Interesting video - very useful. Some of the issues raised are similar to those we consider in EAP (balancing topic, language, communication). Needs analysis is so important too. On the subject of business vocabulary, the idea of lexical-driven content resonated with me a lot. A query: is there a Business English equivalent of the Academic Word List (AWL) - with business vocab divided up into sublists according to frequency? = high-frequency lexis applicable in most business settings such as 'profit', 'supervise', etc. at one, through to less frequent more context-specific items at the other?
Thanks for your comments Jane. No, there isn't a similar list to my knowledge. Probably because academic English happens within universities which communicate with each other on this kind of topic. Businesses don't and also many Business English teachers tend to work alone as freelancers so they probably don't have the opportunity to share these ideas. But you have started me thinking - I'm going to the BESIG conference in November so I might ask around in case someone has attempted something n the lines of what you are describing.
Interesting video - very useful. Some of the issues raised are similar to those we consider in EAP (balancing topic, language, communication). Needs analysis is so important too. On the subject of business vocabulary, the idea of lexical-driven content resonated with me a lot. A query: is there a Business English equivalent of the Academic Word List (AWL) - with business vocab divided up into sublists according to frequency? = high-frequency lexis applicable in most business settings such as 'profit', 'supervise', etc. at one, through to less frequent more context-specific items at the other?
Thanks for your comments Jane. No, there isn't a similar list to my knowledge. Probably because academic English happens within universities which communicate with each other on this kind of topic. Businesses don't and also many Business English teachers tend to work alone as freelancers so they probably don't have the opportunity to share these ideas. But you have started me thinking - I'm going to the BESIG conference in November so I might ask around in case someone has attempted something n the lines of what you are describing.