Why the iPod had to die
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- Опубликовано: 4 ноя 2024
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I want to talk about the iPod. Why it became a cultural phenomenon, helped to save Apple and give birth to the iPhone… but also… why it absolutely had to die.
And I want to focus on three very specific decisions that Apple made, decisions that led to the iPod’s incredible success, but also… it’s inevitable destruction.
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🤔 Which device and what service are you using for music now?
MorningBrew wont let me join for some reason...I'll try again later. As for what music player I use, I still use an iPod touch,lol. It's useful for my commute in my old car and even older truck, neither has a modern enough stereo and they aren't worth an upgrade so I use a BT adapter and the iPod. My phone stays where it belongs in my pocket.
Somewhere, in some ancient Apple forum discussing the launch of iPod I’m on record as saying "who would pay $500 for an MP3 player!?" 😅
🤣 In like 07-8 i was ask to look at twitter by my boss at the time & give my opinion, I said it would be dead in a year or two 🤣☠️
I get it. I thought the iPad was pointless. 😂
I kinda want a dedicated music player again tho… so my phone doesn’t get tied up pulling music duty, staying close to BT speaker, passing around so everyone can take a turn DJing, music interrupted by phone calls and notifications. Plus you can have mega storage for off-line playback.
@@Tognar You still have time to get one from eBay or you can get iPhone SE 64GB for $429 to do exactly that.
@@Tognar I bought a Samsung A52s for that purpose for $360. 128gb, there is a slot for a micro SD card, it supports Bluetooth LDAC, digital out on the USB-C port, and it has a 3.5mm headphone jack. I kept the apps to a minimum and "Do not disturb" is permanently enabled. And I have a data only SIM in it to stream music when I'm off WiFi. Apple music does have an Android app but that's not my daily driver. It beats my other phones, tablets and MacBook Pro as a streamer.
The click wheel iPod being available as a Windows device was my entry into Apple. I got one for free through one of those weird 'get your friends to sign up' pyramid schemes way back when. I loved it so much, I only wished I didn't have to carry that and a cell phone around with me. Then I bought the iPhone 3GS. Then an iPad. Then a Mac mini. Now I'm considered an "Apple Guy" by a lot of people. But I started off as a Windows devotee ... I had even worked at Microsoft!
One thing I appreciate about Rene’s content. The historical perspective that we tend to lose in today’s noisy climate. I even learned something. I also LOVED the bit about Steve fought but trusted his staff. Something today’s managers lack. Finally, makes me appreciate Apple that much more.
As a musician, I got (still use) so much use out of my iPods when I was living in Japan, riding the trains every day or biking around my town. I used it for work or to relax in every country I've travelled to since 2006. Still rocking my 5'th gen iPod Classic, I had a 7'th gen (120gb) when I lived in Tokyo but it got stolen when I came back to the states.
I had iphones for years but I went to android about 4 or 5 years ago because I felt they were a bit lacking and overpriced when I could do all the same stuff through Google and have an actual storage cloud system inlike iCloud. Just so much more apps that I need are available and they have more advanced functions, I can upgrade the size of my (multiple) SD cards. Currently rocking a Samsung Galaxy.
I was going to buy another 7'th gen iPod and modify it to play FLAC, WAV, DSD and other lossless file types with either a modded DAC internally or with an external DAC like back in 2006/7 lol! Now, I'm looking more to the Surfans F20, FiiO M11 or one of the Astell & Kern models. Thanks for the in depth history on the iPod Rene!!
Yes, my 5th Gen iPod Classic still plays for a few hours,sounds great.
I have the blue 16 GB iPod touch 6th gen.
I saw this video posted this morning just before I needed to start work. I had barely enough time that i could have watched it, but i would have needed to watch it on my phone and then really hurry into work. I held out until i was home in front of my 5k, 27" screen. I had been looking forward to watching it all day. And man, Rene, it did not disappoint! I still, still, after watching the clip dozens of times, get chills down my spine and tears in my eyes when I see Steve announcing the original iPhone. And hearing Jony Ive talk about how the team intentionally designed the iPod to have an iconic appearance, one that needed no logo or branding to be immediately recognized, also gave me chills. I feel like this is why Apple is so reluctant to make major year-over-year changes to its devices, unlike other companies. I feel like this is why the upcoming iPhone's hole punch and pill display was chosen. If Apple was replacing the iconic notch, which it always embraced despite any negative rhetoric, it would be with another iconic design. Anyway, just wanted to say thanks for another great video, Rene. It was worth the wait for sure.
