Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign." She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
@@jeffgarmon1 She didn't think and that's the major problem facing AB. She comes from privilege and opulence and so she has never understood what it means to actually work for a living. In her world, what she did was perfectly normal. She actually believes she is morally superior to her clientele.
Well going out of business is not f*cking going to happen. Look into what the Maga far right invests their money in. The Maga minions don't have a clue...
Here are the issues for Budweiser: 1. Just. Sell. Beer. 2. Set aside your personal arrogance & as a professional marketing rep, respect the dignity of the human beings to whom you seek to sell beer. (Those good hardworking people don’t like you either.)
Yeah, except it’s too late n I’m tired of forgiving people who just do even worse, the next time. Not about acceptance. Those folks attack the rest of us
What Bud didn't realize is that their customers are men with jobs and who don't use social media. When you piss them off, they don't complain with hashtags; they stop spending their money.
I watched a young Conservative influencer talk about this right after the storm on Bud Light kicked off. He made it clear he wasn't going to stop talking about it until Bud apologised to people like him. Thats all he wanted but Bud doubled down. Here is the real kicker. His message was strong. Stop buying it until they apologise, or they go bankrupt. First time conservative men with little power had a chance to act together and take a bite out of the woke agenda. Bud is now suffering in their other beer brands too.
The boycotting is thankfully happening or at least it sure looked like it when my husband & I recently attended a concert they were selling Bud Light & Coors Light. I personally saw no one in the Bud line & when Coors actually ran dry there was still no one buying Budweiser. People were talking about how much they hate Budweiser. I know that I will never buy it again nor will anyone I know. I’d personally like to see them go bankrupt. How day they disrespect & disregard the very people who made them who they WERE.
They still haven’t fired that woke marketing employee and they still haven’t apologized for attacking their core audience. So I don’t think management has learnt anything.
Trust me, I was a farmer. Stand behind a cow and put a hot iron on its butt and it will kick you over the nearest fence. That is what happened to Bud Light. It got kicked over the fence by its former customers.
It may not have had the same impact if Hidershind hadn't called out the customer base. I don't think that it would have made that much difference though. It is more about them shoving it in our faces, as well as grooming the kids by making them question their God given gender.
I've said it elsewhere, a beer company complaining that their customers are "fratty" is like a weed company complaining that their customers are "a bunch of stoners".
Jim Geraghty hits the nail on the head. It’s the contempt for the customer base that is driving this boycott. AB InBev refuses to acknowledge and address this. And so the boycott continues.
Finally someone said it! If that VP would not have opened her mouth none of this boycott would have worked. She is the one that made it clear that the entire corporation dismissed their customers.
I just lost my job Friday morning. Eagle Rock AB distribution in Colorado let 6 knowledgeable employees go. They made it clear it had nothing to do with performance. This was caused by lack of sales. We all have mortgages and children. They didn’t even have the decency to offer us a severance package. We give blood sweat and tears to what we do day in and day out. I don’t see any of the bigwigs or the management getting let go. Bud Light Anheuser-Busch is in big trouble.
One commentator I think on NBC literally said “these people protesting Target are forcing Target to not sell things they don’t want to buy.” Umm, isn’t that Retail 101??
I graduated from college in 2004 with a degree in Communications majoring in Advertising and a minor in Marketing. What Bud Light has done for the entire process of this ad campaign should be taught as a case study for anyone in college for Marketing/Advertising. The reason is THIS specific Bud Light ad campaign disaster is 100% different than any other ad campaign by any other company in the history of advertising is that because what has happened to their brand is not simply a lot of people boycotting.... There are many people who dont care about anything of what happened and they are perfectly fine with buying Bud Light EXCEPT FOR ONE LARGE PROBLEM... They care about what it means when they are actually seen in public drinking a Bud Light. And in a nutshell, that embarrassment is what will prevent folks who normally would still buy Bud Light from choosing to not buy it. And THAT reason is a HUGE BIG DEAL.
Yueling is patriotic l don’t think they change for now but who knows in future? Target and Chick Fi-A used to be Christian companies but they become woke
I live an hour from America's oldest brewery, Yuengling in Pottsville, PA. It was founded by conservatives who openly supported Trump in 2016 and I think it was Don Jr who toured the plant. It would be a really abrupt swing for them to go woke, especially when their business has to be booming as a result of so many other beers going woke. Coors celebrates pride month, Michelob, Becks and others are under Transheiser Busch and Miller Lite sold out too. Always do your research folks and stop giving your hard earned $$ to companies who hate you.
