Zoho | Prem Anand | Interview | Integrator Media

The wait is over! Watch the full interview with Prem Anand, Associate Director of Strategic Growth at ‪@Zoho‬ !
In this interview, Prem Anand explained how Zoho is helping businesses drive growth in the region, highlighting their main products and solutions. He delves into the entry barriers faced by start-ups and SMEs in adopting enterprise technology and how Zoho is assisting them.
The Integrator discusses key trends shaping the Middle Eastern markets and Zoho’s shifting focus from SMEs to large enterprises, and the importance of localized data centers, including compliance and regulations in KSA. The conversation will help you in understanding the strategies of Zoho to attract large enterprises in KSA, partnerships with government, banking, and healthcare sectors.