Shailesh Kapoor (Ormax Media) & Kevin Goetz (Screen Engine) Podcast | Beyond The Box Office

In this conversation with Vanita Kohli-Khandekar, Shailesh K. Kapoor of Ormax Media and Kevin Goetz of Screen Engine talk about the process of Screen Testing in Bollywood and Hollywood separately. They delve into the what goes in, while creating a testing path for a film from its nascent stage, to finally putting it out in front of a set audience; how it involves a shift in cultural perception, and the idea of most filmmakers wanting to resort to the same.
#OrmaxMedia #ScreenEngine
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The Film Companion is a web channel intended to promote Indian cinema through films review, interviews, discussions, video essays, and analytical compilations. It is intended primarily for the purpose of encouraging informed discussions, criticism, and review of cinema and towards such purpose, the programs use short extracts of cinematograph films, sound recording, and photographic works. These clips and extracts are of a minimal nature and the use is not intended to interfere in any manner with their commercial exploitation of the complete work by the owners of the copyright. The use of works is in compliance with the fair dealing exception provided under Sec. 52 of the Copyright Act, and we assert our use of the works under the exception provided for criticism and review.

[@kushbharakhada4967]

It's so great to see this kind of videos as well. Well done Film Companion. Keep making this kind of videos❤❤

[@shubhamluhadia]

Came to see who these are, low-and-behold, I have ended seeing the whole video.
P.S. viewed best at 1.25x!

[@akshrapandey739]

Really loving these kind of videos!

[@iamPrinceK]

Film Companion experimentation interview 🫡🎥🫶

[@zwengji]

Honestly think that western film industry should learn from south Indian cinema industry . Not the other way around.

[@dobby3159]

Kevin knows nothing about India and it shows 😂

[@suraj1912]

I'm pretty sure Vanita was referencing Gulzar.

[@suraj1912]

And honestly he is a veteran just like a Spielberg or a Allen.