Investigating the "influencer to pop star" pipeline

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  • Опубликовано: 26 май 2021
  • I hope you like this video lol
    Twitch: / micsmike
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Комментарии • 2,8 тыс.

  • @Venusknees
    @Venusknees 2 года назад +8714

    the way cody ko and noel miller started making joke music and still make joke music and yet it is better than most peoples actual songs

  • @lilly_colton_8648
    @lilly_colton_8648 2 года назад +5266

    “jeffery star is like youtube voldemort” is the best commentary i’ve consumed on this app

  • @TheChocolatiie
    @TheChocolatiie Год назад +1436

    bestie how could you NOT talk about the gabbie hanna case study 😭 miss gabbie was an og vine girlie who migrated to youtube, created an audience, pursued music, did videoclips, had a bajillion dramas and breakdowns with people in youtube, instagram, the music industry AND then burned it all to the ground and blamed the social platforms for blacklisting her music (….. it was just a flop) she would’ve been perfect for this video

    • @elliefield7407
      @elliefield7407 Год назад +76

      she deserved a whole separate video

    • @salmonmeister
      @salmonmeister 4 месяца назад +4

      Yes her music is a flop…. But tbh “honestly” and “honestly encore” kinda hit

    • @Rose-hh7mk
      @Rose-hh7mk 4 месяца назад

      She for sure has BPD

    • @cu8065
      @cu8065 4 месяца назад

      I CAN’T BELIEVE U DIDN’T MENTION HER POETRY

    • @gerenuk8245
      @gerenuk8245 3 месяца назад

      @@elliefield7407no really

  • @rochelledavid8679
    @rochelledavid8679 2 года назад +958

    i still remember the day that troye sivan announced his first ep on youtube. and the day he announced he would be pivoting to music. i thought the world ended. then blue neighbourhood came out and i was like wow. you are the vision, the blueprint

    • @rochelledavid8679
      @rochelledavid8679 2 года назад +3

      MAGCON oh my god

    • @Hannah-zw9ow
      @Hannah-zw9ow Год назад +90

      Troye Sivan is such a great example of when this pipeline pays off because blue neighborhood was a great album

    • @OreoChickz2013
      @OreoChickz2013 9 месяцев назад +6

      I still listen to this album and his music daily! Reminds me of being a teen,having my first car, no pandemic…

    • @detty9256
      @detty9256 4 месяца назад +3

      Am I the only one who knows him from spud first?? Maybe it's too South African

    • @jtroxler8
      @jtroxler8 4 месяца назад +1

      The world didn’t end. The world was just getting started.

  • @Lauren-lk9xh
    @Lauren-lk9xh 2 года назад +5657

    Suprised Joji wasn’t mentioned. His whole RUclips mess deserves some analysis for its utter insanity and how that hindered but also drove his commercial success

    • @senad9315
      @senad9315 2 года назад +162

      Yesss. Literally love him

    • @jennifervasquez
      @jennifervasquez 2 года назад +405

      Yeah was expecting he would at least mention him considering the 3 artists pretty much everyone immediately mentions when talking abt internet stars turned successful musicians are troye joji n shawn

    • @analisa8105
      @analisa8105 2 года назад +96

      i was thinking the same, also clairo ??

    • @CeceSamara
      @CeceSamara 2 года назад +320

      filthy frank becoming joji changed me

    • @ellaisboring
      @ellaisboring 2 года назад +274

      Joji did pink guy in order to get his music out there. I respect the fuck out of it, even though I do miss old mate filthy frank. I enjoy seeing people who love Joji discover filthy frank and get all up in arms. Incredible, beautiful, and stunning.

  • @ina430
    @ina430 2 года назад +7319

    Not Troye Sivan being 25 as well. All he's lacking is a master's degree in mechanical engineering to become Mike

    • @adanactnomew7085
      @adanactnomew7085 2 года назад +75

      A most embarrassing moment in his career

    • @jakejancook
      @jakejancook 2 года назад +96

      MIKES MIC HAS A MASTERS DEGREE IN MECHANICAL ENGINEERING?! What in the Cis Straight Man energy is happening here

    • @adanactnomew7085
      @adanactnomew7085 2 года назад +123

      @@jakejancook How is this news luv you haven't been paying attention in class

    • @nolan-zs5mc
      @nolan-zs5mc Год назад +41

      @@jakejancook this is like being surprised troye Sivan made music

  • @remib1199
    @remib1199 2 года назад +490

    conan gray really posted a video titled “studio vlog (last video for a bit)” and then NEVER looked back. kinda insane how quickly he evolved from youtuber to singer.

    • @cinnamonboy85
      @cinnamonboy85 Год назад +47

      it's bc Conan is actually very talented his calm voice and lyricism

    • @Victa444
      @Victa444 Месяц назад

      Cause becoming a pop star was his goal all along

  • @johnsbananachokedmehelp
    @johnsbananachokedmehelp 2 года назад +2177

    Mike using Red Velvet's Dumb Dumb on his intro screams _TASTE AND INTELLECTUALITY._

  • @TayahPrice
    @TayahPrice 2 года назад +21745

    “While Kylie Jenner hasn’t released any music i think the THREAT is always there” LMFAO PLEASE

    • @KPM355
      @KPM355 2 года назад +820

      we almost got it in rise and shine thank god it didn't happen

    • @TayahPrice
      @TayahPrice 2 года назад +327

      @@KPM355 omg i totally forgot about that dark period in history

    • @AikiraBeats
      @AikiraBeats 2 года назад +77

      @@TayahPrice you and me both with that crazy merch

    • @laursieloise
      @laursieloise 2 года назад +38

      didn’t she have a rap verse on We Dare You or something?

    • @cait9204
      @cait9204 2 года назад +26

      WAIT she did a collab on a song I totally forgot!