I figured the boycott wouldn't amount to much. I figured the stock would bounce back. What I failed to realize at the time was the social implications of being caught dead drinking one of these (even if you didn't have a problem with the campaign.) The damage may be irreversible.
Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign." She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
The movie 'Minority Report' starring Tom Cruz. It wasn't actual human beings following him around. It was non stop advertising done by a computer system that did continuous retinal scans on people who were out in public at e.g. an indoor mall.
As we were watching a movie the other day we had to stop after a while because it sucked. My wife said it felt like it had been made by people who hate people. Seems to be a common theme these days.
The culture war may be a “long struggle” but not for me. I used to be pleasantly unconcerned by all this culture war crap, but no longer. NO COMMERCIAL ENTERPRISE, SOCIAL GROUP, OR GOVERNMENT AGENCY WILL EVER dictate to me how I am supposed to live my life. I used to think of myself a fiscally conservative and socially a little to the left of center, but beginning with the post-election riots in 2016, the brazen and irrational behavior of “progressives” have made a staunch and bitter enemy of me. In my mind, “get woke, go broke” is a slogan with deep meaning, and my behavior has changed accordingly. All I can say is don’t play that stupid game in my neighborhood. It will get you nothing but regret, and that’s a promise.
At this point you have to wonder what is AB's end game? The Bid Light brand is finished yet still no apology or admission of guilt. They simply cannot continue down this path without damaging their other brands. Unless they do not care about profit and are using Bud Light as a sacrificial lamb to advance some crazy cause. I don't get it
I do feel awful for the majority of the employees of AB especially younger ones whose jobs are affected by these idiots at the top. My good friends daughter who has worked there 8 years may lose her job. I understand & agree with the backlash but the repercussions affect so many. It’s just devastating for them. Hopefully she and others will find a new path. Praying for all this crap to end but it just keeps coming like a freight train 🙏🏻
I bet other brewery companies have to expand. We all still drink beer. I don't drink ab rice weewee or Mexican lizard whiz anyway, so the best I can do is forbid it on my property.haha
I expect the out of touch AB marketing executives to reposition Bud Light to cater to the fringe customers while losing 75% of its customer base and sales volume. Also, AB will lose market share across ALL BRANDS close to 30%. I hope it is worth it to ABANDON their key demographic 'stakeholder' for a fringe group.
A few things they didn't touch on: Bud Light is grossly overpriced and only comes in 24s. It's a beer you get just to have something you know someone will drink. A lesson in price elasticity to "marketers" out there working for big brands. Most heavy AB drinkers are drinking Busch in bulk or their craft portfolio they've built the last 15-20 years. Bud Light sales halted but it hasn't seemed like Busch has slowed down much. I don't think it will be as big of an impact as we think.
Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign." She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
The VP of Marketing (Heinersheid) comes from extreme privilege and has obviously been raised in a completely different world than most of us and this fully explains her insane decision. It probably also explains the stubborn attitude of the entire leadership over there. These people are Narcissists in the extreme and so they're not about to admit any sort of ignorance and so they are trapped in their own self-made nightmare.
I like to think that maybe she is secretly a woman's rights genius. Transexuals were entering women's spaces and wearing woman face. She got one tran to put on a dress, get in a bath, and drink a beer and women are now getting a voice. Couldn't have done better whether or not she tried 😊
The Heinershit girl is j€wi$h. What you perfectly described IS nothing but a j€*$h privilege. We are even not allowed to un write down some words properly. 😠
That heiniesheid caused deep rage in me,. The rest is irritating, but something instinctive got churned up by her thinking that since the ideas are hers, it must be reality. And the smugness followed by the space eyes, while spewing her bs. Lucky for her there are laws. I'm looking for "ESG rating=0" companies from now on.
The question is what's driving this marketing across-the-board? It is clearly uniform in the commitment. It is circling the wagons and trying to make people feel outside the chosen circle.
I told them, they should have gotten a talking Clydesdale as a spokeshorse mocking them for being horse's asses. I bet people would have laughed it off if they got in early with self-depreciating humor. But nooooooooooo. They could have done a whole hilarious series where celebrities who have committed blunders go in to the horse barn and get PR advice from Clyde - Rosanne Barr, Louis C.K., even Charlie Sheen. People would have laughed. They would have accepted the mea culpa. But it's the Dunning Kruger Effect - the same stupidity that got them into trouble, kept them from getting themselves out.
