Even though it has "Steakhouse" in the name i don't know a single Brazilian that thinks of Outback when you mention BBQ. People like to celebrate their birthday with friends in Outback or a happy hour event. Usually people eat ribs, onions, french potatoes and that's it. BBQ in Brazil is a whole different story.
Outback is NOT regarded as a typical BBQ restaurant. Most people ask for ribs, the big onion and burgers. Few people eat the expensive steaks. They also like the appetizers with draft beer, which are a Brazilian must-have. Brazilian BBQ is a completely different experience...it's all you can eat, several types of meats, salads. You go when you want to eat a lot, focus on the food. Outback is more a place for enjoying friends and family or a happy hour place. You could at least have talked to one restaurant owner!
I totally agree...I can't recall the time I had beef there. Usually I ask for the things you mentioned, and I think they are great. When I visit my parents in my hometown, it's our "thing" to visit Outback and share some moments together.
outback became and "lunch/diner mcdonalds" Food is UNIQUE, always good and always taste the same, thats really important. Where can u eat a "big mac" ?? US has so many other options, competition is stronger.
Acho incrível que em qualquer vídeo sobre o Brasil, os brasileiros corrigem em baixo as informações, e os algoritmos acabam considerando um vídeo direcionado a brasileiros
As a brazilian, I've been to an Outback in the US (Miami) and plenty in Brazil. Although my sample in US exacts to 1 restaurant I've been, i've realized that in the US there doesn't seem to be the same attention to quality as in Brazil. Weird to say it, but I think there's superior management over here, because every experience I had in Brazil was better than the one in the US. I think it's about someone calling the shots in Brazil regarding management standards.
This is common in the restaurant industry and generally among other US companies expanding internationally. My theory is they are motivated to expand because they have reached maturity and complacency in the domestic market. They view international expansion as very high risk and high reward opportunities. There is high visibility to executive management and investors. They hire the best local management team they can based on their qualifications and experience. There are no personal relationships to skew the hiring process for the team brought in to build international operations. These managers get direct contact with the executive team in the US. They are given freedom to mold the brand into the local culture. It is very common for international corporations based in the US to produce a better product and service in foreign markets than in the US. The regional VP responsible for California doesn't have nearly as much authority as the regional VP of Brazil.
@@MOBMJ I guess US franchises must push harder on other countries since it's not part of the day-to-day experience. McDonald's here in Brazil is way superior than in US also, although is not as good as in Europe. Outback in a way here went for a "expensive but you do not need to be rich", so experience and quality looks to be the whole focus.
I've been in other chains in Mexico like Applebee's and buffalo wild wings and the only thing I can tell you is that only upper middle/upper class people can afford it. It's like the cool place to be for people flaunting their social status 🤷🤷🤷
I'm Brazilian-born and raised, but I've been living in the USA (CA) for over a decade. There's a drastic difference between those chains here and in Brazil. The customer care, food quality, facilities and management are way superior in Brazil. Outback, Burger kind and McDonald's aren't affordable there. They cater to the upper middle class, which tends to be way more picky clientele.
Eso demuestra que no vivis en Brasil hace mucho tiempo, pues McDonald’s y burger King están lejos de ser comidas de clase media. Ambos son para todos, 2 hamburguesas por 15 reales
Comparing outback to McDonald's is a huge stretch... McDonald's meals cost 25/30 r$, while in outback people won't spend less than 120/150 for a whole meal.
brother what are you talking about? this is totally wrong. Mc Donald’s and Burger King are for the poor. The Outback is for the Middle Class, but not the Upper Middle Class. Upper middle class goes to better restaurants.
@@karlouco8121you are wrong, here in Brazil go to Outback and have a dinner is very expensive. Here in my city in Londrina will cost around R$300 reais at least, which is very expensive considering the minimum wage and Brasilian average wage.
@@user-rw7mf4oo1h As a brazilian, i aggree that McDonald`s and Burger king can be bought by any people basically. But they can`t afford a lot of times in the month if they aren`t middle class. So i would say you guys are 60/40 right, and you get 60 hehe... in my state of Pernambuco, of course... Brazil is way bigger than that.
Customer service in Brazil is superb, you actually feel like you're important the moment you walk inside the store. Chatting feels natural and the food tastes good, even if you order it from home.
Imagine, I went to Australia and I've seen it with my own eyes, it's not OZ in any way ! But the Brazilian outback branch has good quality and above average food, very similar to Applebee's though
As an American I don't find it Australian at all either, but the dude on the commercials is Australian and when I try to do and Australian accent I think of outback
As a brazilian, I can tell that, most people don't know that, even if in the anglosphere it is considered boring, here is cool and from what I've read for other Brazilians who have the money I don't have(Outback is quite expensive here, now, I can only afford mcdonalds or burguer king), the quality of Brazil "Outback" is higher than the US, and here most people are focused on beer, onion and ribs, those we don't see everyday here, if it was invented on the usa or not, is not that important, if it was for the bqq, we would go to the local bbq restaurant/tent instead
As a Brazilian i've spent most of my high school going out to outback with my friends! We were NOT there for the stake, but the the appetizers were huge and we could share! It was cheap, tasty and at a safe place! Nowdays, as a university student, me and my friends go out to more up scale restaurants and bars, but once in a while we still go to the outback, they have GREAT happy hours and fondue nights during the winter!
@@Pedrojerico Na real era bem mais barato, eu lembro que la pra 2010 era tipo 18 reais a batata com cheddar e bacon, e um hamburger 25. Dava pra comer de boa dividindo com os amigos
Im from the Philippines originally and Outback has around 12 branches in the country. The place is quite pricey. Even here in USA, I find it expensive. I cant imagine why Brazilians would spend a lots of money for such an expensive steak. I would prefer the local joints like Fogo in Rio de Janeiro. I been to Brasil several times and I love the quality of meat in that country. Viva Brasil. Eu te amo.
@@jpedrovianna Really? That’s cheap. I want to try the outback in Rio when I visit the city next year of March for the carnival. Will compare which has better franchise:) Thanks.
@@migovasquez0303 From my experience, compared to US Outbacks, the Brazilian ones offer a better service, more variety of items, and overall the experience is better imo
The Outback in Brazil is far better than those I used to know in U.S. - quality of meat, customer service, and just overall food quality is superior in Brazil.
I'm a dual citizen having a Brazilian mother and American father. I lived 18 years in Brazil, and 20 in USA. I'm married to an American and I can say with certainty that Americans don't care about quality. It's all about cost and taste (sugary, sweet & salty, etc). Parmesan cheese here in US is sold on 700g cannister. In Brazil parmesan cheese, as in most countries around the world is sold in smaller quantity. The quality difference between both products is considered negligible. Many chains here that would succeed in Brazil closed down. One example is Olive Garden vs Romano's Macaroni and Grill. Romano's start you with a glass of house wine, FRESH bread (not fresh out of the oven) and extra virgin olive oil. You can see all the chefs cooking behind a glass. In Olive Garden they look at me weird when I ask for olive oil only to be served with canola oil. I remember when I first took my father-in-law to Pollo Tropical (A fast food joint that sells grilled chicken, rice, beans, potatoes, etc. First thing he asks after getting the chicken: "Can I have some BBQ sauce?". In Brazil even steak is cooked with just salt and we know how to appreciate that. Here in US everything needs to be covered up with something processed.