  • @verabesnard254
    @verabesnard254 2 года назад +2683

    14:18 "I don't give compliments easy" his entire era of free compliments at the beginning of every video is shaking

    • @Kittikee10
      @Kittikee10 2 года назад +198

      I'm still mourning that era 😞

    • @bridgetf88
      @bridgetf88 2 года назад +57

      i miss this please mike bring it back

    • @fozzyspots
      @fozzyspots 2 года назад +81

      to be fair those compliments were more threatening than anything. the fear i'd feel when he complimented my blue shirt but i was wearing green... indescribable

    • @mikesmic
      @mikesmic  2 года назад +377

      compliments era was darksided.......tell me I'm wrong

    • @amurray6364
      @amurray6364 2 года назад +68

      @@mikesmic you’re wrong 😡

  • @amyisaway7800
    @amyisaway7800 2 года назад +817

    "i'm biased because that's what i do, but don't get it twisted, i also hate this website" me at work

  • @Bronnybronny
    @Bronnybronny 2 года назад +607

    The fact that I found Troye and Conan when they were super small youtubers makes me so proud bc I just love seeing my besties flourish

  • @TheDGomezzi
    @TheDGomezzi 2 года назад +7487

    "The original girl boss, Merriam-Webster"
    Not sure why this made me laugh so hard

    • @jt2002
      @jt2002 2 года назад +16

      He did not lie ...lol

    • @lia.6408
      @lia.6408 2 года назад +34

      I know someone called Maria Webster

    • @sadsadtearsofaclown859
      @sadsadtearsofaclown859 2 года назад +43

      @@lia.6408 is she girlboss?

    • @lia.6408
      @lia.6408 2 года назад +114

      @@sadsadtearsofaclown859 She is my grandma's friend who sometimes gives me vouchers for Christmas.

    • @krispykracker3780
      @krispykracker3780 2 года назад +22

      @@lia.6408 you didn't answer the question, bestie.

  • @yuriko189
    @yuriko189 2 года назад +2533

    "I don't like Jeffree Star. He's like RUclips Voldemort" LMAO

    • @jtroxler8
      @jtroxler8 2 года назад +67

      Did he lie, though?

    • @AdrianneChristineBooks
      @AdrianneChristineBooks 2 года назад +18

      I can’t unsee it 😂

    • @diego-wc8be
      @diego-wc8be 2 года назад +17

      "jeffree star looks like squeletor" -not choerry sunbaenim

    • @Krissi076
      @Krissi076 2 года назад +63

      TOMFREE RIDDLESTAR.

    • @sorafowler4497
      @sorafowler4497 2 года назад +6

      @@Krissi076 CAN YOU PLEASE STOP

  • @tia1500
    @tia1500 2 года назад +403

    “I don’t like Jeffrey Star... he’s like RUclips Voldemort”

  • @crowleylan
    @crowleylan Год назад +51

    "you're an influencer- brackets derogatory" putting tones in brackets is my literal favourite form of comedy, looooosing it

  • @adrian945
    @adrian945 2 года назад +7319

    the way joji intergrading himself so deep into music nobody even mentions he was a youtuber

    • @hannahmceleney9267
      @hannahmceleney9267 2 года назад +253

      his videos were sooo weirddd

    • @whatdoyousuppose
      @whatdoyousuppose 2 года назад +712

      The day I found out Joji and Filthy Frank were the same person my mind was BLOWN

    • @baby_muppy
      @baby_muppy 2 года назад +79

      integrating

    • @pointnexter03
      @pointnexter03 2 года назад +40

      I thought you said degrading

    • @RetroPokemonDepot
      @RetroPokemonDepot 2 года назад +281

      I was surprised Mike didn't mention Joji at all!

  • @alexgil-vernet7267
    @alexgil-vernet7267 2 года назад +3777

    Stream future hit single: "I have a masters" by Mike's Mic ft. Charli XCX

    • @chelseagorry1876
      @chelseagorry1876 2 года назад +44

      the music video would be popping

    • @bentheperson8992
      @bentheperson8992 2 года назад +48

      its exactly the same as trophy but the i want that trophy is just i have a masters

    • @dyllon5133
      @dyllon5133 2 года назад +15

      this is camp

    • @EF-kk3vh
      @EF-kk3vh 2 года назад +9

      manifesting

  • @allison8250
    @allison8250 2 года назад +192

    22:00 I think the negative connotation behind being an industry plant comes from said industry plant going on talk shows, interviews, posting online, etc. about how they made it from the bottom, or that they had such a struggle, when really they got where they are from a big label and/or connections within the industry. It's the fake-ness that turns people away.

  • @coochie_monster_
    @coochie_monster_ 2 года назад +372

    The 'big brain I have a masters degree AAAND I'm well versed in pop culture' anthropological analysis is palpable. One thing I love about Mike is how funny he is while being critical and real.

  • @girlwiththeaxe
    @girlwiththeaxe 2 года назад +5344

    not to be too political but mike’s mic is literally just troye sivan in an alternate timeline if you think about it.