It's not so curious. If you can raise price without spending any money, that's Nirvanna. As Ben and Jerry's briefly showed. The problem is that "fake" value - just espousing a "popular" belief that costs you nothing - is even more vulnerable than it is valuable. What's more,, it is easier to tear down than to build up. The psych people tell us that the "fun" value from tearing down x points is tha same as the "fun" value of building up x points. Even though building up takes real work - and tearing down does not. (Someone once said there is a 10:1 difference in effort per point.) This is a foundation of sports commentary (as it has ALWAYS been in politics). The "efficient" route to ratings is tearing down, not building up. Which is why positive oriented shows are so few, and so remarkable when they succeed. Here is where the "religious" values of the NFL (as a best practice example) are essential to its success. You must aggressively shoot the heretics to protect the positive spin of virtue, which takes a lot of hard work to create. Sadly, in the middle school psyche of social media, few practitioners ever mature before they commit influencer suicide. Influencer suicide is an event in which all of their competing influencers are only too happy to assist. It's easy, remember? Rising on merit is hard, and who has time for that?
Sunday, Jun 4, 2023. Southern California, Bud Lite being offered at the market at very low prices, But still not moving and has lost floor space to another brand.
I've never been in a boardroom in my life, never been in a suit and tie job or in an office environment working, but I bet I could get bud lite back on track if they fancy giving me a shot at being a CEO for a week .
There is an easy way to end corporate support of charities, or at least curtail it significantly, end the IRS regulation that allows for donations by corporations to be tax deductible. I agree with Warren Buffet who said (and I'm paraphrasing), "A corporation should not support charitable causes. A corporation should return as much profit as possible to their shareholders, allowing the individual shareholder to donate that return to whatever charity that represents their beliefs (if they wish to) ."
Target lost me.... I don't want politics or ideology in my shopping at a store like that. Give me good products and shopping experience (clean and safe) with great choices, I'll be there. Ask me to choose my political opinions or have to avoid discussions with young children about things they aren't ready to discuss, see ya'. As a person in Sales, this makes me ponder who these large companies are hiring. If you need to stand for something, pick something all consumers like. Otherwise, run the real numbers and except the outcome.
I am a straight male. I recently drank a can of Bud Light while I was watching a Nascar race. My granny was sitting in a chair knitting a sweater. After I finished my beer,I developed an urge to join my granny,to assist her in knitting. I turned the tv off & drank another Bud Light. As we were knitting together,I asked her, if I could try on some of her clothing. She said that I looked real cute and that the sweater she was knitting was meant for my sister,she felt that,a pink & yellow sweater would look lovely on me instead.
I attend a very prestigious British university and I have evidence of woke/feminist craziness that I would like to submit to Megyn or another talk show host. I cannot speak up as I need to graduate with good grades as I have taken on student loans, but it is concerning and I would like for awareness to be raised. Does anyone know how I could go about doing this?
It is called backlash. Change cannot be pushed against people values. I am homosexual, but to me is a private question, my intimacy, my own sphere. I hate all that stuff around lgtbiplus agenda, gay pride, or gay activism, cuz all that stuff is just a HUGE BUSINESS. Not is about homosexual people health, or homosexual people happiness, or homosexual people success in life, it never was, isn´t and not will be.
It's the cheapest beer. Next down is malt liquor and they have they're target market. Budweiser screwed themselves for a market share that probably doesn't drink beer unless they're underage. Uh oh!
The local distributor in Chattanooga, TN has demanded that the "Bud Light" stage at the annual Riverbend event be changed. I is now "Ultra", not even using the Michelob name. Distributors have serious power in they alcohol distribution system. Mfrs, can't sell direct to retailers by post-Prohibition laws.
Dear Anheuser Busch. I have been a loyal customer for forty years, and I have made a great many sacrifices on your behalf. I gave up my family, my career, my home, my liver, and my driver's licenses. But now you've crossed the line.
I am so tired of saying this: stop blaming this crap on "the left". This is not a left/right issue. There are plenty of liberals who are appalled by this.
Ifeel the Target Boycott will be short lived... but the Bud Light boycott is an entirely different animal. Bud light should just pull it off the shelves and sell it overseas.
Actually, and I am surprised as well, the Target boycott seems to have gained traction. It just seems we have reached an "enough is enough" epiphany among a huge amount of the populace, not just the far-right.
Megan. Please have your people look into Adam Aron CEO of AMC , The amount of criminality will shock you! He is destroying the same people that saved his company. Totall insanity that a CEO would be against his share holders , but he is !