As a Brazilian I can say that Outback find a good recipe for business in Brazil. The quality is high, the service is awesome and the price is almost affordable. The upper midlle class go to Outback to the lunch, to enjoy a happy hour and when they need to solve something in the shopping malls (in Brazil, 70% of the Outback's stores are within shopping malls). On the other hand, the middle class and the lower middle class, can afford the meal in Outback once or twice by month, usually in weekend dinners. For this reason, the Brand is a place democratic, where almost everybody can enjoy it. Just for foringners unterstand, for one person eat on Mcdonalds in Brazil, they will spend on avarege 10 dollars, to eat on Outback, the average price is 18 dollars. However, a family can spend less money in Outback than Mcdonalds, because is possible share the plates, reducing the final price. To finish, it's a mistake compare Outback with our stakehouses (churrascarias), the purpose is completely different. Brazilians don't go to Outback to eat steaks. We go to eat ribs, onions, potatos and drink beer.
Qualidade alta? Peraí né amigo. Comida extremamente gordurosa, condimentada, com gosto tudo igual. Nunca entendi pq o sucesso do Outback. Acho que é mais no sul e sudeste, pq nos lugares onde se cultua mais comida, não faz sucesso.
It's simple, the service provided by Outback in Brazil IS NOT the same as in the United States and elsewhere. I'm Brazilian, I've been to the Outback in the United States and the difference to the Outback in Brazil is ABISMAL. This has to do with service, service quality and environmental management. Outback in Brazil is an extremely welcoming environment with EXTREMELY differentiated service that I have only seen in haute cuisine restaurants. And precisely because it is a 'popular' franchise, it is successful.
I am an American living in Rio de Janeiro, in the Botafogo neighborhood. There are 3 Outback restaurants within walking distance from my apartment, and they are all packed. It boggles my mind that there is that much local demand here for something considered an uncool chain in the US. But here it has the exported-from-US-cool cache. Also there is a local rip-off called Outbêco, trying to capitalize off of Outback’s success as a cheaper copycat. It is successful too.
@@mateusblinsI'm assuming it's more that there's so many restaurants similar to outback in the US. Thus it dosnt really stick out as much from it's competitors Vs in Brazil there's less competition for Outback and people are typically curious to try out things from different cultures like food or entertainment Similar to how KFC is extremely popular in Japan. Evan though KFC food is nothing special in reality But in other countries certain things tend to stand out more because it's not something everyday folks commonly consume One last example in the Dominican Republic it's considered cool to eat at McDonald's or any USA franchise restaurant foods. Those are not foods Dominicans typically would eat on a day to day basis.
I used to work in the Rio Sul Tower back before they had in Outback inside of Rio Sul (there was only the one across the street in the Off Price Mall. It was always so packed that if we wanted to go there after work, we would have to send someone to get in line and get a table for us.
I'm brazilian and I'm a bit surprised to learn how famous Outback has become here, but not very very surprised. To me Outback in Brazil is a costly fast food place with a foreign twist where I would go only once or twice to sample the food. If I really want barbecue I am going to a regular brazilian steakhouse, with an all-you-can-eat proposition, a complete salad bar, hot dishes, pizza, sushi and last but not least, freshly roasted meat.
Certainly, what explains Outback's success in Brazil is that the brand has found a niche in the country to exploit. While they may not offer the best meat meals and their prices are somewhat high, Outback has deeply understood the culture and offers excellent service, I mean, beyond São Paulo. This has led people to show a willingness to spend more money on the overall experience. Additionally, they have implemented effective marketing initiatives, such as the partnership with Porta dos Fundos.
Outback in Brazil is awesome, the service is always great and all their snacks are pretty good, let alone the draught beer. You can't even compare to the ones in the US. The attention to detail and overall quality are second to none, it's a great place to enjoy a happy hour. Also, their beef is pretty good too, and this is coming from someone who's been raised in the Pampas, where we eat the best grass fed Hereford/Bradford and Angus crossbreeds that you can imagine on a daily basis. That being said, just like someone said here before, Brazilians don't think of Outback when you mention BBQ, it's a place to celebrate birthdays with friends or enjoy a happy hour. The customer care, food quality, facilities and management are indeed way superior in Brazil.
I need to make a comment on this one. One menu item that most people enjoy is the simple "brown bread". It became famous. So, one of the weird side effects of Outback's success, is that local bakeries started to make this "brown bread" naming as "Australian Bread".
Funny thing: I'm watching this inside the restaurant that's been shown in the video (Shopping Center Norte - São Paulo). Two corrections: 1. Even though it's called 'steakhouse' rarely Brazilians order barbecue. 2. The restaurant mostly shown at the video is the world's Outback record holder in many categories such as most sitting tables, largest single-day sales volume (Valentine's day 2015), highest grossing restaurant for 10 years in a row. I've eaten at over 15 outbacks in Brazil and 3 abroad and, somehow, Center Norte's is better than the others. I'm a fan of the proprietor Ignacio. A very humble and ingenious guy.
I’m from São Paulo. Never knew Outback was growing so much there. I used to love going there as a kid/teen, in the 2000s. Other chains such as Applebee’s and TGI Friday’s were also very popular. Post-pandemic, I think Outback is one of the most “affordable”steakhouse (it’s not really affordable for the middle class, which is not growing but shrinking and getting poorer), especially since meat is so expensive these days.
I'm brazilian too (from RS) and I'm realize not only Outback, but also KFC are growing like rocket in "middle-big" cities (200-300k people), especially states like RS, SC and SP, where the people are richer, upper graduated and consume foreign culture often.
Ex-Outback employees in Brazil often get a free ticket into the Luxury/Silver Service industry. Outback is the dividing line between high-end restaurants and street level food.
I've been to both Brazil and US outback stores, not so many in the US because I don't live there but I can tell, it was a huge difference, as mentioned. In the US Outback seems (to the customer) only another restaurant chain that used to be cool, here we don't have that many options in Brazil to compare, some tried but not suceeded. Also, the food and service are far better in Brazil. So here it's considered almost a premium restaurant chain for the ascending middle class. Most people go for the theme, service and food quality but also because it's different. We still love our barbecue and I would say that's not the real reason people go to outback they go for things that we DON'T have in our own barbecue or other food chain... I think if they keep inovating this can work for a longer time, I think that's the secret, if not it will get old and ordinary as it seems that happens in the US.
It can't compete with traditional Brazilian barbecue. There are 100 traditional Brazilian barbecue places for each Outback in Brazil. But that also means Outback, bring different, has a niche market for anyone wanting a barbecue different than our traditional barbecue.
No one eats steak at Outback here in Brazil. People go the ribs, the burgers, the bloomin onion, the loaded fries. It's basically a fast-food chain that is a bit more expensive than McDonald's/Burger King, but has better quality food, a nice environment to chill with friends(Brazilian consumers stay at the table for longer) and a very friendly staff.
McDonald's isn't a cheap option here in Brazil like it is in the US; a combo meal averages around $36 Brazilian Reais, and at Outback, it's a little more than that. I much prefer spending my money at Outback because I receive better service, enjoy a nicer atmosphere, and the food quality is incomparable. Additionally, I appreciate that here in Brazil, Outback offers vegetarian options on the menu, and all of them are quite good. McDonald's, on the other hand, lacks any options for vegetarian customers. It's important for companies to expand and not remain stuck in the past, as seems to be the case with McDonald's. Outback in Brazil is an excellent choice.
