meanwhile some of the biggest sites in my niche, the ones that had a recognizable brand name and have been around for a long time, they are the ones with the massive catastrophic dips in traffic. There seems to be no rhyme or reason in a lot of cases.
it's concerning when he says this group "creators group" , this group "SEO" group , this group we want to bring up this group we want to demolish it shows they are dictating the SERP results it's called manipulation in the SERP results. Google has shown us how it's "helpful" to them campaign ended up.
FIIIIRST YAS OH HI DANNY IM BIBI
haha I'll be second again
@@OlesiaKorobka ur too slow better catch up
@@BibiTheLinkBuilder 🥲
Excellent session. It is rare to build brand overnight - they take a great deal of effort over a long time and they do well in search because of the non digital aspects and they often attract the very best people to work for them - hence they do well in search. If it's not easy then you are dong it right.
It's a great interview! Thank you for it! With experiential content, the problem is that big brands or media websites scrape it, slightly rewrite and rank for it. Be it from forums or smaller blogs, doesn't matter. But the moment it starts getting some traction, rest assured that it will be stolen one way or another (with AI bots). And smaller blogs now know that there's no reason to publish it anymore. Younger generations are aware that reddit and other forums are scraped by AI. And they don't want to contribute into AI and get ripped off by them at the moment.
Thoroughly enjoyed that, well done Aleyda. I'm going to write up some highlights that I thought were really interesting. For anyone watching, i thought these timestamps were particularly insightful:
9:15 What if you branch out?
16:16 differentiating “experience” content vs expert content
20:34 a lot of terrible content out there
20:50 local mechanic site example
21:27 it’s weird!
21:50 people feel more comfortable with UGC
22:22 no body wants content marketing - lol
22:46 I want to hear your authentic voice
25:20 focus on good content and we will get better at rewarding it
25:50 eyes on niche website people
26:28 fly by night niche websites vs authentic
29:35 can we get stats in search console for AI overviews
30:30 it’s changing so much that tooling doesn’t make sense
31:33 where are AIOs going - I don’t know
32:33 search labs to see beta updates
38:33 data no snippet if you want to opt out
39:00 maybe at some point we’ll allow opt out
40:56 Encouraging to hear "ecosystem needs to be supported"
41:00 SEO is dead
45:15 listen to your heart...alright Roxette
45:30 we’re trying to catch up to you - refreshing take
Fantastic interview, Aleyda. I've spent the last 10+ years doing SEO/Content Marketing, and much of what Dan said was right on the money. There are good actors out there, but I've worked for enough agencies and publishers to see how rampant the issues mentioned are. I'm looking forward to seeing how search continues to evolve around UGC. - Mike
Touched on a lot that people are talking about - good interview!
Brava Aleyda!
Wow. It's 7 years already! Feels like just a while ago. Congrats on the lucky number!
cheers for this Aleyda, would love to have you both on the channel one day :)
I think Danny's a bit frustrated by people quoting him out of context. Understandable!
Haha. Just ask John about that!
Even though I do get frustrated with the Google algorithm at times, I do see how extremely hard it would be to decide on what is the best content to show in the top ten results for billions of search terms. Even if you eliminate all the garbage content on the internet, by now there is a lot of high quality content for almost any search term you can think of and it can't be easy figuring out which 10 great pieces to surface for any given term out of hundreds or thousands of great pieces that all would rank well if the pool of options was smaller.
1. Thank you, Danny, for ruining my life and destroying 9 years of hard work.
2. Thanks to Aleda for asking the real, tough questions that Glenn Gabe, Barry, and Marie Haynes didn’t dare to ask Google.
Not fond of such blame games. Share the address and the community can help you.
Most people who are angry have a lot of redundant content but are too proud to ask for help IMHO.
Danny is not making the algorithm btw. he's just a public face to talk to the community. We're lucky to have him.
@@onreact Who will help? Even the Googlers themselves don't know how to fix the issue.
Leave me alone and just celebrate having Danny with you. I’m not interested. Every Googler is the same, whether it's John, Danny, Gary, or Martin.
@@wren7182 Oh my God, I’m not saying that Danny is directly responsible for my sudden drop from 12 million to zero traffic. What I can't stand are their lies and gaslighting toward publishers for over a year. They get their salary on time, so they can’t understand how someone feels after sacrificing everything to build a site, only to see nine years of hard work disappear overnight because of HCU. They gaslight publishers, knowing exactly what's going on but enjoying the moment while thousands of us struggle, going without proper food or medicine. They are all collectively responsible for the situation at Google. Everything was/is pre-planned.
Sorry for failing you @vifi2893 - although, I am confused as to wish questions I did not ask specifically?
Makes me sad to be lumped in with his definition of niche sites. We've been running Gamers Heroes for 15 years. We turned down a 7 figure offer for the site years ago. Same 3 man team for over a decade. We are passionate and dedicated to giving our audience great content that helps improves their gaming lives.
Instead, we are replaced with SEO-driven websites covering every industry imaginable, rewriting content for a fraction of the price, most owned by a small handful of larger companies.
So many questions about being outranked by big brands, but that's not what I've seen. One of my posts was outranked by a new blog that has no authority at all, no personality, no brand, no backlinks, no social media presence, nothing going on. Meanwhile some of the biggest sites in my niche, the ones that had a recognizable brand name and have been around for a long time, they are the ones with the massive catastrophic dips in traffic. There seems to be no rhyme or reason in a lot of cases.
SEO is one of the most unprofessional business scenes of the world and history. And Danny sees that even more since he started working for Google.
❤
it's concerning when he says this group "creators group" , this group "SEO" group , this group we want to bring up this group we want to demolish it shows they are dictating the SERP results it's called manipulation in the SERP results. Google has shown us how it's "helpful" to them campaign ended up.
Danny should update his profile picture of his Twitter account lol