    • @jasminematos207
      @jasminematos207 2 года назад +209

      the way you perfectly articulated this

    • @lunargraph
      @lunargraph 2 года назад +358

      Troye with a MASTER'S DEGREE

    • @paju9697
      @paju9697 2 года назад +71

      this is the first video i watched of him and i was genuinely confused by the thumbnail cause i thought „why are the two troye sivans??“ xd

    • @giani-wj2wq
      @giani-wj2wq 2 года назад +18

      Finally someone said it from the first video I watched of him I thought he look alike

    • @kennywright2934
      @kennywright2934 2 года назад +9

      Naurrrrr 😂

  • @oxChocolattexo
    @oxChocolattexo 2 года назад +4429

    "there could only be one brown-haired Australian youtuber that used to live in Perth and now lives in Melbourne" - I have been WAITING for Mike to reference Troye at some point in his videos. I've always thought that they're like alternate universe versions of each other

    • @ananyaaphale8089
      @ananyaaphale8089 2 года назад +19

      YES

    • @bananaguard454
      @bananaguard454 2 года назад +124

      Mike's Mic - Green Village
      track list
      savage.
      idiot.
      no difficulty.
      calm me down.
      for the summer.
      hell.
      old age.
      gone girl.
      TO HER
      peripherary.
      *bonus track*
      natatorium

    • @neeharikasaravana781
      @neeharikasaravana781 2 года назад +4

      Same 😂

    • @Bronnybronny
      @Bronnybronny 2 года назад +8

      Honestly they are. They’re humor is 💋

    • @kittycoutourxxx2706
      @kittycoutourxxx2706 2 года назад +18

      @@bananaguard454 you forgot the single “computer”

  • @dorarandom7870
    @dorarandom7870 2 года назад +135

    Someone once called Mike "Mikeyla Michrophony" and now I can't stop thinking about it.

  • @jasminematos207
    @jasminematos207 2 года назад +171

    “if the music hits, it hits” in love with this man’s quotes. every. damn, video!!!

  • @peachroma2320
    @peachroma2320 2 года назад +5130

    29 minutes of Mike? We don’t deserve this but we desperately needed it.

    • @mikesmic
      @mikesmic  2 года назад +573

      🥺🥺 thanks for watching xx

    • @elysianblu
      @elysianblu 2 года назад +10

      the 999 likes is so satisfying

    • @justmed4430
      @justmed4430 2 года назад +27

      @@mikesmic why does it sound like a message from A from pll... thanks for watching bitches xoxo -A

    • @beatrevorharris
      @beatrevorharris 2 года назад +3

      Watch/ listen to his podcast! That’s like 50 mins of Mike a pot

    • @peachroma2320
      @peachroma2320 2 года назад +2

      @@beatrevorharris I do but I like more structured content

  • @Khensani
    @Khensani 2 года назад +1506

    Fun fact: Whitney Houston produced the Cheetah Girls 1 and 2 (the only ones we recognize) along with both Princess Diaries movies and the Cinderella she did with Brandy so the CGCU is actually the Whitney Houston Cinematic Universe

    • @Nunu1293
      @Nunu1293 2 года назад +110

      Hold on wait a minutE WHAAAAAT

    • @lyrcheylap1779
      @lyrcheylap1779 2 года назад +29

      I love this

    • @mikesmic
      @mikesmic  2 года назад +343

      omg this is giving me ideas 👀

    • @Khensani
      @Khensani 2 года назад +25

      @@mikesmic can’t wait bestie!

    • @AikiraBeats
      @AikiraBeats 2 года назад +9

      No wonder why I love those two movies

  • @kirimartin
    @kirimartin 2 года назад +57

    conan and troye are easily some of my favorite artists. i think it's because of their history as "influencers" that makes them appeal to me. i can connect to them a lot more in the sense that i feel like i know their personalities on a stronger level than i would other artists (especially conan). plus their music just bangs and you can tell they love what they do and they always had that passion for music which makes me love them even more. it's the kind of thing where i would support them even if i didn't really like their music anymore because i know they're living out their dreams and they are getting the success they deserve. they have distinguished themselves so strongly in the music industry that sometimes i forget they were even youtube creators and when i watch their content, it seems like i'm watching a completely different person's content.
    i'm gonna shut the hell up now i could talk about this topic and these artists forever goodbye

    • @theresabu3000
      @theresabu3000 3 месяца назад

      it's unreal to me. I think supporting smaller and creative artist is important - but also do it for the right reasons.
      Music is a bit part of my mental health and a way to connect to myself and others.
      The music I like lifts my mood, makes me more active, less anxious... But that only works if I connect to it - feel something when listening to it - even after 100 times.
      There is a difference between a song from Paris Hilton (Stars are blind) which I admit is a catchy song. And Lana Del Rey's - Ride, which makes me daydream.
      It's like Fast Food versus a good home cooked meal - one is tasty, but not fulfilling.
      And if you've had the real deal you never want to look back.

  • @RBRCR-se2gz
    @RBRCR-se2gz 2 года назад +383

    now lets talk about the “drag queen to pop star” pipeline and pre-save God Save This Queen by Bimini Bon Boulash

    • @user-jr6cw3un9n
      @user-jr6cw3un9n 2 года назад +48

      trixie mattel videogames cover is not talked about nearly enough and thats catastrophic

    • @monroe8566
      @monroe8566 2 года назад +9

      @@user-jr6cw3un9n AND her blister in the sun cover? Revolutionary

    • @illeatthat
      @illeatthat 2 года назад +1

      @@user-jr6cw3un9n its a bop

    • @ziggy6191
      @ziggy6191 2 года назад +19

      hey, not what you were talking about but in Brazil, most of the famous artists in the pop category rn are drag queens! Like pabllo vittar, gloria groove, lia clark and others, I just though it would be nice to mention lol

    • @RBRCR-se2gz
      @RBRCR-se2gz 2 года назад +1

      @@ziggy6191 woah thats so cool!!

  • @WaruMonzaemon
    @WaruMonzaemon 2 года назад +1215

    the CAREFUL word choices when talking about the TikTok girlies cracked me up

    • @sbh6091
      @sbh6091 2 года назад +187

      "she seems like a nice person but if her career is going to be music something needs to shift"
      The extremely nice and long way to say singing isnt for you bestie SORRY

    • @davidb5205
      @davidb5205 2 года назад +34

      It's giving very much "“Singing is a God given talent. Her thing is something different" Mariah level SHADE

  • @sonamartirossian7718
    @sonamartirossian7718 2 года назад +1771

    Michaelle delving into videoessay territory, the range is immaculate, bestie

  • @lynette12
    @lynette12 2 года назад +26

    Knowing that TMG was signed by a label, I can say that the songs they make are real songs. They give off a lot of Lonely Island vibes and that their songs are topical, humorous and sometimes meme driven but at its core has very good production and writing involved. Their fans are happy/entertained but at the same time, anyone who has never seen or heard any of Cody Ko and Noel Miller ‘s content, can enjoy the music.