The iPod nano was the first time I truly fell in love with an Apple product. 15 years later I’m all in on the ecosystem. iPhone, iPad, Mac, etc.
I was given a I pod nano in 2005. Just got an I pad mini 4 off ebay in March and bought a new I phone SE3 when it came out. Took them 17 years but they got me in the end.
I loved this report: Wow interesting , thanks.
loved this video. & there’s three topics i’d love to see explored based on it;
1. Apple’s transition from iTunes to Apple Music [& other services]
2. Apple’s history of acquiring companies to introduce great products without building them from scratch [like you mentioned with iTunes, like Beats Music for Apple Music, like Apple’s acquisition of Logic & later what became GarageBand & so on]
3. Times Steve Jobs deferred to other great minds to bring about great new products at Apple [learning iPod was contracted into existence is soooo interesting. Is there more of that? What other products or product attributes are the result of those respectful arguments as you put it?]
bonus topic. Apple’s impact on music industry & creative industry through facilitation of digital markets & offerings of creative tools [especially GarageBand iOS & the AUv3 protocol]
I think Apple is preparing to introduce ultra wideband (UWB) wireless connectivity for the AirPods Pro and AirPods Max (the Beats Fit Pro may go in that direction, too). The result: essentially Compact Disc (or better!) quality audio transmitted wirelessly to headphones with very little latency. That's why the iPod is being phased out.
I think the iPod is phased out cos they don’t wanna make iOS update for it anymore
I admit I bought another updated touch before the are gone. Can’t wait to watch! :)
'Taste of Mac' was/is a pretty powerful thing.
I guess, one of the main reasons I've ended up using Apple ecosystem, was my experience with Safari browser at Windows. Not that is was good (I've never used it as my primary browser), but I was so impressed how it renders fonts, it was so much better that the default Windows font rendering, that I was hooked.
Few approaches with Hackintosh, then I've bought a used MacBook Pro, and then iPhone, and then... Apple got a lot of my money! :)
Keep up with your great work!
Thanks so much!
I was a Palm user at the time the iPod launched. Palm already had the infrastructure to compete directly, overhauling the computer side sync app would have positioned them to be a true multi-platform competitor to the iPod. Palm already had an installed user base and Apple did not have the cache back then that they do now.
The iPod still alive in some way, check out the mods you can do to it. I think the classic iPods will last LONG time, due to the amount of sales they had. For me it was a great piece of technology.
I have a couple a classic 5th gen iPods I want to get around to fixing and modding but for now I still used my 7th gen nano all the time.
I hope a literal homeHub that slots into the ecosystem in a way like iMac did comes soon. Yes I have HomePod but would love direct interface
Loved it! Your titles never reveal the true value of your videos. That is so refreshing on a platform where it os the other way round most of the time. Thanks.
Love the style! Glad I have a few iPods. I remember that thrill of the OG iPod showing off to people how it can hold 1000 songs 😂
Thanks so much Danny, means a lot!
Man, watching the iPhone unveiling still gives me chills. 😮 I had been waiting a decade since the Palm Pilot for a handheld computer + phone that did everything I wanted and didn’t suck in some critical way. The Pilot made the general form and interface obvious and the hardware would eventually get good enough. With the iPod, Apple had demonstrated that it would be the one to beat in that space. They did not disappoint.
No. It did not have to die 😭 every time I go out for a longboard session I prey that I don’t smash my apple watch. I was really hoping they release an ipod nano with the same apple music subscription/bluetooth capability. I still love my old ipods but the cables and upkeep with playlists is sooooo annoying. I am praying that apple music will be available on fiio
The Fiio DAPS M11 and higher run Android and there is an Apple Music app for Android.
Before Apple killed the iPod touch, I was actually hoping they would make something like an “iPod Touch Pro”. An iPod touch with high ress audio capabilities with powerful dac built it, something like what Sony is doing now with their high end Walkman players, that would be a perfect companion with their Apple Music lossless service. But I know that’s a really niche market and Apple probably wouldn’t bother.
But did you know the iPod 5 th generation click wheel with video has a DAC in it. The iPod with the first video capabilities. I still have mine and yes it even charges and plays for a couple of hours, it sounds great, best in an iPod.
