The 1980 Chevy LUV - Dealer Film GM124

This film was intended for 'new product training', but would have been right at home being shown to prospective customers. Showcasing the 1980 Chevy "Series 9" LUV pickup, this would be the final year for the first gen.

[@frothe42]

The light blue model shown is the exact model my parents bought. I actually learned to drive a manual on this LUV. One of the most reliable trucks we owned.

[@rightlanehog3151]

That's funny, I thought Toyota got all the love when it came to small pickups in the 70s and 80s. 😁 At least small pickups really were small pickups in those days.

[@toronado455]

I wonder which one rides better, the Toyota or the LUV.

[@rogerstlaurent8704]

@@toronado455 they both rode the same i rode in both trucks when they were new and the ford Courier was nothing to speak about now i would love to own any one of them over 40 some years ago you would not think those beer can sheet metal l trucks were so cool looking

[@alanstrong55]

Luv was a winner.

[@StuPedassol]

The short bed with a small lift was one of the best looking little trucks ever made... we had a sky blue "Mikado" version of the red truck in this video.

[@poormanrentacar268]

42 years later and it still looks great.

[@karstenvandersande3710]

So cool! They were offroading out in Santa Barbara, crazy to see!

[@ianhotson6057]

never really saw those trucks up here in Canada, first time I saw them I was in Texas in 1978, I always like the full size trucks, but I always wanted a Chevy LUV

[@casperhoss2952]

Great job, thanks for sharing.

[@saxongreen78]

Based on the 1972 Isuzu Florian sedan, this model was replaced by an expressly designed truck called Holden Rodeo in Australia...it was somehow a lesser vehicle than the LUV and became gradually cheaper through the years.

[@dallassmith9617]

I loved these pickups

[@jayelbee1111]

The Chevrolet Luv is actually built by Isuzu, under nameplate called the Faster

[@edwardpate6128]

They were great little trucks! Love to find a 4WD one as a restoration project.

[@Tonyswoodshop]

I know one coming up for auction 4wd 80K miles

[@payamyazdi7672]

Simple tough and reliable small trucks is whats missing in todays usa market atleast in australia toyota offers the Hilux workmate.

[@williamperri3437]

Yeah, in America its always "bigger is better" and the European and JDM versions of cars are always better.

[@brettkoeshall2325]

Chevrolet LUV is actually based on the Isuzu Pup.

[@NoneOfAnyonesBusiness]

Chevt should have kept the UV and ford should have kept the courier

[@303nitzubishi4]

The LUV was discontinued when the S/T trucks were introduced but the Isuzu Faster (P'UP) lived on here in the US until the mid 90s. The later models even had the 3.1 Chevy V6 available as an option. Great little trucks. So sad what has happened to the automotive market that we can't buy small trucks anymore

[@williamperri3437]

@Issan Cali Reject

[@grndiesel]

Huh, I never knew these were available in 4wd. The ford couriers were only 2wd I think? All before my time but still interesting.

[@rogerstlaurent8704]

the Luv and Toyota were the first 2 small Trucks that had 4 wheel drive and for the Ford Courier was just a econo truck nothing special and it was just 2 wheel drive and it was replaced by the Ford Ranger

[@danareynolds1786]

L(ight) U(tulity) V(ehicle)

[@toronado455]

thanks!

[@loveisall5520]

Isuzu made great trucks.

[@payamyazdi7672]

and how many young blonde women ended up with LUV?

[@ralphlouismendoza1977]

rebadged ISUZU 😆