Why can't companies just sell their product? I know I know. What a crazy idea! Show your product like infomercials do. Make it short and to the point. This is crazy
Oh dear! I just discovered that my local public library has taken our tax dollars, and to celebrate Gay Pride Month, they've bought books and e-books celebrating trans-genderism for children. Little Timmy and Susie will learn now about the fourteen or more different 'genders' which are out there. If kids and teens aren't confused enough by the behaviour of their elders and their betters, now we will have indoctrination in our schools and public libraries!
They want to close down library that's why they don't teach in schools hear math is racist too what is left science can't figure out what a woman is and history has been nothing but white lies 🤔 is their anything left spelling , wait you can't read so no big deal . Speaking just scream 😱 being trigger your feeling are so important only FEELINGS SO I LIGHTING BE CONFUSED.
Bud Light is holding on to her VP, she is not fired. A person lost the company $28B and she is still employed. This company deserves to go bankrupt.
Incredible. We get fired for being five minutes late.
She would probably sue for wrongful termination based on gender!
They do that to keep her quiet. You don't want her out running her mouth. They'll bounce her when it dies down.
Wokerupt
Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign."
She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
Absolutely true that Bud light VP was talking down to and showed her disdain for the actual consumers of her product.
She does not come from, nor does she live in the same world as most of us and therein lay the problem.
What in God's name did she think was going to happen?
@@jeffgarmon1 She didn't think and that's the major problem facing AB. She comes from privilege and opulence and so she has never understood what it means to actually work for a living. In her world, what she did was perfectly normal. She actually believes she is morally superior to her clientele.
@@gregj831 true she doesn't even drink beer, she drinks fine wine and champagne.
@@gregj831 well said, she probably never had a Bud light in her life. She thinks she's way above us common folk.
Hopefully they will go out of business all together!! Child abuse and child grooming will never be ok in a decent society!
Well going out of business is not f*cking going to happen. Look into what the Maga far right invests their money in. The Maga minions don't have a clue...
He'll NO
Exactly!!!! I didn't really care until the VP opened her mouth!! She was extremely insulting to the customers.
Bud Light is getting exactly what they deserve, and I hope they never bounce back!
Happy bud light / target month…celebrating it by boycotting every one of them
😂💯
Americans are sick of this "queer agenda." Boycott Anheuser-Bush and Target.
What about Kohls and, Mars candy?
💯 Agree!!!!!
Yep
Here are the issues for Budweiser:
1. Just. Sell. Beer.
2. Set aside your personal arrogance & as a professional marketing rep, respect the dignity of the human beings to whom you seek to sell beer. (Those good hardworking people don’t like you either.)
You are so right, especially your sentence in parentheses.
Let 'em die. We drink too much anyway.
Perfectly stated, and oh, so true😊.
Yeah, except it’s too late n I’m tired of forgiving people who just do even worse, the next time. Not about acceptance. Those folks attack the rest of us
ESG more important than customers want
What Bud didn't realize is that their customers are men with jobs and who don't use social media. When you piss them off, they don't complain with hashtags; they stop spending their money.
I watched a young Conservative influencer talk about this right after the storm on Bud Light kicked off. He made it clear he wasn't going to stop talking about it until Bud apologised to people like him. Thats all he wanted but Bud doubled down. Here is the real kicker. His message was strong. Stop buying it until they apologise, or they go bankrupt. First time conservative men with little power had a chance to act together and take a bite out of the woke agenda. Bud is now suffering in their other beer brands too.
Great comment, they pissed off the grown up's who remember life before the mobile phone and internet. Peace and love from a blue collar UK welder X
It's working Americans taking a stand against corporations that think Americans don't matter. Boycott, Boycott, them all.
The boycotting is thankfully happening or at least it sure looked like it when my husband & I recently attended a concert they were selling Bud Light & Coors Light. I personally saw no one in the Bud line & when Coors actually ran dry there was still no one buying Budweiser. People were talking about how much they hate Budweiser. I know that I will never buy it again nor will anyone I know. I’d personally like to see them go bankrupt. How day they disrespect & disregard the very people who made them who they WERE.
Bohycott we will.
They still haven’t fired that woke marketing employee and they still haven’t apologized for attacking their core audience. So I don’t think management has learnt anything.
The pursuit of ESG scores is treacherous.
Have a great weekend everyone and don't forget not to drink bud light 🚬🙂
👍🔥...🇺🇲
Never ever again!! Blue moon citrus wheat 🍊 🌾 🍻
I don't drink 🍻 beer especially the queer beer this Bud is NOT for you smoke weed instead it's never killed anyone.