  • @mckamy4711
    @mckamy4711 2 года назад +64

    I feel like KSI is an interesting example, because he started off just doing diss tracks as jokes and people saying he can't rap but now he's in the UK charts with some big artists and it seems like he actually wants to take music seriously now but I never seen that coming

    • @mandalaqueen828
      @mandalaqueen828 2 года назад +12

      The music is still really bad though, I think he’s an example of someone who has enough money to pay artists for features and get on playlists tbh, plus his fans are young and will listen whatever it sounds like

    • @mandalaqueen828
      @mandalaqueen828 2 года назад +6

      It’s honestly annoying to me how many songs of his are in the charts 😂

    • @mckamy4711
      @mckamy4711 2 года назад +5

      @@mandalaqueen828 yeah his rapping/singing abilities definitely don't justify the success he has in the charts, I mean it's not his fault he's popular and has the opportunity to work with bigger artists I can't blame him for that, but compared to people like Troye Sivan it's hard to take him seriously and know if it's just another way for ksi to make money

  • @imanimanuellah
    @imanimanuellah 2 года назад +1665

    I will never be able to put into words how the era of RUclips diss tracks traumatised me 😩✋🏾

    • @jadaabbygale4002
      @jadaabbygale4002 2 года назад +112

      Thanks for unearthing trauma that will forever haunt my 2016-2017 pre/teen era/self...a dark time, truly🤡

    • @screamingbanshee1282
      @screamingbanshee1282 2 года назад +91

      England is my city

    • @MariaMcA3
      @MariaMcA3 2 года назад +70

      And the roast myself challenge videos 🤪

    • @shanicek5188
      @shanicek5188 2 года назад +20

      The dark ages

    • @mikesmic
      @mikesmic  2 года назад +312

      but we made it through and came out STRONGER

  • @anitakulig9794
    @anitakulig9794 2 года назад +863

    are we entering long mike's mic videos era?!

    • @ayellowpapercrown6750
      @ayellowpapercrown6750 2 года назад +48

      That would be the dream I love this man’s long formats

    • @oof1657
      @oof1657 2 года назад +8

      I hope so 😩

    • @cashoomilk
      @cashoomilk 2 года назад +1

      i hope so i can listen to him for hours

    • @jessapearyid6545
      @jessapearyid6545 2 года назад +7

      time for bestie to change the channel name to michael's microphone

  • @giovanafigueiredo6735
    @giovanafigueiredo6735 2 года назад +139

    "people really underestimate just how difficult it is to get on the chart at all, let alone get into the top 10, let alone debut in the top 10" miss olivia rodrigo is GIGGLING 🤭🤭

  • @dickerliebhaber9000
    @dickerliebhaber9000 2 года назад +60

    I love how you not even acknowledge Gabbie Hanna trying to make it mainstream

  • @itsclayo
    @itsclayo 2 года назад +850

    "Mary Beth was walking around promoing skinny tea to anyone who would listen" IM SCREAMING

    • @crstph
      @crstph 2 года назад +82

      “use the promo code PLAGUE for 10% off!”

    • @bratzscene3131
      @bratzscene3131 2 года назад +3

      I LOST it😭

  • @imanimanuellah
    @imanimanuellah 2 года назад +1536

    I REFUSE to even have the thought that Paris Hilton’s music is nothing but ICONIC 💅🏾

    • @Zraytre
      @Zraytre 2 года назад +14

      Best Friend Ass is a bop

    • @MariaMcA3
      @MariaMcA3 2 года назад +4

      @@Zraytre check out pickle on her Spotify ✨

    • @MM-dj7tn
      @MM-dj7tn 2 года назад

      , cb

    • @katiedykema2576
      @katiedykema2576 2 года назад +38

      Stars Are Blind supremacy

    • @dxxy
      @dxxy 2 года назад +9

      Nothing In This World is a fcking bop!

  • @sakinaalia1067
    @sakinaalia1067 2 года назад +21

    Conan and Troye were influencers but they also posted covers and songs though so I don’t know if they apply here because they were musicians before being influencers so I’m glad you made the distinction about them and how their move into music felt authentic

  • @sarahbarrera1235
    @sarahbarrera1235 2 года назад +13

    i LOVE that you mentioned Peach PRC, she’s amazing and i also never would have heard of her if it wasn’t for tiktok!!! she’s so talented

  • @nichelleniks4526
    @nichelleniks4526 2 года назад +955

    Red Velvet in the opening. Icon. The taste.

    • @nwjnsaudios1989
      @nwjnsaudios1989 2 года назад +3

      🤚🏻🤚🏻🤚🏻🤚🏻

    • @Nintendomaster221
      @Nintendomaster221 2 года назад +38

      And in the ending! Mike reveluv era coming

    • @ZymonB
      @ZymonB 2 года назад +20

      agreed. girlbossing around

    • @jye4710
      @jye4710 2 года назад +3

      purr

    • @gio3798
      @gio3798 2 года назад +3

      immaculate

  • @casuallyidiotic
    @casuallyidiotic 2 года назад +426

    I will forever remember when twitter found out joji was filthy frank- like hello?? we've been known

    • @jennifervasquez
      @jennifervasquez 2 года назад +34

      Lmao yeah the entire reason it took me forever to give his music a chance was bc i knew him as filthy frank n had heard his pink guy music before n thought it would be like that funny how there were so many ppl that didnt even know that was him

    • @ellaisboring
      @ellaisboring 2 года назад +23

      Most incredible Internet moment lol. I still occasionally listen to Pink Guy and I will not apologise. It will never be time to stop ✋😔✌️

    • @ragana112
      @ragana112 2 года назад +3

      i just found out from the comments and am shook

    • @ellaisboring
      @ellaisboring 2 года назад +2

      @@ragana112 please search hair cake and the sequels, and also pimp my wheelchair

  • @theliamcooke
    @theliamcooke 2 года назад +13

    Build a bitch really caught me by surprise, I don't have tiktok but obviously her facial expression videos went everywhere so I had an idea as to who Bella was but wow what a great debut single and the video is insane

  • @renee1309
    @renee1309 2 года назад +37

    This was actually really fun and informative, I love examining 2000s trends and how they've shifted into the 2010s.