@@bakokat6982 yes this was the best one to buy esp when you can upgrade it to SD card
@@bakokat6982 Every iPod has a built-in DAC. It's about a powerful DAC that can also play HI-Res audio. the iPod 5 is not capable of this.
I'm an iPod guy. Grab me by the shirt and shake me into reality and tell me it's dead Jim. Apple marketing would have us believe that every new product kills the old. But as we've seen not every generation (iteration) of products makes the old version infirm and feeble. Apple stopped making the iPod for the simple reason is that it's not the money maker it once was. But in the aftermath of iPod frenzy where thousands maybe millions of us have old iPods sitting in junk drawers untouched and forgotten. There it remains until some curious soul rummaging for a Phillips screwdriver finds it and starts tinkering. Somewhere in the dark of night a eureka moment happens and an old iPod leaps back to life and sweet sweet music is heard once more. No phone call, advertisement, email notification or text message is there to snatch you away. It's totally off grid and there is beauty in this. It's the antithesis to listening to music on a cell phone. But Apple stopped making them. I don't care. There are millions of these devices out there that nobody wants and for $30 I will happily relieve them of it and upgrade it to beyond the original specs and make it better than when it was new.
I'm old enough to remember that air bubbles story as actually involving Sony's Akio Morita and the Walkman, not Apple. But I found many citations of it having happened at Job's Apple. Is this a case of a story being so good that people feel compelled to apply it to Apple, facts notwithstanding?
Perhaps both happened? Steve Jobs did admire Sony so it's possible he could have took inspiration from hearing about the Sony story.
I still miss my iPod !
These historical videos are your best Rene!
Amazing video! Please keep this format, it’s really good!
another banger, thanks for the awesome video!
FWIW, I dig the editing a lot.
Oh Barbara, you are truly SUPER!!
Your narratives and segues are second to none.
Wow! What a great history dive into the iPod. Learned a ton and I’m a Mac guy! Great production too. Thanks for sharing.
Your Story on this topic is so immersive so captive so in depth that you earned a spot in my iPod Timeline Great Job Rene Ritchie
You’re long form content is exemplary. Just do a rumors/leak round up from time to time. I lived through all of this and I learn something every time.
Fantastic video Rene! Appreciate the insight and the trip down memory lane.
Well I understand what your saying but the new Apple makes some difference decisions. There is no question that if Apple put Mac OS on the iPad Pro sales of iPad Pro would go up and sales of Mac would take a hit. Apple is aware of this and is unwilling to allow iPad Pro to eat away Mac sales. I for one would replace my current iPad Pro and 16in Mac with a 13 in iPad Pro that could run Mac OS.
No. Steve thought the Mac was still too complicated for mainstream people. He wanted something even simpler that could push computing fully into the mass market. Apple already has a Mac. The iPad was and is literally meant to be for everyone who doesn't want a Mac. So putting the Mac on it makes zero sense. (Even if Apple capitulates and does it). The answer is making Macs so good no one even thinks about macOS on an iPad, right?
I have a bunch from different generations in a drawer. Some neat things you can hack them into these days. Maybe a weekend project down the line. There was nothing like it back then. Great memories w the 4th gen monochrome screen.
Fascinating story and much I hadn’t seen before, thank you, especially Apple’s cultural embrace of the natural life cycle of all things and ideas. BTW I just realised that the natural music-playing successor to my 2011 iPod Touch is my Watch 💡
You are literally the best story teller on RUclips man you have talent! Love your videos
Wow, thank you, means a lot!
Coffee and Rene vid!
great video I really enjoyed this one I haven't been on for a few weeks but I come back and I can say this is one of my all-time favourite of yours
I consider my iPhone as an Ipod touch that comes with a telephone or cellphone ☎️ app communicator. And a very good built in digital camera.
😭😭😭 I ❤ my iPod Touch.
iPods were great for kids. Now I suppose I'll need to purchase iPhone SE's and not activate them on a Carrier? Apple doesn't think these things through, and seems to hate kids.
Get the base iPad then?
@@loki.8435 difficult to fit an iPad in a teenager’s pocket!
This is one of your best vids Rene. 🙏
This is a fantastic piece of work Richie!