I was one of the first to work in Outback in Brazil back in 1998 do you know why it's so Successful in Brazil? Because the quality of the traiyning that we had back than with the Americans, my Manager Salim Mouron and Peter Rodenbeck were the guys behind the curtain. Brazilians were not used to be serve like the American style and they brought this to the Brazilian culture. I'm so proud to worked at Outback Steakhouse Brasil for 5 years and work with Salim and Peter Rodenbeck (who brought Starbucks to Brazil too)
0:11: 🥩 Outback Steakhouse has found success in Brazil, generating a significant portion of its international sales from the country. 3:15: 🍽 The demand for US restaurant chains in Brazil remains strong, with an increase in sales volumes and consumer spending on dining out. 6:08: 🇧🇷 Outback Steakhouse's success in Brazil is attributed to its strategic location, menu promotions, and themed atmosphere. Recap by Tammy AI
Here in Brazil there is a sucesseful arab-inspired restaurant chain called Habib's. There are all sort of options in the menu, from portuguese pastery to pizzas, including, of course, arab food. And nobody cares if it makes sense or not. I think the botton line for any food place is creating a nice experience, with good food, good service and eventually a different atmosphere from other ordinary places (which is the case of Outback).
interestingly habib's is a brazillian company with a portuguese founder that serves arab food (???). Their supply chain is mostly verticalized and they avoid third-parties so they grow their own wheat to make their own flour and have their own call center... which weirdly got so sucessfull for a call center that they sell call center service for other industries now... weird stuff lol. And it works...their prices are VERY competitive. sauce: I had the opportunity to talk with an executive there in the mid 2010's
The work ethics of the people that work in international versions of US restaurants is superior. Which translates to superior customer service, experience, and food. I have lived in 7 different countries and only the US experience is the subpar one. Just moved to Japan and you can see how the workers at McDonald’s are working as if they were getting paid $100 an hour. 😂
I’m a Brazilian-American living in Texas and I do seldom go to Outback . It’s just a local restaurant. Nothing like a prestigious Indian restaurant I’ve been to in Soho in London . Brazilians love American restaurants and Americans love to make money in Brazil : end of discussion.
First step into an Outback in the USA and then in Brazil, then you will know that there is an abyss between the two. And in fact most people in Brazil assume that the network is Australian and not American, you threw out a lot of guesses that don't make much sense.
@@jaymo9919This is true, when they expand to other countries they tend to provide a better service to attract customers in the new country, whereas in their home country they don't make as much effort
Brazilian here. Also the food Outback serve is quite similar in many ways to food we are used to eat normally, but made with some twists that make for a interest change but still staying in the taste brazilians usually like.
There are lots of places with great customer service. Brazil is great at that period. One big reason for all this success in Brazil is that it became a status symbol.
Here in Brazil we enjoy a good steak and good service. Outback may not be a big deal in other countries, but here the food and service are always great. I always go for the bbq ribs and love it. But I still prefer our traditional steakhouses, with dozens of different cuts and all you can eat system.
I'm from Brazil and I'm surprised about Outback's success here compared to other countries. Outback is really good here and exists in all the shopping malls in the state where I live, I've been going there since I was a child, the appetizers are excellent and there's always a lot of food on the plates, the atmosphere is perfect for taking friends or family and the service is always excellent. It is almost always crowded especially on weekends. I must point out that their steak is not made in the same way as here in Brazil, Brazilian steak is much better but Outback steak is also good, the only negative point is the price but nothing out of the standards.
I'm from Brazil and I've eaten in several outbacks throughout the United States. One thing I can say is that the service is better here in Brazil and the quality of the food also seems to be better... When I go on vacation to the USA, the Outback restaurants there are the only ones I don't want to visit
it's not a simple steakhouse, Brazilians use the outback as a different type of restaurant, more focused on friends and conversation than food, and the order is almost always onions and ribs, it's the only place we find these things, our barbecue is very different and their service is the type that Brazilians love, besides being a very expensive restaurant, going there is an event I'm from Porto Alegre, capital of the southernmost state and most addicted to barbecue
It’s all about the ribs and appetizers. The meat/!beef itself isn’t the main attraction since we have better stake houses and barbecue houses. I think most Brazilians don’t know Outback is from USA , most people think it’s Australian and they make no effort to tell the client is from USA because Australia has a far better image and is seen as cool.
Sou brasileira, nunca fui ao Outback, mas tenho vontade de ir, porque a comida parece ser boa e o atendimento também, só que sempre que vejo está muito lotado, sempre com fila pra entrar, então desanima um pouco.
@@Pedrogog olha é verdade, eu vi uma batata de 74 reais nesse lugar! O quilo da batata é uns 5 reais, cobrar 74 é ridícul0, por mais gastos que a pessoa tenha pra fazer, ainda está um absurdo. Acho que não vale a pena mesmo.
@@gi7867 outback ja foi bom hj em dia encareceu muito e alem do tamanho dos pratos terem diminuido a qualidade tbm caiu so q ainda e mt modinha conheço varias pessoas que vivem mais apertadas que nao sei o que e se amarram em ir no outback para ''tirar onda'' editado: devo ter ido (depois de ver o video) em um dos primeiros outbacks no brasil no bairro da barra da tijuca no rio de janeiro (final anos 90 epoca que a barra era morta n tinha nada quase)
In the mid-2000s in São Paulo, I used to perceive Outback as an inferior restaurant compared to Applebee's and TGI Fridays. However, my opinion changed around 2010 when they began expanding franchises in my city, offering free appetizers for online feedback, and ramping up their social media presence. These days, it seems they've shifted their focus more towards happy hour events, particularly designed for co-workers.
im shocked I see this video, I always wondered why Outback is such a big thing in São Paulo .... as a Mexican, living in the Brazilian capital, it was a mystery until now.
Being a Brazilian born and bred, I can say with confidence that the reason Outback is such a hit with us is because it gives us that 'king of the world' vibe - it's a symbol of status. Also, we've got this thing for anything American, and when you add our love for steak to the mix, you've got yourself the recipe for success right there.
@@Rommie26I'm American and I consider this place expensive. Even for special occasions where family members can choose anywhere to eat, nobody would consider Outback to be a reasonable option. That might as well be suggesting a trip to London for a meal.
@@hewhohasnoidentity4377. I live in Reno, NV and I guess we all have different ideas what “expensive” steak is, $33 for a steak (with sides included) certainly isn’t expensive for my wallet, there are well known expensive steakhouses like Morton, Ruth’s Chris, Maestro’s, etc., when I go to Outback I see plenty of folks that look like your typical middle class.
Indeed. There are an Outback restaurant everywhere, as Santos and at Praia Grande! Always get a line to enter. Also the superior patiente, atention and overall quality of the service provided by the staff of every single store, helps to engage more customers. CHEERS 🥩🥓🍔🍻
To me the video misses the most important aspect. Most of the Brazilian 'expensive' restaurants try to emulate a European style, etc. There is one exception: Rodizio barbecue, but the waiters are always 'on the rush' to serve everybody. In Brazil Outback is not cheap, but they got a niche with 'expensive' food and an informal and funny vibe.
In my home city in Brazil there are 6 Outback’s restaurants. Every day of the week, from 6 to 10 pm, there are lines in front of every single one of them.
As a Brazilian, I can say: it's a common-place for us to be mistreated - by government, private companies, everywhere. Anyone who can offer an ordinary service (like Outback does here) would be very proficuous.
As a Brazilian living in the US, you guys missed the most important detail: the quality of the service provided by them in Brazil is 10 times better than here. Outback is a great place to eat in Brazil and I would never come to one here again.
I would never go there. It's a like a Disneyland extension in Brazil : Queuing an hour then waiting an hour for a small bit of foreign originality. Disneyland is the mandatory pilgrimage every middle class Brazilian has to do at least once in a lifetime. Outback follows the same line.