  • @pantasticduda5371
    @pantasticduda5371 2 года назад +529

    I think something interesting about this phenomenon is the fans perception of the content and career change, I remember how Troye/Conan/Dodie fans felt betrayed that they stopped posting on yt bc they felt used and forgotten after the mainstream success of their faves

    • @caseynealer9479
      @caseynealer9479 2 года назад +50

      dodie fans felt that? i'm one of her subscribers and imo she's still posting pretty regularly - tons compared to the other two

    • @j_0anna
      @j_0anna 2 года назад +25

      lmao as a dodie stan i definitely don't feel betrayed, she might not make "vlogs" anymore but she still regularly interacts with us on social media :)

    • @lilycampbell7996
      @lilycampbell7996 2 года назад +21

      i miss youtube conan

    • @mayakaspi3855
      @mayakaspi3855 2 года назад +12

      I do get that but I don’t think people should feel betrayed or hurt because they started a new chapter in their career and even though I loved their videos on youtube I’m happy for them for their success, I don’t feel like they owe me anything you know? They should do whatever is best for them

  • @hanthedudette
    @hanthedudette 2 года назад +514

    People love to forget that Shawn Mendes started as a Vine influencer, but I REFUSE TO LET THEM

    • @TurningTappy
      @TurningTappy 2 года назад +71

      Yeah, but I think the difference is that his ~thing~ on Vine was playing music. He wasn’t out here being an “influencer” like the other MagCon boys were. So yeah, he went from an internet celebrity to a mainstream celebrity, but it’s not like he had a random shift to a music career after becoming famous.

    • @annakepes8050
      @annakepes8050 2 года назад +10

      Not just viner, a magcon boy

    • @AikiraBeats
      @AikiraBeats 2 года назад

      Wasn't he apart of boy group

    • @freshbling7096
      @freshbling7096 2 года назад +11

      Yeah, once a magcon dude always a magcon dude

    • @omu6740
      @omu6740 2 года назад +16

      same, i refuse to let people forget he was a magcon boy

  • @kayvonneferguson7119
    @kayvonneferguson7119 2 года назад +7

    I very much love the longer video essays. It shows your personality really well and it makes you genuine and shows your humor. I also love watching your videos.

  • @rachelb7558
    @rachelb7558 2 года назад +1

    I can’t believe I’ve only found your channel one week ago. It’s literally a blessing! You’re hilarious and witty and I’m just loving your content. ♥️

  • @doop5425
    @doop5425 2 года назад +639

    Mike: *does a video essay*
    Me: KING shit

  • @brookeebee4014
    @brookeebee4014 2 года назад +3590

    comparing bella poarch to dixie was actually genius, if whoever was behind dixie's debut would have tried a bit harder I think things would have gone over much better if they didn't try and rush and exploit her popularity

  • @andohlea
    @andohlea 2 года назад +5

    Really enjoying your approach on delivery and editing…you are so very charming! This sounds like a read but I don’t deeply care or know about what you are talking about…that said I feel like I learn something new in each of your vids and find myself lulled into a calm sense of having gotten to catch up with a friend that always makes me laugh…you got a gift!!

  • @lucysheehan361
    @lucysheehan361 2 года назад +27

    howww did joji not get a mention, he has to be the most interesting youtuber to serious musician transition. rly great video tho

    • @wantedu2812
      @wantedu2812 2 года назад +2

      His rebrand was insane,most people don’t even know about his YT anymore

    • @tealleavitt182
      @tealleavitt182 2 года назад +1

      Mike forgor 💀

  • @nataliecasco7254
    @nataliecasco7254 2 года назад +661

    6:05 “We, as a society, did not do enough for the cheetah girls”
    Me: *instantly subscribes*

  • @melisdantou
    @melisdantou 2 года назад +427

    gosh finally a music expert covering this topic

    • @lindw2842
      @lindw2842 2 года назад +1

      This honestly killed me 😂

  • @mathilde5643
    @mathilde5643 2 года назад +1

    This was great!! Absolutely loved it, and I hope you make more video essays like this in the future

  • @kaemincha
    @kaemincha 2 года назад +2

    THESE PAST TWO VIDEOS HAVE ABSOLUTELY SLAPPED. The deep dives are so good.

  • @melanieconway3437
    @melanieconway3437 2 года назад +483

    Okay, but am I the _only_ one who wants to hear more about Mike's hatred of the word "neighborhood"?

    • @Channotek72
      @Channotek72 2 года назад +71

      In Australia it’s spelled Neighbourhood, which could possibly answer your question. It’s weird to me that Neighbour looks normal, but Neighbourhood looks like that. And Neighbor just looks incomplete to me. Neighborhood looks fine though. A weird word.

    • @melanieconway3437
      @melanieconway3437 2 года назад +12

      @@Channotek72 honestly, all really good points!