The Bud Light brand, like a hot iron on the butt of a cow, has been irreparably damaged. Bud is now the butt of jokes around the world.
Trust me, I was a farmer. Stand behind a cow and put a hot iron on its butt and it will kick you over the nearest fence. That is what happened to Bud Light. It got kicked over the fence by its former customers.
The VP of Marketing will definitely put this Successful Campaign on her Resume
..when she applies for a bartender job ♫"at the gay bar, gay bar!".
They didn't fire her though. They just put her on leave.
It may not have had the same impact if Hidershind hadn't called out the customer base. I don't think that it would have made that much difference though. It is more about them shoving it in our faces, as well as grooming the kids by making them question their God given gender.
I've said it elsewhere, a beer company complaining that their customers are "fratty" is like a weed company complaining that their customers are "a bunch of stoners".
From now on I am voting with my dollars.
Jim Geraghty hits the nail on the head. It’s the contempt for the customer base that is driving this boycott. AB InBev refuses to acknowledge and address this. And so the boycott continues.
Some things can't be unseen. unheard or undone!
Finally someone said it! If that VP would not have opened her mouth none of this boycott would have worked. She is the one that made it clear that the entire corporation dismissed their customers.
I just lost my job Friday morning. Eagle Rock AB distribution in Colorado let 6 knowledgeable employees go. They made it clear it had nothing to do with performance. This was caused by lack of sales. We all have mortgages and children. They didn’t even have the decency to offer us a severance package. We give blood sweat and tears to what we do day in and day out. I don’t see any of the bigwigs or the management getting let go. Bud Light Anheuser-Busch is in big trouble.
One commentator I think on NBC literally said “these people protesting Target are forcing Target to not sell things they don’t want to buy.” Umm, isn’t that Retail 101??
Pride MONTH Versus Veteran’s DAY ….. says it all
It seems like it's "pride" month every other godamn month!
I graduated from college in 2004 with a degree in Communications majoring in Advertising and a minor in Marketing.
What Bud Light has done for the entire process of this ad campaign should be taught as a case study for anyone in college for Marketing/Advertising.
The reason is THIS specific Bud Light ad campaign disaster is 100% different than any other ad campaign by any other company in the history of advertising is that because what has happened to their brand is not simply a lot of people boycotting....
There are many people who dont care about anything of what happened and they are perfectly fine with buying Bud Light EXCEPT FOR ONE LARGE PROBLEM...
They care about what it means when they are actually seen in public drinking a Bud Light.
And in a nutshell, that embarrassment is what will prevent folks who normally would still buy Bud Light from choosing to not buy it.
And THAT reason is a HUGE BIG DEAL.
I will never drink an AB/InBev product again
Hopefully Yuengling won’t go woke
Yueling is patriotic l don’t think they change for now but who knows in future? Target and Chick Fi-A used to be Christian companies but they become woke
I live an hour from America's oldest brewery, Yuengling in Pottsville, PA. It was founded by conservatives who openly supported Trump in 2016 and I think it was Don Jr who toured the plant.
It would be a really abrupt swing for them to go woke, especially when their business has to be booming as a result of so many other beers going woke. Coors celebrates pride month, Michelob, Becks and others are under Transheiser Busch and Miller Lite sold out too.
Always do your research folks and stop giving your hard earned $$ to companies who hate you.
I figured the boycott wouldn't amount to much. I figured the stock would bounce back. What I failed to realize at the time was the social implications of being caught dead drinking one of these (even if you didn't have a problem with the campaign.) The damage may be irreversible.
Bud Light did the worst thing possible. They didn't outrage people, they became cringe.
She REALLY lit the match with her 'apology' in which she managed to insult the 'frat boy' deplorables who BUY THEIR PRODUCT.
Marketing 101: who you selling to?
Obviously only 1-2% of the population. Those 2% can pick up the tab!
The 2% who I scream the loudest, or the other 98% who actually buy your product. Choose Wisely Corporate America, choose WISELY!
...and AB still has not fired the marketing executive who came up with the idea/caused billions in lost revenue for the company?
Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign."
She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
Imagine shopping and having to deal with salespeople following you around, trying to get you to buy stuff you don't want 😅
The movie 'Minority Report' starring Tom Cruz. It wasn't actual human beings following him around. It was non stop advertising done by a computer system that did continuous retinal scans on people who were out in public at e.g. an indoor mall.
They gave consumers a chance and a reason to try other beers and they came to realize they have been drinking piss all this time!
As we were watching a movie the other day we had to stop after a while because it sucked. My wife said it felt like it had been made by people who hate people. Seems to be a common theme these days.