The thing is, in the US all restaurants are the same, ribeye, caesar salad and mashed potatoes. Here in Brazil, when we want to eat american style, Outback is the best option. Fridays is also good, but the have like 2 restaurants. Applebees is terrible, so theres no competition. Also, compared to a good brazilian steak house, Outback is cheap.
Outback is getting killed by Darden's superior brands LongHorn and YardHouse in the US. I think the problem with Outback is that it is a lame caricature of Australian culture that might have been popular in the obssesed-with-aussie-slang days of the 80s and 90s. Now it just seems like a joke. In an ironic twist of events, 3 of our Outbacks closed but now we have a Brazilian steak house that is almost impossible to go to any night of the week without waiting an hour for a table.
Sorry but the numbers like 61 % more sales....they are from 2022?! :) I ve looked it up in the quarterly results of blooming brands - in 2023 the sales in Outback Steakhouse Brazil until June just went up 9,1 %!
I went to one few weeks ago with friends that insist on going there and it was by far the worst experience on a restaurant that a have in my life. Took 20 minutes to serve me a drink, and more than one hour to serve me a basic burger. By this standard, they are going to lose all their clients soon.
E também tem a questão do prestígio social. Um story que está comendo no Outback é sinônimo de opulência. Como diz neste vídeo, essa rede se concentra em lugares chaves das regiões e isso é assim el todo o território nacional.
The success of Outback in Brazil is pretty simple: environment, good service and celebration. People (at least here) are more inclined to pay more than they really could or should to celebrate moments (aniversary, a successful project at work, a goodbye party etc.). Since Outback is on every shopping mall and they're mostly nearby companies, it's a perfect match. And of course, the lack of competitors here in Brazil (just like everysingle segment in the country) just boost their success.
I´m Brazilian and I really can´t really understand why people here like outback.It´s expensive, serves not so great food, and we have mutch better local options. Go figure.
amazing that a country known for interesting bbq of all kinds of meats...fogo de chao type of restarants...they would love traditional american steaks with an australian theme.
I don't know where this trend came from, but all i know is that outback business in Brazil is huge. Most people consider it as once in a lifetime experience. I myself attended the restaurant chain a couple of times and I still do, and every time I go is always busy. No table available, waiting list...
Outback Steakhouse goes to great lengths to create a positive customer experience. The restaurants are typically large and spacious, with comfortable seating and a relaxed atmosphere. The staff is friendly and attentive, and the food is served in generous portion
No one will eat barbecue in Outback, this is the secret to the franchise's success in the country. It doesn't compete with barbecue and also has high quality services and varieties, far superior to the American original. Making a direct comparison with those from the USA and Brazil, they don't even seem to be the same brand, they are completely different in basically everything
That's the point, Brazilians don't consider the Outback as a barbecue place, our barbecue is giant meat on a metal skewer made from red-hot wood, the Outback doesn't do that.
To be successful in Brazil you have to have three points: good quality food and good flavor (less artificial and more natural), pleasant environment to stay for a long time, reasonable price (it doesn't need to be very cheap, but it needs to be affordable, that is worth what you charge)
I spoke with the manager of the Outback in New York and he said that all the managers talked about it. How great it is in Brazil. The answer is simple: Brazil eats more beef meat than chicken.
Here in Brazil we don´t think as an bbq house, but we known because of some iconic menu options, their ribs, onion rings, buffalo wings and the burguers are delicious, some of the best in the whole country.
I used to eat at Outback religiously in the late 2000s, always ordered the burgers and the onions. Then all the outlets around my state starts closing down, and now I haven't seen an Outback in years.
As a Brazilian myself, I don't think of BBQ when I go to Outback...most people down here go there for the Ribs, Bloomin' Onion and stuff other than the Barbecue. I do love Outback, I think it's a great restaurant to hang out with family and friends, the service is really good but, when we want to eat barbecue, we look for other options such as Fogo de Chão or Mocellin steak here in Rio de Janeiro.
The food in Outback steak house and Australian dishes seem to be a hit in Brazil. Brazilian like steaks and bbq dinners as well offers of beers. Perhaps the quality of service helped as well compared to the USA restaurants.
As a Brazilian here, Outback became a tradition to me and a one specific friend, but we don't eat the expensive meal. We just drink tea, because they have refill, and we don't want to spend money.
Brazilian here, I think the main Outback attractiveness is service and ambience, as the testimony by Brazilians in the video show. Looking only at the food, Brazilian steakhouses are way better.
Even though it has "Steakhouse" in the name i don't know a single Brazilian that thinks of Outback when you mention BBQ. People like to celebrate their birthday with friends in Outback or a happy hour event. Usually people eat ribs, onions, french potatoes and that's it. BBQ in Brazil is a whole different story.
I don't think people think of barbeque when talking about outback steakhouse in the US either.
Eu n sei pq tu acha que qualquer pessoa que lê steak associaria steak com churrasco...
@@user-il3xz7bp2b Brasileiro transformou cheese bacon em X-Bacon. Você realmente acha que não existe alguém que pense m churrasco ao lr "steak"?
Your are correct. Barbecue in Brazil is a whole different story
Outback here is more like an expensive meat hamburger restaurant with fancy things like the fried onions. It's just mcDonalds for rich people.
Outback is NOT regarded as a typical BBQ restaurant. Most people ask for ribs, the big onion and burgers. Few people eat the expensive steaks. They also like the appetizers with draft beer, which are a Brazilian must-have.
Brazilian BBQ is a completely different experience...it's all you can eat, several types of meats, salads. You go when you want to eat a lot, focus on the food. Outback is more a place for enjoying friends and family or a happy hour place.
You could at least have talked to one restaurant owner!
Best explanation
As a Brazilian, I think Outback is a cool and exotic themed environment. But I don't really like the food. I prefer Brazilian barbecue.
I totally agree...I can't recall the time I had beef there. Usually I ask for the things you mentioned, and I think they are great. When I visit my parents in my hometown, it's our "thing" to visit Outback and share some moments together.
I'm Brazilian and I agree with this explanation
outback became and "lunch/diner mcdonalds" Food is UNIQUE, always good and always taste the same, thats really important. Where can u eat a "big mac" ??
US has so many other options, competition is stronger.
Acho incrível que em qualquer vídeo sobre o Brasil, os brasileiros corrigem em baixo as informações, e os algoritmos acabam considerando um vídeo direcionado a brasileiros
Ahhhh, então por isso que esse vídeo apareceu pra mim!! Hahahahaha achei bem aleatório, apesar de ter algumas informações interessantes
Cara, se tem vídeo gringo falando um A do Brasil, tem brasileiro assistindo e falando assim "Mas o que esses gringos tão fazendo"....
Malditos brasileiros, ervas daninhas da internet, eu preferia zero comentários do que ver essa gentalha infernizando todos os vídeos.
Sempre acontecesse isso kkkk
5 língua mais falada do mundo
As a brazilian, I've been to an Outback in the US (Miami) and plenty in Brazil. Although my sample in US exacts to 1 restaurant I've been, i've realized that in the US there doesn't seem to be the same attention to quality as in Brazil. Weird to say it, but I think there's superior management over here, because every experience I had in Brazil was better than the one in the US. I think it's about someone calling the shots in Brazil regarding management standards.
This is common in the restaurant industry and generally among other US companies expanding internationally.
My theory is they are motivated to expand because they have reached maturity and complacency in the domestic market. They view international expansion as very high risk and high reward opportunities. There is high visibility to executive management and investors. They hire the best local management team they can based on their qualifications and experience. There are no personal relationships to skew the hiring process for the team brought in to build international operations. These managers get direct contact with the executive team in the US. They are given freedom to mold the brand into the local culture.