    • @ayellowpapercrown6750
      @ayellowpapercrown6750 2 года назад +12

      As a linguistics graduate? The few seconds we got were delectable, I could have listened to one more hour of that

  • @stellacollin6347
    @stellacollin6347 2 года назад +631

    surprised poppy wasn’t mentioned.. her youtube/ music journey is so confusing.. but the girls are streaming

    • @AikiraBeats
      @AikiraBeats 2 года назад +6

      Yeah it's weird watching her

    • @losvegan6382
      @losvegan6382 2 года назад +28

      okay okay I like her girls in bikinis song

    • @akiyamamoto6661
      @akiyamamoto6661 2 года назад +2

      @@losvegan6382 same

    • @undercoverbreadbug7729
      @undercoverbreadbug7729 2 года назад +45

      poppy was literally created to make music so i don’t think it counts

    • @lenanarla
      @lenanarla 2 года назад +9

      Poppy made music at first, before she was the blond figure from titanic. So it was her dream from the beginning

  • @marisa1509
    @marisa1509 2 года назад +31

    I love the amount of research and effort he put into this, Michaels Microphone doing the most and we are here for it

  • @shelbysamford2102
    @shelbysamford2102 2 года назад +2

    I like the longer videos and video essay format, you are endless entertainment and literally make me laugh out loud

  • @kasha_kold
    @kasha_kold 2 года назад +226

    “Use code plague for 10% off” 😭😭😭

    • @kt4124
      @kt4124 2 года назад +4

      I ascended, failed the point test to get into heaven, then descended into the mantle.

  • @H.annahPaige
    @H.annahPaige 2 года назад +189

    All I ever wanted as a child was my mediocre RUclips channel to take off so I could be a main pop girly

  • @ermerlie
    @ermerlie 2 года назад +5

    love mike for including the audience, replying “money” to him was the highlight of my day

  • @oggy06
    @oggy06 2 года назад +25

    the algorithm finally did something right cos this was informative and you're hilarious! new subscriber.

  • @marcellakilgarriff
    @marcellakilgarriff 2 года назад +320

    I am legitimately so proud of dodie. I remember watching her post her original songs with her ukelele from her bedroom 5 or 6 years ago and waiting for the world to discover her talent. I can't exaggerate how pleased I am she's finally getting her recognition. Also I am obsessed with Peach PRC and hearing her mentioned outside of Tik Tok is blowing my mind.

  • @RebekahSage
    @RebekahSage 2 года назад +710

    Troye will forever be the most iconic

    • @makstracy
      @makstracy 2 года назад +40

      Joji too

    • @taylor-dz7lp
      @taylor-dz7lp 2 года назад +32

      @@makstracy yup bc they're the only ones with actual good music

    • @casuallyidiotic
      @casuallyidiotic 2 года назад +3

      @@taylor-dz7lp facts

    • @keving7940
      @keving7940 2 года назад

      @@taylor-dz7lp does Troye go by they/them pronouns now?

    • @jaybehkay2438
      @jaybehkay2438 2 года назад +1

      Kev G I don’t believe so. Taylor was replying to the person that added that Joji also makes good music

  • @josecuerda1
    @josecuerda1 2 года назад +17

    Peach prc and Lizzy McAlpine are really good examples of good musicians that found their platform in tiktok, they both have the personality and the talent

  • @kifah_j
    @kifah_j 2 года назад +27

    hm I think that Joji is also a very good exemple of somebody that stared on yt posting literal meme content and after his accident shifted completely and fucking succeeded like crazy in the music industry or post Malone who used to do Minecraft and video games yt content.

  • @straighttothedisco
    @straighttothedisco 2 года назад +346

    I feel we can also talk about the Disney channel star to singer pipeline. Also the early to late 2000’s obsession with being a triple threat pushed all these people to consider a music career when it didn’t need to be done.

    • @AikiraBeats
      @AikiraBeats 2 года назад +33

      That's a good point with Miley, Selena, Demi, and Hillary Duff

    • @chaeriplease
      @chaeriplease 2 года назад +19

      @@AikiraBeats let's not pretend demi and miley dont have great voices

    • @freesuckerMCR
      @freesuckerMCR 2 года назад +19

      This would be pretty interesting cause yes Disney/Nick stars are all catapulted to fame and pretty much destined to become the next "it" person in pop but not all of them make it and it's actually pretty random the way some of them do. Drake Bell's music was intensively pushed but no one really paid any attention to him outside of Drake & Josh. Miranda Cosgrove was also way more successful and mainstream than Ariana Grande ever was and look how everything turned out in the end lol. And the most obvious example right now is probably Olivia Rodrigo and her rise to fame from being - yes, on a Disney original show - but which was never at the same level of fame that, say, That's So Raven was.

    • @straighttothedisco
      @straighttothedisco 2 года назад +5

      @@freesuckerMCR That’s true! I have a memory of Miranda cosgrove having a singing career, along with Emily osment and Kyle Massey.

    • @freesuckerMCR
      @freesuckerMCR 2 года назад +3

      @@straighttothedisco Exactly, it seems like everyone is set for stardom but only few of them actually get to that superstar status.

  • @Julia-oq2dp
    @Julia-oq2dp 2 года назад +970

    Can we talk about the fact that "Stars are Blind" is so iconic it was the main song in the Oscar-winning movie Promising Young Woman

    • @celopretto
      @celopretto 2 года назад +37

      I discovered the song bc the movie kkkkkk

    • @melodyhaviland9393
      @melodyhaviland9393 2 года назад +35

      DUDE I WAS GONNA COMMENT SOMETHING ABT THIS!!!!! I CANT HEAR THIS SONG WITHOUT THINKING ABOUT BO BURNHAM DANCING AND SINGING IN A PHARMACY

    • @nejdalej
      @nejdalej Год назад +2

      I like Stars are Blind, it's a nice song x

    • @popebonifaceviii2736
      @popebonifaceviii2736 Год назад +1

      I CAN’T STOP LISTENING TO IT BECAUSE OF THIS MOVIE

  • @hobotang
    @hobotang 2 года назад +1

    absolutely loving this video essay-esque format!