Saw your video on reason not using pro nouns. Could not share. See was pulled. I just will say thank you and major Mike drop!
It's back up and very good.
What everyone is missing is companies no longer want to make money. To them money is evil. It's more important to be on the side of a social issue.
I think their stockholders would have something to say about that.
The issue is that they believe being on the side of a social issue will make them more money. They were so wrong.
This could very well be the turning point of our country finally heading back towards sanity. 🤞🤞
The culture war may be a “long struggle” but not for me. I used to be pleasantly unconcerned by all this culture war crap, but no longer. NO COMMERCIAL ENTERPRISE, SOCIAL GROUP, OR GOVERNMENT AGENCY WILL EVER dictate to me how I am supposed to live my life. I used to think of myself a fiscally conservative and socially a little to the left of center, but beginning with the post-election riots in 2016, the brazen and irrational behavior of “progressives” have made a staunch and bitter enemy of me. In my mind, “get woke, go broke” is a slogan with deep meaning, and my behavior has changed accordingly. All I can say is don’t play that stupid game in my neighborhood. It will get you nothing but regret, and that’s a promise.
At this point you have to wonder what is AB's end game? The Bid Light brand is finished yet still no apology or admission of guilt. They simply cannot continue down this path without damaging their other brands. Unless they do not care about profit and are using Bud Light as a sacrificial lamb to advance some crazy cause. I don't get it
They won't learn. This is coming from Wall Street who makes money no matter the direction the stock price goes.
I do feel awful for the majority of the employees of AB especially younger ones whose jobs are affected by these idiots at the top. My good friends daughter who has worked there 8 years may lose her job. I understand & agree with the backlash but the repercussions affect so many. It’s just devastating for them. Hopefully she and others will find a new path. Praying for all this crap to end but it just keeps coming like a freight train 🙏🏻
Frankly, I am very surprised we've heard almost nothing from the employees. I think it may be past time for them to stand up and be counted here.
She will get a job elsewhere.. BUD MUST BE GONE..
They should take their experience elsewhere, someone will respect their values and hire them on.
I bet other brewery companies have to expand. We all still drink beer. I don't drink ab rice weewee or Mexican lizard whiz anyway, so the best I can do is forbid it on my property.haha
Time to look for different jobs. I agree it's not tbe intent by any means but it's their reality
I expect the out of touch AB marketing executives to reposition Bud Light to cater to the fringe customers while losing 75% of its customer base and sales volume. Also, AB will lose market share across ALL BRANDS close to 30%. I hope it is worth it to ABANDON their key demographic 'stakeholder' for a fringe group.
A few things they didn't touch on: Bud Light is grossly overpriced and only comes in 24s. It's a beer you get just to have something you know someone will drink. A lesson in price elasticity to "marketers" out there working for big brands. Most heavy AB drinkers are drinking Busch in bulk or their craft portfolio they've built the last 15-20 years. Bud Light sales halted but it hasn't seemed like Busch has slowed down much. I don't think it will be as big of an impact as we think.
Undoubtedly, AB does not want any form of a golden parachute given to her to leak out and make things even worse, if that is even possible at this point. Thus she will continue to be paid for doing nothing until they reach a mutually agreed upon amount, whereupon she will "resign."
She has already stated to the press that she "can't talk about it", signaling that she has signed a non-disclosure agreement.
I mean has anyone considered (a) they really don’t care and (b) it’s why even more corporations are following…
The VP of Marketing (Heinersheid) comes from extreme privilege and has obviously been raised in a completely different world than most of us and this fully explains her insane decision. It probably also explains the stubborn attitude of the entire leadership over there. These people are Narcissists in the extreme and so they're not about to admit any sort of ignorance and so they are trapped in their own self-made nightmare.
I like to think that maybe she is secretly a woman's rights genius. Transexuals were entering women's spaces and wearing woman face. She got one tran to put on a dress, get in a bath, and drink a beer and women are now getting a voice. Couldn't have done better whether or not she tried 😊
The Heinershit girl is j€wi$h. What you perfectly described IS nothing but a j€*$h privilege. We are even not allowed to un write down some words properly. 😠
Does everyone forget that he just fell last week while overseas as well?? This isn’t a one time thing.
That heiniesheid caused deep rage in me,. The rest is irritating, but something instinctive got churned up by her thinking that since the ideas are hers, it must be reality. And the smugness followed by the space eyes, while spewing her bs. Lucky for her there are laws. I'm looking for "ESG rating=0" companies from now on.