It is very common for international corporations based in the US to produce a better product and service in foreign markets than in the US.
The regional VP responsible for California doesn't have nearly as much authority as the regional VP of Brazil.
I've been to an Outback Steakhouse in New York and I have the same opinion. In Brazil they seem to work harder on quality
can statement hold to like every restaurant or fast food place even everywhere outside of the US. Even McDonald's for example, like look at Europe.
@@MOBMJ I guess US franchises must push harder on other countries since it's not part of the day-to-day experience. McDonald's here in Brazil is way superior than in US also, although is not as good as in Europe. Outback in a way here went for a "expensive but you do not need to be rich", so experience and quality looks to be the whole focus.
I've been in other chains in Mexico like Applebee's and buffalo wild wings and the only thing I can tell you is that only upper middle/upper class people can afford it. It's like the cool place to be for people flaunting their social status 🤷🤷🤷
I'm Brazilian-born and raised, but I've been living in the USA (CA) for over a decade. There's a drastic difference between those chains here and in Brazil. The customer care, food quality, facilities and management are way superior in Brazil. Outback, Burger kind and McDonald's aren't affordable there. They cater to the upper middle class, which tends to be way more picky clientele.
Eso demuestra que no vivis en Brasil hace mucho tiempo, pues McDonald’s y burger King están lejos de ser comidas de clase media. Ambos son para todos, 2 hamburguesas por 15 reales
Comparing outback to McDonald's is a huge stretch... McDonald's meals cost 25/30 r$, while in outback people won't spend less than 120/150 for a whole meal.
brother what are you talking about? this is totally wrong. Mc Donald’s and Burger King are for the poor. The Outback is for the Middle Class, but not the Upper Middle Class. Upper middle class goes to better restaurants.
@@karlouco8121you are wrong, here in Brazil go to Outback and have a dinner is very expensive. Here in my city in Londrina will cost around R$300 reais at least, which is very expensive considering the minimum wage and Brasilian average wage.
@@user-rw7mf4oo1h As a brazilian, i aggree that McDonald`s and Burger king can be bought by any people basically. But they can`t afford a lot of times in the month if they aren`t middle class. So i would say you guys are 60/40 right, and you get 60 hehe... in my state of Pernambuco, of course... Brazil is way bigger than that.
Customer service in Brazil is superb, you actually feel like you're important the moment you walk inside the store. Chatting feels natural and the food tastes good, even if you order it from home.
Glad you keep saying Australia 'inspired'. As an Australian I can confirm there is nothing Australia on the menu, it's just an American dinner.
Imagine, I went to Australia and I've seen it with my own eyes, it's not OZ in any way ! But the Brazilian outback branch has good quality and above average food, very similar to Applebee's though
As an American I don't find it Australian at all either, but the dude on the commercials is Australian and when I try to do and Australian accent I think of outback
As a brazilian, I can tell that, most people don't know that, even if in the anglosphere it is considered boring, here is cool and from what I've read for other Brazilians who have the money I don't have(Outback is quite expensive here, now, I can only afford mcdonalds or burguer king), the quality of Brazil "Outback" is higher than the US, and here most people are focused on beer, onion and ribs, those we don't see everyday here, if it was invented on the usa or not, is not that important, if it was for the bqq, we would go to the local bbq restaurant/tent instead
As a Brazilian i've spent most of my high school going out to outback with my friends! We were NOT there for the stake, but the the appetizers were huge and we could share! It was cheap, tasty and at a safe place! Nowdays, as a university student, me and my friends go out to more up scale restaurants and bars, but once in a while we still go to the outback, they have GREAT happy hours and fondue nights during the winter!
outback é tão coisa de adolescente classe media alta msm kkkkkk
Exactly!!! I was there with my friends at least one day per month during my whole high school period lol
Cheap? kkkkk
@@Pedrojerico Na real era bem mais barato, eu lembro que la pra 2010 era tipo 18 reais a batata com cheddar e bacon, e um hamburger 25. Dava pra comer de boa dividindo com os amigos
@@Pedrojerico Yeah if u share...
Im from the Philippines originally and Outback has around 12 branches in the country. The place is quite pricey. Even here in USA, I find it expensive. I cant imagine why Brazilians would spend a lots of money for such an expensive steak. I would prefer the local joints like Fogo in Rio de Janeiro. I been to Brasil several times and I love the quality of meat in that country. Viva Brasil. Eu te amo.
kkkkkfkkkkkkkkkkkkkkjkjkkkk
Outback is not that expensive in Brazil. Fogo de Chão is waaaaaay more expensive. I usually spend like 15 to 25 dollars whenever I go to Outback.
@@jpedrovianna Really? That’s cheap. I want to try the outback in Rio when I visit the city next year of March for the carnival. Will compare which has better franchise:) Thanks.
@@migovasquez0303 From my experience, compared to US Outbacks, the Brazilian ones offer a better service, more variety of items, and overall the experience is better imo
Outback is cheap compared to most other steak places because they include sides with your meal
The Outback in Brazil is far better than those I used to know in U.S. - quality of meat, customer service, and just overall food quality is superior in Brazil.
I'm a dual citizen having a Brazilian mother and American father. I lived 18 years in Brazil, and 20 in USA. I'm married to an American and I can say with certainty that Americans don't care about quality. It's all about cost and taste (sugary, sweet & salty, etc). Parmesan cheese here in US is sold on 700g cannister. In Brazil parmesan cheese, as in most countries around the world is sold in smaller quantity. The quality difference between both products is considered negligible. Many chains here that would succeed in Brazil closed down. One example is Olive Garden vs Romano's Macaroni and Grill. Romano's start you with a glass of house wine, FRESH bread (not fresh out of the oven) and extra virgin olive oil. You can see all the chefs cooking behind a glass. In Olive Garden they look at me weird when I ask for olive oil only to be served with canola oil. I remember when I first took my father-in-law to Pollo Tropical (A fast food joint that sells grilled chicken, rice, beans, potatoes, etc. First thing he asks after getting the chicken: "Can I have some BBQ sauce?". In Brazil even steak is cooked with just salt and we know how to appreciate that. Here in US everything needs to be covered up with something processed.
As a Brazilian I can say that Outback find a good recipe for business in Brazil.
The quality is high, the service is awesome and the price is almost affordable.
The upper midlle class go to Outback to the lunch, to enjoy a happy hour and when they need to solve something in the shopping malls (in Brazil, 70% of the Outback's stores are within shopping malls). On the other hand, the middle class and the lower middle class, can afford the meal in Outback once or twice by month, usually in weekend dinners.
For this reason, the Brand is a place democratic, where almost everybody can enjoy it.
Just for foringners unterstand, for one person eat on Mcdonalds in Brazil, they will spend on avarege 10 dollars, to eat on Outback, the average price is 18 dollars. However, a family can spend less money in Outback than Mcdonalds, because is possible share the plates, reducing the final price.
To finish, it's a mistake compare Outback with our stakehouses (churrascarias), the purpose is completely different.
Brazilians don't go to Outback to eat steaks. We go to eat ribs, onions, potatos and drink beer.
Qualidade alta? Peraí né amigo. Comida extremamente gordurosa, condimentada, com gosto tudo igual. Nunca entendi pq o sucesso do Outback. Acho que é mais no sul e sudeste, pq nos lugares onde se cultua mais comida, não faz sucesso.
It's simple, the service provided by Outback in Brazil IS NOT the same as in the United States and elsewhere. I'm Brazilian, I've been to the Outback in the United States and the difference to the Outback in Brazil is ABISMAL. This has to do with service, service quality and environmental management. Outback in Brazil is an extremely welcoming environment with EXTREMELY differentiated service that I have only seen in haute cuisine restaurants. And precisely because it is a 'popular' franchise, it is successful.