  • @braydenfitzsimmons6824
    @braydenfitzsimmons6824 2 года назад +10

    Does anybody else remember when everybody thought Kylie Jenner was the secret lead vocalist of Terror Jr and their two songs featured in her Kylie Cosmetics ads ended up going platinum / viral

  • @littlemissoptimism
    @littlemissoptimism 2 года назад +1404

    the love I have for dodie, Conan and Troye cannot be overstated

    • @jessica23claire
      @jessica23claire 2 года назад +80

      the way dodie has gotten me through so many meltdowns

    • @tatemitchell1479
      @tatemitchell1479 2 года назад

      @@jessica23claire LIVING for your username omg

  • @yoshrek2900
    @yoshrek2900 2 года назад +382

    Let’s talk about Doja Cat though - I like her music in general but I remember that song “bitch I’m a cow” which went viral. To me that was her being “wow I’m so weird” and then she became a serious artist

    • @sbh6091
      @sbh6091 2 года назад +15

      Reminds me of cardi b's vines too

    • @natopal0819
      @natopal0819 2 года назад +100

      she had a looooot of other (amazingly good) songs before that where she wrote and sung about random stuff (waffles are better than pancakes).. so nah it really wasn't her being "quirky", it was her being her and being lucky that this specific song went viral

    • @jena9853
      @jena9853 2 года назад +14

      She had been making music for years before that .

    • @AikiraBeats
      @AikiraBeats 2 года назад

      Yeah she switched it

    • @bananaguard454
      @bananaguard454 2 года назад +23

      Doja already had an excellent album and an ep released before that.
      Amala, her debut album, is even better than Hot Pink imo. Y'all should definitely listen to it.

  • @Pwilikers
    @Pwilikers 2 года назад

    Honestly, so happy I found your videos today. Love your content

  • @marlathebigtourist935
    @marlathebigtourist935 2 года назад +15

    Mike being a dodie stan makes so much sense with my fantasy

  • @kidedaionsymoti4036
    @kidedaionsymoti4036 2 года назад +134

    The greatest meme songwritter is Danny Gonzalez, with bops such as "Yummy", "bad boy", "Im gonna kill santa claus", "Slime", "we are not the same person", "spooky ho", "help, let me go", "Jhonny Jhonny" and his most recent hit: "I'm in love with a creeper"

    • @QNiki
      @QNiki 2 года назад +5

      Just constant bop after bop

    • @U._.D
      @U._.D 2 года назад +3

      Don't forget the classic: "Daddy"

    • @celene_moon
      @celene_moon 2 года назад +2

      @@U._.D daddy is in my playlist unironically 🤡

  • @MissKatie5098
    @MissKatie5098 2 года назад +1548

    It would be interesting to contrast this with the 'influencer to author' pipeline that was popular a few years ago. Much like record labels, the biggest thing a lot of publishers now look for is social media followings to port over into a new literature (if you can call it that) format. However, I think that unlike with the move from social media to music (which are both visual online formats), the drastic change in medium from social media to book (unless coming from a blog) is a more obvious financially motivated decision that isn't as easily sold to their audiences, which might be why this method of transition between mediums doesn't seem to be as common now. Mind you, a lot of them were still very popular. I guess you could argue is that its because books are a 'dying medium' but I think book sales would challenge this idea, though of course music has much more market value currently.

    • @MissKatie5098
      @MissKatie5098 2 года назад +21

      I guess it could also be the perception that books aren't as popular with those social media audiences or perhaps because you can't release them as prolifically as music? Idk but could be an interesting comparison to think about!

    • @placeholder1546
      @placeholder1546 2 года назад +54

      There’s also the fact that most social-media influencers are probably not well-equipped to write a book. With music, a producer can just make a very easy-to-sing song and it could pass even with bad vocals. People will still accept “X” influencer as the artist of the song, because they sang in it. With books, however, people will be less likely to accept the influencer as the writer of the book if they hired ghostwriters. You can weasel your way into claiming a song, but not so much claiming a book.

    • @littlewillowlinda
      @littlewillowlinda 2 года назад +4

      It would be kinda cute if they could write anything that's not a memoir

    • @edgarallenhoe3518
      @edgarallenhoe3518 Год назад +1

      @@littlewillowlinda oh I thought this was about lindsay ellis and xiran jay zhao

    • @ijustlikethiscrapokay
      @ijustlikethiscrapokay Год назад +5

      perhaps not what you’re looking for, but drew gooden did do a video on youtubers who made books and i think it was good

  • @hannahintears
    @hannahintears Год назад +3

    ‘UGH I don’t wanna talk about TOMffrey ridleSTAR ANYMORE’ with that level of exhaustion is just as vicious as the Jessie J tweet, but with a wildly different energy

  • @approvaldenied26
    @approvaldenied26 2 года назад +2

    Hey Mike. I have had a really tough month, and haven't had a chance to watch a lot of RUclips. Watching this today on a Sunday and it feels nice and comfortable to listen to your video. Thanks from India!

  • @purplepinksky28
    @purplepinksky28 2 года назад +254

    Tomffree riddlestar that is exactly what I'm gonna call him from now on.

  • @Aman-mf2ml
    @Aman-mf2ml 2 года назад +236

    "Dixie seems like a nice person" love how he's being so careful lmao

    • @ad1t1_s
      @ad1t1_s 2 года назад +29

      It's ok bestie you can say she really seems to suck!!

    • @beefy74
      @beefy74 2 года назад +15

      @@ad1t1_s he’s an adult and she’s a minor... and he also doesn’t know her irl... some teenagers are wayyyy too comfortable with hating on people just because they’re famous.

