Hey videovoila6654, a data scientist does much more than A/B testing e.g. advanced statistical analysis, custom metrics, integrating data from multiple sources to gain deeper insights. Additionally, data scientists can interpret complex results, and communicate them to the team, offering a more nuanced and comprehensive understanding of customer behavior and campaign impact.
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How does a Data Scientist add value when marketers use plug-and-play tools like those provided by Klaviyo for A/B testing?
Hey videovoila6654, a data scientist does much more than A/B testing e.g. advanced statistical analysis, custom metrics, integrating data from multiple sources to gain deeper insights. Additionally, data scientists can interpret complex results, and communicate them to the team, offering a more nuanced and comprehensive understanding of customer behavior and campaign impact.
Can you make couple of more videos on A/B experiment for product managers.
Thank you