I am an American living in Rio de Janeiro, in the Botafogo neighborhood. There are 3 Outback restaurants within walking distance from my apartment, and they are all packed. It boggles my mind that there is that much local demand here for something considered an uncool chain in the US. But here it has the exported-from-US-cool cache. Also there is a local rip-off called Outbêco, trying to capitalize off of Outback’s success as a cheaper copycat. It is successful too.
Why uncool chain? For quality?
@@mateusblinsI'm assuming it's more that there's so many restaurants similar to outback in the US. Thus it dosnt really stick out as much from it's competitors
Vs in Brazil there's less competition for Outback and people are typically curious to try out things from different cultures like food or entertainment
Similar to how KFC is extremely popular in Japan. Evan though KFC food is nothing special in reality
But in other countries certain things tend to stand out more because it's not something everyday folks commonly consume
One last example in the Dominican Republic it's considered cool to eat at McDonald's or any USA franchise restaurant foods. Those are not foods Dominicans typically would eat on a day to day basis.
I used to work in the Rio Sul Tower back before they had in Outback inside of Rio Sul (there was only the one across the street in the Off Price Mall. It was always so packed that if we wanted to go there after work, we would have to send someone to get in line and get a table for us.
@@JDBass36 That’s true. By the way, I’m from Brazil. In here outback can expand a lot yet
Brazilians love to overestimate stuff. Outback is ok only nothing fancy. In reality its a bit overpriced
I'm brazilian and I'm a bit surprised to learn how famous Outback has become here, but not very very surprised. To me Outback in Brazil is a costly fast food place with a foreign twist where I would go only once or twice to sample the food. If I really want barbecue I am going to a regular brazilian steakhouse, with an all-you-can-eat proposition, a complete salad bar, hot dishes, pizza, sushi and last but not least, freshly roasted meat.
Certainly, what explains Outback's success in Brazil is that the brand has found a niche in the country to exploit. While they may not offer the best meat meals and their prices are somewhat high, Outback has deeply understood the culture and offers excellent service, I mean, beyond São Paulo. This has led people to show a willingness to spend more money on the overall experience. Additionally, they have implemented effective marketing initiatives, such as the partnership with Porta dos Fundos.
Outback in Brazil is awesome, the service is always great and all their snacks are pretty good, let alone the draught beer. You can't even compare to the ones in the US. The attention to detail and overall quality are second to none, it's a great place to enjoy a happy hour. Also, their beef is pretty good too, and this is coming from someone who's been raised in the Pampas, where we eat the best grass fed Hereford/Bradford and Angus crossbreeds that you can imagine on a daily basis. That being said, just like someone said here before, Brazilians don't think of Outback when you mention BBQ, it's a place to celebrate birthdays with friends or enjoy a happy hour. The customer care, food quality, facilities and management are indeed way superior in Brazil.
I need to make a comment on this one. One menu item that most people enjoy is the simple "brown bread". It became famous. So, one of the weird side effects of Outback's success, is that local bakeries started to make this "brown bread" naming as "Australian Bread".
Funny thing: I'm watching this inside the restaurant that's been shown in the video (Shopping Center Norte - São Paulo).
Two corrections:
1. Even though it's called 'steakhouse' rarely Brazilians order barbecue.
2. The restaurant mostly shown at the video is the world's Outback record holder in many categories such as most sitting tables, largest single-day sales volume (Valentine's day 2015), highest grossing restaurant for 10 years in a row. I've eaten at over 15 outbacks in Brazil and 3 abroad and, somehow, Center Norte's is better than the others. I'm a fan of the proprietor Ignacio. A very humble and ingenious guy.
Voce tem cara de bolsonarista
@@hugodaniel8975 E vc pelo visto gosta do marginal de 9 dedos
@@hugodaniel8975 se você infere política por aparência e comentário unrelated, digo que você tem cara de esquerdista kkkk
I’m from São Paulo. Never knew Outback was growing so much there. I used to love going there as a kid/teen, in the 2000s. Other chains such as Applebee’s and TGI Friday’s were also very popular.
Post-pandemic, I think Outback is one of the most “affordable”steakhouse (it’s not really affordable for the middle class, which is not growing but shrinking and getting poorer), especially since meat is so expensive these days.
I'm brazilian too (from RS) and I'm realize not only Outback, but also KFC are growing like rocket in "middle-big" cities (200-300k people), especially states like RS, SC and SP, where the people are richer, upper graduated and consume foreign culture often.
@@gorillazxi2381 Ninguém tá nem ai pra esse lixo de estado.
who cares
Ex-Outback employees in Brazil often get a free ticket into the Luxury/Silver Service industry. Outback is the dividing line between high-end restaurants and street level food.
I've been to both Brazil and US outback stores, not so many in the US because I don't live there but I can tell, it was a huge difference, as mentioned. In the US Outback seems (to the customer) only another restaurant chain that used to be cool, here we don't have that many options in Brazil to compare, some tried but not suceeded. Also, the food and service are far better in Brazil. So here it's considered almost a premium restaurant chain for the ascending middle class. Most people go for the theme, service and food quality but also because it's different. We still love our barbecue and I would say that's not the real reason people go to outback they go for things that we DON'T have in our own barbecue or other food chain... I think if they keep inovating this can work for a longer time, I think that's the secret, if not it will get old and ordinary as it seems that happens in the US.
It can't compete with traditional Brazilian barbecue. There are 100 traditional Brazilian barbecue places for each Outback in Brazil.
But that also means Outback, bring different, has a niche market for anyone wanting a barbecue different than our traditional barbecue.
As someone who has never been to an Outback Steakhouse, this was thoroughly informational
Lies again? Official Soundtrack
No one eats steak at Outback here in Brazil. People go the ribs, the burgers, the bloomin onion, the loaded fries. It's basically a fast-food chain that is a bit more expensive than McDonald's/Burger King, but has better quality food, a nice environment to chill with friends(Brazilian consumers stay at the table for longer) and a very friendly staff.
McDonald's isn't a cheap option here in Brazil like it is in the US; a combo meal averages around $36 Brazilian Reais, and at Outback, it's a little more than that. I much prefer spending my money at Outback because I receive better service, enjoy a nicer atmosphere, and the food quality is incomparable. Additionally, I appreciate that here in Brazil, Outback offers vegetarian options on the menu, and all of them are quite good. McDonald's, on the other hand, lacks any options for vegetarian customers. It's important for companies to expand and not remain stuck in the past, as seems to be the case with McDonald's. Outback in Brazil is an excellent choice.
I live in Brazil and the last time I went to Outback there was a huge line to wait for the meal. It was very delicious though
I was one of the first to work in Outback in Brazil back in 1998 do you know why it's so Successful in Brazil? Because the quality of the traiyning that we had back than with the Americans, my Manager Salim Mouron and Peter Rodenbeck were the guys behind the curtain. Brazilians were not used to be serve like the American style and they brought this to the Brazilian culture. I'm so proud to worked at Outback Steakhouse Brasil for 5 years and work with Salim and Peter Rodenbeck (who brought Starbucks to Brazil too)
Com bozo na presidencia eles se sentiram receosos de abrir novos restaurantes
0:11: 🥩 Outback Steakhouse has found success in Brazil, generating a significant portion of its international sales from the country.
3:15: 🍽 The demand for US restaurant chains in Brazil remains strong, with an increase in sales volumes and consumer spending on dining out.
