Shiri Appleby explains IPOs | theSkimm

IPO. AKA initial public offering. You know there's a bell involved, but maybe you don’t know all about how a company gets there. We asked Shiri Appleby to explain.
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theSkimm is a membership company. We make it easier to live a smarter life by integrating in the routines of our target audience -- female millennials. We started as a newsletter, The Daily Skimm, breaking down the most important news you need to know to start your day. We launched theSkimm App, a subscription product that integrates future events in culture, politics, tech, and more by integrating directly into your calendar. We've expanded into video and audio breaking down key topics, bringing you interviews with the people you need to know, and making you smarter throughout your day on everything from tax policies to how to fold a fitted sheet. All delivered through the routines that make up your life. theSkimm was founded in 2012 by two former news producers who launched it from their couch. theSkimm has reached over 21 million female millennials.