I knew back in October that Apple was discontinuing the iPod Touch when they moved its link to the bottom of the page. Also October 2021 was ipods 20th year and there was no mention which was another big sign that iPod was not goin to be made anymore. October 2021 made 9 years of using the same case design for the touch; the case only had color changes and removal of the dongle strap holder with the 6th gen. In its 10 years it has only had chip updates and eliminations of smaller drives. Also in the last several years people give their little kids their older iPhones or purchase new iPhone SE's for them.
Latter Day Steve Jobs, that's the funnies thing I've heard in a while
Another great video. Blessings on your day.
Love my iPod nano 😍🙂👍, use it everyday. Love your videos. Cheers from Denmark
The great thing is everyone with an iPhone has an iPod! The Music app keeps the iPod alive!
I have owned so many iPods..I still keep a couple shuffles around too. There is something special about the chip-clip music player, even now.
Best iPod I ever had is the iPhone 8 I use today as an iPod lol. The iPod Classic was my gateway into anything Apple and I've held onto the dedicated music player concept.
Can’t believe it’s been over 20 years already. This then young man who rushed to get his first gen iPod is now all gray.
it's true, apple had me at the ipod for windows, and i later transitioned to the all apple ecosystem. it worked, steve. :)
Incredible video Rene!!
this video took me way back 🙏
It is hillarious that Lars is in this video :D
Sadly, the need of an iPod is still there. It's just not big enough market for Apple! I still use mine when I workout and my nieces kids use them as they are just not old enough to get a phone yet.
Think of it this way you give your kids safety scissors for their first cutting tool, clearly giving them a razor sharp chefs knife would not be smart! That same logic holds true here as well! Besides, an iPod is a lot cheaper than an iPhone if it gets broken or lost!
If I was Apple I would license the iPod Touch out to someone to carry it onwards. Even if they only sold it online it would be smarter than letting it go fully.
Sometimes it's important to hold onto old tech this is one of those places.
The ‘replacement’ for someone who isn’t old enough to have a phone is an Apple Watch SE and $329 iPad. They’ll get a bigger screen for their ‘screen time’ and the watch is capable of cellular connection without the expanded capabilities of a phone/data device.
An Apple Watch has internal storage to save music playlists, or cellular connectivity to play music when you’re not using internally saved music.
Nope
the iPod touch was the iPad mini
Hmmm… I have an iPad mini; it’s much bigger than my 7th Gen. iPod touch (although they both have 256G local storage). Might I suggest it’s more of an "iPad nano"?
I love iPods and still own a few , I have the best one they made esp with the dac the 5th gen so all the songs are lossless on this one esp now it as a 128 gb sd card, this I use with a good pair of headphones . Then I have one in my car and another one just in case
Hi Rene, I read a story in MacWorld about how long Apple computers are supported. Apparently, software support ranges between 7 and 10 years. I think that Apple needs to support their computers as long as in the windows world. I have a windows laptop from 2011, which started with windows 7 and now runs windows 10. I get regular security and software updates and it runs all the latest third party software. Apple really needs to provide software and security updates more than 7 years. Have you had conversations with other Apple focused RUclipsrs about this? This would help bolster their green cred and reduce the amount of "obsolete" computer hardware in the world.
At the same time, hasn't Apple held the iPad back so it wouldn't canabalize macbooks?
I miss iPod so dang much
iPod isn’t dead. I’ve bought a new wide screen iPod with touch controls every year since 2007 …
Dont forget that when the iPhone first came out Steve said it was the most advanced and best iPod available and then people tried to buy the iPhone outright just for the iPod feature and Apple wouldnt let them.
AT&T was the only service provider for the iPhone when it launched so that service was a requirement in the beginning. That's one of the reasons I was not an early adopter. I did buy the 1st gen iPod touch when it launched.
@@keithjohnson2863 I know that AT&T was the only service provider. I was just stating when it launched Steve said it was the best iPod ever and that there were people who wanted to just buy it outright and were unable to when you could do that with any other phone at the time. There were lawsuits filed because of that. Then around a year and half or 2 years later Apple came out with the iPod Touch.
the sad fact i was hoping for a new ipod this year :,)
Eventho' I love and loved the iPod, it was time. The iPhone can do what the iPod could, plus be a phone, home computer, etc. The iPod was a great product, but when the iPhone was introduced, it's exactly what Rene Ritchie said.
Oh the last thing I have to say about it, lol. Every time I use my IPad Pro I wish it had macOS on it, I think about it everyday..