6:08: 🇧🇷 Outback Steakhouse's success in Brazil is attributed to its strategic location, menu promotions, and themed atmosphere.
Recap by Tammy AI
Here in Brazil there is a sucesseful arab-inspired restaurant chain called Habib's. There are all sort of options in the menu, from portuguese pastery to pizzas, including, of course, arab food. And nobody cares if it makes sense or not. I think the botton line for any food place is creating a nice experience, with good food, good service and eventually a different atmosphere from other ordinary places (which is the case of Outback).
Habibs is fast food
@@pedrocarvalho8004 and McDonald's are also called "restaurants"
Well, you cannot say Habib's has good food at all 😂😂
That´s interesting Habib was a client of mine when I worked in radio advertising sales at a local station.
interestingly habib's is a brazillian company with a portuguese founder that serves arab food (???). Their supply chain is mostly verticalized and they avoid third-parties so they grow their own wheat to make their own flour and have their own call center... which weirdly got so sucessfull for a call center that they sell call center service for other industries now... weird stuff lol.
And it works...their prices are VERY competitive.
sauce: I had the opportunity to talk with an executive there in the mid 2010's
The work ethics of the people that work in international versions of US restaurants is superior.
Which translates to superior customer service, experience, and food.
I have lived in 7 different countries and only the US experience is the subpar one.
Just moved to Japan and you can see how the workers at McDonald’s are working as if they were getting paid $100 an hour.
😂
I’m a Brazilian-American living in Texas and I do seldom go to Outback . It’s just a local restaurant. Nothing like a prestigious Indian restaurant I’ve been to in Soho in London . Brazilians love American restaurants and Americans love to make money in Brazil : end of discussion.
First step into an Outback in the USA and then in Brazil, then you will know that there is an abyss between the two. And in fact most people in Brazil assume that the network is Australian and not American, you threw out a lot of guesses that don't make much sense.
Brazilian outback is just better than the U.S outback, it's simple as that
You can’t compare fresh vs frozen, it’s not fair.
That goes for most restaurant chains unfortunately… even McDonald’s.
@@jaymo9919This is true, when they expand to other countries they tend to provide a better service to attract customers in the new country, whereas in their home country they don't make as much effort
Watching this while eating inside an outback place in Brazil. hahaha nice.
Brazilian here. Also the food Outback serve is quite similar in many ways to food we are used to eat normally, but made with some twists that make for a interest change but still staying in the taste brazilians usually like.
There are lots of places with great customer service. Brazil is great at that period. One big reason for all this success in Brazil is that it became a status symbol.
Here in Brazil we enjoy a good steak and good service. Outback may not be a big deal in other countries, but here the food and service are always great. I always go for the bbq ribs and love it. But I still prefer our traditional steakhouses, with dozens of different cuts and all you can eat system.
Sou brasileira e posso afirmar com toda certeza que a experiência gastronômica junto ao ambiente único Outback Steak House é única.
I'm from Brazil and I'm surprised about Outback's success here compared to other countries. Outback is really good here and exists in all the shopping malls in the state where I live, I've been going there since I was a child, the appetizers are excellent and there's always a lot of food on the plates, the atmosphere is perfect for taking friends or family and the service is always excellent. It is almost always crowded especially on weekends. I must point out that their steak is not made in the same way as here in Brazil, Brazilian steak is much better but Outback steak is also good, the only negative point is the price but nothing out of the standards.
I'm from Brazil and I've eaten in several outbacks throughout the United States. One thing I can say is that the service is better here in Brazil and the quality of the food also seems to be better... When I go on vacation to the USA, the Outback restaurants there are the only ones I don't want to visit
it's not a
simple
steakhouse, Brazilians use the outback as a different type of restaurant, more focused on friends and conversation than food, and the order is almost always onions and ribs, it's the only place we find these things, our barbecue is very different and their service is the type that Brazilians love, besides being a very expensive restaurant, going there is an event
I'm from Porto Alegre, capital of the southernmost state and most addicted to barbecue
Outback in Brazil is 100% better than in the US. The food is great, the customer service is amazing!
It’s all about the ribs and appetizers. The meat/!beef itself isn’t the main attraction since we have better stake houses and barbecue houses. I think most Brazilians don’t know Outback is from USA , most people think it’s Australian and they make no effort to tell the client is from USA because Australia has a far better image and is seen as cool.
Sou brasileira, nunca fui ao Outback, mas tenho vontade de ir, porque a comida parece ser boa e o atendimento também, só que sempre que vejo está muito lotado, sempre com fila pra entrar, então desanima um pouco.
Não vale a pena. Lotado, caríssimo, a comida gordurosa, oleosa e com o gosto todo igual. Não vou há muitos anos e não faço questão nenhuma.
@@Pedrogog olha é verdade, eu vi uma batata de 74 reais nesse lugar! O quilo da batata é uns 5 reais, cobrar 74 é ridícul0, por mais gastos que a pessoa tenha pra fazer, ainda está um absurdo. Acho que não vale a pena mesmo.
@@gi7867 outback ja foi bom hj em dia encareceu muito e alem do tamanho dos pratos terem diminuido a qualidade tbm caiu so q ainda e mt modinha conheço varias pessoas que vivem mais apertadas que nao sei o que e se amarram em ir no outback para ''tirar onda''
editado: devo ter ido (depois de ver o video) em um dos primeiros outbacks no brasil no bairro da barra da tijuca no rio de janeiro (final anos 90 epoca que a barra era morta n tinha nada quase)
In the mid-2000s in São Paulo, I used to perceive Outback as an inferior restaurant compared to Applebee's and TGI Fridays. However, my opinion changed around 2010 when they began expanding franchises in my city, offering free appetizers for online feedback, and ramping up their social media presence. These days, it seems they've shifted their focus more towards happy hour events, particularly designed for co-workers.
😂😂😂😂 Free appetizers sempre ganha com os brazucas.... 😂😂😂
im shocked I see this video, I always wondered why Outback is such a big thing in São Paulo .... as a Mexican, living in the Brazilian capital, it was a mystery until now.
Brazil is a strong beef eating country to make the Outback Steakhouse become a good one.
Being a Brazilian born and bred, I can say with confidence that the reason Outback is such a hit with us is because it gives us that 'king of the world' vibe - it's a symbol of status. Also, we've got this thing for anything American, and when you add our love for steak to the mix, you've got yourself the recipe for success right there.
So is this an expensive restaurant? (status symbol)
@@ingislakur Quite pricey, especially for most people.
Brazilians are not wealthy so yes this resteraunt would be considered expensive
@@Rommie26I'm American and I consider this place expensive. Even for special occasions where family members can choose anywhere to eat, nobody would consider Outback to be a reasonable option.
That might as well be suggesting a trip to London for a meal.
@@hewhohasnoidentity4377. I live in Reno, NV and I guess we all have different ideas what “expensive” steak is, $33 for a steak (with sides included) certainly isn’t expensive for my wallet, there are well known expensive steakhouses like Morton, Ruth’s Chris, Maestro’s, etc., when I go to Outback I see plenty of folks that look like your typical middle class.
Indeed. There are an Outback restaurant everywhere, as Santos and at Praia Grande! Always get a line to enter. Also the superior patiente, atention and overall quality of the service provided by the staff of every single store, helps to engage more customers. CHEERS 🥩🥓🍔🍻
the food in Brazil is amazing this is why , they hire good chefs and they make it up
Sim é uma forma de mostrar que o Brasil,e tem uma natureza e paisagens lindas
I first visited Outback in Rio de Janeiro. I was impressed by the quality of their service. Unfortunately, there's no store in Amazonas (North).