    • @daksharawal3906
      @daksharawal3906 2 года назад +9

      @@beefy74 she's 19

    • @beefy74
      @beefy74 2 года назад +7

      @@daksharawal3906 my bad! i still don’t think the hate for both d’amelio sisters is justified. none of us know them personally and we will likely never know. acting like they curb stomp puppies in their spare time because you don’t like them is WEIRD. they may be rich and famous, but shit man, they’re still human. and still young women. trying to degrade them for no good reason is, again, WEIRD.

  • @WarmZZy
    @WarmZZy 2 года назад +6

    In the late 90s and early 2000s I think production companies did this by constantly auditioning and debuting pilots for reality shows. If a random contestant on a reality pilot gained a following they would get poached for a different reality show until you had all these people with individual “followings” in one house, competing to be the best investment for a production company. Then the most notable of those (whether or not they win the show they’re on) goes on to have a career in Being Famous

  • @Fleckled_Flower
    @Fleckled_Flower 2 года назад

    Watching you talk about this & then going to watch the show just makes it that much better. Please do the other half.

  • @emmacarroll12
    @emmacarroll12 2 года назад +687

    I’ve been waiting for this one... TURN IT UP BESTIE

  • @matildaeklund3472
    @matildaeklund3472 2 года назад +75

    Shawn Mendes is out here trying to erase his Magcon past, just like he tried to erase that he is NOT, in fact, from Toronto, but from Pickering, Ontario. We remember Shawn.

  • @akrasiels4001
    @akrasiels4001 2 года назад +3

    First time commenter, long time listener here to just say your voice is so soothing. I listen to your content while I'm working and you make me feel so much less alone while experiencing so much isolation. Have a rad month! ✨️💕

  • @crystalnicholas1
    @crystalnicholas1 2 года назад

    mike im only half way through and i LOVE this format of video!!! ur the best ilysm

  • @kawanatengo9474
    @kawanatengo9474 2 года назад +180

    bestie the way you pronounce "influencer" sounds like the italian word for "flu" and i'm here for it

    • @sjwells04
      @sjwells04 2 года назад +36

      Influenza lmaoooo

    • @sourpatchstarkids
      @sourpatchstarkids 2 года назад +37

      oh didn’t you know? michael the microphone is in fact italian

    • @leafletanon
      @leafletanon 2 года назад +2

      influensa omg

    • @kawanatengo9474
      @kawanatengo9474 2 года назад +16

      @@sourpatchstarkids of course, we all know his name's actually michele microfono

  • @seanthebluesheep
    @seanthebluesheep 2 года назад +176

    When Mike mentioned Dodie I sprung up ready to throw hands before I remembered we were still in the "talent and personality" portion of the video

  • @vickyveselichka
    @vickyveselichka 2 года назад +1

    I can't even begin to explain how I don't care about a SINGLE thing you talk about but I haven't spent five hours in the last two days stalking your channels because you have me HOWLING. You're in the personality category girlie xxxx

  • @desmadeities4440
    @desmadeities4440 2 года назад +2

    I needed this video and mike's vibe I LOVE YOU for your talent, personality, aEstHEtic and RESEARCH damn

  • @Poltergeist329
    @Poltergeist329 2 года назад +104

    joji was also an influencer before he was a musician! he's fascinating in particular because he actually had a parody album, meaning that he was already creating music before officially launching his solo career.

    • @sacreddatura1399
      @sacreddatura1399 2 года назад +4

      Yessss, it would’ve been interesting to see his take on the massive shift between the music joji made before and after the pink guy era. Like he was releasing music under the joji name even when he release pink season, so he always showed his talent but like the massive success he got on edgy 2015 RUclips seriously boosted his exposure once he left and started pursuing music more seriously.

    • @ghostytrickster8458
      @ghostytrickster8458 2 года назад +2

      YES papa franku -> joji is the ultimate influencer to popstar pipeline

    • @wantedu2812
      @wantedu2812 2 года назад +1

      His rebrand was the best Ive ever seen

  • @chiaral6438
    @chiaral6438 2 года назад +165

    The first mammal to get out of the ocean: Breaking My Silence... Why I left Buzzfeed

    • @EF-kk3vh
      @EF-kk3vh 2 года назад +23

      Why I left the ocean (emotional) (not clickbait) (watch til end)

  • @asally9782
    @asally9782 2 года назад

    This is phenomenal, this kind of content from you? Iconic.

  • @jjhatch5697
    @jjhatch5697 2 года назад +7

    stars are blind was such a crucial moment in the culture. unironically a great catchy pop song

  • @Khensani
    @Khensani 2 года назад +85

    I don’t know if people overseas are that familiar but also Troye’s successful performance in Spud, which is like a classic here in South Africa, was also an integral part in helping him move from youtuber to verified star

    • @alittlelovesick
      @alittlelovesick 2 года назад +1

      Wait IT'S TROYE?!

    • @CathrynDianne
      @CathrynDianne 2 года назад

      I FORGOT ABOUT SPUD

    • @AJ-pu9jq
      @AJ-pu9jq 2 года назад

      What the fuck idk he was in a movie

    • @AL3XlS_
      @AL3XlS_ 2 года назад +1

      @@AJ-pu9jq he started as an actor. He was in X-Men Origins Wolverine as his first gig. Then did the Spud trilogy. Recently he got back into acting. 3 years ago he was in Boy Erased and was nominated for a Golden Globe. He wrapped up filming another movie a few months ago which I'm pretty sure he has a big character in. Not sure if he's the main character or a big supporting act.

  • @Sherpai123
    @Sherpai123 2 года назад +716

    I think Corpse's career is also interesting considering his single hit gold today without there being a big label involved

  • @caleighhraee
    @caleighhraee Год назад +1

    I love TMG songs! You described them perfectly. Thank you for recognizing two short king’s talents

  • @amandalovatsis
    @amandalovatsis 2 года назад

    This was so good for so many reasons. Well freakin' done. I didn't want it to end.