Apache Spark at Salesforce Einstein for Marketing Cloud

Apache Spark at Salesforce Einstein for Marketing Cloud
Presenters: Peter Krmpotic and Kexin Xie
Abstract:
Salesforce Einstein makes more than 6.5B+ predictions per day to deliver highly personalized customer experiences on behalf of some of the biggest brands in the world and their engineering/product teams have an extensive background in using Apache Spark in production.
This talk will cover some of their biggest use cases, their successful transition from Apache Hadoop to Apache Spark, valuable insights about using Spark in production and an architecture review for one of their core capabilities.