As a Brazilian I never went to one of this place it always have the vibe of “rich only”
Great content!!
To me the video misses the most important aspect.
Most of the Brazilian 'expensive' restaurants try to emulate a European style, etc.
There is one exception: Rodizio barbecue, but the waiters are always 'on the rush' to serve everybody.
In Brazil Outback is not cheap, but they got a niche with 'expensive' food and an informal and funny vibe.
In my home city in Brazil there are 6 Outback’s restaurants. Every day of the week, from 6 to 10 pm, there are lines in front of every single one of them.
Um sucesso no Brasil, lugar incrível.
As a Brazilian, I can say: it's a common-place for us to be mistreated - by government, private companies, everywhere. Anyone who can offer an ordinary service (like Outback does here) would be very proficuous.
Sim e uma forma de mostrar que o Brazil e um lugar legal um país repleto de natureza e paisagem lindas
Always assumed outback was a Brazilian-Australian brand never realized they were actually from America 😂
As a Brazilian living in the US, you guys missed the most important detail: the quality of the service provided by them in Brazil is 10 times better than here. Outback is a great place to eat in Brazil and I would never come to one here again.
I would never go there. It's a like a Disneyland extension in Brazil : Queuing an hour then waiting an hour for a small bit of foreign originality. Disneyland is the mandatory pilgrimage every middle class Brazilian has to do at least once in a lifetime. Outback follows the same line.
The thing is, in the US all restaurants are the same, ribeye, caesar salad and mashed potatoes. Here in Brazil, when we want to eat american style, Outback is the best option. Fridays is also good, but the have like 2 restaurants. Applebees is terrible, so theres no competition. Also, compared to a good brazilian steak house, Outback is cheap.
Honestly, their quality dropped a lot in recent years but I still enjoy the experience overall, but damn it is wayyy expensive.
Outback is getting killed by Darden's superior brands LongHorn and YardHouse in the US. I think the problem with Outback is that it is a lame caricature of Australian culture that might have been popular in the obssesed-with-aussie-slang days of the 80s and 90s. Now it just seems like a joke. In an ironic twist of events, 3 of our Outbacks closed but now we have a Brazilian steak house that is almost impossible to go to any night of the week without waiting an hour for a table.
which city is that?
Sorry but the numbers like 61 % more sales....they are from 2022?! :) I ve looked it up in the quarterly results of blooming brands - in 2023 the sales in Outback Steakhouse Brazil until June just went up 9,1 %!
Honestly, it became an overrated mcdonalds. Meal portions are smaller in size nowadays (at least in Sao Paulo). Before pandemic it was much better.
I went to one few weeks ago with friends that insist on going there and it was by far the worst experience on a restaurant that a have in my life. Took 20 minutes to serve me a drink, and more than one hour to serve me a basic burger. By this standard, they are going to lose all their clients soon.
E também tem a questão do prestígio social. Um story que está comendo no Outback é sinônimo de opulência. Como diz neste vídeo, essa rede se concentra em lugares chaves das regiões e isso é assim el todo o território nacional.
kkkkkkkkkkkk, agora tu hablou
outback é status no cusil real
A mesma coisa acontece com o Starbucks, é puro status, não tem nada de mais, mas ir no starbucks e consumir é um puta status pra algumas pessoas.
Real 😅😅😅
The success of Outback in Brazil is pretty simple: environment, good service and celebration. People (at least here) are more inclined to pay more than they really could or should to celebrate moments (aniversary, a successful project at work, a goodbye party etc.). Since Outback is on every shopping mall and they're mostly nearby companies, it's a perfect match. And of course, the lack of competitors here in Brazil (just like everysingle segment in the country) just boost their success.
Amo ir nos outback no Brasil … Costelinha não tem pra ninguém … Amoooo ❤
Esse vídeo e muito bom ensina muitas coisas boas e positivas 😊
Love outback. I know it isn't really Australian, but the blooming chicken, 10/10
I´m Brazilian and I really can´t really understand why people here like outback.It´s expensive, serves not so great food, and we have mutch better local options. Go figure.
Muito legal, mostra que o Brasil tem lugares incríveis.
amazing that a country known for interesting bbq of all kinds of meats...fogo de chao type of restarants...they would love traditional american steaks with an australian theme.
I don't know where this trend came from, but all i know is that outback business in Brazil is huge. Most people consider it as once in a lifetime experience. I myself attended the restaurant chain a couple of times and I still do, and every time I go is always busy. No table available, waiting list...
Now Carrabba's Italian Grill, is comming fast than ever...
Love to go there cuz the ribs, the beverages and the welcoming staff. Love the branch from Bauru - Sao Paulo ❤
Outback Steakhouse goes to great lengths to create a positive customer experience. The restaurants are typically large and spacious, with comfortable seating and a relaxed atmosphere. The staff is friendly and attentive, and the food is served in generous portion
Yup
Compare that to back in the US where diners often wait for waiters and still get asked for tips at the end.
One of the things I like about Outback is how quiet thir restaurants are. Most competitors here tend to be rather loud.
This is especially impressive considering Brazil has a rich local barbecue culture.
No one will eat barbecue in Outback, this is the secret to the franchise's success in the country. It doesn't compete with barbecue and also has high quality services and varieties, far superior to the American original. Making a direct comparison with those from the USA and Brazil, they don't even seem to be the same brand, they are completely different in basically everything
That's the point, Brazilians don't consider the Outback as a barbecue place, our barbecue is giant meat on a metal skewer made from red-hot wood, the Outback doesn't do that.
To be successful in Brazil you have to have three points: good quality food and good flavor (less artificial and more natural), pleasant environment to stay for a long time, reasonable price (it doesn't need to be very cheap, but it needs to be affordable, that is worth what you charge)
Adorei o vídeo 👏🏼
Muito bom, mostra q o Brasil tem lugares muito lindos
I spoke with the manager of the Outback in New York and he said that all the managers talked about it. How great it is in Brazil.
The answer is simple: Brazil eats more beef meat than chicken.
Poderiam resumir isso com um motivo simples, a completa falta de opções descentes
Video muito informativo!!!
Here in Brazil we don´t think as an bbq house, but we known because of some iconic menu options, their ribs, onion rings, buffalo wings and the burguers are delicious, some of the best in the whole country.
I used to eat at Outback religiously in the late 2000s, always ordered the burgers and the onions. Then all the outlets around my state starts closing down, and now I haven't seen an Outback in years.
We want more in Brazil
Muito maravilhoso recomendo
As a Brazilian myself, I don't think of BBQ when I go to Outback...most people down here go there for the Ribs, Bloomin' Onion and stuff other than the Barbecue. I do love Outback, I think it's a great restaurant to hang out with family and friends, the service is really good but, when we want to eat barbecue, we look for other options such as Fogo de Chão or Mocellin steak here in Rio de Janeiro.
The food in Outback steak house and Australian dishes seem to be a hit in Brazil. Brazilian like steaks and bbq dinners as well offers of beers. Perhaps the quality of service helped as well compared to the USA restaurants.
Ótimo vídeo 👍🏻
As a Brazilian here, Outback became a tradition to me and a one specific friend, but we don't eat the expensive meal. We just drink tea, because they have refill, and we don't want to spend money.
Bem explicado! Amo a costelinha do outback de fato.
Brazilian here, I think the main Outback attractiveness is service and ambience, as the testimony by Brazilians in the video show. Looking only at the food, Brazilian steakhouses are way better.
I'm from Brazil, and i love the onion thing from Outback :D
Show! Muito legal alta qualidade!