Love my iPod Nanos. I have versions 4, 5, and 6. My wife still has a pristine iPod original w/hard drive, and it is a beautiful piece of technology. I use my Nanos daily to podcast talk radio. IPhones are way too big and expensive for that purpose. I hate smart phones anyway. I use my wife’s iPhone when necessary. My $30 flip phone is perfect for me, and it easily slips into any pocket. It is a sad day.
I love my iPod touch, I don’t what to do when it stops working.. Can anyone, pls advice on a good replacement for my beloved companion..
I admire that Jobs would happily introduce new products that cannibalized sales of older products if he believed the new product was much better. I'm not sure if the same can be said of Apple today. I think the sole reason we don't have Macbooks with touch screens is that Apple wants you to buy an iPad and a Macbook. I'm guessing Jobs wouldn't have cared about that but instead simply wanted to develop the best possible product.
It's was Jobs' idea not to give the MacBook a touch screen. That's why they came up with the touch bar
Listen carefully and you will hear the sighs and tears of runners who won’t have a light weight clip on music player to run with. A sad time for athletes.
If onlyApple was not protecting MacBook when evolving the iPad 😪
It didn't HAVE to die, but it did die because most people now own an iPhone or an iPad and use those to listen to their music. Even Android phones and tablets have access to Apple Music. And that's not even bringing in Spotify, Pandora, and Amazon Music. So the iPod has become obsolete. Just like the portable cassette player and CD player before it. Yes, they still exist - you can find one if you look really hard - but they're very rare. I don't know anybody who actually owns one.
súper great video
The iPod and its legacy died when apple removed the headphone jack to the iPhone. The iPhone should be the device where that iPod legacy lives but not anymore.
The whole piracy saying was wrong from the beginning... If people never pirated, they wouldn't have known it existed , and arguably, "try before you buy".
If I don't like a song, I just wasted buying it for no reason. I get these companies behaviours against such issues, but they were going down the wrong path
Why do you thing Apple Music doesn't care where your music comes from today when you upload stuff? Apple's finally relaxes..It only took them *30 years*
Besides, everything has to die at one point. Its like saying you gotta keep supporting this software forever... that will never happen.
I still prefer to buy my music on iTunes rather than stream. I blame Steve for this.
Problem solved, just keep your older phone instead of trading it in. No sim, no prob, just tunes on wifi.
So what can I buy to replace my iPod Touch? NO I don't want to spend money on the overly priced iPhone, I already have a good Android.
He forgot to mention the real inventor of the iPod
Still sad to see it gone. eBay will be good for some... 💰
Good morning, y’all.
But he didn't have to kill the headphone jack. Maybe ports can come back to an iPhone Pro like they came back for the Mac M1 Pros, because yes, dongles SUCK.
There was a prototype _"MacPad"_ design patent from Apple which was leaked online. Apple _may bring in MacOS tablets!_
*Rip MacBook Air next?*
Spotify Apple Music and or Amazon music.
The iPod is the iPhone in it final form
nice
🤔
It is my opinion: Ironically, the iPod had the worst sound quality of them all. Nobody cared less about normal sound than apple. It was just some junk, with no bass and too much high. A 10 dollar LG mp3 played better than the flagship iPod Classic 80Gb.
You’re suck a story teller! Amazing
Apple killed the iPod by making the thing hopelessly complex. It was simple in the beginning, but by end-of-live was terribly complex, snarled up in Apple's destruction of the music industry and online music sales that ultimately benefitted no one. Apple Walmarted the entire music industry like building a Supercenter in a small town, killing off all the small local businesses, then pulling out for greener pastures, leaving a wasteland behind. Apple killed the music industry and took food out of the mouths of starving artist musicians. Now only the big catalogs make money, and nobody invests in new talent. And, btw, today's music stinks. iPod is a case study for every bad thing that can be said about Apple.
iPods aren't need it anymore
What total nonsense. iPod had to die only because Apple ran out of ideas and failed to innovate. Very shallow thinking and a very disappointing video and analysis from Rene.
Boo-hoo sad story
Is that really worth making a video? Apple killed the iPod cuz people doesnt use tham or other mp3 players anymore. Thats it.
I have sold about 300 BeoCom 6000 phones over it’s entire lifespan.(I think 6-8 years) when working for a Bang & Olufsen store.