Unlock the Potential: Transform a Historic Alentejo Gem into a Luxury Rural Boutique Hotel

Investment Summary
Hotel Horta da Moura presents an exceptional investment opportunity in one of Portugal's most stunning natural settings. This 26-room property, located in the picturesque Alentejo region, offers a perfect blend of tranquility and charm. The local authorities are highly supportive of revitalizing the hotel, which has not been operating since 2019.
The existing structure is in excellent condition, and with targeted investments, the property could be transformed into a top-tier rural boutique hotel. The region’s renowned wines and gastronomy, combined with the hotel’s amenities, position it as a prime destination for high-end tourists. Additionally, the hotel has the potential to attract diverse business segments, including individual leisure travelers, incentive groups, meetings, and product launches. This versatility, along with the region's appeal, makes Hotel Horta da Moura a compelling and profitable investment opportunity.
Market positioning
• There are no more than 5 high-end luxury rural boutique hotels in the Alentejo, and the Horta da Moura project has the potential to become a highly successful operation
• The core potential target markets for the hotel should be Europe, the US and Latin America (Brazil)
Location
Nestled in the heart of Portugal's Alentejo region, the hotel is surrounded by the region's iconic open plains, cork forests, and traditional lifestyle. It is ideally situated near the historic walled town of Monsaraz, known for its charming cobbled streets and ancient fortifications, and the expansive Alqueva reservoir, Europe's largest man-made lake. Guests can also explore the nearby local wineries of one of Portugal’s largest wine regions and visit the cathedral town of Évora. The Alqueva area is celebrated for its pristine night skies, offering award-winning stargazing experiences.
The Hotel
This charming hotel, styled after traditional Alentejo farmhouses, offers 26 elegantly appointed rooms with en-suite bathrooms, spread across three inviting buildings. The property also features central lounge and dining areas, providing a warm and welcoming atmosphere for guests. With the potential for expansion (subject to licensing approval), investors could possibly increase the room count to 34-36 rooms, and enhance the guest experience by adding a spa, a second pool, and a unique "wine cave." Extensive refurbishment could transform this property into a luxury rural boutique hotel, with upgraded gardens that emphasize its natural beauty and wellness-focused environment. The gardens are a standout feature, home to several ancient olive trees, including one that is over 2,450 years old, adding a touch of history and prestige to the hotel.