The question is what's driving this marketing across-the-board? It is clearly uniform in the commitment. It is circling the wagons and trying to make people feel outside the chosen circle.
I’m totally done with Target I was not impressed the last time I went and won’t be going back. Their prices suck anyway….
I told them, they should have gotten a talking Clydesdale as a spokeshorse mocking them for being horse's asses. I bet people would have laughed it off if they got in early with self-depreciating humor. But nooooooooooo. They could have done a whole hilarious series where celebrities who have committed blunders go in to the horse barn and get PR advice from Clyde - Rosanne Barr, Louis C.K., even Charlie Sheen. People would have laughed. They would have accepted the mea culpa. But it's the Dunning Kruger Effect - the same stupidity that got them into trouble, kept them from getting themselves out.
This is all because of ESG scores and the push for the Great Reset
i love when you have national review guys on❤
It's not so curious. If you can raise price without spending any money, that's Nirvanna. As Ben and Jerry's briefly showed. The problem is that "fake" value - just espousing a "popular" belief that costs you nothing - is even more vulnerable than it is valuable. What's more,, it is easier to tear down than to build up. The psych people tell us that the "fun" value from tearing down x points is tha same as the "fun" value of building up x points. Even though building up takes real work - and tearing down does not. (Someone once said there is a 10:1 difference in effort per point.) This is a foundation of sports commentary (as it has ALWAYS been in politics). The "efficient" route to ratings is tearing down, not building up. Which is why positive oriented shows are so few, and so remarkable when they succeed. Here is where the "religious" values of the NFL (as a best practice example) are essential to its success. You must aggressively shoot the heretics to protect the positive spin of virtue, which takes a lot of hard work to create. Sadly, in the middle school psyche of social media, few practitioners ever mature before they commit influencer suicide. Influencer suicide is an event in which all of their competing influencers are only too happy to assist. It's easy, remember? Rising on merit is hard, and who has time for that?
Sunday, Jun 4, 2023. Southern California, Bud Lite being offered at the market at very low prices, But still not moving and has lost floor space to another brand.
Pabst Blue Ribbon is all you need to know. Great taste.
Why didnt they stick with the clydesdale horses? Everybody loved them!
Agreed 100!
Totally 👍🏼
I've never been in a boardroom in my life, never been in a suit and tie job or in an office environment working, but I bet I could get bud lite back on track if they fancy giving me a shot at being a CEO for a week .
There is an easy way to end corporate support of charities, or at least curtail it significantly, end the IRS regulation that allows for donations by corporations to be tax deductible. I agree with Warren Buffet who said (and I'm paraphrasing), "A corporation should not support charitable causes. A corporation should return as much profit as possible to their shareholders, allowing the individual shareholder to donate that return to whatever charity that represents their beliefs (if they wish to) ."
Target lost me.... I don't want politics or ideology in my shopping at a store like that. Give me good products and shopping experience (clean and safe) with great choices, I'll be there. Ask me to choose my political opinions or have to avoid discussions with young children about things they aren't ready to discuss, see ya'. As a person in Sales, this makes me ponder who these large companies are hiring. If you need to stand for something, pick something all consumers like. Otherwise, run the real numbers and except the outcome.
I am a straight male. I recently drank a can of Bud Light while I was watching a Nascar race. My granny was sitting in a chair knitting a sweater. After I finished my beer,I developed an urge to join my granny,to assist her in knitting. I turned the tv off & drank another Bud Light. As we were knitting together,I asked her, if I could try on some of her clothing. She said that I looked real cute and that the sweater she was knitting was meant for my sister,she felt that,a pink & yellow sweater would look lovely on me instead.
75% of the beer consumed is by men. Men like "Fratty out of touch humor". Talk about the biggest disconnect ever😂😂
Don’t you think their ESG score was behind it?
VP did want Bud Light wanted to do! That is why she isn't fired.
Don't be holding a Bud Light trying to pick up any women either.
I attend a very prestigious British university and I have evidence of woke/feminist craziness that I would like to submit to Megyn or another talk show host. I cannot speak up as I need to graduate with good grades as I have taken on student loans, but it is concerning and I would like for awareness to be raised. Does anyone know how I could go about doing this?
It is called backlash. Change cannot be pushed against people values. I am homosexual, but to me is a private question, my intimacy, my own sphere. I hate all that stuff around lgtbiplus agenda, gay pride, or gay activism, cuz all that stuff is just a HUGE BUSINESS. Not is about homosexual people health, or homosexual people happiness, or homosexual people success in life, it never was, isn´t and not will be.
WHO or WHAT foots the bills for these catastrophic losses? WHY?!
They renamed it to Pud Light from what I’ve heard.
How do you tell when bud light is spoiled?
when you open the can or bottle............................
What happened to the pronouns trans video from 5 minutes ago….it disappeared
Maybe they took it down sometime if they don't like me comments they take them down 🚬🤨
I just left a similar comment. 🤷♂️POOF!
It's the cheapest beer. Next down is malt liquor and they have they're target market. Budweiser screwed themselves for a market share that probably doesn't drink beer unless they're underage. Uh oh!
❤Meg!
Kid rock started the fire 🔥
Social media will continue to make the consumer stronger. Corporations will pay a price.
Where is the huge class action lawsuit by the shareholders for the destruction of value by the management's perversion?
The local distributor in Chattanooga, TN has demanded that the "Bud Light" stage at the annual Riverbend event be changed. I is now "Ultra", not even using the Michelob name. Distributors have serious power in they alcohol distribution system. Mfrs, can't sell direct to retailers by post-Prohibition laws.
These guys are 100% spot on, The only thing that could have made this video better was if Megyn cursed!
Dear Anheuser Busch.
I have been a loyal customer for forty years, and I have made a great many sacrifices on your behalf.
I gave up my family, my career, my home, my liver, and my driver's licenses.
But now you've crossed the line.
If it is irony, you hit the nail on the head. If it is true, you 've been the dumbest person in the World 😠😠😠😠
They spoke down to and disparaged their base consumer!!! Catastrophic is the word for it. I will only miss the Clydesdale horses.
I am so tired of saying this: stop blaming this crap on "the left". This is not a left/right issue. There are plenty of liberals who are appalled by this.
Horsebleep. Liberals support "transgenderism" in lock step with Dem platform. Poll I saw, had 57% anti-"trans." How can that number not be 85%?
I buy Rolex watches because they care some much about the homeless.
I was a long time AB drinker. No more. For me it was the vp of marketing that made me stop. I don't blame Dylan dude made bank.
When you despise your customer base, it shows.
Ifeel the Target Boycott will be short lived... but the Bud Light boycott is an entirely different animal. Bud light should just pull it off the shelves and sell it overseas.
Actually, and I am surprised as well, the Target boycott seems to have gained traction. It just seems we have reached an "enough is enough" epiphany among a huge amount of the populace, not just the far-right.
Those of us from “ overseas” won’t buy it for the exact same reasons as you!! 😂
People I know including myself will never drink another AB product.
the problem lies in our education system.
Never cared for Budweiser products, but I loved their adds. Especially the ones with the ferret. Hilarious !!!
Yeah, how about the Clidesdales!
Oops not sure I spelled that right
@@stevefavia Clydesdales 😉
@@qhluvr77 yeah that looks better lol!
Just get rid of commercials. I hate them all.
Megan. Please have your people look into Adam Aron CEO of AMC , The amount of criminality will shock you! He is destroying the same people that saved his company.
Totall insanity that a CEO would be against his share holders , but he is !
Bud light was always considered as Panther Piss as it’s just not any good.
I get my toxic MASCULINITY beer from a Little old brewery in Shiner Texas. Shiner - that's my Bock ! I also love their light Blonde
People should find out for themselves who and why these esg scores came about...then you'll know the true face of evil on this planet.
This as actually worse than when the rapper nelly tried to put out an energy drink called pimp juice and thought men would drink it
the Boston tea party of our time. This is a push back against the ESG system being imposed on companies by the World Economic Forum
She did a beautiful job with the flag.
Go woke go broke 😂
THEY HAVE TO SELL
Why can't companies just sell their product? I know I know. What a crazy idea! Show your product like infomercials do. Make it short and to the point. This is crazy
Oh dear! I just discovered that my local public library has taken our tax dollars, and to celebrate Gay Pride Month, they've bought books and e-books celebrating trans-genderism for children. Little Timmy and Susie will learn now about the fourteen or more different 'genders' which are out there. If kids and teens aren't confused enough by the behaviour of their elders and their betters, now we will have indoctrination in our schools and public libraries!
They want to close down library that's why they don't teach in schools hear math is racist too what is left science can't figure out what a woman is and history has been nothing but white lies 🤔 is their anything left spelling , wait you can't read so no big deal . Speaking just scream 😱 being trigger your feeling are so important only FEELINGS SO I LIGHTING BE CONFUSED.
Smell that ? That the smell of bankruptcy. Well deserved Budweiser.